Email Inbox: How to Troubleshoot Your Email Delivery

HOW TO TROUBLESHOOT

INBOX PLACEMENT. (HOW TO GET OUT OF THE SPAM FOLDER AND INTO THE INBOX) PRESENTED BY HEATHER SEITZ:

HELPFUL TIP: List quality and list hygiene play an important role in whether or not your email messages make it to the inbox, so be sure you’ve recently cleaned your list and consider running a re-engagement campaign to inactive subscribers.

NOTE: If you are sharing resources (IP addresses or domain names, several of these steps will not apply to you).

CHECK YOUR REPUTATION

N O I T A T U P E R R U O Y 1. CHECK

NOTE: Not all ISPs pay attention to the "score". However the score is a symptom of these other factors, which need to be addressed.

2. TEST ALL DOM AINS

3. SEND A BASIC TEST

TS N U O C C A ED E S E T A E 4. CR AT THE 4 MAJOR ISPS

5. SEND A “COMMUNICATIONS TYP E”

EMAIL

L A C I P Y T A D N E S 6. MARKETING

HELPFUL TIP: Once you have an HTML template that inboxes, save it for future use.

RECAP. THINGS TO TEST FOR INBOX PLACEMENT

1. Check your email reputation. 2. Check your domains. 3. Send a basic test email for IP reputation issues. 4. Create seed lists at the major Internet providers. 5. Send “communication” type messages until it inboxes. 6. Test plain text versions. 7. Test HTML formatting.

HOW TO TROUBLESHOOT EMAIL INBOX PLACEMENT Learn more about how product launches impact your email delivery: http://www.emaildelivered.com/email -inbox-troubleshooting. Remember to sign up for a free email marketing assessment athttp://emaildelivered.com/Assess ment

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