How Spam Complaints Impact Your Email Reputation

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WHAT EXACTLY IS A SPAM COMPLAINT? Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips,


HOW IS THE COMPLAINT RATE CALCULATED?

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HOW DO COMPLAINTS IMPACT MY REPUTATION? Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips,


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1. SEND ONLY TO ACTUAL OPT-INS

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2. PAY ATTENTION TO THE CAMPAIGNS THAT GENERATE THE HIGHEST COMPLAINTS

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3. CLEAN YOUR LIST REGULARLY.

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4. SEND CONSISTENTLY.

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5. SET EXPECTATIONS‌ And Stick To Them!

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6. INCLUDE A “1 CLICK” UNSUBSCRIBE LINK AND A MANAGE SUBSCRIPTIONS LINK.

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7. MAKE IT EASY TO UNSUBSCRIBE

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HOW COMPLAINTS IMPACT YOUR EMAIL REPUTATION Learn more about how spam complaints impact your email reputation, visit: www.EmailDelivered.com/blog. Remember to sign up for the FREE Email Delivered Pulse newsletter for email articles, tips, and resources for email marketers. http://emaildelivered.com/subscriptio ns/pulse-subscription-center.

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