Spam Traps 101

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Spam Traps 101 tSpam Traps 101


Spam Traps 101

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TYPES OF TRAPS Naturally, if you have spam traps in your list, you can see a drop in your scores, and consequently, your inbox rates. Spam traps can cause your IPs and/or domains to get blacklisted, and your overall IP reputation may be decreased in the event of too many hits.


Pristine traps are used SOLELY to capture "spammers". These are addresses that have never been valid email addresses (i.e. owned by a real person). If you're hitting these, there's generally something wrong with your data collection processes or your data provider.


These are addresses that were, at one point, owned by legitimate people. However, they've since abandoned the address and the ISP(s) have recycled the address and converted it to a trap. This is indicative of poor list hygiene.


This is a hard bounce and is often the first step for addresses in becoming a recycled spam trap. It is important to make sure these are removed each week. These are the types primary email addresses provided in your weekly reports.


WHERE TRAPS COME FROM

There are a handful of ways that you could be getting these addresses into your list including:


Preventing spam traps

1

REJECT

BAD ADDRESS


Preventing spam traps

2

REJECT ABUS E AND POSTMASTER ADDRESSES.


Preventing spam traps

3

REJECT

US ER

ROLES LIKE S ALES OR CUS TO MER

S UPPO RT


Preventing spam traps

4

US E DOUBLE O PTIN


Preventing spam traps

5

PROVIDE A CHANGE OF ADDRESS/ MANAGE

S UBS CRIPTIO NS

OPTION AT THE

PO INT O F

UNSUBSCRIBE

AND IN S O ME S O RT O F “PREFERENCES” CENTER


Preventing spam traps


Preventing spam traps


Preventing spam traps


Preventing spam traps


Preventing spam traps


Preventing spam traps


What To Do If You're Hitting Spam Traps First things first, there's not a "list" of traps that you can simply import into your database and suppress or remove. By nature, the information is not visible to the marketer.



Le a rn m o re a b o u t h o w y o u c a n a v o idTraps s p a m 101 t r a p s t h ro u g h s m a r t tSpam e m a il m a n a g e m e n t b y v is it in g www.EmailDelivered.com


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