THE ROLE OF CONTENT
IN YOUR EMAILS. (HOW MESSAGE CONTENT IMPACTS EMAIL DELIVERABILITY) PRESENTED BY HEATHER SEITZ
RULE: A primary factor in whether your email hits the is message content.
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© Copyright 2014 – EmailDelivered.com & Marketers Publishing Group, Inc.
© Copyright 2014 – EmailDelivered.com & Marketers Publishing Group, Inc.
1. Links in you r emails © Copyright 2014 – EmailDelivered.com & Marketers Publishing Group, Inc.
NOTE: This includes link to images in your messages, if you’re using HTML!
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S K N I L F O R E B M U N 2.
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ENT T N O C E G A S S E M L L 3. OVERA
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XT E T . s v 4. HTML
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RECAP THINGS TO TEST . FOR INBOX PLACEMENT
1. The actual links in your email messages. 2. The number of links in your email messages. 3. Overall message content 4. HTML content and general formatting.
THE ROLE OF CONTENT IN INBOX PLACEMENT Learn more about how product launches impact your email delivery: http://www.emaildelivered.com/role-email-content . Remember to sign up for the FREE Email Delivered Pulse newsletter for email articles, tips, and resources for email marketers. http:/ /emaildelivered.com /subscriptions/pulse-subscriptioncenter.
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