LEFTYS REC BRAN GU
S CORDS ND UIDE
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“A
true artist does not He just giving
die. stops
live concerts.� -Jim Morrison
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keeping your favorite artists alive. since opening in the fall of 2011 in lincoln, ne., lefty’s records has specialized in buying and selling new and used records, cd’s, posters, tapes and misc stuff. supporting the local music scene is also something that the store is keen to promote. lefty’s holds live acoustic sets in the shop with in-store album launches, signings and tickets for local gigs.
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BO ENERG EDG the main source of inspiration for lefty’s records’ brand is 80’s grunge. lefty’s has that same edginess, but with a moder n twist. 3
OLD GETIC GY since lefty’s records specializes in
keeping old music alive while supporting new music as well, we felt that this is a perfect fit.
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primary logotype
brandmark
RECORDS wordmark 6
HEX: 000000 RGB: 35, 31, 32 CMYK: 0, 0, 0, 100
A L B H W 7
K C E AIT H
HEX: FFFFFF RGB: 255, 255, 255 CMYK: 0, 0, 0, 0 8
cubaNO sharp is used for hea 9
helvet c
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adings
tica ultralight is used for content, in all lowercase 10
PUT IT TO LIFE
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RECORDS