1 minute read
The project description
from The Portfolio
Owner: Danny Wilser and Robert Merryman.
Site area: 2, 346 sf.
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Function: Restaurant.
Location: 500 Presidio Avenue, San Francisco, CA 94115
It has been designed in Spring, 2013
Description
The project was redesign & branding of Ella’s restaurant. The owner wants to make some change to be more successful. Moreover, he wants to add dinner to the restaurant menu.
Concept
Ella’s located in San Francesco city that conceder a very famous tourist city, so the concept had related to the beautiful city more than the type of the food that Ella’s restaurant serve. The plan was to make Ella’s marked in San Francesco without losing the original customers. The fog is one of San Francesco famous fetchers.
The fog in San Francesco during the evening has a beautiful combination of colors and the purple is one of them. It is a very elegant color and it was nice to use it to made Ella’s a good restaurant for diner. The use of the purple with the white and gray represent the fog during day and night.
The custom ceiling gave the feeling of the fog movement. Also, the fuzzy & the foggy feeling had been created by using the textured glass and the polished Stainless Steel for the finishes. The textured glass table present the fog and the different height chairs represent the San Francesco towers. Furthermore, the stainless steel panel on the wall shows fuzzy reflection for the people inside.
Program
• Kitchen.
• Dining Area.
• Restroom.
• Waiting Area.
The Dining Area
The Dining Area
The project description
Owner: Private.
Site area: 4,000 sf
Function: Jewelry Store.
Location: 180 Sutter st, CA 94104
It has been designed in Spring, 2013
Description
The project was to discuss the issue of concepts & how a strong concept can guide the design process & contribute to the success of the designed space. The owner wants some drama in the store design & provide a double height space.
Concept
The ancient pharaonic civilization had used as an inspiration to create an elegant design for a jewelry store in San Francisco city. The design was a combination between the classic & modern style. The Eye of Horus, the lotus flower, and the use of the gold color are some of the pharaonic civilization elements that had used in the design of the jewelry store, but in a modern way.
Program
• Sales Area.
• Cash Register.
• Waiting Area.
• Stockroom.
• Office.
• Breekroom & Staff Toilet.
