EMANUEL UNIVERSITY OF ORADEA
T HE
ROMCOM TRAINING
CHOICE FOR SUCCESSFUL PROFESSIONALS
2013
Think Forward
Masters in Entrepreneurial Management
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Who is Emanuel University of Oradea? Emanuel University is located on its own 14-acre campus on the outskirts of Oradea and it was founded in 1990, the year following the fall of Communism in Romania. Emanuel’s vision is to teach business and management skills underpinned by a strong foundation of Christian faith, with the aim of developing a culture of excellence with integrity in the Romanian market-place. The business school ZDV QDPHG WKH *ULI¿WKV 6FKRRO RI 0DQDJHPHQW in honor of the man who helped to spearhead the ODXQFKLQJ RI WKH VFKRRO /RUG *ULI¿WKV RI )IRUHVWIDFK
and it received the full government accreditation in 2007. .H\ WR WKH VXFFHVV RI WKH 6FKRRO WR GDWH KDYH EHHQ the commitment of teaching staff to high standards of performance by students, unaffected by the corruption WKDW KDV DIĂ€LFWHG VR PDQ\ HGXFDWLRQDO HVWDEOLVKPHQWV LQ Eastern Europe. The commitment to integrity coupled with an emphasis on practical application of theory has enabled graduates rapidly to be of real value to employers. Emanuel University of Oradea has recently been evaluated by the 5RPDQLDQ $FFUHGLWDWLRQ $JHQF\ $5$&,6 DQG DZDUGHG the ‘high trust’ level of accreditation, the highest possible.
ROMCOM is a Swiss-Romanian organization with more than 20 years of experience in providing development solutions for small and medium enterprises through ÂżQDQFLQJ FRQVXOWLQJ DQG EXVLQHVV WUDLQLQJ VHUYLFHV 7KH ROMCOM program started in Oradea in 1991 under the LQLWLDWLYH RI &KULVWOLFKH 2VWPLVVLRQ RUJDQL]DWLRQ LQ :RUE 6ZLW]HUODQG 'XULQJ 520&20 ÂżQDQFHG PRUH WKDQ EXVLQHVV SURMHFWV ZLWK D WRWDO YDOXH RI DSSUR[ (85 PLOOLRQ FUHDWLQJ DQG VXSSRUWLQJ RYHU MREV ROMCOM loans are provided through the ROMCOM 0LFURÂżQDQFLQJ &RPSDQ\ XVLQJ IXQGV IURP &KULVWOLFKH 2VWPLVVLRQ 7KH 6ZLVV $JHQF\ IRU &RRSHUDWLRQ DQG 'HYHORSPHQW &223(67 6$ DQG +23( ,QWHUQDWLRQDO ROMCOM INVEST is the consulting division within WKH 520&20 JURXS DQG VSHFLDOL]HV LQ UDLVLQJ JUDQW DQG ORDQ ÂżQDQFLQJ IRU LWV FOLHQWV 'XULQJ 520&20 ,19(67 PDQDJHG WR REWDLQ JUDQW DQG ORDQ ÂżQDQFLQJ IRU RYHU SURMHFWV 520&20 ,19(67 DOVR KDV SDUWQHUVKLS DJUHHPHQWV ZLWK OHDGLQJ ÂżQDQFLQJ DJHQFLHV LQFOXGLQJ JUDQW DJHQFLHV EDQNV DQG LQVXUDQFH FRPSDQLHV ROMCOM TRAINING provides training services for EXVLQHVVHV LQ SDUWQHUVKLS ZLWK WKH (PDQXHO 8QLYHUVLW\ RI 2UDGHD $ORQJ ZLWK RSHQ VHPLQDUV GHVLJQHG IRU HQWUHSUHQHXUV 520&20 75$,1,1* RIIHUV FXVWRPL]HG WUDLQLQJ SDFNDJHV WKURXJK LQWHUQDO WUDLQLQJ VHPLQDUV
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Welcome to our program It is always fascinating for me to see how YDOXDEOH WKH NQRZOHGJH ZH WHDFK DW (PDQXHO University of Oradea and Romcom Training can EH IRU RXU JUDGXDWHV 0DQ\ FRPSDQLHV UHTXLUH D SRVWJUDGXDWH GLSORPD LQ EXVLQHVV HGXFDWLRQ IRU JUDQWLQJ WKHLU SHUVRQQHO JUHDWHU UHVSRQVLELOLW\ LQ D PDQDJHPHQW SRVLWLRQ ,PPHGLDWH UHOHYDQFH WR DFWXDO EXVLQHVV LVVXHV DQG ODVWLQJ EHQHÂżWV WR FRUSRUDWLRQV ZHUH WKH GHVLJQ JXLGHOLQHV IRU WKLV SURJUDP It is the answer of Emanuel University of Oradea together with Romcom Training to 0DULR %UÂ KOPDQQ empower the local economy for the challenge MBA RI GHYHORSPHQW DQG LQWHUQDWLRQDOL]DWLRQ Chairman of ROMCOM 5RPDQLDQ EXVLQHVV SHRSOH NQRZ KRZ WR SURYLGH H[FHOOHQW SURGXFWV DQG VHUYLFHV EXW WKH\ VWLOO KDYH SRWHQWLDO IRU LPSURYHPHQW LQ WKH ÂżHOGV RI PDUNHWLQJ DQG FRVW RSWLPL]DWLRQ 6R ZH VHW WKH IRFXV RI WKLV SURJUDP WR QDWLRQDO DQG LQWHUQDWLRQDO PDUNHWLQJ DV ZHOO DV WR VWUDWHJ\ DQG JHQHUDO PDQDJHPHQW $ VHULHV RI OHFWXUHV LQ ÂżQDQFH RSHUDWLRQV PDQDJHPHQW DQG OHDGHUVKLS URXQGV RII WKLV SURJUDP $OO RXU 5RPDQLDQ DQG ,QWHUQDWLRQDO SURIHVVRUV KDYH D ZLGH SUDFWLFDO H[SHULHQFH DV WUDLQHUV DQG DV HQWUHSUHQHXUV 7KH\ ZLOO SUHVHQW \RX XS WR GDWH LQVLGH NQRZOHGJH DQG VXSSRUW \RX LQ \RXU SHUVRQDO FDUHHU <RX FDQ WDNH WKLV FODVV ZKLOH \RX DUH RQ \RXU MRE ZH KDYH FDUHIXOO\ GHVLJQHG WKH FRXUVHV DURXQG \RXU EXVLQHVV QHHGV 7KH PRGXOHV VSDQ D SHULRG RYHU sixteen months and at the end you gain the Masters in Entrepreneurial 0DQDJHPHQW 'HJUHH D NH\ TXDOLÂżFDWLRQ IRU \RXU FDUHHU :H ORRN IRUZDUG to your application and guarantee you a very interesting and inspiring time together with us and your new colleagues!
7KDQN \RX IRU FRQVLGHULQJ MRLQLQJ RXU QHZ DQG exciting Masters in Entrepreneurial Management SURJUDP 7KH FRQWHQW RI WKLV SURJUDP KDV EHHQ fashioned after the world famous US MBA degree and itâ&#x20AC;&#x2122;s designed to respond to the most SUHVVLQJ QHHG RI WKH EXVLQHVV FRPPXQLW\ LQ (DVWHUQ (XURSH (QWUHSUHQHXULDO 0DQDJHPHQW Organizations in this part of the world â&#x20AC;&#x201C; large and VPDOO Âą WROG XV WKHLU JUHDWHVW QHHG LV IRU TXDOLÂżHG PDQDJHUV ZKR WKLQN DQG DFW HQWUHSUHQHXULDO DQG HWKLFDOO\ ,Q RXU SURJUDP \RX ZLOO EH H[SRVHG WR ZRUOG FODVV LQVWUXFWRUV IURP WKH 8QLWHG 6WDWHV Dr. Sebastian Vaduva, *UHDW %ULWDLQ 6ZLW]HUODQG DQG WKH (XURSHDQ MBA 8QLRQ ZKR FRPELQH SUDFWLFDO ZRUN H[SHULHQFH 'HDQ RI WKH *ULIÂżWKV 6FKRRO ZLWK GHHS DFDGHPLF NQRZOHGJH 7KH KLJK of Management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ÂśW SURPLVH \RX DQ HDV\ SURJUDP TXLWH WKH FRQWUDU\ LW PLJKW EH WKH WRXJKHVW WLPH RI \RXU OLIH But you have the opportunity to excel in an imperfect environment with LQVXIÂżFLHQW LQIRUPDWLRQ DQG LQDGHTXDWH UHVRXUFHV :RXOG \RX FRPH DORQJ"
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WHY CHOOSE A MASTERS PROGRAM? HERE ARE SOME OF THE BENEFITS: - ,QFUHDVH LQ IXWXUH SD\ DURXQG WKH ZRUOG EXVLQHVV SURIHVVLRQDOV ZLWK D PDVWHUV GHJUHH HDUQ RQ DYHUDJH RI ± PRUH RYHU WKH FRXUVH RI WKHLU SURIHVVLRQDO OLIH WKDQ WKHLU QRQ PDVWHUV FRXQWHUSDUWV - &RQGHQVHG EXVLQHVV H[SHULHQFH LW LV HVWLPDWHG WKDW EXVLQHVV H[SHULHQFH DFFXPXODWHG RYHU IRXU VHPHVWHU PDVWHUV SURJUDP LV HTXLYDOHQW WR DSSUR[LPDWHO\ \HDU RI EXVLQHVV H[SHULHQFH - /HDUQ IURP RWKHU H[HFXWLYHV¶ H[SHULHQFH PRVW QRQ PDVWHUV EXVLQHVV SHRSOH OHDUQ WKURXJK WULDO DQG HUURU DQG RIWHQ FRVWO\ PLVWDNHV $ PDVWHUV SURJUDP ZLOO WHDFK \RX ZKDW WR GR LQ HDFK EXVLQHVV VLWXDWLRQ EDVHG XSRQ RWKHU SURIHVVLRQDOV¶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the 21st century presents a whole new set of opportunities and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of the Masters Entrepreneurial program at EUO is to see the professional mix of WRS TXDOLW\ 5RPDQLDQ SURIHVVLRQDOV WKHLU UHDGLQHVV WR OHDUQ IURP RWKHUV WKH SRZHU WR LPSOHPHQW WKH OHVVRQV DQG WRROV WKH\ OHDUQHG LQWR WKHLU FRPSDQLHV WKH HQHUJ\ WR IXUWKHU GHYHORS 5RPDQLD RQ DQ EXVLQHVV HWKLFDO OHYHO Best practice taught at EUO: this program is using the tools and experiences from LQWHUQDWLRQDO SURIHVVRUV DQG 5RPDQLDQ HQWUHSUHQHXUV ZLOO PDNH 5RPDQLDQ FRPSDQLHV PRUH DQG PRUH FRPSHWLWLYH LQ DQ LQFUHDVLQJO\ VWULYLQJ HFRQRPLF HQYLURQPHQW Christian Sartorius, Managing Director SERVUS Business Development, Switzerland
The Masters in Entrepreneurial Management is a program designed to train highly FDSDEOH EXVLQHVV SURIHVVLRQDOV VR WKH\ FDQ IDFH WKH FKDOOHQJHV RI WKH JOREDO EXVLQHVV HQYLURQPHQW Our strength is the weaving of a dynamic and HDJHU EXVLQHVV FRPPXQLW\ RI VWXGHQWV IDFXOW\ EXVLQHVV DQG FRPPXQLW\ SDUWQHUV DQG DOXPQL IURP 5RPDQLD DQG WKH UHVW RI WKH ZRUOG 7KLV community truly represents the phenomenon of JOREDO GLYHUVLW\ DQG LQWHUDFWV WRJHWKHU LQ RUGHU WR SURPRWH WKH YLEUDQW H[FKDQJH RI LGHDV DQG VROXWLRQV WR QHZ EXVLQHVV FKDOOHQJHV
WHY CHOOSE THE MASTERS IN ENTREPRENEURIAL MANAGEMENT? (PDQXHO 8QLYHUVLW\ RI 2UDGHD¶V *ULI¿WKV 6FKRRO RI 0DQDJHPHQW WRJHWKHU ZLWK Romcom Training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nterview with Mr. Carlescu, graduate of the Masters program: 0U &DUOHVFX ZKDW PDGH \RX FRQVLGHU D PDVWHUV SURJUDP LQ WKH ¿UVW SODFH" I started my FDUHHU DV DQ ,QIRUPDWLRQ 7HFKQRORJ\ 3URIHVVLRQDO DQG IURP WKH EHJLQQLQJ , KDG WKH FKDQFH WR EH H[SRVHG WR D KDQGIXO RI FRPSOH[ LQWHUQDWLRQDO SURMHFWV LQ WKH 7HOHFRP LQGXVWU\ , VRRQ UHDOL]HG WKDW LI , ZDQW WR IXOO\ OHYHUDJH P\ WHFKQRORJ\ FDSDELOLWLHV DQG WR GHYHORS DV D SURIHVVLRQDO , ZRXOG KDYH WR LPSURYH P\ XQGHUVWDQGLQJ RI WKH EXVLQHVV HQYLURQPHQW ,W LV QRW SRVVLEOH WR VKDSH DQG LPSURYH EXVLQHVV SHUIRUPDQFH WKURXJK WHFKQRORJ\ XQOHVV \RX XQGHUVWDQG KRZ EXVLQHVVHV RSHUDWH LQ WKH ¿UVW SODFH :K\ GLG \RX FKRRVH WKH 0DVWHUV SURJUDP RIIHUHG E\ WKH *ULI¿WKV 6FKRRO RI 0DQDJHPHQW" AERXW \HDUV DJR LQ P\ FDUHHU , VWDUWHG WR HYDOXDWH GLIIHUHQW EXVLQHVV PDVWHUV SURJUDPV , IRXQG RXW E\ FKDQFH DERXW WKH EXVLQHVV PDVWHUV SURJUDP GHYHORSHG E\ *ULI¿WKV 6FKRRO RI 0DQDJHPHQW $OWKRXJK LW ZDV D YHU\ \RXQJ PDVWHUV SURJUDP WKH FXUULFXOXP ORRNHG SURPLVLQJ DQG , ZDV DOVR LPSUHVVHG E\ WKH H[WHQVLYH H[SHULHQFH RI WKH SURIHVVRUV 2QH WKLQJ , HVSHFLDOO\ HQMR\HG ZDV WKH RSHQHG ZD\ RI WHDFKLQJ with many practical examples and case studies discussed duULQJ FODVVHV 0U &DUOHVFX ZKDW ZHUH \RXU H[SHFWDWLRQV UHJDUGLQJ WKLV 0DVWHUV SURJUDP" My expec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¿UVW SODFH the impact oQ PH ZDV SURIRXQG DQG LW SDLG RII WKH HIIRUW VSHQW ERWK VWXG\LQJ DQG WUDYHOLQJ EDFN DQG IRUWK WR DQG IURP 2UDGHD )LQDOO\ ZKDW DUH WKH EHQH¿WV RI WKLV PDVWHUV SURJUDP IRU \RX" /RRNLQJ EDFN WR WKH WLPH , VSHQW DW (PDQXHO 8QLYHUVLW\ RI 2UDGHD DQG DW 7KH *K $VDFKL 7HFKQLFDO 8QLYHUVLW\ , FDQ VHH RQH FRPPRQ WKHPH :H OLYH LQ WLPHV ZKHQ LQIRUPDWLRQ LV Ã&#x20AC;RRGLQJ XV EXW PHUH LQIRUPDWLRQ KDV D OLPLWHG YDOXH LQ LWVHOI 7KH JUHDWHVW DVVHW WKHVH GD\V LV WR NQRZ KRZ WR RUJDQL]H ZKDW \RX NQRZ LQ RUGHU WR FUHDWH YDOXH 7KH JUHDWHVW WRROV ,¶YH JRW DIWHU WKHVH WZR \HDUV DUH D QHZ PLQGVHW DQG a richer perspective over my own prRIHVVLRQ DQG RYHU WKH EXVLQHVV HQYLURQPHQW
Bogdan Carlescu, Product Manager Vodafone Romania
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WHAT MODULES WILL I BE STUDYING? (QWUHSUHQHXULDO &XOWXUH Creation [Crearea Culturii Organizationale Antreprenoriale]
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Textbook: Essentials of Organizational Behaviour: Global Edition (Pearson) The Ten Commandments for Entrepreneurs (BrĂźhlmann)
Textbook: Framework for Marketing Management (Pearson)
Textbook: Rethinking Project Management: An Organisational Perspective (Pearson)
Textbook: Network Challenge, The: 6WUDWHJ\ 3URÂżW DQG 5LVN LQ DQ ,QWHUlinked World (Pearson)
This module is an advanced study of the utilization and challenges of HR management and the development of organizational culture in contemporary organizations. The emphasis will be upon the leadership a manager must provide to the organization and the design of adequate motivational and controlling systems. In addition, issues related to todayâ&#x20AC;&#x2122;s workforce are discussed and include topics such as diversity, values, recruiting, and developing todayâ&#x20AC;&#x2122;s employee.
This module focuses on managing the marketing process in an entrepreneurial fashion, thus creating value for all involved parties and mutually desirable exchanges of values. That is the foundation of a customer orientation and a central theme of market-driven management. Methods for strategic marketing planning, understanding buyer behavior, market analysis, segmentation and devising integrated marketing programs are introduced.
This module will instruct you in regards to the principles of project management, covering the foundation of the project, the planning, essential organising, control and leadership, all within an organisationDO SHUVSHFWLYH )XUWKHUPRUH \RX ZLOO OHDUQ how to successfully manage a project with all itâ&#x20AC;&#x2122;s complexity and pressures â&#x20AC;&#x201C; inside and outside the organization â&#x20AC;&#x201C; and how to ensure completion and success.
The complexities of multi-channel marketing can be daunting and can seem to exponentially increase the variables a marketer must manage. The stakes are high, but for many companies, innoYDWLYHO\ GHOLYHULQJ EHQHÂżWV WKURXJK LQWHgrated multi-channel solutions is the key WR VLJQLÂżFDQW SURÂżW JURZWK 7KH FRXUVH aims at helping students understand and manage the complex world of marketing through different channels of distribution.
What is ,QGHSHQGHQW UHVHDUFK VWXG\" Â&#x2021; $ UHVHDUFK VWXG\ UHTXLUHV \RX WR FKRRVH D WRSLF WKDW \RX FDUH DERXW GHHSO\ \HW KDYH QRW IXOO\ IRUPHG D EHOLHI V\VWHP RU FRQFOXVLRQ Â&#x2021; ,W LV EDVHG RQ D WRSLF WKDW \RX DUH ZLOOLQJ WR LQYHVW PDQ\ KRXUV WKLQNLQJ DERXW DQG GHYHORSLQJ \RXU LGHDV E\ JDWKHULQJ DQ DUUD\ RI LQIRUPDWLRQ UHDGLQJ VRXUFHV FULWLFDOO\ DQG FROOHFWLQJ QRWHV Â&#x2021; ,W LV D SDSHU ZKHUH \RX H[SUHVV \RXU RZQ LGHDV ZKLFK DUH VXSSRUWHG E\ DQG EDVHG RQ HYLGHQFH DQG RSLQLRQV RI H[SHUWV RQ WKH WRSLF
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The purpose of the Independent research study is for students to develop their work skills through the application of concepts and theories accumulated throughout the study period. This course requires selfstudy and in-depth analysis of the chosen topic. The writing of the research study PXVW IROORZ WKH *ULIÂżWKV %XVLQHVV 5HYLHZ writing guidelines while the best papers will be published.
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Textbook: Strategic Management in Action (Pearson)
Textbook: E-marketing (Pearson)
Textbook: Research Methods for Business Students (Pearson)
This module will take you on a journey where you will learn to analyse a companyâ&#x20AC;&#x2122;s business environment, select a strategy, and construct the organisation QHFHVVDU\ WR SXW LW LQWR DFWLRQ )XUWKHU you will explore the essential building blocks that are being utilized in order to design successful entrepreneurial organizations and the challenges that must be overcome in the process.
The module offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound effect on marketing. It helps all marketers in understanding the Internet and its social media for improving EUDQG LPDJHV VDOHV DQG SURÂżWDELOLW\ 7KH module covers hot topics such as blogs, social networking, on-line branding, and search marketing as well as point-of-purchase scanning devices, databases, and other off-line technologies.
The module is a comprehensive introduction to research methods in business for students planning or undertaking a dissertation or extensive research project in business and management. It brings the theory, philosophy and techniques of research to life and enables students to understand the practical relevance of the research methods. A highly accessible style and logical structure.
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11. Management of Informa WLRQ 6\VWHPV [Managementul sistemelor informationale]
Textbook: Financial Accounting for Decision Makers (Pearson)
Textbook: Entrepreneurial Finance (Pearson)
Textbook: 0DQDJHPHQW ,QIRUPDWLRQ Systems (Pearson)
This course presents a broad overview of ÂżQDQFLDO DFFRXQWLQJ DQG LQWURGXFHV WKH PRUH SRSXODU IRUPV RI ÂżQDQFLDO DQDO\sis. It relates accounting principles to all aspects of business operations and emphasizes the internal accounting systems designed to help managers control an enterprise and the forecasting of costs, UHYHQXHV DQG SURÂżWV
This module will examine the issues in PDQDJLQJ WKH ÂżQDQFLDO IXQFWLRQV LQYROYHG in both start-up and rapid growth opportunities and also will identify potential sourcHV RI ÂżQDQFLQJ VXFK DV YHQWXUH FDSLWDO investment banking, commercial banking, and private investors. Techniques in foreFDVWLQJ IXQGLQJ QHHGV FDVK Ă&#x20AC;RZ PDQagement, budget preparation, break-even analysis, and liquidity control will be given special attention since they are build in the ÂżQDQFLDO VHJPHQW RI WKH EXVLQHVV SODQ
This module provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision-making in an exciting and interactive manner. A wellmanaged information system is instrumental in the context of the knowledgebased economy, when information needs to be accessed, assessed and utilized at a more profound level.
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16. Masters Thesis [Lucrarea de Disertatie]
Textbook: Managementul politicilor publice. Transformari si perspective (Polirom)
Textbook: %H\RQG ,QWHJULW\ D -XGHR Christian approach to Business Ethics (Zondervan)
This module presents an analysis of the PRVW VLJQLÂżFDQW UHIRUPV LQ 5RPDQLDQ public sector and at the same time it presents the new opportunities, networks and resources that emerged after Romaniaâ&#x20AC;&#x2122;s integration to EU. The approach will captivate students and encourage them to think critically about the nature of public administration in Romania. Transforming the government in Romania, the strengthening of Romanian Governmentâ&#x20AC;&#x2122;s capacity to coordinate public policies, decentralization of public services are just few of the topics covered by this module.
The course is a balanced and pragmatic approach to a number of concrete ethical issues as applied to the major problematic areas facing economic systems and to decision-making in corporations, households, governments and the nonSURÂżW FLYLF VHFWRU 7KH EDVLF HWKLFDO SULQFLples and the accompanying value system XVHG DUH %LEOLFDOO\ EDVHG ,W XVHV D ZLGH range of sources that presents competing perspectives on each issue, and reallife case studies further help the student grapple with ethical dilemmas.
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Textbook: Social Entrepreneurship: A Modern Approach to Social Value Creation (Pearson) The purpose of the Independent research study is for students to develop their work skills through the application of concepts and theories accumulated throughout the study period. This course requires selfstudy and in-depth analysis of the chosen topic. The writing of the research study PXVW IROORZ WKH *ULIÂżWKV %XVLQHVV 5HYLHZ writing guidelines while the best papers will be published.
The world economies have become increasingly entrepreneurial, with greater percentages of wealth than ever before residing in new ventures. The module helps tie the similarities of what social entrepreneurs do with the orientation DQG DFWLYLWLHV RI IRU SURÂżW HQWUHSUHQHXUV However, they also face unique issues of PHDVXULQJ VRFLDO EHQHÂżW DFTXLULQJ GRnated resources, and knowing what â&#x20AC;&#x153;sucFHVV´ PHDQV LQ D QRQSURÂżW HQYLURQPHQW
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Application and Admission The managerial potential of the candidate is evaluated through the application form, which includes: %DFFDODXUHDWH GHJUHH RULJLQDO 2ULJLQDO KLJKVFKRRO WUDQVFULSW IRDLD PDWULFROă 8QLYHUVLW\ GHJUHH FHUWL¿HG FRS\ &HUWL¿HG 8QLYHUVLW\ WUDQVFULSW IRDLD PDWULFROă %LUWK DQG PDUULDJH FHUWL¿FDWHV FHUWL¿HG FRS\ +HDOWK FHUWL¿FDWH IURP WKH IDPLO\ GRFWRU DWWHVWLQJ WKDW WKH VWXGHQW KDV QR FRQWDJLRXV GLVHDVH RU RWKHU LOOQHVV LQFRPSDWLEOH ZLWK WKH IXWXUH SURIHVVLRQ )RXU ,' W\SH SKRWRJUDSKV FP 7ZR FRQ¿GHQWLDO UHFRPPHQGDWLRQ OHWWHUV 3KRWRFRS\ RI WKH ,' ZRUG VXPPDU\ GHWDLOLQJ \RXU PRWLYDWLRQ IRU MRLQLQJ WKH 0DVWHUV LQ (QWUHSUHQHXULDO 0DQDJHPHQW KLJKOLJKWLQJ \RXU FDUHHU DVSLUDWLRQV DQG ZK\ \RX IHHO \RX DUH D VXLWDEOH FDQGLGDWH IRU WKH SURJUDP 3KRWRFRSLHV RI GLSORPDV FHUWL¿FDWHV DFFUHGLWLQJ RWKHU FRXUVHV \RX ZDQW WDNHQ LQWR DFFRXQW $SSOLFDWLRQ KDQGOLQJ IHH 521 $SSOLFDWLRQ IRUPV PXVW EH VXEPLWWHG EHWZHHQ RI -XO\ RU RI 6HSWHPEHU DW WKH 6HFUHWDU\ RI *ULI¿WKV 0DQDJHPHQW 6FKRRO IURP Emanuel University of Oradea.
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Design: Daniel Chis Tel. 0753 934 437 E-mail: daniel.chis@emanuel.ro