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YOUTUBE SEO:
9 OPTIMIZATION STEPS TO BOOST YOUTUBE RANKING
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YOUTUBE SEO:
9 OPTIMIZATION STEPS TO BOOST YOUTUBE RANKING by: Al Rumbaoa |
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he best way to attract and build relationship with online consumers is by providing them with insightful and engaging video contents. There's no doubt, YouTube is the most effective medium that big players in the business arena are leveraging to introduce their brand to the mass. In order to really siphon the most out of YouTube, it is crucial to consider proper optimization strategies to impress both potential audience and search engines - to give your YouTube channel high search ranking. Here are 9 YouTube SEO Steps you can follow to setup a well-optimized YouTube Channel. .
STEP-1
Create Insightful Video Content
A good YouTuber is someone who treat himself like a good teacher who shares helpful skills, or an entertainer who make people happy, or an expert about something and help those people who needs your expertise. It all starts with a great video content. In order to establish yourself as good YouTuber, your top most priority is to create valuable and insightful videos. Because no matter how effective your YouTube SEO and traffic generation strategies are, if your video don’t convey what your audience want to see and learn, it won’t reach the level of success you want your video to achieve. Thus, to get the most out of your videos, you need to focus on creating great video contents.
2 Important Factors to Consider When Creating YouTube Videos
1.People come to YouTube to find solutions to their problems, or to be entertained. If you are a business owner, don’t make your videos purely promotional. Instead, focus more on using your in-depth knowledge about your niche to share great tips to your audience.
2.Viewer’s response to your videos greatly reflects social signal. Social signal is part of YouTube and Google Ranking algorithm to identify if your video deserves high ranking. Good video contents gets more video likes, shares, comments and channel subscription. All of which, reflects social signal factor of your YouTube channel.
It is important that your contents will resonate with your audience. This can be done by defining your niche and audience persona properly. Before diving into the dirty works of creating your videos, make sure you have well defined answer to these questions first.
3 Thesis Questions to Create Engaging Video Content
1. Who will watch my videos? Is this type of audience can boost my business in the long run?
2. What does my target audience want to get from my videos? What specific information or solution to their problems they want to learn.
3. How do I deliver the message to my audience? You can use reviews, list, tutorials or demonstration format to convey your message.
STEP-2
Find the Right Keywords
Keyword research is another important aspect of SEO for YouTube or Google search engine. Before even trying to write the content or transcript of your video, it is advised that you should have set of keywords ready for your campaign.
When you select the best keyword for your videos, it is important to think that it should target both the YouTube and Google search engine results. Always consider keywords that are most relevant to your video content or topic. To optimize your YouTube video with the selected keywords, include in your title, description, tags and also in the video file name.
How to Search For the Right Keyword? There are other keyword research tools available but the most popular, effective and simple to use is the Google Keyword Planner. Here’s a quick illustration how to do keyword search. To start, go to Google Keyword Planner (You must have a Gmail account to access): https://adwords.google.com/ko/KeywordPlanner/Home
What Keywords to Pick?
Ave. monthly searches: 500-3000 searches Competition: Low or Medium Consider long tail keywords Pick 1 for your main keyword Pick 2-3 more as secondary keywords.
Analyze Keyword Competition. To check if you can rank your keywords, Do a search on both Google and YouTube search engine to see how popular the keywords are. If you see the first page of Google littered with authoritative sites like Wikipedia, .edu or .org site, or videos with very high social interaction such as likes, shares and comments on the first page of YouTube search result, then competition is tight for that keyword. It is best to pick keywords that are easier to rank. Check this blog post for more detailed information on keyword competition analysis: http://backlinko.com/keyword-competition
STEP-3
Optimize the Video File Name
This is pretty basic and very simple to do. If you’re not implementing yet to your SEO strategy, then it’s a good thing to let you know about this optimization technique. The video file name indicates the actual content of your video which the search engines will notice once it crawled and index your YouTube video page.
File-name.mp4
How To Optimize Video File Name? Use your main keyword as file name to your video. Separate the words with hyphens. For example, your main keyword is “youtube marketing
strategies”, your video file name could be “youtube-marketing-strategies.mp4”
STEP-4
Optimize the Video Title
A well-crafted video title attracts more interested viewers. It is the most important factor your YouTube video has once posted. It gives the audience the idea about what exactly the video content is all about. It terms of video optimization, the video title features the keyword that you are trying to rank. To impress both your audience and search engine, make your video title as
accurate and catchy as possible. Tips When Optimizing Video Title Limit your video title to 50-60 characters. YouTube reads the first 55 characters, that’s according to Google. Ex. If your target keyword is “YouTube SEO”, you can write your title as “YouTube SEO: 8 Key Factors to Boost YouTube Video Ranking”
STEP-5
Create Compelling Video Description
Next to the title, the video description area of your YouTube video is a great place to showcase further about the video subject, which allows your audience to understand clearly the message you are trying to convey. It is also the legitimate way to add some links pointing to your website, other resources, to your social media accounts or to a web page that promotes your business offers. In term of how video description contributes to optimization campaign, since search engines cannot literally watch the video you posted, their algorithm determines what your video is all about base on the information in the video description. So, it’s essential to make your video description well-crafted and keyword optimized.
Tips in Writing an Optimized Video Description? 5000 characters or almost 700 words is allowed by YouTube to input in the description section. Try to maximize this allowance by writing a compelling description of what your video is all about. At least 250 words is suggested. Optimized it with your keyword. (1.) In the first line of description (2.) 2-3 times in the body. Use other related sub-keywords to rank for. To include a link to your website, place it in the very first line to make it more visible. Bonus tip: Use the transcription of your video instead of writing whole new description.
STEP-6
Add Keyword-Rich Tags
Another YouTube ranking technique to let your keyword terms appear in organic search results is through optimizing your video tags properly. Like how you optimized the video filename, title and description, tagging your videos should be done correctly by targeting relative keyword search terms.
First, use the main keyword you place in the title and description as the main tag, then add more terms relative to the main keywords. Terms that your targeted audience are mostly searching for.
Tips to Effective YouTube Video Tagging Use 7-10 search terms including your main keyword phrase. Tag the way you search. Let’s say your video is about blogging tips targeting beginners, you could use tags like “blogging tips for beginners” or “beginners guide on blogging”. Use long tail keyword phrases. This will boosts the chances your video get found in the first page of search results.
STEP-7
Choose the Best Category
Picking the category for your videos are as important as the above steps. One way the potential viewers filter their search for a video on YouTube is via the category section. It is also one of the algorithm that search engines and YouTube use to classify your videos. Example, When someone search for the latest technology trend, YouTube will suggest videos found at “Science and Technology” category.
List of YouTube Video Categories
Autos and Vehicles Comedy Education Film & Animation Gaming Howto & Style Music News & Politics Nonprofits & Activism People & Blogs Pets & Animals Science & Technology Sports Travel & Events
STEP-8
Optimize the Thumbnail Image
The two main representation of your video when a potential viewer search for targeted term is the video title and the video thumbnail. Chances are, if you have an attractive image thumbnail, even the video title don’t get their attention, it is most likely that your video get clicked and viewed.
THUMBNAIL GRABS MY ATTENTION!
In short, an attractive video thumbnail is an attention grabber. Tips to Optimize Video Thumbnail -use the target keyword as the image file name. -use combination of attractive image/photo, color and large fonts. -use 1280x720 image resolution -free online YouTube thumbnail creator: http://panzoid.com/tools/backgrounder.aspx Go to YouTube and search for tutorials on how to create great video thumbnails and how to use it during the process of uploading your video to YouTube.
STEP-9
Optimize YouTube Channel Homepage
Your YouTube channel represents you as a brand. Creating and uploading insightful and optimized videos as detailed in steps 1 to 8 are important tasks as a YouTuber. But to make it even more compelling and to attract more viewers to hit the Subscribe button, it is also important to optimize your YouTube Channel homepage. You should think of how your viewers can have a great experience as soon as they reach your channel homepage. Your goal is to let every targeted viewers become subscriber to your YouTube channel.
WELCOME TO MY CHANNEL
The actual homepage graphics, description, social links and how the videos were arranged into playlists represents your YouTube channel as a whole. All these reflects how the viewers will decide if your channel is worth subscribing for.
Also remember that when optimizing your channel, always use the targeted keywords. Either in the image graphics, channel descriptions and video playlists name. These all can contribute great impact to making your channel rank high in search engines. Alright! That sum’s up these report. Make sure to implement the steps as detailed to improve the On-page SEO of your YouTube Channel.
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