Content Marketing

so they will be able to join you over time. Should they not sign up to your main opportunity, you still could be profiting once they join your affiliate programs.

All of the first 4 steps above would be the front end of the funnel and your main income opportunity would be at the back-end. That's where the actual profit is!

So, in the event that you don't have a Sales Funnel in place yet, don't delay and obtain one NOW!

With the advent of Google's Panda and Penguin update, the present rules about article promotion have changed and really should be labelled underneath the heading of content marketing.

Prior to the Google's 'Panda' Update, lots of article writers afforded only a passing thought to their content quality. Writing on the net became an exercise to find out who could out-think the various SE's (search engines) by publishing a minimal quantity of info and obtain the best traffic amounts.

The phrase: 'content marketing', has been associated more with the dissemination of information to clients and wasn't usually related to directly promoting an item.

The concept was that, to earn money writing, this content must give clients valuable information. Clients would then feel a sense of loyalty and continue to steadily buy from the vendor who was offering the good content in the shape of brochures, handouts, and web site content.

The philosophy is that, by educating the general public with, for example, educational material, the marketing company will be named a business expert and the brand would be much more likely to be purchased.

Content marketing isn't (any longer) limited by the corporate, big brand, name writers. The various SE's are making article writers produce informative, quality material.

What's quality content? If you ask 5 people that, you'll get 5 differing answers. Rather than getting opinions, let's observe how Google defines quality content.

Google's Official Weblog defines quality content websites as sites with unique content and information, such as: research, in-depth reports and thoughtful analysis.

But wait! That isn't all. They also say that grammar, relevancy and originality (or uniqueness) play essential parts in the pursuit of top quality content.