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Making Money with Your Email List
from EZ List Building
Making Money with Your Email List
When you have developed a list of loyal subscribers and have provided them with lots of free high-value content, they will absolutely be looking forward to your emails. They are also highly likely to act on your offers and rewards.
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The first offer you make is called the gateway offer. This should be a really great niche-related product that you are offering at an amazingly low price. The purpose of the gateway offer is not to make a short-term profit. In fact, you should consider offering your gateway offer at break-even cost or even at a loss. That’s because the gateway offer is all about winning the longterm loyalty of your customers.
When you provide your subscribers with true value, you can cement longterm trust bonds and keep them buying whatever you are selling for months, or even years, to come.
Making sure you alternate your promotional emails with those that offer free high-value content, links and other trust-builders, you can next provide secondary offers. These should be a series of increasingly expensive niche-related products and services. These series of products that have higher and higher price tags are known as the profit ladder.
The stronger the trust bonds you can build with your customers, the further you can push them up the profit ladder. For example, if your niche is dating and relationships and your gateway offer is an eBook priced at $5, your first
secondary offer could be a video course that sells in the $19 to $25 range. Next you can offer one or two products in the $95 to $200 range. Once you really have established a solid relationship with your subscribers, you can offer even higher priced offers, in the $500 to $1,000 range.
Finally, you can offer what’s known as your back end offer. This is something that carries a truly high price tag, such as a $5,000 weekendlong boot camp at an exclusive spa resort. While very few of your subscribers will make it all the way up your profit ladder to the back end offer, you only need a few people to buy it in order to make a huge profit.
