This involves a degree of copywriting skills on your part. I cannot be covering everything about copywriting in this book but I will hand down some school of thoughts to you so you know what to write in your Lead Capture Page. First thing’s first: treat it as if you are writing a sales letter for a product you are selling, even though you are giving your report away for free and charging $0 for subscription to your E-zine because if your sales page can’t sell, you can’t sell freebies, either! When your visitor arrives at your Lead Capture Page, you want to sell the benefits of joining your E-zine and getting the free report. If there is nothing in for your visitors, there is no compelling reason for them click any further. Lucky for you, I am going to save you from attending a copywriting class or even guessing for that matter (that is even more expensive, by the way) by giving you the no-brainer Lead Capture Page format you can follow for your own!
Lead Capture Page – Format
