Maximizing Exposure

Maximizing Exposure

With Google video ads, you are able to promote your business within YouTube, the #1 online video community, as well as the Google Display Network, which includes millions of individual websites (reaching over 89% of the online population!).

Imagine your ad appearing on millions of websites all across the Internet! Not only will you be able to infiltrate any niche market you wish, but also you'll be able to create a unique brand that is instantly recognized by potential customers.

Spread your marketing message instantly, exposure your business to new customers and promote your video marketing campaigns on a large scale.

With Google’s, "TrueView" advertising portal you are also able to maximize exposure through connected channels, including:

 TrueView in-stream  TrueView in-search  TrueView in-display  TrueView in-slate

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Let's take a quick look at what each of these channels has to offer:

TrueView in-stream

 Ads play as a pre-, mid- or postroll on YouTube partner videos of all lengths.

 After an ad plays for 5 seconds, viewers get the choice to skip it or watch the rest.

 Pay only when viewers watch 30 seconds of the ad or to completion if the ad is less than 30 seconds.

TrueView in-search ads

 Based on user search terms, ads rise to the top of Promoted

Video search results and suggestions.

 Viewers see certain ads promoted (placed above others or suggested) and click to watch if interested.

 Pay only when viewers choose to watch your ad.

For an example, visit http://www.YouTube.com and enter in the search term "smart phones" or another popular search term to see a series of TrueView in-search ads.

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All of the videos shown in the right-hand column are TrueView ads as well as the group of ads that appear at the very top of the search results window!

TrueView in-slate ads

 Ads play before long-form YouTube partner videos over 10 minutes.

 Before a video plays, viewers choose to either watch an ad from 1 of 3 different advertisers, or to watch regular commercial breaks during the video.

 Pay only when viewers choose to watch your ad.

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TrueView in-display ads

 Ads are promoted against related content across the Google Display

Network.

 Viewers click to play the ad if they are interested.

 Pay only when viewers choose to watch your ad.Display ad formats will vary by publisher. On YouTube, the ad appears as a highlighted suggested video.

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