LOIS MICHAEL VINCENT SURGE boutique

Owner Lois Michael Vincent opened SURGE boutique in late July, 2021. “A childhood friend said it was now or never if I wanted to start my own business,” she says. “So I took a leap of faith.”

Located inside the Salt Yarn Studio on Route 6A, SURGE boutique is a welcoming space filled with apparel (including shoes), handbags, accessories, and gifts—all selected for the positive impact they have on people, animals, and the planet. Among them are vegan leather handbags, wristlets made from repurposed newspaper, and wine koozies crafted from recycled license plates. You’ll also find locally made products, like jewelry and hand-poured soy candles. On a good weather day, you’ll notice Trixie (the boutique’s mannequin) outside modeling one of the latest arrivals.

“I love to shop for others,” says Vincent, who is also passionate about paying it forward. Every month she donates a portion of her sales to a different charitable cause, such as the Cape Wellness Collaborative, Cape Kid Meals, and Cape Cod Resilience Fund.

Vincent says that the Dennis community has supported her from the very start. “I continue to have people stop in and tell me that they’re happy I’m here. It’s very gratifying. What’s most heartwarming,” she adds, “is having the support of other business owners in town. We want each other to succeed and it’s obvious from the referrals.”

SURGE boutique: 620 Main St., Dennis Village; www.surge.boutique