Media Kit 2012
ASIAN BOSTON
MEDIA GROUP
Print // TV // Radio // Events // Digital P.O. Box 52137, Boston, MA 02205 | Tel: (+1) 617.275.4249 | info@asianboston.com | www.asianboston.com
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The Growing Demographic... - Asian Americans are the fastest growing ethnic group in the U.S. - The number of Asian Americans will grow by 27% to 14 million in the next 5 years. - Asian Americans have nearly $254 billion in annual buying power in America. - Over 1.5 Million Asian Americans live in New York and the Metro Boston area. - 70% of the Asian population in Massachusetts speak English very well. - 65% of Asians in Boston work in management, service and professional occupations. - There are over 18,000 Asian-owned businesses in Massachusetts.
P.O. Box 52137, Boston, MA 02205 | Tel: (+1) 617.275.4249 | info@asianboston.com | www.asianboston.com
Who We Are? The direct link to the asian consumer Asian|Boston Media Group (AB|MG) is the first media company for the entire Asian community of the northeastern United States, with an ever-growing national and international interest. It is our goal to utilize the most reputable resources in order to deliver products of unparalleled quality. Our market is the most rapidly growing demographic in the United States, and we are expanding accordingly.
P.O. Box 52137, Boston, MA 02205 | Tel: (+1) 617.275.4249 | info@asianboston.com | www.asianboston.com
Our Brand Leo Anthony // President and Founder
It is with distinct pleasure to introduce AsianBoston Media Group. AsianBoston caters to the entire Asian-American Community of New England and New York City. We cover every aspect of Asian culture, including business, entertainment, cuisine, and life experiences. Our AsianBoston media services create exposure for Asian-owned businesses, and enables non-Asian businesses an opportunity to reach the Asian market. It is my hope that AsianBoston provides a strong voice and perspective into the Asian culture as a way to bridge the gap between American society.
The Northeast’s only media group dedicated to highlighting the asian community’s achievements, culture and current events. P.O. Box 52137, Boston, MA 02205 | Tel: (+1) 617.275.4249 | info@asianboston.com | www.asianboston.com
Asian|Boston
Magazine
We distribute to over 600 locations, including shopping malls, salons, restaurants and community service organizations in New England and New York City. Involved in different organizations including:
Asian American Journalists Association // Asian American Lawyer Association of Massachusetts // Pediatric & Adolescent Clinical Services // Boston Chinatown Neighborhood Center // Immigrant & Refugee Community Leadership & Empowerment // Chinatown Main Street // Chinese Progressive Association (CPA) // Vietnamese American Civic Association // India Association of Greater Boston // Japan Society of Boston // Korean American Scientsit & Engineers // National Association of Asian American Professionals (NAAAP) // Filipino-American Association of New England
Our Readers 53% Male // 47% Female Median Age: 38 Living in Boston/NYC
P.O. Box 52137, Boston, MA 02205 | Tel: (+1) 617.275.4249 | info@asianboston.com | www.asianboston.com
What is the Opportunity? Reaching a growing demographic through a targeted platform. Some of our
OM 0702_10AsianBoston.indd 1
7/28/10 4:03 PM
JEREMY LIN The kid can play
By Al Young
ASIAN
Omega Mohegan Sun Realty Direct Cathay Bank New Boston Financial Sunshine Travel Bubor Cha Cha Restaurant Acacia Country Club
Prominent Figures Featured: Michael Kim, national TV sports anchor // ESPN Julianne Lee, violinist // Boston Symphony Orchestra Kairos Shen, Boston’s Chief City Planner Dr. Michio Kaku, Asian-American Physicist Lei Wang, the first Asian-American woman to climb the Seven Summits Jeremy Lin, NBA Basketball Player
P.O. Box 52137, Boston, MA 02205 | Tel: (+1) 617.275.4249 | info@asianboston.com | www.asianboston.com
Photo from Rocky Widner/NBA Photos/Getty 1
Advertisers:
Asian|Boston
AB|TV Episodes
Television
Focuses on the Asian Businesses in the Northeast. ABTV Airs on WBIN-TV covering approx. 7 million residents in New England.
P.O. Box 52137, Boston, MA 02205 | Tel: (+1) 617.275.4249 | info@asianboston.com | www.asianboston.com
Asian|Boston Airs on WUNR 1600 AM, our weekly AB radio show syndicates 12 individual radio stations nationwide and reaches 200 million of our target audience.
Radio
“Asian|Boston Radio’s comprehensive coverage on events, fashion, music, cuisine, businesses and people enables companies and their services to become relevant to this community. As the only media group interacting intensively with this niche market, we play a critical role in keeping up with Asian heritage and its development locally.”
- M att C asey , Programming Director of Asian|Boston Radio.
P.O. Box 52137, Boston, MA 02205 | Tel: (+1) 617.275.4249 | info@asianboston.com | www.asianboston.com
Asian|Boston
Events
Over 10 social networking and fashion events each year attracting over 400 students, 300 fashion models and 200 business owners.
Events Include:
I nternational Fa s h ion S u p e r Mode l Co mp e t i t i o n / / Fas hi o n S how s / / A sian |B oston Neworkin g Events P.O. Box 52137, Boston, MA 02205 | Tel: (+1) 617.275.4249 | info@asianboston.com | www.asianboston.com
Asian|Boston
“Viral Presence�
Connect to our demographic through our website and social media.
Website
Blogtalk Radio
P.O. Box 52137, Boston, MA 02205 | Tel: (+1) 617.275.4249 | info@asianboston.com | www.asianboston.com
Magazine ASIAN BOSTON
SPRING 2011
RATES FULL PAGE AD (8.5”w x 11”h) $2200 > back cover $1500 > inside front cover $1500 > inside back cover $975 > interior QUARTER PAGE AD (3.75”w x 5”h) $400 HALF PAGE AD (7.5”w x 5”h) $500 BANNER ADS $300 > (7.5”w x 2”h) $225 > (7.5”w x 1”h) $100 > (3.5”w x 1”h)
Levy Li
miss malaysia
Cover Story
*based on one quarterly issue.
Dr. Bishal Mainali
Dr. Michio Kaku
the man from kathmandu
OUT OF THIS WORLD
Leverett Wing
apiavote executive director
Jeremy Lin
Jennifer Nguyen
harvard goes to golden state
banh mi ba le
Alice Leung of Top Sprouts
Dr. Jim Yong Kim
P.O. Box 52137, Boston, MA 02205 | Tel: (+1) 617.275.4249 | info@asianboston.com | www.asianboston.com
business spotlight
president, dartmouth college
COVERING NEW ENGLAND & NEW YORK CITY
Front Cover sponsored by
RATES Television PLEASE CONTACT US FOR RATES AND MORE INFORMATION
P.O. Box 52137, Boston, MA 02205 | Tel: (+1) 617.275.4249 | info@asianboston.com | www.asianboston.com
Online
RATES
BLOGTALKRADIO.COM/AB $75 > top banner, homepage $60 > top banner, section webpage $50 > side banner, section webpage $40 > logo display, section webpage ASIANBOSTON.COM $100 > top banner, homepage $75 > top banner, section webpage $60 > side banner, section webpage $45 > logo display, section webpage *based on one month display *All Banners are 170 x 90. P.O. Box 52137, Boston, MA 02205 | Tel: (+1) 617.275.4249 | info@asianboston.com | www.asianboston.com
RATES
Events
CO-NAMING SPONSOR Starting at $3000 > event co-naming and brand pomotion on all Asian|Boston Media related to event
MAJOR SPONSOR Starting at $1200> logo display at event and promotion on all Asian|Boston Media related to event ADVERTISER Starting at $150 > advertisement at event site and on select Asian|Boston Media related to event *based on one event
P.O. Box 52137, Boston, MA 02205 | Tel: (+1) 617.275.4249 | info@asianboston.com | www.asianboston.com
Radio
CAMPAIGN TARGETED $70 weekly >1 slot in one week $260 monthly > 4 slots, 1 every week for one month $520 bi-monthly > 8 slots, 1 every week for two months, PLUS a feature on Leo’s Pick RETAINER $3520 > 52 slots, 1 every week for a year, PLUS two features on Leo’s Pick $1760 > 27 slots, 1 every alternate week for a year, PLUS a feature on Leo’s Pick $800 > 12 slots, 1 every week for 3 months, PLUS a feature on Leo’s Pick *based on a 30-second duration
RATES
Customized // Package Discount To help you maximize your resources and expose your brands in more channels, Asian|Boston can create a customized package depending on your need. By using multiple Asian|Boston Media channels, you will receive a further discount. CONTACT US to better customize your advertisement.
P.O. Box 52137, Boston, MA 02205 | Tel: (+1) 617.275.4249 | info@asianboston.com | www.asianboston.com
ASIAN BOSTON
MEDIA GROUP
Contact F or
general inquries contact :
info@asianboston.com (+1) 617. 275.4249 Asian|Boston P.O. Box 52137 Boston, MA 02205
F or
customized media packages contact :
Leo Anthony Leo@asianboston.com P.O. Box 52137, Boston, MA 02205 | Tel: (+1) 617.275.4249 | info@asianboston.com | www.asianboston.com