OUR STORY ANINE BING was launched in 2012 with headquarters in Downtown Los Angeles, CA. Inspired by the fusion of Scandinavian heritage and American spirit, ANINE BING offers luxurious staples, wardrobe basics and statement pieces that are current and timeless. Founder and Chief Creative Officer Anine Bing thoughtfully curates each piece in her "see now, buy now" monthly collections where she marries edgy and feminine in a soft meets hard design approach.
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Vision I work differently from other brands. I didn't have a design background, but I always knew exactly how I wanted people to look. I'm all about strong aesthetic; the feed needs to look really nice. Whatever it is, I always stay to one. "You know when you know.� We still very much work out of that gut feeling.
Mission I want to show how the brand is all about diversity and there are so many incredible women of any age, body complex or skin tone who wear our clothes.
Values Staying true to yourself so people always recognize it. Don't try to be something that's already out there. Stay focused wherever you are. 3
Positionin g Anine bing represents her brand as a “modern luxury brand” in terms of a very high quality of goods and simple outlook. The range differs from lingerie to kids clothes, but the primer focus is on the denim and leather goods, such as shoes and jackets. This is a “bridge” market brand, that challenges high-end fashion with products that are rather more affordable in price in order to appeal new customers of all ages and status. In terms of competing Anine Bing is comparable with other bridge-brands, such as Acne, Senso and Marc by Marc Jacobs.
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Rock’n’Roll
modern
Platform
Casual
strong
aesthetics
We are all about staying true to ourselves. We update our Instagram a couple of times a day — not much, not too little. It's a fine balance: we don't want to spam people's feeds, but also want to make sure they see us. Also,we comment when people are wearing our stuff and make sure they all feel seen.
Sophisticated
day-to-day
Authentic contemporary
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The Anine Bing Customer
The Anine Bing customer is independent and free. Women of any age. She lives in a cosmopolitan either in Europe or North America in an airy, comfy apartment. She can work in any industry, Anine Bing clothes suitable for any lifestyle. She is persistent and hardworking. Focused on the goal and ready to fulfill her ambitions. She values high quality, aesthetics and comfort. She wanna make everyday look chic yet sophisticated. Daring Strong Ambitious
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Logo Guidlines
Our brand is named in honor of our founder - Anine Bing herself. We have two main logos, one is rather bold and the other more delicate and sophisticated. We use first one among our American customers and the second in European cities. The text is always in either black or white and is placed on a contrast background, which is also in black or white only. The logo can be found on store signs, shopping bags, shoe boxes, business cards, window displays, marketing campaigns, our website and all social media platforms.
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Colour Scheme Our aesthetics is in the neutral earthy shades.
The most simple yet edgy. In our collections we try to make all of our pieces go well with each other in order to make styling process of day-to-day looks of our customers as easy as possible. That’s why we don’t use bright colours as much, instead, we use jewelries or animal prints as a statements of the entire look.
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