More toLove FThe luxury streetwear mecca Kith debuts

a brand-new Los Angeles flagship store on Rodeo Drive

ashionable Angelenos now have another place to shop for the coolest selection of apparel, sneakers, accessories, housewares and more thanks to the latest opening of Kith Beverly Hills. The new retail location (the brand’s second store in Los Angeles and the 10th global flagship) is located on famed Rodeo Drive and boasts 5,500-square-feet of space stocked with Kith men’s, women’s and kid’s lines as well as multi-brand apparel, footwear and accessories, all tailored to the upscale Beverly Hills set.

The Rodeo Drive flagship also features an outpost of the popular Kith Treats, offering its signature menu of ice cream and cereals, along with limited-edition recipes, specials and Kith Treats merchandise.

Founded in 2011 by Ronnie Feig, who serves as CEO and Creative Director, Kith has become the go-to in luxury streetwear for models Emily Ratajkowski and Bella Hadid and comedian Jerry Seinfeld, who recently starred in iconic ads for the brand. “Our Beverly Hills flagship is a representation of our evolution as a brand,” Feig tells GRAZIA Gazette. “Having a home on Rodeo Drive is something I could’ve only dreamed about when we opened our first shop twelve years ago.”

While designing the latest outpost, Feig integrated signature Kith elements and added unique details for the decidedly upscale location. There’s a striking