Facebook’s Latest Algorithm Change and Its Impact on Brands! Reaching to your audience on Facebook has got trickier, especially after the social media giant’s new algorithm change. But you could still win the game by designing your strategies around this new algorithm. Hope you’re already abreast of the latest changes in Facebook’s news feed algorithm! If not, then let us tell you that this algorithm change was rolled out on January 11 by none other than Mr Mark Zuckerberg, the chairman and chief executive officer of Facebook. Aiming to prioritize content from “friends, family and groups.”, this algorithm change hints businesses and brands to be more careful regarding what they post on Facebook. Zuckerberg announced, “You’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard—it should encourage meaningful interactions between people.” Yes, you get it right. This change is expected to further curb a brand’s organic reach. Now businesses on Facebook are likely to see a significant decrease in their organic post reach, as people will start getting more of what their friends and families post rather than the stuff posted by brands and businesses they follow. But you don’t have to be forlorn, as industry experts and digital marketing agencies Singapore have rolled out some ways to help you continue reaching to your prospect customers on social media. As Always, Engaging and Quality Content Will be The Flag Bearer If you’ve been posting quality, meaningful content, keep doing it. Let me tell you a secret, FB’s ‘Like’ button has lost its significance. Now, what really matters are ‘Share’, ‘Comment’, and ‘Tag’. And that’s why Zuckerberg emphasized on “meaningful interaction”. He wrote, “Posts that prompt conversations between friends will see less of an effect.” It means you must create content that can spark conversation between you and your followers. Posts including questions and relevant trendy topics that compel users to share an opinion are likely to beat the heat. Invest Time in Community and Group Engagement My personal favorite (highly effective to gain more reach), this trick is sure to work well after this new algorithm. Look the ways to engage customers within Groups and communities in your niche. I joined some popular, active communities and started publishing quality content to take advantage of their thousands of followers. It worked surprisingly well. If you’re not sure how to go ahead, a reputed SEO agency Singapore can do this for you. Live Videos Will gain More Value Videos are still the game-changers as far as Facebook engagement is concerned. Post something that people can feel connected to. In addition, live videos are expected to gain even more values. Even Zuckerberg mentioned them in her announcement, “Live videos often lead to discussion among viewers on Facebook—in fact, live videos on average get six times as many interactions as regular videos.”
So, it makes senses to invest your time and energy in posting creative and engaging live videos. Under the new algorithm, this thing seems to be highly effective. Don’t Neglect Paid Advertising With organic reach being constantly declined, Facebook ads seem to be the easiest and most viable way to reach to your target audience. The best thing about Facebook paid ads is they enable you to target your choice of audience. You can pick a specific geographic region, age-group, gender, and even interest that define your prospect customers. Retargeting allows you to reach to the people who have already been to your website. You can also approach your previous satisfied customers by adding email list on Facebook audience manager. You can hire a professional digital marketing agency to strengthen your social media presence. OOm Singapore is one such agency that can help get the best ROI on your social media and Singapore SEO efforts. Vicky Mamoria is a digital marketing specialist, current working with OOm Singapore, which is a reputed SEO company Singapore, offering a range of SEO, social media marketing and digital marketing solutions.