Top 5 All-Time Favorite SEO and Digital Marketing Tips That Never fail Read on for five ever-green and unmissable tips and strategies to get the best out of your Singapore SEO and online marketing efforts. This article caters to those who are new to online marketing or facing troubles in getting good results out of their existing campaigns. Till now, you must have realized how significant SEO and online marketing is, irrespective of the size and nature of your business. SEO Friendly Website Let’s face it – there is no point in splashing out on SEO or any other web marketing stuff until your website is not up to the mark. No doubt it has to be attractive and user-friendly, but make sure it is also designed by keeping in mind the latest search engine algorithms. Original and keyword-rich content always helps you appear on the top position on Google. Hire a reliable SEO agency to assist you structure an SEO friendly website and CMS. Keyword Optimization and Website Link Structure We have seen many websites struggling to get the best out of their SEO just because they fail to optimize the relevant keywords or their website URL structure is outdated. If you too are one of them, it time to buckle up. With dynamic link structure and/or focusing on irrelevant keywords, you will never be able to achieve your desired results, no matter how hard you try. So, first fix your URLs – make sure they are static and well-structured. Then do keyword research - use Adword keyword Planner and find out the most searched and valuable keywords for your business. Fixing these issues will surely help you achieve a higher and stable Google ranking. Link-building is not Dead If you think link-building has become a thing of past, you’re making a huge mistake. As per the latest Google reports, quality inbound links are still very crucial to decide your credibility and quality as a brand. While those old link building strategies have little or no impact, you can gain a lot by receiving link from top rank websites and portals. Create a proper content marketing strategy, and try to add value to the readers through your blogs and articles. Post them on reputed websites online. Guest blogging is another great option you have. Don’t Miss Out on Paid Advertising Online landscapes are getting extremely clustered, and hence there is a fierce competition among the brands to get top organic ranking. If you’re new to online marketing, OOM PTE LTD as a reputed digital marketing Singapore agency would suggest you to leverage on paid advertising. You can use Google Search Ads and Display Ads to reach to your targeted customers. Alongside, it helps gain good branding. However, you need someone expert to create and
monitor your Google Ad campaigns in a bid to get the best ROI. Similar to Google, major Social Media platforms like Facebook, Twitter and Instagram offer paid advertising too. Four ‘Ps’ of Marketing Product, Place, Price, and Promotion – there are four main Ps of marketing. And these play a significant role in digital marketing as well. It is imperative to have good products displayed nicely and priced competitively on your website. Selecting the right placement to promote your product rightly is a key for any successful advertising campaign. Placement in digital marketing can be understood as ‘targeting’ which means selecting your location, audience and other demographic features perfectly while doing paid advertising. Review your ads, and try to improve their score, so you get the cheapest cost-per-click in your ad campaigns both on Google and social media platforms. As a digital marketing and SEO Singapore specialist, I love writing on aspects that help brands to gain a better web visibility and maximum ROI from their online marketing campaigns.