Where to drive traffic - whether to a landing page or website A very complex question without an unequivocal answer. Let's start first at Benchmark - just to discuss the same field and because each different field of converter is supposed to talk about the service providers (ask the majority) we are talking about lawyers, accountants, Usually, their site, assuming that it is well built and well characterized, will convert 3%, meaning that out of 100 unique surfers, the site will convert 3 people to applicants (not for sales) - next to (potential interested for sale) can be via phone, The main thing that will turn ďż˝ A landing page will usually convert 6% to 8%. So what question do you actually ask? If a landing page converts more, why not always work with a landing page? A few words about Trust Highest value in marketing. Marketing today is not the marketing of "The Wolf of Wall Street" will come handsome, give a few words, smile a good smell and transform. The marketing today is the marketing of Trust, "Do I trust you" and if the answer is yes then I will buy from you - it works of course if I trust you then we have nothing to discuss much about the price because I also trust you as a business that you will price me fairly the service . A question for thought - Who produces a higher trust? Website or landing page? Is the surfer today the same American sacker who does not understand his life? The answer is no. The answer is years and do not want to know anything else The answer was never yes. She was a yes to shochatim for sellers at the mall for "market traders" She was never the yes to those who wanted to build a serious business and run with it for years and succeed in it. Let's learn from Big Opinion: Is Apple manipulating? Steve Jobs said, "You can disagree with us, you can hate us and complain, but you know that in life we are not cultivating our customers." Does anyone seem to be insulting the customers? Microsoft? Cisco? No one ever. Is the surfer today converted for the first time? No. For purchase, it is converted into three sites (81% do a market survey before purchase), and service providers also test at least three sites, and then you see that the lead does not arrive in the first session (the first time the user enters the site), but in most cases and above). I add here a figure from the water world that it is a "light field" that does not need much digging like "MRI device" "surgeries, etc.", more than half of the conversions of repeat users and if I reduce the direct expressions such as "water world, The absolute converts are not from the first time. So what happens on a landing page? The surfer will not be converted and then what? Shall I leave him?
What happens on pages that have been quickly converted Need more "work" on the phone sale or other means that the lead is "clueless" just converted it and he does not know anything, not cooked and not ready and then need a representative to do the job Where are you going? That the best conversions on your site? No. Just bring up more points to think that not everything in marketing is black or white and not everything is dry data. So, in what cases is it safe to work with a landing page?
In many cases, however, One is that the site is bad, slow, not confusing, and confusing (and most of us are) In addition, the site is full of domains - for example, a micropost to sell Office 365 must have a landing page or another mini-site, the surfer will be lost among the various products and then we will not convert anything The third case is that my product is complicated to explain, it is better to explain it on the phone because our surfer will not read all the details, In what cases will we go to the site? That the site is excellent That I have one domain - say I only have "synthetic grass" or just "clearing" then it is worth referring to the site In areas that are very important to trust, such as analytics, technological devices, technology companies,