é SALON Media Book 2011

Page 1


Founded on the North Shore of Sydney in 2000, é SALON have since built a successful salon business and established the é SALON Artistic Team as a creative force not only within the Australian hairdressing industry, but also on the world stage. Renowned for producing globally relevant, fashion forward, beautiful and creative imagery, the work of the é SALON Artistic Team is regularly featured in the pages of hair and fashion magazines from around the world, including South & North America, Europe, New Zealand and Asia. This outstanding ability to translate global trends has won the Artistic Team much acclaim and acknowledgement and led to them being lauded, in 2010/2011 as some of the world’s most influential hair trend leaders The continually growing international profile of the é SALON Artistic Team was further boosted in 2010 when they received 4 finalist nominations in the prestigious AIPP Grand trophy Awards – the only salon worldwide to achieve such an honour. The team won the award for Best Men’s Collection, and 2nd place for Best Video; only the 4th Australian salon to win an AIPP award category. In 2011, the é SALON Artistic Team has received its 4th consecutive Finalist nomination for Artistic Team of the Year in the Australian Hair & Fashion Awards. An inspirational force within the Australian hairdressing industry, the é SALON Artistic team have been active in hair direction at L’Oreal Melbourne Fashion Festival, regularly presented on the Look ‘n’ Learn and Fellowship stages at Hair Expo Australia, and has contributed to seminars, video and photo shoots for multinational companies, including L’Oreal Professionnel and Wella. With a reputation as an international creative force, the team members have also presented on the Fellowship Stage at Salon International UK in 2007 and 2009, worked backstage at 2010 London Fashion Week, FALL 2011 New York Fashion Week. The team can also add to their growing list of achievements that they are the first Australian salon to be invited to present at the Alternative Hair Show in Russia & the UK, and also the BSG World Festival in Brazil.


AWARDS & ACCOLADES

• 2010/2011 Association of International Professional Press Grand Trophy Awards WINNER: Best Men’s Collection WINNER: 2nd Place Best Video FINALIST: Best Commercial Collection FINALIST: Best Photographic Collection

• 2011 Australian Hair and Fashion Awards FINALIST: NSW Hairdresser of the Year FINALIST : Artistic Team of the Year

• 2010 L’Oreal Color Trophy WINNER: NSW Men’s Colour Award

• 2010 Australian Hair and Fashion Awards WINNER: Apprentice of the Year FINALIST: Australian Hairdresser of the Year FINALIST: Men’s Hairdresser of the Year FINALIST: NSW Hairdresser of the Year FINALIST: Apprentice of the Year FINALIST : Artistic Team of the Year

• 2010 Hair Expo FINALIST: Apprentice of the Year

• 2009/2010 Association of International Professional Press Grand Trophy Awards WINNER: 2nd Place Best Photographic Collection FINALIST: Best Video FINALIST: Best Men’s Collection

• 2009/2010 Australian F.A.M.E Team WINNER – F.A.M.E Team Member WINNER – F.A.M.E Team Member FINALIST – F.A.M.E Team Member FINALIST – F.A.M.E Team Member

• 2009 Australian Hair and Fashion Awards WINNER: Men’s Hairdresser of the Year FINALIST: NSW/ACT Hairdresser of the Year FINALIST : Artistic Team of the Year

• 2008 Hair Expo Highly Commended Apprentice of the Year Highly Commended Apprentice of the Year

• 2008 Australian Hair and Fashion Awards FINALIST: NSW/ACT Hairdresser of the Year

• 2007 Australian Hair and Fashion Awards FINALIST: NSW/ACT Hairdresser of the Year

• 2007 Hair Expo FINALIST : Artistic Team of the Year Highly Commended Apprentice of the Year

• 2007/2008 Australian F.A.M.E Team WINNER – F.A.M.E Team Member


“We are all special, it is not just in some of us, it is in all of us. This is how I like to approach every client, every hairdresser and every aspect of my profession.” This simple statement sums up Emiliano Vitale’s passionate love affair with hairdressing. Creative Director of é SALON in Wahroonga, Emiliano’s career has to date spanned an impressive 29 years; a time- frame in which his passion, dedication and drive to excel professionally, and encourage his staff to do the same, has not wanned. His peers can often be overheard commenting on his unwavering commitment to the industry and his passion for his craft, which has been rewarded with local and international awards, and regular features in magazines worldwide. Emiliano’s reputation for producing innovative, progressive and beautiful imagery was rewarded in late 2009, when he was lauded as one the of the world’s 25 most influential hairdressers for Summer 2009/2010 hair trends.

Emiliano Vitale Creative Director é SALON

This accolade has ensured Emiliano’s work is in high demand as a trend contributor to various magazines worldwide, and his approach to hair and trends has led him to be a key Ambassador for several multinational companies, including Conair & L’Oréal Professionnel. This passion, creativity and established profile within the hairdressing industry has led Emiliano to be the first Australian to be invited to present at the 2011 Alternative Hair Shows in both London and Russia, and also showcase his talents as a guest artist for BSG World Festival in Brazil. Emiliano’s passion for the hairdressing industry, and in particular, the next generation of hairdresser, is evident through his support and nurturing of his own team members. From watching them win major national awards, to seeing their collections published in local and international magazines & on websites, Emiliano is committed to encouraging them to embrace as many opportunities as possible. He is also eternally committed to furthering the educational and business components of the Australian hairdressing industry. Due to this, locally Emiliano is a sought after business motivational speaker for high profile industry companies and has also been lauded for his contribution to the showcase and educational components of Hair Expo Australia.


“I live by the mantra that you work for yourself and love what you do, and it’s wonderful to be in an industry where some of my idols have recognised how much I love what I do” In just her 6th year of hairdressing, Lisa Muscat, one of é SALON’s young star stylist, is already an award-winner and is establishing herself as a successful session stylist in her own right. A key member of the é SALON Artistic Team, Lisa has presented on the Look ‘n’ Learn stage at Hair Expo Australia, worked on several é SALON photo shoots, and has assisted on VS Sassoon Tools shoots and videos, with the Creative Director of é SALON, Emiliano Vitale. In 2010, Lisa won the Apprentice of the Year award at the 2010 Australian Hair Fashion Awards (AHFAs) for her beautiful Seraphic collection, hot on the heels of being nominated a Finalist in the 2010 Australian Hair Expo Awards Apprentice of the Year category for her sublime collection, FLUX. Consequently, Lisa’s ‘Beehive’ image from the award-winning Seraphic collection was hailed as one of 2010’s Hottest images by the International Hairdressers Journal (UK), indicating the influence Lisa’s work & creativity has had at an international level. Lisa Muscat Art Director é SALON

Lisa was also an deserved member of the 2009/2010 Australian F.A.M.E Team, affording her the opportunity to represent Australia on the fellowship stage at Salon International UK, and work with numerous hairdressers and idols including: Akin Konizi, Jamie Brooks, Sassoon International Creative Team and Mark Hayes. In September 2010, Lisa fulfilled one of her career desires – working backstage at London Fashion Weekwith Australian-born hairdresser, and one of Lisa’s mentors, Jamie Brooks of Brooks & Brooks UK. In 2011, Lisa is looking forward to shooting her photographic collection for entry in the New Creative Force category of the Hair Expo Australia awards, and working with some of the world’s biggest names in fashion and hair at 2011 New York Fashion Week in February. “As a young stylist in the Australian hairdressing industry, I really enjoy being offered opportunities which include working with the best people in the industry, and being involved in more training and education. I can't wait to push myself harder, stretch my creativity, and see what else I can achieve with practice and skill and a lot more experience!”















Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.