KEY IDEAS

With a stronger brand identity, the business will be more memorable and encourage higher levels of interaction.

A clear and easy to navigate website can build an engaged audience which increases the duration and visits to the website.

A visually appealing Instagram page captures an audience with increased likelihood of following. It is important that it is clear what the brand is from the initial look of the profile.

It is important to have a range of social media platforms to reach a wide audience. A range of content for different social media platforms will increase engagement.

With the brand ideologies focusing on giving minorities opportunities to enter the fashion industry it is important that this applies to geographic location, giving everyone opportunities to utilise the business.