THIS BOOK IS A COLLECTION
OF IDEAS.
It’s a carefully cultivated, group of eight projects that combines everything I’ve learned in design school. It’s been worked and reworked and reworked again- cut, edited, destroyed, circled and noted. This book has been thrown in the trash, crinkled and command-Z-ed approximately 1.85 million times before it got to the condition it’s in today. Although this book is hot off the press, fresh and pristine, it didn’t always start out that way. So please, take all the time you need here to read and see the process behind the madness that is thoughtful design. Learn a little about my projects, and you will learn a lot about me. Enjoy the ride!
Emilie Derbins, Designer
GRAPHIC DESIGNER simple & significant
Interactive
TROOPLOOP 14 TANGENT 34
G
ASHEVILLE 12
LIVIN’ LIKE A LOCAL IN
editorial
USPS 24
RYE OH MY 6 social !
informational
WHEAT PASTE
THE SKY’S NO LIMIT
CROSELY SPECS 4
CAMP CO-OP 30
web
edutainment
1. HISTORIC MONTFORD 2. FIVE POINTS 3. CHARLOTTE STREET 4. MOUNTAIN BROOK 5. RIVER ARTS DISTRICT 6. HIGHWAY 240 7. KENILWORTH 8. MLK DRIVE 9. HIGHWAY 81 10. HALL FLETCHER
11. DOWNTOWN 12. SOUTH FRENCH BROAD 13. PISGAH VIEW 14. GROVE ARCADE 15. BLUE RIDGE PARKWAY 16. PISGAH FOREST 17. INTERSTATE 25 18. BILTMORE FOREST 19. BILTMORE ESTATE
ASHEVILLE
01
An App that highlight’s Asheville’s best sights.
N BRANDING, UX/UI & EDITORIAL Asheville is an eccentric mountain city in the heart of North Carolina. Home to artists, creators, movers and shakers, the historic district’s funky aesthetic is only paralleled by the natural beauty of the mountains that surround it. Downtown Asheville has become a mecca for creating: art galleries, breweries and buskers sprinkle its streets. The Asheville Arts + Culture Tour App & Brochure organizes Asheville into three kinds of destinations: a culture-filled city, a historic destination, and a natural paradise. Users can book accommodations, find recommendations based on their interests, or simply find the closest beer.
02
A Technical Product Catalog for audio geeks.
EDITORIAL & ILLUSTRATIONS Crosley is a contemporary electronics company that brings old school electronics to a new generation. Starting with its first record players in 1992, Crosley was a spearhead of the vinyl resurgence of the early 2010s. Crosley has now expanded their brand to include a wide range of electronics, including phones, jukeboxes, and wireless speakers.
CROSLEY SPECS
Crosley quickly rose to the top of the record player market with its release of the stylish retro - turntable style C8005D, however just as quickly it received a reputation for products that were all looks and poor sound quality. Even though they have released new products to combat this, Crosley still suffers from its past reputation of poor quality. This campaign puts the products in focus - with ads offering full specs on everything from record players to bluetooth speakers. Crosley’s contemporary design is effortless, but by showcasing the quality of their new line of products in a way that brings back the company’s original fans and solidifies its place as a manufacturer of authenticity.
03
An IMC where the sky’s no limit.
ADVERTISING
USPS
The United States Postal Service is an independent federal agency that is the only delivery service to reach every address in the nation. The USPS’ hundreds of thousands of employees deliver 47% of the worlds mail each year. “The Postal Service mission is to provide a reliable, efficient, trusted and affordable universal delivery service that connects people and helps businesses grow.” The target audience of the Postal Service is very widespread considering that they have the capability to reach every household in America, everyday. However, a large portion of their profits comes from small businesses and young homeowners. The objective of the current USPS campaign is to re-brand the USPS as a fun, easy to use service that is still of use in the age of technology, and to make the American public aware of the USPS’s greatest assets. The United States Postal Service connects people anywhere to people everywhere.
04
Not your Grandpa’s Whiskey.
BRANDING, PACKAGING & PROMOTION
RYE OH MY
RyeOhMy is the whiskey that shakes things up. Where whiskeys of the past reached for the classic gentleman, RyeOhMy is for the wild child. Like our free and fun-loving target audience, Rye Oh My features colorful, modern, label design and a unique bottle shape. Traditionally, RyeOhMy is sold in a special edition box set that comes with four coasters. RyeOhMy aims to be seen as the whiskey for the millennial generation. Like this generation, standing out and breaking stereotypes is a part of our mission. The second half is producing a whiskey that is smooth, flavorful, and attractive to all audiences. The Rye Oh My brand colors reflect the neon lights of downtown southern California- pastel pinks and blues that are still vibrant, and familiar to an entertainment centric audience. While its branding style stands out on a shelf, including coasters and a keepsake box help it compete with its competitors. Posters advertising the distillery’s opening day encourage user participation by offering freebies for tagged social media posts.
02
An app that puts an end to endangered.
UX/UI BRANDING TroopLoop is an app devoted to the conservation of endangered animals. Users send and share pictures of the animals and their locations to help the Fish & Wildlife Service keep track of animal populations and track migration patterns.
TROOP LOOP
Users can share photos with others and explore animals in other locations, as well as save favorited photos to their collections. TroopLoop is a fun way to make a difference and learn about endangered animals. TroopLoop uses cool tones with a warm pop to draw attention to important sections of the app, such as notifications, favorites, and animal sightings. Clean, material design keeps TroopLoop looking dynamic in a way that is still familiar to users of all ages. Subtle textures bring dimension to flat colors and unedited photography. The loop is a common theme both in section naming, icon and imagery design.
02
A gallery space for aspiring street artists.
WHEATPASTE
BRANDING, WEB & ENVIRONMENTAL WheatPaste ( Art Space ) is a combination gallery and studio space that caters specifically to street artists and muralists. Monthly shows host an artist takeover that is open to the public, and artists can rent out walls for studio or practice space. Each studio square has four textured walls that mimic different textures found on buildings outside. Wheatspace’s target audience is anyone who has a apprieation for wall art, is a budding mural or street artist, and would like somewhere to practice before creating permeant installations. The wheatspace brand colors are faded with pops of neon, a nod to the wear and near of an art form that is exposed to the elements. Spray paint has a unique texture that is used to lead the viewer’s eye throughout the website. Rough textures balance clean design to create a unique look that is varied, but still legible.
01
An app that makes working together fun.
CAMP CO-OP 30
CHILDREN’S DESIGN, UX/UI Asheville is an eccentric mountain city in the heart of North Carolina. Home to artists, creators, movers and shakers, the historic district’s funky aesthetic is only paralleled by the natural beauty of the mountains that surround it. Downtown Asheville has become a mecca for creating: art galleries, breweries and buskers sprinkle its streets. The Asheville Arts + Culture Tour App & Brochure organizes Asheville into three kinds of destinations: a culture-filled city, a historic destination, and a natural paradise. Users can book accommodations, find recommendations based on their interests, or simply find the closest beer.
02
A type magazine that is hype about letterforms.
EDITORIAL Tangent is a magazine dedicated to lovers of typography. Content heavy, Tangent highlights the written word just as much as it celebrates beautiful letterforms.
TANGENT
Just like the point where a line meets a circle, at TANGENT type meets tips for designers. Here you will find any and everything type related: tips on how to make a font, (and then market it) ways to layout body copy (and what not to do) and everything in between. For this first issue, we explore design tips from Sagmiester, and Indra Kupferschmids ideas on the favorite typeface Velo Serif.