Emil Mocanasu Design Portfolio
Contents
1. Final Major Project: Design improving sustainable driving pleasure
2. Local Motors Sportscar Platform challenge
3. TATA Motors Live Project
4. Concept Group International Live Project
5. Sketches
1. Final Major Project
Design improving sustainable driving pleasure
Sustainable driving pleasure Sustainable driving today: More ‘fuel efficient’ model lines
Bio fuel vehicles
Hybrids
Fuel cell electric vehicles (FCEV)
Battery electric vehicles (BEV)
Driving pleasure Pleasure is defined as: ‘A feeling of happy satisfaction and enjoyment. Enjoyment and entertainment, as opposed to necessity. An event or activity from which one derives enjoyment.’ (Pearsall & Hanks, 2001) Driving pleasure stimuli: feeling of freedom scenery feeling of being in control speed accelerations unique scenic roads
Project Rationale Sustainable driving: use little fuel as possible and to extensively reduce emission (CSE, 2013). Most of the driving pleasure stimuli contradict the principles of sustainable driving mentioned by CSE as they would require high energy consumption causing high emissions. Driving for pleasure can be considered an act of hedonism. Buying luxury products or services is also considered by many an act of hedonism. This leads to the assumption that a car designed for delivering driving pleasure is a luxury item. A design improving sustainable driving pleasure is also a sustainable luxury item.
Research into sustainable luxury showed that: The world needs more sustainable luxury items Sustainability is not a priority to most luxury brand CEO’s Discreet luxury is an important trend in the western world ‘Massclusivity’ turns the elite to extreme luxury offers for differentiation from the masses.
Masses & Mass production vs.
Elite & Hand built exclusivity
Sketch development
A full panoramic roof has been adopted for the concept to allow higher visibility, more light to enter the cabin and to create the impression of an open space.
The rear end was the initial location considered for an imposing charging point.
After further research into the target audience a more subtle charging point was considered. This is placed in the plenum cover. To accommodate any parking and charging scenario a second point was added symmetrically to allow charging from any side of the vehicle.
Head up display
Touchscreen The layered ribbon theme creates the i mpression of a light, comfortable and spacious interior.
Start/Stop button
The design of the seat integrates the general theme of the interior and of the dashboard by using the blue coloured trim.
Fighter jet inspired aesthetic
Two spoke design to create the feeling of space and lightness
‘Hidden’ fog lights
Dipped beam LED DRL
LED’s for the turn signal
Final headlight design
Final headlight design
Case Dipped beam LED strip mounts
Turn signal
Fog lights
DRL strips
Headlight lens
Aileron motion inside the rear air outlet
The side hatch opens when the ailerons seal of the rear air outlet creating negative vectoring to helps the vehicle’s deceleration.
Reverse lights Turn signal Brake lights
Rear light cluster final design
The aesthetic of the rear lights reflects the layered theme of the vehicle. It inspires lightnes, strenght and efficiency. The organic shape of the cluster expresses the sustainable conception of the car.
Turn signal layer
Hidde reverse light
Final design
Exterior styling McLaren design DNA: Form follows function Shaped to fit its purpose: speed & acceleration
Flying buttresses for down force
Full panoramic roof
Intakes for the air brakes
Max. Range: 300+ miles Top Speed: 260 Mph
Hidden intakes for the cabin ventilation system
Masked intakes to indicate the electric powertrain
Hidden intakes for the front brakes
Air outlet to reduce turbulences in the wheel well
Single nut wheel bolts
Rear diffuser Air outlet with aileron controlled airflow
Interior styling Inspiration: Natural comfort zones
Tensile theme
Indented dashboard for more leg room in the passenger area
Ribbon dancing
McLaren MP4-29
Organic flowing surfaces create a natural feeling of safety and comfort
The compact driver’s area emphasizes the man-machine connection
Infotaiment, satellite navigation and other secondary controls are accessed via the centre console touch-screen
The two areas of the cabin are united by the ribbon-like structure creating an atmosphere of intimacy and comfort
Layered aesthetic creates the impression of space and lightness Physical switches and knobs for frequently used controls
2. Local Motors
Sportscar platform challenge Sketch development
Modular space frame & body panels for ease of tuning and customization
Light Strong Aggressive
Light Strong Aggressive Exposed engine for ease of tuning/servicing Single piece front body panel
Citroen Cactus blade headlights located 500 mm above ground
PU foam backed ABS panels for shock absorbtion & protection
Light Strong Aggressive Tail fin inspired classic racing cars
Exposed space frame for a feeling of lightness & strenght
3. TATA Motors Live Project
The Quest: Design a new B-segment supermini to carry on the continuous evolution of the Indian Brand Tata Motors. Key pointers: the trust line and the smile integrated in the anatomy of the brands logo; overall sizes: 3.6m length, 1.7m with, 17� wheels.
Inspiration
Sketch research
Proposed Concept
Large glazed surface creates the impression of a large spacious interior
High strenght organic shaped shell for safety and lightness Asymmetry for a fresh, quirky and fun aesthetic
Final Design
Emil Mocanasu (designing for Active.Social.Friendly.
)
University of Huddersfield BA (Hons) Transport Design Year 2
Dog friendly vehicle taking care of the comfort of both pet and owner featuring a designated area for pets, a splash proof watering device and removable accessory storage.
Final Design - Interior
Emil Mocanasu (designing for Active.Social.Friendly. University of Huddersfield BA (Hons) Transport Design Year 2
The concept offers comfort and independence for elderly and thier pets. Innovative and efficient, the automobile uses electric wheel hubs maximizing the space available for the occupants. Featuring a no-spill watering device , flat folding back seats for the pet’s space, retractable splitting wall between the driver and rear area, ventilation for the pet and specialised portable containers for toys, food and drinks, the vehicle brings the pet-owner relationship to a higher level than ever before.
)
Final Design - Interior
Emil Mocanasu (designing for Active.Social.Friendly.
)
University of Huddersfield BA (Hons) Transport Design Year 2
Removable Accessory/Toy case built into the floor of the vehicle
Roll-on watering device
Ergonomically improved seating for greater access and comfort
4. Concept Group International Live Project
The Brief: Design a luxury product to incorporate the Brand DNA of a luxury automotive manufacturer
Rolls-Royce Brand DNA
Unchanged proportions Craftsmanship Elegant Implicit luxury Strong presence Straight flowing lines Power
Sketch research
Luxury by CGITm.
Final Design
Briefcase for traveling holds the documents for cigar tasting events.
Magnetic closing mechanism enables a clicking sound when closing the lid.
Central metal cigar replica holding the V-shaped clipper, humidity/temperature sensors, air circulation system and the battery.
Small studs to keep the cigars raised for an optimized air flow. Cedar inside.
Inner air movement.
Connetivity for updates about the humidity / temperature levels.
5. Sketching
Convertible Skoda proposal
Thank you for your time
Š Emil Mocanasu