Jiang Xiaomeng Portfolio
Xiaomeng Jiang Portfolio Installation Design Seductive · Steps of Spring · Exhibition Design Tokyo Stroll · Hegii Sanitary Flagship Store · Experience Space Bassoon· Conceptual Design Ribbon· Signage Design
Xiaomeng Jiang Portfolio Tsinghua University Industrial_space_design 2012-2014
Jiang Xiaomeng Portfolio
2
2012- 2014
Jiang Xiaomeng Portfolio
Resume 2014.8
Signage System Design Research and development Center, China Railway Signal&Communition Corp Asset Management Co., Ltd.
• Design team leader in charge of the organization of final result presentation, distribution of tasks, stream of people analysis and distribution map
Education 2011.8 – 2015.7 (expected)
Tsinghua University
• Bachelor’s Degree, Industrial Design-Exhibition Design • GPA: Overall 89.4/100 3.58/4.00 Ranking 5/14 • Courses: Human Factor Engineering; Ideology of Display Design; Exhibition Design Studio; Design Management and Branding Strategy
Honors and Awards 2014. 1
‘Since 1984’ Student Award Scholarship and Undergraduate Course Works Exhibition
2014.5
China Pavilion, Milan 2015 Expo
2013.11 - 2014.1
Exhibition Design Work “Tokyo Stroll”
2011.10 – 2013.2
Commissary in Charge of Exhibition Planning
• Organized outreach work of the Baopo Student Works Exhibition and exhibits arrangement
Best Vehicle Design Award, 2nd Total Score, 1st Drag Way Formula-E Design Championship (CHINA) 2013 by Art Center College of Design
Volunteer Experience 2013.4
• Attend Training of group psychological counseling techniques and theories about group motivation • Serve as volunteer group leader of End Procrastination Group and Irvin D. Yalom Unstructured Growth Group
• the Formula-E Race ("E" for elastic): The exercise started as part of the curriculum for the Art Center's Graduate Industrial Design
2013. 12
3rd Group of 2013 Beijing Arts Institutes Badminton Championship
Captain of the Badminton Team, Academy of Arts&Design, Tsinghua University
Projects & Experience 2014.7-9
Chinese Sanitary Brands and Retail Design Research (Team leader); Internship in Hegii Sanitary Retail Design Hegii Sanitary Ware Co., Ltd., Guangdong
• Conduct research into all 25 Hegii Sanitary Stores in Beijing • Best of Show Award of the Hegii-tsinghua Design Workshop • Redesign Hegii flagship store with the theme “Re-New”
Volunteer as an Advisory group leader Psychology Association, Tsinghua University
• Conceptual design, VI deisgn, model making and prototype building of the car, online promotion
(GradID) and has grown into an international competition. The school has hosted 8 annual Formula-E races, in which students must design, build and race rubber band-powered cars.
• Conceptual Exhibition Design Work “Tokyo Stroll” was exhibited in City· Museum· Tokyo Design Exhibition at Gallery LE DECO Tokyo Student Art Association, Academy of Arts&Design, Tsinghua University
• Top 2 out of 30 Students of Industrial Design, Tsinghua University 2013 .7
Model Making, participated in the design of Sky Part of China Pavilion Design 2015 Expo
2013. 6
Orientation Volunteer on opening ceremony The Commencement of Department of Construction Management
2012.10
• Introduce Tsinghua University to new students from ICPM
Volunteer Tour Guide on Tsinghua Campus Tsinghua University
Skills 2013. 8
English
TOEFL Test Score: 100 Educational Testing Service (ETS) R26 L28 S23 W23 GRE 308 Total; Quntitative 162; Verbal 146; Writing 2.5
Computer Skills and Others
Photoshop, PowerPoint, AutoCAD, Sketchup, Rhino, Solidworks, InDesign, Illustrator, AutoCAD, 3DMAX Badminton ,Table Tennis
3
Jiang Xiaomeng Portfolio
Content Resume & Info
4
Seductive Parametric Installation Installation Design, Group of 4（Team Leader） 2013 Winter
Tokyo Stroll Exhibition Design, Individual Design Work 2013 Fall
FGT Formula-E (Elastic) Design Championship Elastic Vehicle Innovation, Competition Project ,Group of 4 2013 Summer
Jiang Xiaomeng Portfolio
Re¡ New Hegii Sanitary Flagship Store Design Exhibition Design, Individual Design Work 2014 Fall
Bassoon 0-3 Children Community Facility Exhibition Design, Individual Design Work 2014 Winter
Ribbon Medulla Bus Station Conceptual Bus System Design, Individual Design Work 2014 Spring
Steps of Spring Installation Design Installation Design, Group of 3 2012 Spring
CRSC Cop. Signage System Design Professional Work Signage System Planing, Group of 5 (Team Leader 2014 Summer
5
Seductive
——Parametric Installation Design for Attribute Exhibition to Lebbeus Woods
Acadamic Work Department of Environmental Design Instructor:Lu Yichen
6
2013/Winter Group of 4 -Group Leader “In parametric design, it is parameters of a particular design that are declared, not its shape....Equations can be used to describe relationships between objects, thus defining an associative geometry...” ——Branko Kolarevic In this six-week course, we explored the basic thinking methods of parametric design. The theme started form key words originated form architect Lebbeus Woods and the final result was presented as an installation art.
Xiaomeng Jiang Portfolio· Seductive· Installation Design
Inspirations Seductive factors that when it define into the design it can separate into two meaning which is intriguing and complex. ——Jean’s voice: seductive architecture
Lead Away Subtle Appealing Let in
Trend
Decomposing of the word
Infectious
Stimuli Win Over Score Entice, lure, tempt Pull
Hazy
Magnetic Attractive
Ambiguity Camon
Collage Sketches
What is seductive?
Lebbeus Woods describes his works:”What these structures do is plant themselves in the buildings. Introduce them in to the partition cubical spaces in the city. “ On the other hand the space is seducing people to getting close. We decompose the word”seductive”to several minor and more concrete meanings in order to find the perspective of visualizing.
7
Xiaomeng Jiang Portfolio· Seductive· Installation Design
Music
Music 8
Tune Rhythm Volume Melody
Data Collection
Logic
Parametric Development of the Idea Music can be made static and in a form that could be fabricated as sculptural or architectural elements. We used the logic of music of Carmen as the parameterization method. Grasshopper plug-in Firefly is the tool of collecting frequency spectrum and convert it to data that used as coordinates of points. At one end is the curve generated from human voice, while the other is electronic MIDI format tone.
Parameterization Solution
Seductive
Formation Skin Deep
Lebbeus Woods
Seductive & Carmen Habanela by Carmen L’amour est un oiseau rebelle is a song that shows her character. The lyrics are a selfrevealing account of Carmen's concept of love. As a stubborn gypsies, Carmen would rather pay her life than restrain her love freedom. Characteristics such as repeated continuous downward slide phrase, tonal transformation between D minor and F major, and wandered melody within the octave of the bass and median tone, show Carmen‘s enthusiasm and unrestrained charm image.
Opera
Electronic piano
Xiaomeng Jiang Portfolio路 Seductive路 Installation Design
Grasshopper Parametric Model
Frequency Spectrum Income
Record Controller
Data Conversion
Points Outcome
Surface
Human Voice Tone
Electronic Music Tone
9
Lines
Surface
Surface could be constructed by lofting the two lines generated by human voice and electronic tone.
Xiaomeng Jiang Portfolio路 Seductive路 Installation Design
Press
Acrylic Board
Plastic Tube
Foam Mold 1
2
3
4
5
6
7
8
9
10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40
Fabrication Process 50mm
1100 mm
50mm
1200 mm
10
Fabrication We focus on how the same music transform from unappealing to seductive, such as influence of adding tune and rhythm. In the fabrication phrase, we printed the cross-sectional view of the surface. Foam was cut accordingly and connected to
construct the surface mold. Four thousand straws stick into the red acrylic pore plate at different depth in order to simulate the curved surface. However we also have a regret. We initially intend to decode MIDI format music into hexadecimal format to control
relationship between data and elements of music, but unfortunately it failed for we cannot solve what each figure means corresponded to music element. So the data we got finally from Firefly may not necessarily be very accurate.
Xiaomeng Jiang Portfolio路 Seductive路 Installation Design
Foam cutting
Composing unit
Foam mold
11
Molding
Xiaomeng Jiang Portfolio路 Seductive路 Installation Design
12
Xiaomeng Jiang Portfolio路 Seductive路 Installation Design
13
Final Exhibition
TokyoStroll
——Tokyo Culture Display Design on Airport Automatic Sidewalks Acadamic Work Department of Industail Design Instructor:Fan Yinliang 2013/Fall Individual Work
14
Exhibition Design Work”tokyo Stroll” was exhibited in “City·Museum·Tokyo” Design Exhibition at Gallery LE DECO Tokyo Utilizing the space besides automatic sidewalks at airports, the exhibition displays and promotes the exquisive culture of Tokyo. The inspration of the design came from keywords— fine, sophisticated and pile — extracted from Japanese Sakura, Kanji and food culture. The show is divided into three parts: food culture, kabuki culture and religious culture, located on three stretches of continuous automatic sidewalks. People could watch the exhibition freely when waiting or standing on automatic sidewalks.
Xiaomeng Jiang Portfolio· Tokyo Stroll· Exhibition Design
Inspriations The theme of the Exhibtion is Tokyo City Museum. In the first design phrase of researching different aspects of Tokyo, I tried to explore into the interesting and unique feeling that Tokyo brings to visitors. Tokyo's features include small shops with large and small signs, ubiquitous vending machines, romantic cherry blossom season, and the delicate food. They all give a person a sense of delicacy. Just like a exquisite variety of sushi represents Japanese culture perfectly. And on this basis I determined two key words—Sophisticated and Refined—as the theme that I want to express.
15
Sophisticated
Refined
Airport Automatic Sidewalks
Key Words The Site
Japan has long been a busy city. But hanami (cherry blossom viewing) parties show a romantic aspect of Tokyo. Sakura holds a very prominent position in Japanese culture. From March 15 to April 15, the Japanese are out to watch the cherry blossom. I choose the site besides automatic sidewalks in airports to illustrate the feeling of strolling under sakura trees.
Tokyo will be the host of the 2020 Olympic Games. Athletes, visitors and the head of countries all over the world will gather in Tokyo to attend this world event, so a small-scale lightweight display on automatic sidewalks in airports could be a good method to promote and display city culture of Tokyo.
Xiaomeng Jiang Portfolio· Tokyo Stroll· Exhibition Design
Formalization Based on the theme of “sophisticated and refined”, I composed small units into the overall form of the exhibition. And as airport sidewalks are often divided into parts and often continuous, it facilitates a continuous content parts of an exhibition.
16
Xiaomeng Jiang Portfolio路 Tokyo Stroll路 Exhibition Design
Model Exploration
17
Xiaomeng Jiang Portfolio路 Tokyo Stroll路 Exhibition Design
18
Part 1 Food culture Final Outcome The show is divided into three parts: food culture, Kabuki culture and religious culture, located on three stretches of continuous automatic sidewalks.
Xiaomeng Jiang Portfolio路 Tokyo Stroll路 Exhibition Design
19
Part 2 Kabuki
Part 3 Traditional Architecture
Xiaomeng Jiang Portfolio路 Tokyo Stroll路 Exhibition Design
Part 2 Supports Production Drawing Explosive view
20
Part 3 Bottom View of 1st layer
Part 1 Production drawing
The work was Exhibited in Tokyo
Plan
Formula-E Challenge Formula-E Design Championship 2nd total score, Best Vehicle Design Award,1st Drag Way in China Went to the finals held in Art Center College of Design representing Tsinghua University 4th Hill Climb in Finals Group of 4— In charge of promotion, structure design and prototyping 2013/Summer The Formula E (elastic) challenge is held anually in Art Center College of Design's Graduate Industrial Design Department. The 13 Week long design project culminates with student teams competing in a variety of events with their uniquely designed remote controlled race vehicles propelled by energy stored in 16 feet of rubber band.
21
Xiaomeng Jiang Portfolio路 FGT路 Fromula- E (Elastic) Design Championship
Timeline
Week
Technologies and fabtication method research First mockup developV 3.1 ment Experiments Week
1
Week
2
Week
3
4
Final Version Design V 3.3
Week
Week
5
6
Final Race in china Graphic Design Week
7
V 3.2 V 2.0 Geared drive Experiments Select direction Mission assigning Formula-E experience sharing Team building Iterative Development and Testing
Week
8
Week
11
Week
12
Week
13
Final Version Fabrication Testing and Modifying Graphic Design
V3.4 Materials Consideration
Video Presentation Final Version Fabrication Testing and Modifying ACCD Final Race
Compitition Mission
22
Ashtray Alley Drag way A classic drag race layout emphasizing, acceleration, top speed and straight line stability. Vehicles race one at a time against the clock on the 136 foot long straight. Sinclair
Masters Hill Climb This course is 228 feet of uphill grade with one 90 degree left turn midway. The event puts emphasis on vehicles to have sufficient torque and on driver skill to navigate the turn without losing too much momentum.
Sculpture Garden Flats A figure 8 with obstacles. At 322 feet this is the longest of the formula e tracks. This event puts emphasis on driving skill and ability of the vehicle to accelerate, brake and corner. Vehicles race one at a time against the clock.
The competition is divided into 3 parts which give an integrated test on all features of the vehicles.
Material and Fabrication Method Research
Needle Roller Bearings
PVC Tubes
Density Board
Nylon
Ball Bearings
Carbon Fiber Tubes
ABS Plastic
Aluminum
Materials make a huge difference on the performance of the car. We conducted experiments and made decisions about materials along our design process. Though thinner than ball bearings, needle roller bearings generate more friction. Experiment models used simulation materials including ABS plastic tubes, density boards and aluminum while our final outcome uses carbon fiber tubes as main material to reduce weight while guaranteeing intensity. Metal was used on key position to ensure reliability.
Xiaomeng Jiang Portfolio路 FGT路 Fromula- E (Elastic) Design Championship
Molding & Experimenting
V1
Without any experience on making a rubber band car, our first car made cannot even run. We connected the wheels and rubber bands together directly. Elastic torsion drives the back wheel to rotate. However high resistance between the wheel and rubber bands harmed the rubber bands. Besides the rubber can not hold the wheels as there is no fixed axis.
V2
Geared drive This draft model used geared drive which is a totally different approach from the previous version. The body of the car bent under tension which prove that there are problems with the choice of the material of nylon. Besides the structure requires a more precise match as the gears will bear a very strong tension. Problems would easily come up because of imprecise gear matching.
Experiments
The rubber bands would knot under torsion, and therefore they would become shorter and thicker. In this experiment, we winded the rubber band to see the relationship between its length, roughness and number of winds.
23
Rubber Band Performance Test Experiments Length of fixed tube Length of driving tube Total tube length Turns of rubber bands Result 1 Result 2 1 2 3 4
18.5cm 18.5cm 18.5cm 18.5cm
16.5cm 21.5cm 26.5cm 31.5cm
35cm 40cm 45cm 50cm
50 50 50 50
20m 8.35m 6.3m 6.5m
19.3m 9.2m 6.7m 6.45m
Xiaomeng Jiang Portfolio路 FGT路 Fromula- E (Elastic) Design Championship
Version 3 Model Explorations
In this design phrase, we keep our attention on the direction of direct drive. We have made in total of 6 draft models to modify our design and solve the problems of gravity and weight of the car while testing factors that might influence the speed of the car.
24
V3.0
V3.1
V3.2
This time we study the detail structure separately. The rear wheel serves as driving wheel. Half of the tube is dead fixed to the body directly, while the other end rotate with the rubber bands to drive the driving wheel. This version of the car let us realize the gravity problem. We had to add additional counter weight in case the car turns over because the front was too light. This edition focused on driving system without consideration of steering and braking systems.
Further improve the driving system. According to the previous research on the relationship between elastic torsional force and the length and weight ratio of the rubber bands, we bolder and shorten the drive pipe to solve the left problem of Version 3.0.
Way to further optimize the structure of the front wheel steering gear and motor fixed position in order to balance the car
Xiaomeng Jiang Portfolio路 FGT路 Fromula- E (Elastic) Design Championship
25
V3.3
V3.4
This structure is so close to the sheering version of the final out come. We used the research results of Ackermann Angle, which means when the vehicle turns, steering wheels incline in order to get a better grip, because we know that the road condition of the competition site is not optimistic. This was the version that most close to the final outcome. We used drilling and milling machine to drill hole of the work piece. The rear wheel is made of a one-piece nylon material.
V3.5 This version is significantly lighter that Version 3.4. The car body is made up of simplest and lightest parts which only weighs 100g. Added to wheels, the whole car weighs 316g. In our opinion, heavier wheels could provide better stability and grip. Using CNC machining technology, we can get a more precise control of position of bearings and fit and then ensure the rear wheel is arranged coaxially with the driving tube.
Jiang Xiaomeng Portfolio
26
Jiang Xiaomeng Portfolio
Briefly speaking, we expect to solve complex problems with minimum materials, and that is our fundamental source of inspiration.
27
Xiaomeng Jiang Portfolio路 FGT路 Fromula- E (Elastic) Design Championship
The Competition Other team members track and protect vehicles while one of the members control the car.
Our car got the championship of Drag Way at 6'53'' in China and the forth of Hill Climbing in Art Center. Better control conflicts with high speed. With a lack of grip, our car bumped when facing corners and rough road condition thus resulted in a not good enough performance in the figure 8 competition. Competition site in Art Center College of Design 28
Our Exhibition Booth
My teammember WangYixiang is now suffering form leukemia, I want to extend my best blessings to him and pray for his early recovery.
Winding the rubber Bands
Re·new Space
Hegii Sanitary Flagshop Design Hegii Sanitary/ Department of Industail Design Instructor:Liu Qiang Research with Wang Bin/ Xueke Independent Design Solution 2014/Summer-Fall In this project, we cooperated with Hegii Sanitary—one of the top ten Chinese sanitary companies. The pre-project research lasted for one month. With a focus on sanitary market and exhibition method of sanitary products, we visited all the Hegii shops around Beijing. Study has found that a simple space reconstruction of one store can not fundamentally solve the problem existed in the sales of Hegii Sanitary. The research provides reference for a new sales mode and the shop distribution and the strategy of branding shop in Beijing. The solution is a 600 m2 flagship store cooperating with close-to-user community stores that covers the whole Beijing.
29
Xiaomeng Jiang Portfolio路 Hegii Sanitary Flagship Store路 Exhibition Design
Environment Costumers Design Research Phrase
People
Sellers Products
Products
Services
30
Research Map
Xiaomeng Jiang Portfolio路 Hegii Sanitary Flagship Store路 Exhibition Design
Hierarchy of existing stores of Hegii
31
Investigation of existing situation Current stores of Hegii design is roughly classified into three levels according to the size and location of the stores. We visited all the 25 Hegii retail stores in Beijing, only to find a mess in home furnishing market. We found that under fierce competition
and cost restraints, enterprises care little about how to improve their design to meet the needs of its customers. From the distribution map of Hegii stores, we can see most of them distributed in the southern city of Beijing, the northwest suburbs and north-central household areas.
12000
Problem Analysis • No unified corporate image • Mussy Space • No standard decorations • Unclear service definition • Unclear product classification • Insufficiency of Storage Space • No unified material and color • Abuse of print ads
9000
Xiaomeng Jiang Portfolio· Hegii Sanitary Flagship Store· Exhibition Design
8400
3
32
Hegii’s current display status : web format Product number per unit area: 0.6/ m2
2
5400
Dazhongsi Lanjinglijia Furnishing Retail Shop
9
Mecalline Furniture North 4th Ring Road
5
Dujiakan Jimei Furnishings retail shop
Beiqijia Furnishings Retail Shop
Plans of Current Store When we draw floor plan of every Hegii stores in Beijing, we found that all of the 25 stores are very similar in terms of exhibition method. Intensive show is the main method with only one out of 25 stores have scenarios show. The aisle width is about 90-120 mm. Even if the largest stand-alone store, there is no large difference with general stores.
Xiaomeng Jiang Portfolio路 Hegii Sanitary Flagship Store路 Exhibition Design
Channel length Through short channels, manufacturers can master the consistency of the retail price of final channel and a good store display environment to improve brand reputation and to guarantee the service level of channel terminal. On the one hand, because high-grade sanitary ware products have a higher value per unit, long channel distribution costs more which results in losing of competitiveness.
Interview: Mrs. Cheng Age 46
Dealer of Yifan Sofa in Mecalline Shijiazhuang 2008-2010
Monthly Rent RMB 27481 for 270m2 Monthly Rent Beijing 240 RMB/m2 Monthly Warehouse Rent 2000 RMB/30m2 Labour cost: Basic wages 1000 RMB+1% sales commissions Say I sell 200,000 RMB for one month, the cost would already be 150,000 RMB. There are two staff in my store. Monthly rent is 27281 RMB, the electronic 300 RMB, repair fee of 300 RMB, and plus the labor costs 5000 RMB. Then I can only achieve even and hardly earn any money.
Persona: Mr.Jiang Age 47
Hegii User Restore time:2007 Bathroom Area:7 m2 Choice of brand: Hegii Toliet & Shower room; Morn Tap Q: How did you choose a sanitary product? A: The brand goes the first then the price. There are sometimes promotion activities in the furnishing market. I am the kind of rational consumer. Functionality for me is the most important. I have spent half an year before my renovation searching for furniture to make sure that I get enough information about the product. I have been to 7-8 furnishing markets to make the final decision. I was seldom influenced by the decoration of the store itself, because the only thing the decoration does is telling me that the brand is reliable.
33
Xiaomeng Jiang Portfolio· Hegii Sanitary Flagship Store· Exhibition Design
User Observation At the same time we did objective observation of customers’ purchase behavior. The tactile experience appears a lot in sanitary shops where shower room, faucet and bathroom cabinets are being touched and experienced. 34
Information needed Male
Female
Male
Female
The Elderly
Product Parameter
Materials and Quality
After-sales Service
Installation
Promotion and Price
Product Size
Quality Comparison
Price Easy to clean
Functional test Materials and Quality
Sellers
Consumers
Function and Lifestyle
Empathic Projection We pretended to be customers and interviewed the sales when researching with the discovery of what customers care most when choosing sanitary products and selling points that the sales emphasis the most.
Xiaomeng Jiang Portfolio· Hegii Sanitary Flagship Store· Exhibition Design
Sanitary Product Use Frequency Recognition Process
Bathroom mirror 3 Single handle single cold faucet
Solid wood bathroom cabinet 6 Wash cabinet 1
Kitchen faucet
Bathroom Cabinet 77
Bathtub faucet
Antique bathroom cabinet12 Metal bathroom cabinet 2
Faucet 133
Dignified lady bathtub 8
Time delay valve
Bathtub
Bathtub 2
Water-saving pedestal pan 26
Shower screen 24
Pedestal pan(34) Shower Room 44
Counter Basin 6
Exposed large shower 20 Concealed large shower 4
Basin 40 Shower 32
80 serial Rose
Squatting pan 19 Sink 12
Tank 4
Pendant 135 Urinal 14
Mop pool 5
Floor drain
Angle valve
Without trap 7
Bidet 4
Handheld small shower
Drainer
Wall-hung Basin20
With trap 7
Others 2
Single bowl
Art Basin 6
Basin with pedestal 8
Floor standing shower faucet 4
Double bowl
Intelligent pedestal pan 5
Accessories 33
Suite series20
Pedestal urinal Wall urinal
Vogue series suite Elegance series suite Nobility series suite
Hose Downcomer
TOP5 Online Sellers
Wall urinal 挂墙式
Shower, shower room
Toilet seat 3
Integrated shower room/ Steam cabinet 11
Muyu Series3
Pedestal pan
Sensor
Buthtub 31
Shower enclosure 9
Basin, bathroom cabinet
Bidet faucet Basin faucet
Classic bathtub 1 Surf bathtub/ bathtub with fittings5
Shower faucet
Product Categories of Hegii
Bathtub Show must focus on the contents. Products of Hegii fall into 15 categories, at a total number of more than 300 kinds. Appearance is more important for bathroom cabinet than other products. Usage frequency ranges from basin to bathtub and therefore influence the process of exhibition.
LAST5 Online Sellers
Online Sales
35
Xiaomeng Jiang Portfolio路 Hegii Sanitary Flagship Store路 Exhibition Design
Design Phrase The Site The flagship store is located in the forth ring road of Beijing. The north part of Beijing is the center area of furnishing industry. Surrounded by Easy Home Furnishing store and neighborhoods, this store has a cluster competitive strength. The flagship store has an area of 490m2.
36
The role of the flagship store As the largest shop in Beijing, the Hegii flagship store is a coalition of product exhibition, office area, negotiating, promotion events and after sale service. I started form planing the circulation,following the recognition process of people. The product density increases through the path. Design office and office area are located in the back part of the exhibition as part of the branding promotion plan.
Xiaomeng Jiang Portfolio· Hegii Sanitary Flagship Store· Exhibition Design
37
The Theme: Renew In the design phrase, I did brainstorming about brand experience should be conveyed to costumers besides solving the current problems. After searching about history and user experience of sanitary products, I decided that the sanitary system should give a renewed life experience to customer. And the design principle is to bring the feeling of refresh and renew to customer as well as express Hegii’s brand identity of responsibility.
Xiaomeng Jiang Portfolio路 Hegii Sanitary Flagship Store路 Exhibition Design
Intensive Show
Toilets Exhibition
38 Style Exhibit Multimedia Display Design Office
Shower Exhibition
Tech Exhibit
Reception Desk
Discussion Area Entrance Exhibition hall
Office Area
Xiaomeng Jiang Portfolio路 Hegii Sanitary Flagship Store路 Exhibition Design
Elevation
39
Xiaomeng Jiang Portfolio路 Hegii Sanitary Flagship Store路 Exhibition Design
Entrance Exhibition Hall
Technology Exhibit
40
Style Exhibit
Design Office
Reception Desk
Xiaomeng Jiang Portfolio路 Hegii Sanitary Flagship Store路 Exhibition Design
Style Exhibit
41
Xiaomeng Jiang Portfolio路 Hegii Sanitary Flagship Store路 Exhibition Design
Development and Modeling In the design developing stage, I removed traditional model rooms and replace them with abstract material presentation, because customers could not associate their own usage scenario with a model room.
42
Acadamic Work 2-4 Year Old Children Experience Space Instructor:Fan Yinliang 2014/Winter 6 Week Individual Work
Interactive toy for kids 2-4 years old This program focus on early education. In the stage of age 2-4, children had a quick development in their brain. Children’s physical skills are learn through practice. Besides, social intelligence of children could be developed through sounds and interactive between partners and parents.
43
Xiaomeng Jiang Portfolio· Bassoon· Children's Experience Space
The first three years of lie are a period of fast frowth in the human brain. A three- year-old’s brain is twice as active as an adult’s! Ways to enrich a toddler’s brain and stimulate synaptic connections include having back-and-forth conversations,singing,reading,and playing together. Interactions with other humans,of any age, are a better method of stimulationing a child’sbrain that watching television. Children need to develop a sense of personal control over physical skills and a sense of independence.
44
follows simple structions shows affections for playmates copies adults and playmates
91mm
98mm
84mm
3-Years-Old
2-Years-Old Run Looks at small things Canwalk on tip toe
Function of music for kids
Throws and catches ball Hops one foot Starts to make friends
4-Years-Old shows more interest in other children shares and take turns with other children
Needs and Requirement survey
In the first stage, I looked into the physical and mental development of children aged from 2 to 4 and put forward several key points as the principles for future design. Attention were given to many factors includ-
ing the children’s height, their recognition of color and sound, and their attention development. As for the choice of material, I decided on the soft and safe stuff to avoid danger.
Xiaomeng Jiang Portfolio路 Bassoon路 Children's Experience Space
Working in a preschool education center, Clivia is responsible for 0-3 years old children's music course. She said, in her preschool education center, the class consist of art, music, dancing and cooking class. She is usually give classse to 8-10 children and parents at the same time. Music form different countries and regions made up all the themes of the courses. Based on different themes of the subjects, different musical instrument is employed. The children are not required to produce a piece of music with tunes. The more important thing is that they can emit sound and feel different sounds. However, there is usually no intheraction on the class among children in such a young age. Sometimes if there is only one instrument, the teacher will encourage them to share. 45
Xiaomeng Jiang Portfolio路 Bassoon路 Children's Experience Space
Brainstorimg & Modeling Bottles
Cardboard Boxs
Hangers
Chopsticks
In this stage of design, I have tried different solutions in realizing my goal of designing a creative and funny sonic space. The process of brainstorming and model making are tightly bonded together as
No sounds Sustainable Materials
Community
Combs Ropes Bowls Paper cups
46
Crea
Intera Pipes
s Funny sound Shake
Drag
Beat
Action
Simple and
Xiaomeng Jiang Portfolio· Bassoon· Children's Experience Space
only through 1:1 modeling and experiment can the sounds be really captured. Some of the routines have a good starting point—like the hanger frame that could allow parents and children create their own
instruments— but failed in creating appealing sounds that would draw children’s attention. Finally I decided to use discarded badminton packaging and PE plastic pipes to produce a rich resonant sound.
Tune
Percussion instrument
Tone
ce
erferen t in h c u m Too
Sounds Box
at · Share · Have Fun
active Children Sonic Space
d repetitive
47
Resonance Pipe
Form
Plastic Bags Children-directed Unstructed free play Interaction Creativity
DIY Percussion Instrument
Feasibility
Xiaomeng Jiang Portfolio路 Bassoon路 Children's Experience Space
Drilling
48
Final Model
Polishing
Joint Making
Coloting
Xiaomeng Jiang Portfolio· Bassoon· Children's Experience Space .02
50
74. 50
80
45°
70.
60°
80
60°
Different combinations
49
Extension tube Pipe joint Pipe clamp Rubber seal
Support frame
Suction cup
Explosive View
Xiaomeng Jiang Portfolio路 Bassoon路 Children's Experience Space
Tubes generate novel and interesting sounds when dragging and drawing back!
Drag
Drag Draw back
Draw back
Action and Sounds 50
Made of PE pipe, the final solution, with the increase of the pipe length, in the process of pulling long pipe can produce novel and interesting sounds. They have the advantage of being able to constantly stretch and retract, and they can be bent into different shapes. The characteristics of the pipe itself can encourage imagination and nurture family connections of children.
To listen to the sound, visit: https://vimeo.com/xiaomengjiang/videos
Xiaomeng Jiang Portfolio路 Bassoon路 Children's Experience Space
Materials and Adaptability The activities of 2-4 year-old children are mainly at home and in the community, so I decide to use easyto-get recyclable materials for the assembling of new products. One unit of a resonance tube can serve ten children to play simultaneously with good sound effect at the same time. It can be brought home and also can be assembled easily in a public space of a community.
51
Xiaomeng Jiang Portfolio路 Bassoon路 Children's Experience Space
52
Xiaomeng Jiang Portfolio路 Bassoon路 Children's Experience Space
Field Testing In field testing, we had the pupils from the Tsinghua elementary school as subjects. They voted on all the products and my product had the most votes (13 out of 14 students). Attracted by the novel sound produced by the tubes, the children loved to fiddle about with them.
53
Jiang Xiaomeng Portfolio
54
Thanks to all the experiencers.. You have brought to this process so much fun.
RIBBONS Conceptual Medulla Bus System Deign Acadamic Work Instructor:Fan Yinliang 2014/ Spring 6 Week Individual Work
Through discussion on different models, I decided to integrate all the functions with one modular language. Based on different kinds of bus stations and number of buses, I came up with stations of different sizes to satisfy various needs.
55
Xiaomeng Jiang Portfolio· Ribbon· Modula Bus Station Design
AEIOU Analysis
Look Around Reserve time for waiting Patiently
Activities
Fiddle with a phone See the billboard Listen to the music Wether: sunny/ rainy/snowy
Environment
somke/ Noise/ exhaust Mood: boring/anxiety/tired Dispair when being late Between strangers
“Excuse Me” Asking for Directions Confirm the platform
Man VS events
chase the bus being late throw rubbish
Interaction
KANO Model
require info Man VS facilities
Sit on the chair leaned against the post sunshade
Research
Gatherer shade By post
Billboards glow in the evening
Not Sanitary
Stop Board
56
lights Reflective signs
Objects
Wifi Snacks Vending Machine Storage Room Children‘s Facility Access for Disabled Chat gossip Young people
User
worry more easily Disabled Elderly Kids
User Behaviror
Fiddle with Phone
In the first stage of research, we observed for three days the condition of bus stations outside Tsinghua Park, and found that they were not designed properly and adversely affected the stream of people and their safety. Through minute observation, we found people's behaviors include requiring info, waiting, seeing the bus, getting in line and getting on the bus. These behaviors directly affect how the function planning impacts on the form when designing the bus stations.
57
Objects
Xiaomeng Jiang Portfolio路 Ribbon路 Modula Bus Station Design
Working models Group Two Material Aluminum
Working models Group One 58
Material PVC Board
Xiaomeng Jiang Portfolio· Ribbon· Modula Bus Station Design
Working models Group Three Material Paper Plastic Relationship between Users’ Experience and Forms
59
Xiaomeng Jiang Portfolio路 Ribbon路 Modula Bus Station Design
Solution Through discussion on different models, I decided to integrate all the functions with one modular language. Based on different kinds of bus stations and number of buses, I came up with stations of different sizes to satisfy various needs.
60
Final Model
Supporting Facility As one module in the system, the rubbish bin could be easily assembled to the placeholder on Ribbon. Built-in garbage bag holder is facilitated to make it easier to recycle.
Xiaomeng Jiang Portfolio路 Ribbon路 Modula Bus Station Design
61
Sunshade
Trash Bin Placeholder
Seats
Passing Way
Infomation Board
62
Xiaomeng Jiang Portfolio路 Ribbon路 Modula Bus Station Design
63
Xiaomeng Jiang Portfolio路 Ribbon路 Modula Bus Station Design
64
Steps of Spring ——Installation Design Acadamic Work Department of Industrial Design Instructor: Zhou Yanyang 2012/Spring Group of 3
This is a very emotional piece of work. What dose spring really mean to you? The comprehension of spring varies from person to person. For me and my teammates, spring is a germinant seed that grows continuously. We want to express that spring is a process of change.
65
Xiaomeng Jiang Portfolio· Steps of Spring· Installation Design
Early Spring
Winter Jasmine
the season of growth a natural flow of ground water a metal elastic device that returns to its shape or position when pushed or pulled or pressed n. a light, self-propelled movement upwards or forwards the elasticity of something that can be stretched and returns to its original length
66
a point at which water issues forth move forward by leaps and bounds develop into a distinctive entity v.
spring back; spring away from an impact develop suddenly produce or disclose suddenly or unexpectedly
Flowers in Spring
What is Spring
This is a very emotional piece of work.
What dose spring really mean to you? The comprehension of spring varies from person to person. In the first phrase of design, we decoded the word “Spring” and brainstormed to find our approach. The mission are designed to make a movable installation to interpret spring. For me and my teammates, spring is a germinant seed that grows continuously. We want to express that spring is a process of change.
Xiaomeng Jiang Portfolio路 Steps of Spring路 Installation Design
Motion principles
When he came to the world, winter began to change its color. The entire model is a three-layer cube. The ball impacts on translucent plastic boards that connected on the frame by bearings when rolling drown along the track. Colors show when the boards rotated 90 degrees from perpendicular position to the audience. The first ball triggers the next one to move at the end of the cube and makes the color darken and warming as layers overlapping one another.
Color Analysis
Early Spring
Mid- spring
Late spring
67
Xiaomeng Jiang Portfolio路 Steps of Spring路 Installation Design
Color Analysis Through color analysis, we found spring is a process of changing colors, from the cold colors in early spring to the warm colors in late spring. The color changes from blue to olivine and finally to green. We applied the result of color analysis in the test on translucent acrylic to develop a color scheme. 68
Xiaomeng Jiang Portfolio路 Steps of Spring路 Installation Design
69
https://vimeo.com/xiaomengjiang/videos
Xiaomeng Jiang Portfolio路 Steps of Spring路 Installation Design
70
Final Outcome
Signage System Plan Research and development Center, China Railway Signal&Communication Corp. Asset Management Co., Ltd. Professional Work Qingtie Signage Design 2014/Summer Group of 5/ Design team leader in charge of the organization of final result presentation, distribution of tasks, stream of people analysis and distribution map
This project emphasizes on analysis of the site and its user and a systmatic plan of the signage system. Research and development center of CRSC consist of 4 buildings, outdoor spaces and 3 floors of basement parking lot. Our team believes that only with a full understanding of the center's operation and management system, can we make a reasonable and easy-to-use guide system. In this case, peopleoriented design means rational planning.
71
Xiaomeng Jiang Portfolio路 Signage System Plan
About CRSC
Communication group is one of China's state-owned enterprises, China's high-speed train technology has attracted worldwide attention. CRSC is mainly responsible for the control system of the highspeed railway system.
72
Understanding the signage environment
Field Visit
Research center of CRSC has a large capacity of many new office buildings, dense population, large peak flow, and complex streamline etc. Guide is system's role is to help users (property managers, staff, regular customers, experts, etc.) to use and manage the research center easily.
Xiaomeng Jiang Portfolio· Signage System Plan
Design Stages Understanding the organisation and the signage environment Identifying a facility Locating the place for signage Designing the elements of the signage system
Stream of people & Entrance
Design building expansion (B) five years to 2000, the lab building (C) 830 office design, comprehensive development building (D), communication (A) temporary headquarters unrecognized using single and layout, and operation management mode is not accurate, steady train of thought. Architectural design without guide knowledge system for unified planning, to cause the current general design and planning.
大楼入口 门牌 设备间 疏散图 卫生间 楼层标识 电梯标号 楼梯标识 电梯标识
楼层索引
大堂总索引 WEST
东西指引 人流走向
73
Xiaomeng Jiang Portfolio路 Signage System Plan
Sign Classification Plan
Encode each sign according to its Installation location and sign type and each sign has its unique number in order to make it convenient for designing, installation and maintenance.
74
Xiaomeng Jiang Portfolio· Signage System Plan
Underground Parking Evaluation Plan Underground Parking Zoning The underground parking area is divided into regions according to its above building, thus it will be easier for users to find their nearest entrance. Besides, “lowercase letters+number” are employed in case of misunderstanding with the floor mark.
Indoor Signage Planing
Doornumber planing
75
Jiang Xiaomeng Portfolio
2011.01
2011..9
76
Minesweeper
Model Making
Enamel Decoration
Jiang Xiaomeng Portfolio
Junction Series Jewelry Design Materials: Rosewood Copper enamel Silver
77 Fashion Design and Sketching
Special Thanks to 78
Class 19 Sean Zhang, Maria Pang, Kate Huang. Professor Fan Yinliang, Zhou Yanyang And all the people who had made me who I am today.
79
jxmalice@126.com