Project 3: Visual Identity

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Graphic Standards Manual



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offPRINT is

a bookstore sells books related to publishing, design, binding, and typography as well as a selection of books published in-house. Tools and paper are also sold in the store. The online store sells all books published in-house as well as tools and books from the inventory. The second program of the store is a large workspace area that includes large tables and stools. This space also offers basic discounted printing and scanning equipment and access to shared tools such as tape, glue, cutting mats, blades, and rulers. This area emphasizes the “work with your hands� concept of the business. On the second floor of the store is the publishing house. Anyone can come in for design consulting, editing services, and publishing. The press has a risograph, plotter, a letterpress, and various laser and inkjet printers.

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Logo & Visual Identity

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Pantone 109 C = 0 M = 9 Y = 100 K = 0

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abcdefghijklm nopqrstuvwxyz ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

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emily belshaw creative director

112 cotton street philadelphia, pa 19127 215-482-0704 ebelshaw @ offprint.com www.offprint.com

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112 cotton street philadelphia, pa 19127

oµ To Whom it May Concern, 112 cotton street philadelphia, pa 19127 215-482-0704 www.offprint.com info @ offprint.com

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Applications & Merchandise

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