SKIN FAC E • B O DY • H A I R • K I D S • BA BY
S P R I N G / S U M M E R 2017 9066
50 BODY
66 KIDS
6 FACE
44 SUN
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A Note from Our Founder We are excited to announce the newest additions to our collection. This year, we launched the Beautycounter+ Collection, a series of targeted treatments to give your daily skin care regimen a boost. Each mask, mist, and oil pairs up perfectly with your favorite products for professional results. We are also introducing an all-new hair care line of shampoos, conditioners, and treatments formulated with blue agave complex to provide safer, high-performing options for all hair types. As we continue to grow and create cutting-edge products, your health and safety are always our top priorities. Beautycounter goes far beyond the current industry standards to develop formulas and packaging that meet our rigorous standards. Every single ingredient is chosen deliberately and screened carefully because we believe products should work beautifully without compromising health. Changing an industry isn’t easy, but together we have come so far. With your help, Beautycounter will continue to push the boundaries, both as a business and a movement, to set a higher standard of beauty.
OUR MISSION IS TO GET
safer
PRODUCTS INTO THE HANDS OF EVERYONE.
Gregg Renfrew Founder and CEO
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BEAUTYCOUNTER +
MEET BEAUTYCOUNTER+ The perfect addition to your daily regimen.
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BEAUTYCOUNTER+ is our latest line of targeted treatments made with safer, high-performing ingredients. Each three-piece collection includes a mask, mist, and oil specially formulated to address specific skin concerns. Work them into your existing regimen to give your skin a Brightening, Plumping, or Balancing boost.
With advanced solutions your skin craves.
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BEAUTYCOUNTER +
ENHANCE YOUR DAILY REGIMEN
BEAUTYCOUNTER +
NO. 1 BRIGHTENING + VITAMIN C Reawaken dull skin with radiance-boosting treatments. Infused with antioxidant-rich, multisource vitamin C complex, they help reduce the appearance of age spots for a brighter, more even complexion. FACIAL MASK 1035 • 60 ML • 2 FL OZ Nutrient-rich kaolin clay thoroughly cleanses and polishes skin, leaving it instantly brighter and more even-toned. US | $48 CA | $55 FACIAL MIST 1038 • 47 ML • 1.6 FL OZ Active-infused and alcohol-free, this revitalizing mist preps skin, sets makeup, and refreshes throughout the day. Lime pearl extract helps promote a brighter complexion. US | $35 CA | $43 FACIAL OIL 1041 • 20 ML • 0.67 FL OZ A proprietary blend of seven natural oils, including omega-rich marula oil, provides extra hydration to the deepest layers of the skin. US | $68 CA | $79 NO. 1 BRIGHTENING COLLECTION 7140 US | $138 CA | $160 B e a u t y c o u n t e r. c o m 10 S
NO. 2 PLUMPING + PEONY Restore and firm moisture-depleted skin with powerful peony and jasmine essences. Replenishing peony root extract helps plump skin, improve elasticity, and minimize the appearance of fine lines. FACIAL MASK 1036 • 60 ML • 2 FL OZ Made with deeply cleansing kaolin clay and line-smoothing konjac root, this mask instantly gives skin a firmer, toned appearance while improving elasticity. US | $48 CA | $55 FACIAL MIST 1039 • 47 ML • 1.6 FL OZ Active-infused and alcohol-free, this revitalizing mist preps skin, sets makeup, and refreshes throughout the day. Rye seed extract helps minimize the appearance of fine lines. US | $35 CA | $43 FACIAL OIL 1042 • 20 ML • 0.67 FL OZ A proprietary blend of seven natural oils, including moisture-restoring jasmine and omega-rich argan, helps minimize the appearance of fine lines. US | $68 CA | $79 NO. 2 PLUMPING COLLECTION 7141 US | $138 CA | $160 S K I N CAR E 11 S
BEAUTYCOUNTER +
NO. 3 BALANCING + CHARCOAL Promote a more balanced complexion with purifying charcoal and texture-refining ylang ylang. Activated charcoal absorbs excess oil to give skin a smooth, polished appearance. FACIAL MASK 1037 • 60 ML • 2 FL OZ Made with nutrient-rich kaolin clay, this mask purifies, balances, and stimulates exfoliation for a smooth, refined appearance. US | $48 CA | $55 FACIAL MIST 1040 • 47 ML • 1.6 FL OZ Active-infused and alcohol-free, this revitalizing mist preps skin, sets makeup, and refreshes throughout the day. Charcoal powder and kaolin clay refine texture and calm redness. US | $35 CA | $43 FACIAL OIL 1043 • 20 ML • 0.67 FL OZ A proprietary blend of seven natural oils, including softening meadowfoam and calming wild chamomile, helps restore balance and soothe the skin. US | $68 CA | $79 NO. 3 BALANCING COLLECTION 7142 US | $138 CA | $160 B e a u t y c o u n t e r. c o m 12 S
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BEAUTYCOUNTER +
NO. 1 BRIGHTENING SPA SET 8140
NO. 2 PLUMPING SPA SET 8141
NO. 3 BALANCING SPA SET 8142
R EADY? S ETS. G O! Take your routine on-the-go with mini Beautycounter+ Spa Sets.
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Facial Oil: 10 ML / 0.33 FL OZ Facial Mask: 30 ML / 1 FL OZ Facial Mist: 30 ML / 1 FL OZ US | $88 CA | $110
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7057 US | $200 CA | $257
With daily skin-loving nutrients.
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ESSENTIAL NOURISHING
MAKE SAFER SKIN CARE A ROUTINE
THE ESSENTIAL NOURISHING COLLECTION is an all-inclusive everyday skin care routine. Packed with nutrient-rich ingredients, like organic coconut oil and aloe vera, this six-piece set is intensely nourishing and hydrating.
ORGANIC COCONUT OIL [ Cocos nucifera oil ]
From improving digestion to replacing mouthwash, the list of uses for coconut oil is long and growing. Thanks to a high concentration of healthy fatty acids that convert into fuel more efficiently than other fats, coconut oil is easier to digest, has antibacterial properties, and can produce sustained energy. Beyond being a miracle food, coconut oil also works wonders on the skin. A natural cleansing oil with antioxidant and anti-inflammatory benefits, it helps remove impurities and buildup while moisturizing. We use organic coconut oil in a range of products, from the Essential Nourishing Collection to sunscreens, for its gentle, skin-softening benefits.
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ESSENTIAL NOURISHING
INGREDIENT FOCUS:
ESSENTIAL NOURISHING
FROM DAY TO NIGHT
Quench skin’s thirst with hydrating essentials.
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ESSENTIAL NOURISHING DAY CREAM A nutrient-rich blend of organic coconut oil, safflower oil, and aloe vera extract give this lightweight moisturizer potent hydrating and nourishing benefits, while antioxidantrich açai helps protect against dry skin.
ESSENTIAL NOURISHING NIGHT CREAM Richer in aloe vera than its daytime counterpart, this overnight moisturizer is packed with conditioning nutrients. Organic coconut oil and antioxidant-rich green tea extract promote a softer, calmer complexion.
1014 48.7 ML / 1.65 FL OZ US $43 CAN $52
1015 48.7 ML / 1.65 FL OZ US $47 CAN $57 S K I N CAR E 21 S
Wake up your complexion with nourishing necessities.
BEST SELLER ESSENTIAL NOURISHING CREAM CLEANSER Made with coconut oil and aloe leaf extract, this lightweight daily cleanser is exceptionally hydrating and soothing. Witch hazel gives the creamy formula skin-toning properties for a fresh, taut appearance. 1011 118 ML / 4 FL OZ US | $26 CA | $32
ESSENTIAL NOURISHING CREAM EXFOLIATOR Gentle yet effective, this exfoliating cleanser relies on non-abrasive jojoba beads instead of plastic to help slough off dry skin and sweep away impurities, revealing a fresh, radiant complexion. 1012 118 ML / 4 FL OZ US | $34 CA | $41
ESSENTIAL NOURISHING ROSEWATER MIST Organic rose essence, purified water, and moisturizing sodium hyaluronate combine to soften and tone skin with this refreshing, makeup-setting spray. 1016 48 ML / 1.6 FL OZ US | $35 CA | $43
ESSENTIAL NOURISHING EYE CREAM Revive the delicate skin around your eyes with our lightweight, soothing eye cream. Rich in aloe and organic coconut oil, the unscented formula is easily absorbed and offers an instant, cooling moisture boost. 1013 13.3 ML / 0.45 FL OZ US | $35 CA | $43 S K I N CAR E 23 S
ESSENTIAL NOURISHING
HIT REFRESH
7010 US | $315 CA | $383
Luxurious, lightweight skin care to take on daily skin stressors.
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COUNTERTIME REJUVENATING
FACE EVERY DAY FEELING REJUVENATED
THE COUNTERTIME REJUVENATING COLLECTION is an advanced six-piece set specially formulated with jambu extract to boost skin’s resilience and curb new signs of aging. Whether you’re experiencing increased dryness, decreased elasticity, or hyperpigmentation, this full routine helps reveal a brighter, firmer complexion with consistent day-and-night use.
COUNTERTIME REJUVENATING
INGREDIENT FOCUS:
JAMBU [ Spilanthes acmella ]
Known for its remarkable reparative abilities, this ‘electric daisy’ from Brazil responds to external stress by producing a protective molecule called affinin to bolster resiliency. Our skin also comes up against environmental stressors every day, like sun exposure and pollution. A concentrated dose of jambu can help strengthen its defenses and protect it from age-accelerating damage. We use jambu in our Countertime Rejuvenating Collection to help stimulate skin cell turnover, repair skin’s architecture, and create a barrier against pollutants.
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WEIGHTLESS HYDRATION Layer light to seal in long-lasting moisture.
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COUNTERTIME REJUVENATING RADIANCE SERUM Vitamin C, mixed-fruit acid complex, and ginger root extract infuse this lightweight serum with skin-renewing properties. Layer it under day cream for extra hydration and a more even skin tone.
COUNTERTIME REJUVENATING DAY CREAM Omega-rich natural oils and vitaminpacked fruit extracts give this softening moisturizer a brightening boost. Use it daily to help increase elasticity and minimize the appearance of fine lines.
1114 30 ML / 1 FL OZ US | $63 CA | $77
1112 45 ML / 1.5 FL OZ US | $73 CA | $87 S K I N CAR E 29 S
COUNTERTIME REJUVENATING
PLUNGE INTO
COUNTERTIME REJUVENATING
SOOTHE OPERATOR Say goodbye to fine lines with a calming classic.
COUNTERTIME REJUVENATING TONER PADS Your first line of defense against daily stressors after cleansing, these lightly scented toning pads contain antioxidant-rich mixed fruit acid complex and vitamin C, along with lentil seed and algae extracts to refine skin’s texture and tone. 1111 40 PADS US | $45 CA | $55
COUNTERTIME REJUVENATING NIGHT CREAM Formulated with marine extracts, apricot kernel oil, and safflower oleosomes, this moisture-sealing night cream intensifies the overnight cycle of skin’s natural repair process.
COUNTERTIME REJUVENATING FACE CLEANSER A softening blend of fruit and berry seed oils keeps this face cleanser gentle and non-greasy while providing nourishing benefits for skin that looks and feels clean and soft.
1115 45 ML / 1.5 FL OZ US | $75 CA | $89
1110 100 ML / 3.4 FL OZ US | $43 CA | $54
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COUNTERTIME REJUVENATING EYE CREAM Skin-conditioning wild algae and caffeine extracts give this soothing formula its advanced ability to help banish puffiness, diminish the appearance of fine lines, and reduce dark circles. 1116 15 ML / 0.5 FL OZ US | $58 CA | $69 S K I N CAR E 31 S
COUNTERTIME REJUVENATING
DO IT ALL WITH THE ULTIMATE MULTI-TASKER Our best-selling balm cleanses, hydrates, and brightens.
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CLEANSING CLOTH (3 PACK) Softer and larger than traditional washcloths, these Cleansing Cloths are made with 100% cotton muslin. Use them with the Cleansing Balm, Rejuvenating Face Cleanser, and Nourishing Cream Cleanser.
BEST SELLER CLEANSING BALM Wash away the day without stripping essential moisture. Made with vitamin C and raspberry and cranberry oils, this multitasking balm melts into skin to brighten and hydrate as it cleanses. Use it to remove makeup and other impurities or as an intensely nourishing overnight mask. Includes one complimentary Cleansing Cloth.
1117 US | $28 CA | $32
1113 78 G / 2.75 FL OZ US | $80 CA | $94 S K I N CAR E 33 S
THE EUROPEAN UNION HAS BANNED OR PARTIALLY RESTRICTED OVER
1,400
INGREDIENTS FROM
personal care
PRODUCTS. CANADA? LESS THAN
600.
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THE UNITED STATES?
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Carefully formulated with California blue agave complex, each collection simultaneously targets all three elements of the hair—scalp, root, and follicle—for an instantly renewed, healthy look and feel. Each shampoo, conditioner, and treatment is free of sulfates and synthetic fragrances and is safe for color-treated hair.
Introducing all-new formulas for all types, textures, and colors.
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HAIR
BIGGER, BETTER HAIR CARE
HAIR
INGREDIENT FOCUS:
BLUE AGAVE [ Agave tequilana ]
Blue agave has a surprising number of health benefits, most notably for hair. The giant succulent contains a high concentration of saponins—natural cleansers that lather when mixed with water. Its sugar helps retain vibrancy and lock moisture inside every strand to build strength, resiliency, and elasticity. We use blue agave in all of our new hair products to promote a deeply hydrating cleanse and condition that leaves hair stronger and healthier.
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A natural lift for fine hair.
SHAMPOO This botanical-based formula utilizes the natural lifting power of hibiscus plant proteins to give fine, limp hair a boost of weightless volume and all-day shape. 3050 250 ML / 8.5 FL OZ US | $25 CA | $31
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CONDITIONER Formulated without mineral oil and silicone, this lightweight volumizing conditioner awakens limp hair with hibiscus plant proteins, while sweet almond oil protects each strand. 3051 250 ML / 8.5 FL OZ US | $25 CA | $31 VOLUME & SHAPE COLLECTION 7150 US | $72 CA | $90
VOLUMIZING MIST A lightweight blend of quinoa, apple, and hibiscus plant proteins, this invisible spray adds extra volume and touchable texture to every hair type. 3052 125 ML / 4.2 FL OZ US | $28 CA | $35
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HAIR
VOLUME & SHAPE
A healing touch for damaged hair.
SHAMPOO The repairing powers of Brazilian bataua oil help mend dry, stressed hair and protect it from damage, while shea butter locks in moisture for day-to-night nourishment. 3056 250 ML / 8.5 FL OZ US | $25 CA | $31
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CONDITIONER Brazilian bataua oil and quinoa peptides combine for a unique conditioner that revives and renews damaged hair. Shea butter and safflower oil provide all-day nourishment and hydration.
SPLIT END SERUM Formulated with Brazilian bataua oil, plus macadamia and sacha inchi oils, this delicate formula helps seal split ends and repair damaged hair. Dry, stressed hair is left feeling soft and nourished.
3057 250 ML / 8.5 FL OZ US | $25 CA | $31
3058 50 ML / 1.7 FL OZ US | $32 CA | $40
REPAIR & NOURISH COLLECTION 7152 US | $75 CA | $94
SMOOTH & CONTROL Frizz-fighting formulas for coarse hair.
SHAMPOO This moisture-rich shampoo tames even the most unruly hair with wild cotton extract. Its naturally derived, cuttingedge, and sulfate-free cleansing system leaves hair with a soft, smooth feel and polished look. 3053 250 ML / 8.5 FL OZ US | $25 CA | $31
CONDITIONER Made with naturally conditioning coconut oil and shea butter, this mineral oil and silicone-free formula delivers rich hydration for a beautifully glossy look and lasting control. 3054 250 ML / 8.5 FL OZ US | $25 CA | $31
HAIR OIL Formulated without preservatives, mineral oil, and silicones, this light oil absorbs quickly for smooth hair. Its naturally derived blend of seven oils and vitamin E helps repair hair and protect it from breakage. 3055 50 ML / 1.7 FL OZ US | $32 CA | $40
SMOOTH & CONTROL COLLECTION 7151 US | $75 CA | $94
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HAIR
REPAIR & NOURISH
SUN
CATCH RAYS THE SAFER WAY With mineral-based, broad spectrum protection. We make your health and safety a priority with every product we formulate. That’s why we use non-nano zinc oxide, an effective alternative to oxybenzone as a sun filter, in all of our sun care products.
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SUN
NANO WHAT? B e a u t y c o u n t e r. c o m 46 S
Nanoparticle is the technical term for a speck. They are so tiny that one strand of human hair is about 80,000 nanometers thick. Many sunscreens contain nanoparticle-sized sun filters, which could have adverse health effects. Studies suggest their microscopic size is small enough to get past skin’s defenses and soak into the bloodstream. There’s not enough data available to know for sure whether or not nanoparticles cause damage once they are in the body, but we don’t think it’s worth the risk. Beautycounter only uses non-nanoparticle zinc oxide, an effective, natural mineral sunblocker that works by reflecting and scattering UV light rays without streaking.
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HELLO, SUNSHINE
PROTECT ALL OVER SUNSCREEN Broad Spectrum SPF 30
PROTECT STICK SUNSCREEN (BODY) Broad Spectrum SPF 30
PROTECT STICK SUNSCREEN (FACE) Broad Spectrum SPF 30
3010 142 ML / 4.8 FL OZ US | $32
3025 36 G / 1.3 OZ US | $34
3026 15 G / 0.52 OZ US | $18
Whether in a traditional tube or easy-to-use glide-on stick, all of our sunscreens contain soothing aloe, antioxidant-rich green tea, and blood orange extract to help fight free radical damage. Simply apply 15 minutes before sun exposure for streak-free protection from UVA and UVB rays. Available in the U.S. only.
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SUN
Streak-free and water-resistant sunscreens.
PROTECT LIP BALM Broad Spectrum SPF 15 Hydration meets sun protection in this soothing lip balm made with cocoa and shea butters, coconut oil, and aรงai fruit oil. 3014 0.16 OZ US | $10
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RINSE AND REPEAT FOR
TOTAL MOISTURE
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3900 US | $87 CA | $115
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BODY
Refreshingly scented hair and body care.
THE BODY COLLECTION is the simplest way to healthy hair and skin. Body Wash in Citrus Mimosa cleanses without overdrying, and Hydrating Body Lotion in Citrus Mimosa is lightweight yet moisturizing. Daily Shampoo gently removes build up, while Daily Conditioner softens and smooths every strand. All four are refreshingly scented with our signature citrus-infused scent.
BODY
INGREDIENT FOCUS:
CITRUS EXTRACT [ Citrus sinensis ]
In the personal care industry, fragrance is a much-used moniker that may contain dozens of undisclosed ingredients, including some that could trigger dermatitis or are linked to reproductive disruption. Because it is considered a trade secret, companies are not legally required to list the chemicals that compose their scents. It’s not surprising that fragrance is one of the top five known allergens. We never use synthetic fragrances to scent our products, only essential oils, like sweet orange peel oil from blood oranges, which not only smells amazing, but also has anti-inflammatory and antioxidant benefits.
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BODY
HEALTHY SKIN & HAIR START HERE Everyday must-haves you’ll want to keep on hand.
DAILY SHAMPOO Scented with uplifting grapefruit peel oil, this purifying shampoo infuses every strand with moisture, adds shine, and helps restore dry, dull-looking hair. 3032 296 ML / 10 FL OZ US | $22 CA | $29 B e a u t y c o u n t e r. c o m 54 S
DAILY CONDITIONER Ultra-rich and moisturizing, this conditioner contains marula and mongongo oils to help nourish hair, plus rooibos leaf extract to smooth strands and add shine. 3033 236 ML / 8 FL OZ US | $22 CA | $29
BODY WASH IN CITRUS MIMOSA Nourishing marula and mongongo oils help soften the skin and seal in moisture, keeping this refreshing body wash extremely gentle and non-drying. 3030 296 ML / 10 FL OZ US | $24 CA | $30
HYDRATING BODY LOTION IN CITRUS MIMOSA An ultra-moisturizing mix of marula, mongongo, and safflower oils, plus shea and jojoba butters, enriches this lightweight, fast-absorbing lotion with antioxidants and omega-6 fatty acids. 3031 236 ML / 8 FL OZ US | $24 CA | $30
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WHAT DOES
safer
MEAN?
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Beautycounter goes beyond what is legally required to ensure that our products work beautifully without compromising safety. Every potential ingredient is screened for specific human health hazards—like cancer, hormone disruption, and developmental toxicity. We consult with scientists and industry leaders working to develop safer formulas and even commission our own studies when there simply isn’t enough data available. Over 80% of the ingredients we use are organic, natural, or derived from plants— and the rest are held to the same rigorous standard of safety and performance.
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BODY
GLOW FROM HEAD TO TOE With invigorating body butter, sugar, and oils.
BODY BUTTER IN CITRUS MIMOSA Rich yet refreshing, this everyday body butter replenishes moisture, even for very dry skin. Shea butter and mongongo oil hydrate and nourish, while sunflower, aloe, and chamomile oils add soothing properties. 3037 130 ML / 4.4 FL OZ US | $39 CA | $44
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SUGAR BODY SCRUB IN LEMONGRASS Polish your skin to a healthylooking glow with an invigorating full-body scrub. Brown sugar buffs away dry skin, while a mineral-rich blend of oils and antioxidant-rich aรงai berry leaves skin supple and smooth. 3035 232 G / 8.2 OZ US | $40 CA | $49
BODY OIL IN CITRUS ROSEMARY This blend of 13 botanical oils absorbs easily into the deepest layers of skin to deliver intense moisture with luminous results. Hints of grapefruit, sweet orange, and rosemary create a complex yet subtle scent. 3034 80 ML / 2.7 FL OZ US | $73 CA | $89
GLOW SHIMMER OIL Thanks to its luxurious dry-oil formula, this nourishing blend of oils absorbs immediately into your skin without leaving behind any greasy residue to soak through clothes. More than just radiance, it delivers a beautifully bronzed effect with a hint of shimmer. 3048 50 ML / 1.7 FL OZ US | $35 CA | $44
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BODY
SET THE BAR HIGHER With soaps formulated for a safer, gentler cleanse.
CITRUS MIMOSA BODY BAR This refreshingly scented body bar contains shea butter and antioxidant-rich marula and mongongo oils for a non-drying cleanse. 3029 141 G / 5 OZ US | $20 CA | $25
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CHARCOAL CLEANSING BAR Purifying charcoal, porerefining green tea extract, and moisture-locking witch hazel create a deep, yet gentle cleanse for both face and body. 3027 85 G / 3 OZ US | $24 CA | $30
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HANDLE WITH CARE Everyday cleansing and conditioning for hands. BODY
HAND WASH IN CITRUS MIMOSA Our signature citrus mimosa scent invigorates this gentle, yet thorough hand pump cleanser. Organic aloe, chamomile, green tea, and calendula extracts keep hands soft without leaving any residue. 3011 280 ML / 9.5 FL OZ US | $26 CA | $33
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HAND CREAM IN CITRUS MIMOSA Revive dry hands with a replenishing blend of shea butter, vitamin C, sunflower oil, aloe, chamomile, and calendula. This lightweight, moisturizing cream dries quickly without feeling sticky. Keep the pump sink-side and stash the tube in your purse for a hydrating boost wherever you are. 3012 280 ML / 9.5 FL OZ US | $30 CA | $38
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AS A CERTIFIED
B Corporation, WE CONSIDER PEOPLE, PLANET, AND PROFIT EQUALLY.
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Beautycounter believes businesses can help solve social and environmental problems by voluntarily meeting higher standards of transparency, accountability, and performance.
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Protect them from harmful ingredients with safer formulas. THE KIDS BATH COLLECTION is a trio of kid-friendly formulas made without any hidden ingredients. It includes our berryscented Kids Body Wash as well as our citrus vanilla-scented Nice Do Shampoo and Not a Knot Conditioner. 4900 US | $44 CA | $57
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KIDS
KIDS’ SKIN CARE SUPER HEROES
JUST FOR KIDS Body and hair care made with the good stuff. KIDS
NICE DO KIDS SHAMPOO Gentle enough for daily use, our kids shampoo contains a mix of broccoli, carrot root, and strawberry extracts for a gluten- and nut-free cleansing formula that leaves hair shiny and soft. Hints of citrus oils and vanilla extract give it a creamy orange-vanilla swirl scent that kids will love. 4011 295 ML / 10 FL OZ US | $18 CA | $22
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NOT A KNOT CONDITIONER Detangle kids hair with a gluten- and nut-free formula made with super-emollient safflower seed oil, plus carrot root extract for extra-gentle conditioning. It has the same sweet kid-friendly scent as the shampoo. 4012 295 ML / 10 FL OZ US | $18 CA | $22
SUPER-DUPER CLEAN KIDS BODY WASH Gentle enough for all skin types, this gluten- and nut-free formula cleanses, softens, and hydrates. Pomegranate and cranberry fruit extracts support healthy skin and fend off environmental stressors with antioxidants and vitamin C. Plus, kids will love its delicious berry scent. 4013 295 ML / 10 FL OZ US | $18 CA | $22
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MAKE ROOM FOR BABY Pack the essentials in a sleek, new carry-all bag.
US | $158 • 7117 CA | $170 • 7118 Classic Diaper Bag 9573 US | $98 CA | $118 *Baby Calming Diaper Rash Cream is available in the U.S. only and is not included in Canada’s Ultimate Baby Collection. Prices are adjusted accordingly.
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BABY
THE ULTIMATE BABY COLLECTION includes all of our safer, gentler baby formulas, plus the diaper bag of every parent’s dreams. Stylish and durable, the zip-top canvas bag includes seven internal pockets to stow and organize all your baby essentials, plus a detachable zip pouch and a washable changing pad to make emergency diaper changes a breeze.*
KEEP IT SIMPLE With ultra-gentle formulas made with fewer ingredients.
BABY
BABY GENTLE ALL-OVER WASH Specially formulated for babies’ bath time, this twoin-one hair and body wash is ultra-mild for delicate skin. The tear-free formula effectively cleanses and nourishes without stripping away moisture.
BABY DAILY PROTECTIVE BALM The ultimate hydrating powerhouse for even the most sensitive newborn skin, this soothing blend of organic shea butter and jojoba oil provides soothing relief and protection from dry skin (including mom’s).
4100 236 ML / 8 FL OZ US | $20 CA | $26
4101 85 G / 3 OZ US | $22 CA | $28
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BABY SOOTHING OIL A mix of organic coconut, jojoba, and sunflower seed oils, this dry-oil formula soothes, softens, and nourishes skin. Designed for newborns and up, it absorbs easily without ever feeling greasy. 4102 118 ML / 4 FL OZ US | $22 CA | $28
BABY CALMING DIAPER RASH CREAM Made with nurturing shea butter, jojoba oil, tapioca starch, and nonnano zinc oxide, this new, hypoallergenic formula absorbs excess moisture caused by diapers and relieves redness, inflammation, and irritation. Available in the U.S. only. 4103 85 G / 3 OZ US | $18 S K I N CAR E 73 S
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Between careers, commitments, and kids, balancing life is a challenge. We get it. With our Consultant opportunity, we make it possible to grow your own business, work on your own time, and be a part of something big. This diverse community of over 30,000 women and men is sharing the Beautycounter story and leading the movement toward safer beauty for everyone. Want to join? We will support you every step of the way with training, tools, incentives, and mentorship to build a successful business. Go to beautycounter.com/join/ to learn more.
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COLOR FAC E • E Y E S • L I P S
S P R I N G / S U M M E R 2 0 17
“We must stop asking women to compromise their health in the name of beauty.”
6
COMPLEXION
— Gregg Renfrew Founder and CEO
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38
EYES
32 LIPS
TOOLS
14 FACE
DEFINING A HIGHER STANDARD Of safety and performance.
THE BEAUTYCOUNTER INGREDIENT SELECTION PROCESS 1. BAN INTENTIONALLY When formulating our products, we prohibit the use of over 1,500 harmful or questionable ingredients.
2. SCREEN RIGOROUSLY We use a range of sources to evaluate every potential ingredient for safety.
3. LEARN CONSTANTLY We review emerging data regularly and commission nonanimal studies.
4. SOURCE RESPONSIBLY We aim to partner with sustainable, nonGMO suppliers for the highest quality ingredients.
5. SHARE TRANSPARENTLY We go beyond what is required by the law and identify every ingredient on our labels, even fragrance components.
B e a u t y c o u n t e r. c o m 4 C
C O LO R 5C
CONFIDENCE OF SAFER BEAUTY Creamy coverage that supports your skin’s health. TINT SKIN HYDRATING FOUNDATION More than just coverage, this buildable foundation has skin care benefits. The easy-toblend formula contains sodium hyaluronate, a natural moisture magnet, to promote a more even tone and help reduce the appearance of fine lines and wrinkles. 40 ML / 1.35 FL OZ US | $41 CA | $51
B e a u t y c o u n t e r. c o m 6 C
PORCELAIN 2310
LINEN 2311
SAND 2312
HONEY 2313
GOLDEN 2315
TAN 2314
CHESTNUT 2316
MOCHA 2317
C O LO R 7C
COMPLEXION
DISCOVER THE
COMPLEXION
INGREDIENT FOCUS:
HYALURONIC ACID [ (C14H21NO11)n ]
Hyaluronic acid is naturally found in almost every skin cell, no matter what skin type. Like a soaked sponge, it holds up to 1,000 times its weight in water just beneath the skin’s surface, then steadily releases moisture throughout the day. This helps skin retain its natural barrier to seal in essential hydration. Unfortunately, as we age our stores get depleted leading to drier, duller skin, which is why hyaluronic acid is having a major moment in skin care—every skin type craves it. We use sodium hyaluronate, a more stable form of hyaluronic acid, in our Tint Skin Hydrating Foundation and Dew Skin Moisturizing Coverage to reach the deepest layers of the skin for continuous hydration. Coverage that cares for your skin—now that’s what we call a win-win.
B e a u t y c o u n t e r. c o m 8 C
C O LO R 9C
COMPLEXION
CONCEALER A CLICK AWAY
SHEER HYDRATION,
MEET SUN PROTECTION
Get just the right amount every time.
Reveal a dewy complexion with multi-benefit coverage.
Nยบ 1
Nยบ 2
Nยบ 3
Nยบ 4
Nยบ 5
FAIR
LIGHT
MEDIUM 1
MEDIUM 2
DARK
2350
2351
2352
2353
2354
2405
2406
2407
2408
2409
DEW SKIN TINTED MOISTURIZER SPF 20 Sheer hydration, weightless coverage, and sun protection combine in this skin-illuminating tinted moisturizer. Black currant, peony root extract, and vitamin C help reduce the appearance of age spots and enhance brightness, while sodium hyaluronate promotes firmness.
TOUCHUP SKIN CONCEALER PEN Formulated with knotgrass extract, this long-lasting concealer helps reduce the appearance of fine lines as it hides dark circles, redness, and blemishes. Its click-pen and brush applicator make it easy to apply just the right amount, even on the go.
40 ML / 1.35 FL OZ US | $45 US ONLY TAG
2.5 ML / 0.09 FL OZ US | $32 CA | $40
B e a u t y c o u n t e r. c o m 10 C
C O LO R 11 C
COMPLEXION
SET, REFINE, AND END SHINE With a weightless, skinperfecting veil.
MATTIFYING POWDER A translucent and weightless finishing powder that blends invisibly to set makeup, absorb shine, and reduce the appearance of pores and fine lines. 2601 9 G / 0.32 OZ US | $37 CA | $45
B e a u t y c o u n t e r. c o m 12 C
S K I N CAR E 13
UMBER 2124
Sheer shades for cheeks in a take-anywhere applicator. COLOR PINCH CREAM BLUSHER Jojoba esters and carnauba wax give this non-sticky formula skin-conditioning properties for bright, dewy cheeks that look and feel amazing. 5.7 G / 0.2 OZ US | $37 CA | $46
CARAMEL 2125
HIBISCUS 2123
B e a u t y c o u n t e r. c o m 14 C
C O LO R 15 C
FACE
COLOR WASH ON THE GO
FACE
INGREDIENT FOCUS:
PORCELAIN FLOWER [ Hoya lacunosa ] As fragile and delicate as fine porcelain, the petals of this Thai bloom are covered with a fine layer that gives them a shiny, crystalline appearance. In traditional medicine, the porcelain flower has been used for its antiinflammatory benefits to treat skin irritations or wounds. We use it to enhance our Matte Bronzers and other powder products with moisturereplenishing properties.
B e a u t y c o u n t e r. c o m 16 C
C O LO R 17 C
FACE
CHOOSE THE SAFER WAY TO BRONZE
MATTE BRONZER Moisturizing porcelain flower extract helps this bronzer deliver a radiantly healthy glow without drying out the skin. With a refined matte finish, it doubles as a shimmer-free contour for a more natural look. 10 G / 0.35 OZ US | $39 CA | $48
Nº 1 • 2152
With colors carefully evaluated for heavy metals.
Nº 2 • 2153
B e a u t y c o u n t e r. c o m 18 C
C O LO R 19 C
FACE
SHAKE UP YOUR MAKEUP Mix complementary blush shades for customizable cheek color.
BLOOM/TULIP 2104
FLAMINGO/APRICOT 2105
TAWNY/WHISPER 2106
POWDER BLUSH DUO Made with moisturizing porcelain flower extract, a Thai bloom with antioxidant benefits, each satiny powder blends seamlessly to emulate naturally flushed cheeks. Wear alone, layered, or blended together. 10 G / 0.35 OZ US | $40 CA | $49
B e a u t y c o u n t e r. c o m 20 C
C O LO R 21 C
EYES
LENGTHENING MASCARA Made with organic oils and shea butter, our mascara conditions lashes while you wear it. The easy-control precision brush ensures clean application without smudging, clumping, or flaking. 2550 4.1 ML / 0.14 FL OZ US | $29 CA | $36
ALL EYES ON YOU Steal the spotlight with lengthening, lash-conditioning mascara. B e a u t y c o u n t e r. c o m 22 C
C O LO R 23 C
EYES
INGREDIENT FOCUS:
ROSEMARY [ Rosmarinus officinalis ] This fragrant kitchen staple is more than a culinary mainstay. Thanks to antioxidant and antimicrobial properties, it has noteworthy skin care benefits as well. Rosemary leaf extract can help reduce the risk of irritation and fend off bacteria, especially for sensitive skin. We use it in our Lengthening Mascara, Color Outline Eye Pencils, and Color Define Brow Pencils to keep our formulas creamy and conditioning.
B e a u t y c o u n t e r. c o m 24 C
C O LO R 25 C
SHARPEN YOUR PENCIL GAME
With rich eye and brow colors that glide on and stay put. DARK 2507
MEDIUM 2506
LIGHT 2505
COLOR DEFINE BROW PENCIL Fill in gaps or even out sparse areas with brow pencils developed to define brows so they appear thicker, natural, and polished. A built-in wand easily blends and brushes color for a seamless finish.
COLOR OUTLINE EYE PENCIL Rosemary leaf extract, a natural antioxidant, and sunflower oil give our waterproof eye pencils their creamy feel. The stay-put formula glides on gently and seamlessly, plus every pencil features a smudge tip for easy blending.
US | $23 CA | $29*
US | $23 CA | $29*
* Canadian availability to be determined.
BROWN 2516
NAVY 2518
VIOLET 2517
BLACK 2515 C O LO R 27 C
WE THIRD-PARTY TEST EACH BATCH OF COLOR COSMETICS FOR
heavy metals AND SET OUR LIMITS BELOW EVEN THE MOST HEALTH-PROTECTIVE STANDARDS IN THE WORLD.
B e a u t y c o u n t e r. c o m 28 C
Although naturally occurring elements, heavy metals can have negative health impacts. Lead, cadmium, mercury, and arsenic are among the most dangerous heavy metals. So why are they showing up in makeup? Heavy metals can tag along as contaminants on ingredients used to color cosmetics. It’s impossible to avoid heavy metals altogether, but Beautycounter has created health-protective allowable trace levels at or below international standards. We screen every batch of color cosmetics before they come to market, always striving for zero or non-detectable limits.
C O LO R 29 C
Fawn/Night 2208
Pearl/Champagne 2206
TWELVE EYE SHADES, COUNTLESS WAYS Colors paired for endless mixing and matching.
Slipper/Slate 2210
Shell/Malt 2207
B e a u t y c o u n t e r. c o m 30 C
EYESHADOW DUO Wear these satiny, universally flattering powders alone, layered, or mixed together. Each shade is made with antioxidant-rich porcelain flower extract to moisturize the delicate eye area and blend seamlessly. 4 G / 0.14 OZ US | $34 CA | $43
Peach/Bronze 2211
S K I N CAR E 31
EYES
Oyster/Amethyst 2209
LIP COLOR WARDROBE Polish your look with a sheer coat.
LIPS
SHEER LIPSTICKS Made with skin-conditioning jojoba esters and smoothing plant-based waxes, these longlasting lipsticks provide universally flattering color with a polished sheen. The silky, hydrating formula does not contain synthetic fragrance, just a delicious hint of vanilla. Layer coats to up the intensity or wear under Lip Gloss for a more lustrous look. 3.4 G / 0.12 OZ US | $30 CA | $38
B e a u t y c o u n t e r. c o m 32 C
PLUM: 2054
PETAL: 2060
NUDE: 2066
CORAL: 2062
CURRANT: 2063
TWIG: 2061 ROSE: 2065
TERRA: 2059
SCARLET: 2068
RAISIN: 2067
Sheer Lipstick in Twig was a 2014 Allure Best of Beauty award winner.
C O LO R 33 C
LIPS
SMOOTH AS GLOSS
Moisturizing lip color meets subtle shine. LIP GLOSS Made with carnauba wax, jojoba oil, and vitamin C, each infinitely wearable color conditions lips and promotes lasting hydration and shine. 7 ML / 0.24 FL OZ US | $29 CA | $36
BUFF
2017
FIG 2020
OPAL 2022
SIENNA 2019
DAHLIA 2016
RUBY 2021
PEONY 2018
BARE SHIMMER 2027
B e a u t y c o u n t e r. c o m 34 C
C O LO R 35 C
LIPS
THE SECRET ON EVERYONE’S LIPS Moisture-sealing conditioners in irresistible scents.
Peppermint 1050
Calendula 1051
LIP CONDITIONER Soothing avocado oil is combined with softening shea butter, meadowfoam seed oil, and jojoba oil for an ultra-moisturizing lip balm available in two irresistible scents. 11 G / 0.4 OZ US | $20 CA | $24
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S K I N CAR E 37 S
CRUELTY-FREE
Made with soft taklon bristles, never animal hair.
POWDER BRUSH The ultimate all-purpose tool for Blush Duos, Matte Bronzers, and Mattifying Powder. 2916 US | $39 CA | $47
COMPLETE BRUSH COLLECTION Achieve a full, flawless face with this set of six brushes made with high-quality, animal-free taklon hair. Inspired by artist paintbrushes, each one is tailored to the size and shape of our cosmetic compacts, and the bristles are weighted to make color application easier and more ergonomic. 7110 US | $131 CA | $163
FLAT COMPLEXION BRUSH Use with Tint Skin Hydrating Foundation or Touchup Concealer Pen to apply evenly and build coverage. 2911 US | $33 CA | $41 ANGLED BLUSH BRUSH Create cheek and jaw definition with Blush Duos or Matte Bronzer. ALL-OVER EYE BRUSH Use to blend Eye Duo shadows seamlessly. 2915 US | $25 CA | $31
PRECISION BRUSH Multi-use tool to cover imperfections, define, line or smudge liner on eyes, and paint lips. 2912 US | $23 CA | $29 B e a u t y c o u n t e r. c o m 38 C
2914 US | $35 CA | $44
CREASE EYE BRUSH Shaped for precise blending and contouring darker shades into eye creases. 2913 US | $25 CA | $31
C O LO R 39 C
TOOLS
BRUSHES FOR EVERY ANGLE
TOOLS
A BRUSH WITH PERFECTION Mess-free application for flawless foundation on the go.
RETRACTABLE FOUNDATION BRUSH This dome-shaped brush made for liquid foundation and tinted moisturizer is a must-have for even coverage. Its soft, animal hair-free taklon bristles are easy to clean, and its retractable design is easy to carry for a fresh and flawless face everywhere you go. 2910 US | $35 CA | $43 B e a u t y c o u n t e r. c o m 40 C
C O LO R 41 C
OVER
80,000
CHEMICALS ARE REGISTERED FOR USE IN
consumer products.
MOST OF THESE DO NOT HAVE ANY HEALTH OR SAFETY DATA, ESPECIALLY THOSE INGREDIENTS USED IN BEAUTY.
Beautycounter is working to change that, so safer beauty for everyone becomes the norm, not the exception.
B e a u t y c o u n t e r. c o m 42 C
C O LO R 43 C