Ying-Jen (Emily) Chen’s Portfolio
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Take the key to open the door The logo consists of three letters - YJC, which are Ying-Jen(Emily) Chen’s initials. Burgundy is my favorite color to represent my personality. My personality is like red wine, the taste is more than you thought it would be at first. The green indicates that I always keep a fresh mind in a creative way.
Meaning of Logo
The shape of the logo is a key, which is a metaphor for Ying-Jen (Emily) Chen, a key person to open doors.
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Skills & SpecialityObjective
Lerado Group- Baby Product Development
www.lerado.com.tw (July, 2004- June, 2009) Developed lines of baby products for corporate clients- Graco, Kolcraft, Bambisol, GP, Uppababy, etc. Managed account for a French baby product brand - Bambisol
• Received 5 patents for different products. • Over 6 new products are sold in USA and Europe • G-Lite - An Uppababy Product - Lightest umbrella stroller in the USA - Received Babble Best 2009 Seal from Babble - Received Mom-Tested Seal from Parenting Magazine
Pro Engineer SolidWorks Keyshot
3D
Honors
Microsoft Office
doc.
Project Leader R&D Dept. Lerado China Branch
(June, 2009)
Language
• Served as liason between Lerado and Bambisol (Franch brand) baby product company • Managed projects from development through production for corporate client
Working Experience
Industrial Designer
R&D Dept. Lerado Taiwan HQ
2012 SCAD (Sep, 2011- June, 2012) Memento Design Award
(Feb, 2007)
Developed initial concept and designed infant/baby products 2004
Bachelor of Fine Art
2007
Savannah College of Art and Design
GPA 3.84
(June, 2012) (Georgia, USA)
(Jan-Mar, 2012)
Marketing Strategy
(Taipei, Taiwan)
Industrial Design GPA 3.84 Kids II Collaboration project
www.kidsii.com (Mar-June, 2011)
New product development “Safungo” project receives patent in the USA
Education & Professional Experience 4
• Stroller FrameUSA/D576525
• Pet carrier-
USA/D574559, USA/D584458
I am an ambitious person who like challenge in my life, was promoted from an Industrial designer to a project leader within three years in the previous career. Received several patents for products and managed products to be sold in the market. In order to enrich my knowledge, I pursued higher education in Design Management and Industrial Design of Master Degrees at SCAD. The education improves my communicate skills when working in a team. I led a team to hold a competition for school which sells winners’ works at SCAD stores. My strengths are creative thinking and market strategy in project management. I want to utilize the knowledge and experience that I learned in my future career and create more products to improve the quality of people’s lives.
sponsored project
SOHO New LifeOffice System Design
United Kingdom/GB2425286, Germany/202005016709
Qualification
Collaboration project
Younger Designer’s Exhibition
• Folding baby stroller frame-
Objective
Design Management GPA 3.88 Verizon Cellular Sales
Industrial Design
Patents
Highly creative and experienced project manager actively seeks employment position which includes design management tasks in project development.
2012
Master of Art
(June, 2004)
National Yunlin University of Science & Technology (YunLin, Taiwan)
• Wafee Projectis on the shortlist for the final judging of 2012 red dot Design Award • Levsure Projectis on the shortlist for the final judging of 2012 red dot Design Award
Event Planning Marketing Research CIS Design Marketing Strategy Merchandising
2009
Mandarin Chinese Taiwanese English
Honors & Awards
www.scadmemento.99k.org
• • • • •
Creative Thinking Marketing Strategy Problem Solving Mechanical Aptitude Manufacturing Process Team Leadership Multi-Tasking Abilities Time Management Communication Skills Budget Development Key Decision Making Process Development
Auto CAD Photoshop/ Illustrator InDesign / After Effect
2D
G-Lite
Design Skills
2012 SCAD Memento Design Award Project Leader of the event www.scadmemento.99k.org Event Plannig / Marketing Research / CIS Marketing Strategy / Design for award / Merchandising
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Emily’s Design Management
Emily’s Industrial Design
Design Project Development Project Initiation
Research
Strategy
Exploration
Development
Refinement
Production
Launch
Engineer
Sales
Designer
Budget
Project Management
Cri Brand Identity
Brand Personality Brand Positioning
Brand Benefits
Psychology
Sociology
Branding
EVALUATE
Mock-Up
Design Brief
Digital Prototype
Design Research (User Testing)
Prototype
Product Environment
Price
Sale Volume
People
5P
Promotion
Personality Reputation Loyalty
- Market - Ethnographic - Users Experience
5 Senses • Sight • Smell • Taste • Textile • Sound
Need Want
Brand Audience
Problem Finding
ack
Brand Beliefs
Brand Offering
Research
db Fee
Brand Mission
M Re arke sea t rch
Brand Heritage
Design Development
DIFFUSE
Concept
e
Brand Vision
EXPLORE
DEFINE
Team Work
a lu sV
a
Manufacture
uct
ter i
Marketing
d Pro
Inv en tio n
DISCOVER
Brand Promise
Marketing Communciation
Marketing Strategy 6
Quality
Place
Where to sell How to sell
Marketing 7
Ying-Jen (Emily) Chen’s Industrial Design
Production Useful Usable Visible Valuable
4F
Design Management Content
Bio I came from Taiwan, a friendly and lovely island in Eastern Asia. My background was in Industrial Design. I worked as an industrial designer and project leader for five years in Taiwan and China in baby product field. Later, I went back to school to pursue master degrees, then I earned both Design Management and Industrial Design MA degrees at SCAD in June, 2012. My goal is to work as a project manager in which position I can fully utilize the work experience and knowledge I possess.
Everyone should examine their role of life at the stages in which they are at.
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3F
Concept Design
2F
Visual Communication
1F
Products in Market
B1
Design Skills 9
Branding Industrial Design
Design
Emily’s Design Management
Branding
Marketing 2012 SCAD Memento Design Award 2012 SCAD Memento Design Award is designed for SCAD students. This is a competition to help students making their designs into reality and sell in SCAD retail stores. In the other hand, the students’ works help SCAD gain reputation because they demonstrate SCAD’s professional education and students’ skill through their designs. The event is founded by Emily Chen, and sponsored by Working Class Studio (a department at SCAD.) The SCAD Memento Design Award is holding every year to renew products in SCAD stores. The mission of SCAD Memento Design Award is to boost SCAD students to be creative and imaginative by utilizing the skill they learn and advanced equipment school provides. The competition also encourage students in different majors to work together in order to broad the vision of their design.
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Design Management
Brand Identity
Project Overview
Brand Vision
Brand Heritage
SCAD is a preferred professional art and design school but SCAD has never take advantage to ask students design products for SCAD. 2012 is the first year we hold Memento Design Award for SCAD.
We want people to be aware of SCAD and to attract more students to attend SCAD. SCAD can gain fame through the competition and students can build confidence if their works are sold in stores.
Brand Mission on Earth
Brand Offering
We exist because we are the liason between students and SCAD. We create value for SCAD, students, and consumers.
We provide a channel for students to design mementos for SCAD which are sold in SCAD retail stores.
Brand Values / Beliefs We believe SCAD is a professional art and design school and we have abilities to make concepts into products to sell in stores. The event demonstrates we are professional.
• •
Secondary Research
Design - logo design - Poster - web - video - Facebook
Promotion
Evaluation
- 4 interest meeting
Professional Judge
- Design& Concept Discussion
Deliver
Consumer Judge
Production Display in store
Final Judge
- award cup design - display in store
Brand Benefits
Brand Personality
SCAD students experience school life and learn knowledge from school and then apply them on designing products to create SCAD’s own products.
in stores and gains fame through the products. Designer- SCAD Students build confidence if their designs are sold in stores. Customer- people become aware SCAD is a professional art and design school.
a division of
Research Primary Research
Brand Audience • SCAD- SCAD sells unique mementos
working class studio
Design Brief
Brand Positioning
SCAD stores sell products that are designed by SCAD students to tell people that SCAD is different.
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We create a platform for students to make their designs into reality. Students can use school equipment to produce their works.
Business Model
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Team Business Plan for Competition
SCAD Memento Club
Business Model Key Partners
Time line Key Activities
Value Propositions
Promote Competition
shopSCAD
Build Students‛ Confidence
Design Products
Customer Segments
Working Class Studio
Customer Relationships
Provide chance for students to make their ideas into reality
Key Resources Ex Libris Bookstore
SCAD Resources
Sell students‛ works as SCAD memento to make we‛re different
Fall Week 1
Fall Week 10
Research
Design-
Pilot Competition
Spring Winter Week 6
SCAD Competition
Works from various students from different majors
SCAD Visitors Use free SCAD resources to do low volume production
Posters
OralPromotion
Notification
Web
Materials for low volume production
Marketing
Sell products in retail stores
Graduation Ceremony
Benefits for Audience
Postcards
Audience
Interest Meeting
SCAD Day
Savannah Tourists
The business model helps project manager control the project. It includes what resource the project need to use, who the project manager need to contact, cost of the project, and so on. 14
SCAD Memento Design Award Sell in SCAD Stores
The competition starts Fall and ends Spring Quarter every year so students have enough time to design and produce their works. The selected works are planed to show and sell in SCAD stores in graduation ceremony as a pride attraction to all the visitors.
Savannah Tourists
$250 Buy a design
Low Volume Craft Production
2013-2014
SCAD Prestudents
Channels
Spring Week 3
2012-2013
Benefits
SCAD
SCAD could demonstrate its professional education in art and design field, and attract more students to study at SCAD.
Pre-students
Pre-SCAD students could feel the excitement and potential to join the school.
Current Students
Students could develop their ideas and make them into reality through this competition.
Graduates
SCAD graduates could buy these souvenirs as their life time memory.
SCAD Visitors & Savannah tourists
Visitors would be more impressive about SCAD through the souvenirs.
Working Class Studio & Ex. Libris (Campus stores)
Working Class Studio and Ex. Libris could attract more customer and get more profit by selling SCAD souvenirs while helping the school at the same time.
Revenue Streams Memento for interest meeting
2012 SCAD
Memento Design Award
Summer
Low Volume production
Use students‛ works to show we‛re professional art and design school
SCAD Resources
Winter
Start
SCAD
Cost Structure
Promotion
SCAD Memento Design Award
shopSCAD
Ex Libris Bookstore
$250 Award
Ex Libris
Promote SCAD
Display and sell products
2012
Fall
SCAD students
shopSCAD
Low Volume Production
2011
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CIS Design
Project Organization Chart
SCAD
Posters
Logo
Have a great idea for a product? Want to show your college spirit? Interested in seeing your designs come to life and be made available in retail stores?
This is the opportunity you’ve been waiting for! This year, Working Class Studio is proud to sponsor the 2012 SCAD Memento Design Award, a student design award aimed at creating a fresh, innovative collection of SCAD souvenirs and branded merchandise.
Sponsor-Working Class Studio Director of Merchandising Jonathan Ashley Osborne josborne@scad.edu 912-525-6993
Event Executive
We are looking for a wide range of product designs that creatively represent SCAD’s unique spirit, its comprehensive degree programs and, of course, its talented students and alumni. This exciting competition is open to ALL current SCAD students.
Winners of the 2012 SCAD Memento Design Award will receive a $250
Design Management Ying-Jen(Emily) Chen emchen20@student.scad.edu 510-896-5373
prize.
For more information, attend an interest meeting • November 10th, 2011 at 7 p.m. at the SCAD Museum of Art • November 11th, 2011 at 2 p.m. at the SCAD Museum of Art
or visit us at www.workingclassstudio.com.
Want To See Your Design In SCAD Stores? Video & Web Design Chia-Lung Liu Motion Graphic
Graphic Design Tanner Lai Industrial Design
Bring your ideas to Design & Concept Discussion and have more chance to win awards Winners will receive $250 Prize for each design Submit your final works by February 27
Postcards
Promotion I-Cing Kuo Animation
Have a great idea for a product? Want to show your college spirit? Interested in seeing your designs come to life and be made available in retail stores?
This is the opportunity you’ve been waiting for!
Check more information on www.workingclassstudio.com or e-mail to mementodesignaward@gmail.com
This year, Working Class Studio is proud to sponsor the 2012 SCAD Memento Design Award, a student design award aimed at creating a fresh, innovative collection of SCAD souvenirs and branded merchandise. We are looking for a wide range of product designs that creatively represent SCAD’s unique spirit, its comprehensive degree programs and, of course, its talented students and alumni. This exciting competition is open to ALL current SCAD students.
Winners of the 2012 SCAD Memento Design Award will receive $250 prize.
For more information, attend an Interest Meeting • Thursday November 10th, 2011 at 7 p.m. at the SCAD Museum of Art • Friday November 11th, 2011 at 2 p.m. at the SCAD Museum of Art
or visit us at
www.workingclassstudio.com.
Information Note For more information, please attend an interest meeting at the
Students
SCAD Museum of Art • Thursday, Nov 10th, 2011 at 7 p.m. • Friday, Nov 11th, 2011 at 2 p.m.
Market
or visit us at www.scadmemento.99k.org
For more information, please attend an interest meeting at the
SCAD Museum of Art • Thursday, Nov 10th, 2011 at 7 p.m. • Friday, Nov 11th, 2011 at 2 p.m.
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or visit us at www.scadmemento.99k.org
Promotion
Promotion
Web
Interest Meeting
Preparation
Promotion
Video
Memento Making with Lase cut
Promotion
Memento Making
Promotion
Memento for Interest Meeting
Concept Discussion
2012 SCAD Memento Design Award printed 200 large posters, 200 medium posters, and 600 small posters to post in different SCAD buildings and Savannah local stores for promotion. Also, Emily Chen, the Event Executive holds 4 interest meeting to help students understands the competition at SCAD Museum and 1 design concept discussion to review students’ works before they submit their designs. 18
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Evaluation
Winners’ Lunch
There are 75 submissions for 2012 SCAD Memento Design Award, 6 piece of works are selected after two rounds of evaluation meeting.
Select Works Name of Product: Bear Canteen
Name of Product SCAD Door Handle Tag
Description of Your Product: A stainless Steel water Canteen with a stylized bear holding a dripping bees nest printed on it. The image has an endless possibility of applications and is designed to fit nicely on everything from t-shirts to iphone cases.
SCAD provides many areas of art and design studies for students to enjoy their education in school. Every student has unique skills. The SCAD door handle tag is inspired by different majors and specialties and what people usually do in their working time!
Material use: Mat Board /Laser Cut
ID Number(s)
Designer(s)
Phone Number
Major(s)
SCAD e-Mail Address
001512264
Pei-Jung Lee
703 415 6606
Design Management
peglee20@student.scad.edu
$ 2.00
ID Number(s) 000847191
$ 0.5
Designer(s) Michael McQuaid
Phone Number (516)526-2258
Major(s) Illustration
SCAD e-Mail Address mmcqua20@student.scad.edu
12$/2$
Wooden
Name of Product
Name of Product
SCAD Clock
SCAD Wooden Postcard
the clock is made especially for scad students. The numbers of 2, 5, 8, 11, which are the class time at scad, are emphasized so that the students can handle their schedule easier and be on time to classes.
Compared with paper postcaeds, wooden postcards are easy to carry and keep without damage. It is natural, green, and easy to produce. In addition, the material used is not expensive. A picture of SCAD theater is cut out of the front side. This building is one our landmark building.The big SCAD logo on the theater has reference significance for our school.
Front Side
Wood
Wooden
Back Side
ID Number(s) 000835936 000835058
Designer(s) Julia z. Huang Ying-Jen Chen
Phone Number 912-332-3601 510-896-5373
Major(s) Illustration Industrial Design
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SCAD e-Mail Address jhuang23@student.scad.edu emchen20@student.scad.edu
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ID Number(s) 001396671
Designer(s) Ti Zhao
Phone Number 9124127007
Major(s) Design Management
SCAD e-Mail Address tizhao20@student.scad.edu
$2 / $1
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Project Overview
Marketing Strategy
1 Secondary Research
Industrial Design
Internet Article Scholarly Article
2 Interview
This project aims to empower women through increasing their confidence, education, and interest in tools…
Focus on women usage of tools
• women’s shopping
25 People at river street
Observe how women use tools, the interaction between women and the tools.
behavior women’s impression of tools
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Marketing Strategy
Concept
Mock-up
Final Prototype
Cosmetic + Tools
• Fabric Box • Plastic Box
User Testing
Impulse Buy
Many women are less adept and less interested in using basic hand tools than their male counterparts. They were not encouraged to play with tools or educated how to use tools during their childhood development. This project aims to empower women through increasing their confidence, education, and interest in tools by creating a new ergonomical, comfortable, and welldesigned tool kit for women which is sold in untraditional tool outlets such as Macy’s, Target, and Publix.
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4 Observation
The interview focus on user with two purposes.
•
Home Improvement Tool Kit for Women
3 Survey
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Secondary Research Women’s Shopping Behavior Objective
Mission: go to Gap, buy a pair of pants Female
Our objective is not just creating or designing a new tool set for women, but to develop a quality set of tools that encourages women to recognize the importance of having and using tools. Our project is about the social issues related with women’s behavior with tools. We plan to address this through researching / observing women’s behaviors, preferences, and the bigger philosophies of women’s fear with tools. We plan to create a new market and empower women to use and purchase our tools as they will be pleased that they have them when they need them. We will research current trends with women’s tools, tools in general, and understand the ergonomics of tools.
Male
Macy’s Social Issue • Women’s shopping pattern • Why women don’t use tools? • How women use tools?
Emotional Design • • • • •
Sears
Ergonomic
GAP
What women want? What women need? What women have? What women like? What women are interested in?
Female Time- 3 Hrs 43 min. Cost- $876
JC Penny
Male Time- 6 min. Cost- $33 http://www.cloquetchurch.com/when-opposites-attract
Women
Women have
80% buying decision at home. Business Week 2004
60% women have impulse buying behavior. AD Week 2009
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Interview
Survey If you have a toolkit, what tools you want to be included?
Do you think you should keep a set of tool kit at home in case you need it?
Shopping Pattern
Products
• How often do you go shopping? • Where do you go for shopping the most? • Do you buy the same item but in different style even you already have one at home? • When you go to a store, do you go straight to the target product or do you browse the store first? • Have you ever bought things but you never use it?
• Do you have tools or tool kit at home? • Do you use tools? • Why don’t you use tools
88% Tape Measure
12% Not Sure 8% No
96% Screw Driver 76% Scissor 56% Knife 84% Hammer
80% Yes
56% Level 60% Wrench
Shopping Behaviors • • • • •
Products
1-3 weeks Shopping mall / high-end stores Browse stores Impulse buy Looking, Price, Brand, Usage, Quality
• Have tools but seldom to use • Doesn’t have knowledge to use • Not interested, ask others to
60% Plier
How much are you willing to pay for a tool kit?
48% Long Nose Plier 52% Garden Scissor
4% $46 +
80% Flash Light
12% $36-$45
do works
56% Sewing Box
36% under $25 44% $26-$35
What you usually do for home improvement? 44% Repair 76% Home Decoration River Street, Savannah
36% Installation 44% Gardening
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Competitor Analysis Observation
Brand
WorkForce
CRAFTSMAN evolv
STANLEY
APOLLO
Photos Market
General
General
Female
Female
Store
Home depot
Sears
Wal-mart
Target
Price
$ 9.97
$ 29.99
$ 24.97
$ 29.99
• Have limited knowledge to use tools
ex: Wrench, Level • Fear of using tools • Tool size is not suitable • Quality of tools are not good, some look like toys
Contents Screw Driver Driver Bits Mini Screwdriver set Wrench
N/A N/A
Long Nose Plier Slip Joint Pliers
N/A
N/A
Hammer Tape Measure Hex Keys
N/A
Knife
N/A N/A
Scissor
N/A
N/A
N/A
N/A
Level Mini Clamps
N/A
Fastener Set
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N/A
Exist Product Analysis Driver Bits
Screw Driver
Hex Keys
Mini Screwdriver set
Problem Identification Long Nose Plier
Wrench
Slip Joint Pliers
WorkForce
CRAFTSMAN evolv
uy b n e m o wo d s? l y o h o t W t no t u b s c i cosmet rs avio
STANLEY
APOLLO
Level
Tape Measure
Scissor
Knife
Fastener Set
WorkForce
CRAFTSMAN evolv
Women have
Business Week 2004
80% buying decision at home. AD Week 2009
60% Women have impulse buying behavior. STANLEY
52%
People spend money on indoor home improvement. American Express 2011
APOLLO
Result of competitor analysis
- Some tools that women have limited knowledge to use. e.g. Level, Wrench, Slip Joint Plier - Some tools are not ergonomic for women in size. e.g. hammer, screw drive 30
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Do n’t Spe unde ndi resti n m Wo g Pow ate t me er o he n. f
Hammer
eh ng B oppi h S n’s Wome
Marketing Strategy
Cosmetic
Force Field Diagram
Tools
Impulse Buy Driving Forces
Women love to browse in stores and will more likely to have impulse purchase
Women during interview confessed that they “should“ have tools but they don’t
Women like visually attractive objects as well as simple and easy to use objects
Women like to be well prepared with kits stocked
Weak
Create simple tool kit that evokes women’s Pre-need thoughts during their impulse purchase. Strong
Restraining Forces
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Women are afraid to use tools
Women are not interested in tools
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Women more rely on others to fix things
Women think that tools are for men
Personas
Demographic WHO
• • • • • • •
Financially Independent women who are not interested in tools
HOW TO SELL
Graduates from college Rents house or apartment Work hard, play hard Don’t save too much for future Not married, no children, live alone Grooming is important – hair, skin, nails Hobbies – shopping, movies, dinning out, group activities, exercise
• Impulse Buy • Aesthetic
WHERE TO BUY
Package (Cosmetic image)
Tool Kit For Women
Early-Career • • • •
5-8 years work experience Mortgage – purchasing first home Quality of life is important Hobbies – wine tasting, traveling, reads on her Kindle • Moves on to higher quality • Could be married • Work full-time and is financially independent
Mid-Career • • • • • • •
End-Career
Vice President, Established Manager More luxury care More leisure time Spend money on quality Grooming / anti-wrinkle / beauty supplies Hobbies – gardening, puzzles, walking in parks Spends lots of money on clothes to look younger, hide “flaws” • Dinning at nice restaurants often like • Kitchen stuff is important • Remodeling house
Better quality of life Quality of products
WHY
• • • •
• Comfortable • Confidence • Independence
Financially independent Shopping in high-end stores Gardening, Home decoration
WHEN TO USE
Repairing Gardening Installation Hand Craft
Product Description
Toolkit for Women
Flash Light
Screwdriver / Driver Bits 34
High-end Stores Shopping Mall / Publix $26-35
Fastener Set / Sewing Box / Mini Screw Driver set
Level
Tape Measure
Hammer 35
Scissor
Cutter
Long Nose Plier
Experience Model
Design Concept
Store Attract
Enter
Engage
Exit Women’s shopping behavior
High Quality Toolkit
Try to use
Questionary Why do I need it?
Convince self to buy it
Eye-catching Display
Promotion
Impulse Buy
Extended Set up
Use
Satisfied
Browsing in High-end store
Paid
Double Side Box
Level
Unwrap • Storage • Carry • Take out • Put back
Quality of product
Function
Long Nose Plier
Ergonomic
Cutter
Home
Scissor 36
Power Screw Driver
Flash Light 37
Tape Measure
Hammer
Final Deliver
Branding
Q.diva Queen • Goddess
Q.diva is a user friendly tool that allows independent women feel comfortably doing their home improvement project and build confidence.
Color Scheme
C22M70Y45B2
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C0M0Y0B100
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Final Deliver
Final Deliver -Double Side Box
Fastern Box
Long Nose plier
Hammer
Flash Light
Scissor
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Sewing Box
Cutter Knife
Tape Measure
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Final Deliver -Cordless Screw Driver
Final Deliver -Level
42
Push to open the cap
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Final Deliver
Emily’s Design Concept
DISCOVER
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Q.diva
DEFINE
EXPLORE
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EVALUATE
DIFFUSE
Marketing Strategy
Collaboration Project
Market Size User Age Date
USA 30.79”*25.12”*26 ” 0-36 Months April, 2011
Functionality
Product Design
Button for folding
Brake
Removable Fabric for clean
SaFunGo Safe • Fun • Go
Removable Tray
“ How do you deal with your baby when you want to take a shower, cooking, or chore? Parents usually can’t leave their baby alone for a log time when they want to do something. The idea of “Safungo” is to create a home stroller, parents can bring their baby with them all the time. “Safungo” means Safe, Fun, and Go, baby always stay in safe environment, have fun with itself, and stay with parents all the time. The appearance inspiration of “Safungo” is mom’s belly because I want to create secure feeling when baby was in mom’s belly.
Adjustable Seat Angle 46
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Adjustable Handle Height
Orthographic
Context
Unit: inch
Color Scheme
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Emily’s Design in Market
United Kingdom •Germany •France •USA
Japan
2005 www.uppababy.com 68
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G-Lite/ G-Luxe
Patents China 200520057932.6 UK GB2425286 Germany 202005016709 France 2884789
Market USA Size 18.5�*24�*42� User Age 0-36Months
The umbrella strollers in the current market are heavy and hard to fold, and users need to use their feet to fold the strollers which sometimes hurts their toes. The design of G-Lite changed the structure of umbrella stroller to reduce its weight. Also, G-Lite changed the fold operation from using feet to that of hands so that users can hold their baby in one hand and use the other hand to fold the baby stroller. Today, G-Lite is the lightest(8.3lb) umbrella stroller in the US market.
Functionality
Device for folding
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Stylish wheels
Removable and changeable fabric for winter and summer 71
Removable cup holder that can be positioned on right or left side
Color Scheme Honor • Received Mom-Tested seal form Parenting magazine 2007 • Received special report in JPMA Show from Kids magazine 2007 • Received BABBLE BEST seal from BABBLE.com 2008 • Received over 4 stars for consumer review in web
What makes it special? • Lightest umbrella stroller in USA market • Novel and convenient way to fold stroller, and receive patents from several countries • One hand fold while holding a baby
Matthew Settle April,2011
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Fit Pregnancy May,2008
Spot-light in JPMA Show 2007,Orlando Kids Today, April 2007 73
Spelling-McDermott family Dec,2007
Compagno Patents USA-D576525 EU-00686118-0001/000787791-0001 Taiwan-D120582/D123100 China-200630073633/200730050980.7
Market USA Size 47”*25”*39.5” User Age 0-60Months
Compagno is designed for both younger and older children in order to satisfy the desire of older child who always want to use the baby strollers with their younger siblings even though they have out grown the need for a stroller.
http://www.miamodastrollers.com 2006
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Design Process
Design Features Removable tray for picking up the baby
Removable tray for easy cleaning
Sketch Model
Idea Sketch
3D Model
Handle for easy to carry
What makes it special?
Handle for older child to hold
• Stylish appearance • Afford older and younger children to use it at the same time
Removable seat for access to stuff
Easy access to stuff
Canopy for both older and younger children Board for older child to stand on
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Prototype
Playard Market USA Size 30”*41.7”*32” User Age 0-36Months
This is an innovative break system to save costs for the brand. There is no break system inside the wheel. Instead, user pull up one side to move the playard. The playard is fixed on the ground naturally, it stays on the ground.
Innovative Brake
http://www.kolcraft.com
http://www.carters.com 2007 78
What makes it special? • innovative break saves cost
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Pet Carrier Patents Taiwan-D121535/D121536 USA-D574559/ D584458 China-200730045694.1/200730045693.7
Market USA Size 19”*12.5”*14” User Age 0-36Months
The pet carrier enables passengers to fondle the pet inside during the journey without letting the pet out. The upper door allows easy access for petting. What’s more, it can be quickly fixed utilizing the same technic as children’s car seat.
http://www.dogkennels.com
www.petgearinc.com 2007
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Emily’s Design Skills
Sketch
Digital Drawing
Computer Modeling
Prototyping
Sketch
Material Pencil
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Digital Drawing
Computer Modeling
Material Cintiq
Material Solidworks / Pro-engineer / Keyshot
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Ying-Jen (Emily) Chen 0987-922592 luluemily0508@gmail.com
Prototyping
Material Pink foam / EK foam / Paint
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