emilyachristycreative Design Portfolio
Completely Intelligible Bright & Shining Translucent Rational
& design should be as such
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BREVILLE JUICER CAMPAIGN • Ad Design • Environmental Applications
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INTEGRATE MAGAZINE • Editorial Design • Typography
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ROBERT FROST POETRY READING • Poster Design • Typography
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PLEXICUT • Typeface Design • Poster Design
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BRASSS & LYRE • Logo • Identity System • Packaging
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JUNIOR MINT CAMPAIGN • Ad Design • Identity • Interface Design • Interactive Applications BLUEGRASS FESTIVAL • Poster Design • Promotional Piece OLIVE TERRA CAFE • Logo • Identity • Product Design • Typography
FLORIDA HIGH SPEED RAIL • Logo • Identity • Environmental Graphics • Information Design
PENGUIN BOOK SERIES • Book Cover Design • Packaging
LIGHT UP THE WORLD • Ad Design • Packaging • Environmental Graphics
CURIOSITY • Drawing • Collage • Fine Art
Breville Juicer Campaign Ad Design & Environmental Applications •••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••
CHALLENGE
Breville, an international manufacturer, specializes in small kitchen appliances. The goal of this campaign was to promote a variety of juicers offered by Breville. Although these juicers are sleek, high-quality appliances, in a market of many different choices, they lack a strong Unique Selling Proposition (USP). The goal was to create a sense of energy and boldness; to encourage the consumer to view the Breville juicer as an exciting way to be healthy.
SOLUTION Combining clever three-dimensional headlines with dynamic arrangements of fruit, bold illustrations were created for each advertisement. The ads also use bright colors and radial lines to create excitement and aesthetic appeal. The image of the juicer contrasts nicely against the bold background, and the sub-headline reads “squeeze the most out of life.” The ads are displayed in public, urban areas, such as bus stops, airports, and on billboards. The colorful, dynamic ads are intended to quickly catch the the consumers attention and create a feeling of interest and excitement.
Integrate Magazines Editorial Design • Typography •••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••
CHALLENGE Integrate Magazine is a new publication on sustainable design in architecture, interior, industrial, and graphic design. It is a monthly magazine that features articles from these four fields of design, and is targeted at creative professionals. Accustomed to design at a high level, the viewer requires a combination of sophisticated content, and design with a creative edge.
SOLUTION
Striking imagery is coupled with expressive type to engage the viewer. The layout of the type is clean and sophisticated, but is also frequently used in unconventional ways to act as a graphic element. Expressive type structures were used to reinforce the message of each article. The choice of imagery, layout, and typographic solutions all work together to create visual interest for the reader.
Robert Frost Poetry Reading Poster Design • Typography •••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••
CHALLENGE Design a set of posters for a
SOLUTION Considering the aesthetic and
poetry reading event sponsored by the New England Poetry Society. The event features readings from a selection of works by Robert Frost. Frost is known for his realistic depictions of rural life, and his ability to comment on the human condition. The goal of the poster is to use imagery and type, that will interest the viewer and persuade them to attend the event.
expressive qualities of poetry, the concept was to create illustrations using the type from a poem by Frost titled “Birches,” a poem about life and nature. The line “Earth is the right place for love” was used to give further meaning to the illustrations and to emphasize the sentimental and perceptive nature of Frost’s poetry. A series of similar illustrations were created to be used for other events put on by the New England Poetry Society.
Typeface Design: Plexicut Typography • Poster Design •••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••
CHALLENGE For this project, the challenge was to develop a new bitmap typeface for electronic interfaces. The font needed to be legiable at a very small size. The typeface was also to be formatted as a working digital font.
SOLUTION
Inspired by the traditional craft of cross-stitching, unique patterns of pixels were used to create each character. This traditional look is contrasted by the modern digital applications of bitmap typefaces. The name Plexicut was chosen to emulate the angular and geometric look of the characters. The characters were then deconstructed and arranged to make a quilt-like effect to showcase the new typeface. Fonstruct.com was used to generate the characters into a usable font.
Brass & Lyre Jewelry Identity • Package Design •••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••
CHALLENGE Brass & Lyre is a new jewelry
SOLUTION Considering the organic nature
line designed and handcrafted by Lauren Christy. The jewelry collection uses many raw and organic elements and also has a vintage feel. The goal was to create a logo, identity system, and also a set of jewelry boxes, that reflect the essence of Brass & Lyre jewelry.
of the line, the logo was inspired by one of the necklaces from the collection. The fluid lines in the logo are reminiscent of tree branches and roots. A natural, rustic color scheme was chosen, and used throughout the identity. A block print was created of the logo, that was used to give the brand a handmade feel. The boxes are made out of wood and are combined with fabric and other textures to create a very tactile experience for the consumer..
Junior Mint Campaign Ad Design • Interface Design • Interactive Applications •••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••
CHALLENGE Junior Mints are chocolate-
SOLUTION The concept for the campaign
covered, creamy mints introduced in 1949. Since then they have become a movie snack favorite. The challenge was to create an advertising campaign to celebrate the fact that people have been enjoying Junior Mints for generations. The ad campaign was also to include a new website, featuring an interactive gameand also an iPhone application.
was the idea that Junior Mints heighten the movie experience, and bring the movies to life. Each ad depicts a movie-goer amusingly placed within a movie scene from a variety of genres. The black and white imagery helps to create a cohesive campaign, and also speaks to the history and classic appeal of Junior Mints. Black, white, and green are used throughout the campaign to reinforce the branding. In the website, interactivity is employed to engage the consumer. The online game allows the user to place their image into scenes of their favorite movies. The campaign also includes an iPhone application, through which the user can buy movie tickets and receive Junior Mint coupons.
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Olive Terra Cafe
Olive Terra Cafe Identity • Product Design • Typography •••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••
CHALLENGE
Create a name, logo, and identity system for a new restaurant opening in Jacksonville, Florida. The resaurant serves authentic Mediterranean food, offering modern and casual, lunch and dinner dining. The branding elements include: a menu, uniform, dishes, and merchandise for the cafe.
SOLUTION
The name is derived from the indigenous olives found throughout the Mediterranean, and also the origin of the word Mediterranean, meaning “middle earth.” Cool shades of purple and blue were chosen and used throughout the identity, along with accents of bright green. The logo has a modern feel, and the colors can be interchanged to create variable design elements. A series of elongated symbols were designed to correspond with sections in the menu, and also appear as design elements on the t-shirts. The use of the logo, colors, and repetition of design elements creates a unified identity for the cafe.
Olive Terra Cafe
Olive Terra Cafe
Palatka Bluegrass Festival Poster Design • Promotional Piece •••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••
CHALLENGE The Palatka Bluegrass Festival is an annual music event, held in Palatka, Florida, that attracts people from all over the region. The festival features many popular bluegrass musicians. The challenge for this project was to create a poster for the event and also a promotional handout piece.
SOLUTION
The poster has vintage and southern influences, which is reflected in the typography and in the design elements. The type is arranged into a grid, and is combined with simple line illustrations and details to create a feeling of simplicity and southern folk tradition. The borders are inspired by the intricate details that can be found on bluegrass instruments, such as the banjo. The handout employs the same type treatment and illustrations that are found on the poster.
Florida High Speed Rail Identity • Environmental Graphics • Information Design •••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••
CHALLENGE The Florida High Speed Rail
SOLUTION A sense of modernity and motion
is a new state passenger train that is part of a national incentive to modernize transportation in the United States. The rail will allow for quicker, and more efficient travel within the state of Florida. The challenge was to create a logo and identity system that is innovative, modern, and rider-friendly. Environmental graphics, including the design of the train and signage were also included in the project.
are captured in the design of the logo, which uses the initials of the Florida High Speed Rail. The connecting characters in the logo also relate well to this form of transportation. Bold shades of blue are combined with sleek, curving lines, and are used as design elements, for the exterior of the train, as well as the signage. The result is a modern, cohesive identity. Informational maps and a timetable were also created and shown in their environmental applications.
Orlando Station CURRENT TIME
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Departures TRAIN
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Arrivals TRAIN
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Penguin Books Series Book Cover Design • Packaging •••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••
CHALLENGE Design a series of four book
SOLUTION The covers of each book feature
covers and a box to encase the books. The books are a collection of folktale-inspired stories from around the world, and the client is the Penguin Group Publishers. The books are intended to be a classic collection for young-adult readers.
photographs of toy animals set in imaginative scenes that correspond to the story. The images are both whimsical and dramatic. For each book, a pattern was created, inspired by the region that the folktale originated. The patterns appear on the spine and on the inside sleeve. Sophisticated color and type choices also help to achieve a classic design.
Light Up the World Ad Design • Packaging • Environmental Graphics •••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••
CHALLENGE (LUTW) is the first international organization that provides affordable, renewable energy, and efficient lighting systems to communities that lack these essential tools. The goal of this campaign is to inspire people to give their time or money to help an organization that seeks to improve the lives of countless people around the world.
SOLUTION
The concept for the LUTW campaign was to combine the symbolic image of the light bulb with the face of people from around the world who would benefit from this organization. Inspirational headlines were used to reinforce the positive and sincere message of the campaign. Soft green, purple and blue monochromatic tones help to unify the campaign. Environmental graphics were created for a booth at a convention on international sustainability. Packaging for a high-efficiency light bulb was also created, giving people further opportunity to support this organization.
Curiosity Sketchbook Drawing • Collage • Fine Art •••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••
CHALLENGE Using a found book, create a
SOLUTION A book titled How and Why was
“sketchbook” art piece. The sketchbook was to be kept over a period of three months and was to be deconstructed and reworked into a piece of art. The Challenge was to make people want to look at something that would usually be overlooked.
chosen as the starting point. The pages were cut, painted, pulled apart, glued, sewn, collaged, and arranged back into an accordion style book that can be flipped through as a book, or unfolded and viewed collectively. During the process of making this spontaneous, evolving project, the theme of exploration and curiosity kept emerging from the pages, and this concept was further pushed and explored. The result is a strange collection of studies, drawings, self-portraits, and compositions that reflect the curious nature of people and the world around us.