COS CONTENTS HISTORY THE CUSTOMER MOOD COLOR STORY COLLECTION FABRIC UNIQUE CHARACTERISTICS SCOPE AND SIZE COMPETITORS LINE LIST TECH PACK UNIT ASSORTMENT PLAN MONTHLY LINE PLAN
COS HISTORY COS operates under the Stockholm-based H&M Group and launched their flagship store on London’s Regent St. in March 2007 with
MANUFACTORING
a catwalk at the Royal Academy. COS, which
COST SHEET
stands for Collection of Style, offers quality refined
LAUNCH
classics with timeless design and clean, structural silhouettes under the creative direction of Karin
PACKAGING
Gustafsson. COS moved to their online platform
LANDING PAGE
in 2011 and now has a growing store count of 215
STORE FRONT
with 36 store markets and 19 online markets.
THE CUSTOMER Claire Whalen, 22 Chicago, Illinois Student at Columbia College Chicago Cinema Directing, MFA Enjoys wandering Chicago with friends for the local bites, art and music. Works part time at cafe when shes not directing student films. Wears COS for its loose shapes and gender neutral options.
Ann Shen, 32 Stockholm, Sweden Masters in Architecture Senior Project Architect, $85k Spends time traveling to different cities for work and pleasure. Enjoys mesuem and cafe hopping with her friends and husband. Wears COS for it’s simple, versatile pieces and sculptural sihlouettes.
FABRIC
POLYESTER WAFFLE SWEATER KNIT
POLYESTER WICKING JERSEY
JERSEY NEOPRENE
COTTON JERSEY
ANTIBACTERIAL AND WICKING
STRETCH NYLON JERSEY
POLYESTER AND BAMBOO WICKING
SPANDEX JERSEY
POLYESTER JERSEY
UNIQUE CHARACTERISTICS
SCOPE AND SIZE
COMPETITORS
LUXURY A.P.C ACNE STUDIOS BRIDGE ARITZIA & OTHER STORIES MASS H&M Creating an athleisure collection from COS will be a unique opportunity as COS does not currently offer this type of product. COS is known for supplying sleek, minimal clothing appropriate for work and all settings. Creating an athleisure collection will allow COS to enter another aspect of their target market’s life. The timing for this collection couldn’t be more appropriate as the demand for healthy lifestyle and athleisure is at an all-time high.
Our product category is an athleisure line for COS, a brand that currently does not offer athleisure options. Our line ranges from sports bras to jumpsuits and offers sizes to 2 to 12. The prices range from $25 to $82, but median price lands around $50. H&M's revenue reached $21.7 billion in 2016 with around 4,500 stores; 215 of those stores being COS.
MONKI MANGO
LINE LIST Jersey Sweater Style#: 10005 SS18 Material: Polyester Waffle Sweater Knit Cost: $14 Retail: $34
Asymmetrical Tee Style#: 10001 SS18 Material: Stretched Jersey Backed Neoprene Cost: $24 Retail: $60
Sports Bra Style#: 10006 SS18 Material: Knit Spandex Cost: $12 Retail: $30
Kick Short Style#: 10009 SS18 Material: Cotton Jersey Cost: $10 Retail: $25
Funnel Sweater Style#: 10007 SS18 Material: Stretch Nylon Jersey Cost: $20
Belted Flare Sleeve Sweater Style#: 10010 SS18 Material: Cotton Jersey Cost: $20 Retail: $50
Track Trouser Style#: 10002 SS18 Material: Stretched Jersey Backed Neoprene Cost: $33 Retail: $82
Martial Culotte Style#: 10008 SS18 Material: Stretch Polyester Jersey Cost: $26 Retail: $65
TECH PACK
Loose Fitted Jumpsuit Style#: 10004 SS18 Material: Polyester and bamboo wicking Cost: $28 Retail: $70
Parachute Skirt Style#: 10003 SS18 Material: Antibacterial and Wicking Polyester Jersey Cost: $19 Retail: $48
9
UNIT ASSORTMENT PLAN
MONTHLY LINE PLAN
MANUFACTORING For our manufacturing, we will be going through our parent company’s factory, H&M Hennes & Mauritz Gbc AB in Shanghai, China. This specific factory is one of H&M’s factories that specializes in fully made ladies knitwear and wovens which is the perfect choice for our product line. The fabrics the collection uses are all synthetic knits, which the factory also has experiencing in producing themselves or outsourcing for production. This factory will provide and produce every aspect of our garments. 881, West Nanjing Road, Jingan, Shanghai, China, 200041
310 BASIC APPAREL .SAMPLE COST SHEET Date: 11/9/17
Style#: 10010
Description: Blouse
Season: SS
Size range: XS-L
Selling price: $50.00
Material Cotton Jersey
Trimming
Tan Thread Tan Plastic Square Buckle Hang Tag TOTAL CMT
Yards
1.75
quantity
Price
7.00 / yd. price
Amount
12.25
amount
1 1
1.00 .20
1.00 .20
1
0.04
0.04 13.49
3.18
3.18
First Cost
$ 16.67
Duty Freight
16.5% .45
310 BASIC APPAREL .SAMPLE COST SHEET
Allowance: 1/8" Colors: Tan
Front/back
Date: 11/9/17
Style#: 10003
Description: Drawstring Skirt
Season: SS
Size range: XS-L
Selling price: $48.00
Material Antibacterial and Wicking Polyester Jersey Trimming
Drawstring Drawstring Stopper Hang Tag
TOTAL CMT
First Cost
Yards
1.5
quantity
1 2 1
Price
8.99 / yd.
1.42
Duty Freight
GLC (Landing Cost): $ 19.20 GLC (Landing Cost): $ 20.00
Mark up: 60%
Retail price: $50.00
Mark up: 60%
Retail price: $48.00
price
.97 .5 0.04
Amount
13.48
amount
.97 .10 0.04 $14.59
1.42 $ 16.01 16% .50
Allowance: 1/8" Colors: Light blue
Front/back
310 BASIC APPAREL .SAMPLE COST SHEET
310 BASIC APPAREL .SAMPLE COST SHEET Date: 11/9/17
Style#: 10001
Description: Asymmetrical Tee
Season: SS
Size range: XS-L
Selling price: $60.00
Material Dark Blue Stretch Jersey Backed Neoprene Light Blue Stretch Jersey Backed Neoprene
Trimming
Yards
.75
Price
Amount
9.99 / yd.
7.50
.75 yard 9.99/ yd.
7.50 15.00
quantity
Dark Blue Thread 1 Hang Tag 1 TOTAL
price
1.00 .04
amount
1.00 .04 16.04
Allowance: 1/8" Colors: Dark blue and light blue
Front/back
Date: 11/9/17
Style#: 10002
Description: Track Trousers
Season: SS
Size range: 2-12
Selling price: $82.00
Material Dark Blue Stretch Jersey Backed Neoprene Light Blue Stretch Jersey Backed Neoprene Trimming
CMT
First Cost Duty Freight
32% .40
Duty Freight
First Cost
Price
Allowance: 1/8" Colors: Dark blue and light blue
Amount
1.5
9.99 / yd. 14.99
.5 yard
9.99/ yd.
Front/back
Date: 11/9/17
Style#: 10004
Description: Jumpsuit
Season: SS
Size range: 2-12
Selling price: $70.00
Material Pink Polyester and Bamboo Wicking Fabric
quantity
price
1.00 .36 .04
3.12
Yards
2.5
Price
7.99 / yd.
Amount
19.98
4.95 Trimming
Dark Blue Thread 1 Zipper 2 Hang Tag 1 TOTAL
1.73 17.77
CMT
Yards
310 BASIC APPAREL .SAMPLE COST SHEET
19.94
amount
1.00 .75 .04 21.73
3.12 $ 24.85 28.2% .75
Pink Thread Fabric Drawstring Belt Hang Tag
TOTAL CMT
First Cost
quantity
price
amount
1 1
1.00 1.50
1.00 1.50
1
0.04
0.04 $22.52
1.25
Duty Freight
1.25 23.77
310 BASIC APPAREL .SAMPLE COST SHEET
Allowance: 1/8" Colors: Pink
Front/back
Date: 11/9/17
Style#: 10008
Description: Culottes
Season: SS
Size range: 2-12
Selling price: $65.00
Material
Stretch Polyester Jersey with Wicking Capabilities
Trimming
Tan Thread Zipper Hang Tag
2
Yards
quantity
1 1 1
Price
7.99 / yd.
1.00 .70 0.04
GLC (Landing Cost): $ 32.80
Retail price: $60.00
Retail price: $82.00
Mark up: 60%
Mark up: 60%
Mark up: 60%
Retail price: $70.00
Amount
15.98
amount
1.00 .70 0.04
17.72
First Cost Duty Rate Freight
28.20% .55
14.9% .50
Mark up: 60%
GLC (Landing Cost): $24.00
Colors: Tan
2.01 19.73
CMT
GLC (Landing Cost): $ 26.00 GLC (Landing Cost): $ 28.00
price
Allowance: 1/8"
Retail price: $65.00
Front/back
310 BASIC APPAREL .SAMPLE COST SHEET Date: 11/9/17
Style#: 10007
Description: Turtleneck Pullover
Season: SS
Size range: XS-L
Selling price: $50.00
Material Yards Stretch Nylon Jersey 1.5 Trimming Garnet Thread Tan Nylon Jersey Hang Tag
TOTAL CMT
First Cost
Price
Amount
7.99 / yd.
11.99
quantity
price
amount
1 .1/ yd.
1.00 6.00
1.00 .60
1
.04
.83
Duty Freight
.04 13.63 .83 14.46 32% .80
310 BASIC APPAREL .SAMPLE COST SHEET
Allowance: 1/8" Colors: Garnet and Tan
Front/back
Date: 11/9/17
Style#: 10005
Description: Varsity Sweater
Season: SS
Size range: XS-L
Selling price: $34.00
Material Polyester Waffle Sweater Knit
Trimming
Pink Thread
1
Yards
quantity
1 Dark Blue Polyester .25/ yd.
Price
5.99 / yd.
price
1.00 5.00
Retail price: $50.00
amount
1.00 1.25
Colors: Pink and dark blue
Date: 11/917
Style#: 10006
Description: Sports Bra
Season: SS
Size range: XS-L Front/back
Material
Yards
4.99
Garnet Knit Spandex Jersey Backed Neoprene
.25 yard 9.99/ yd.
2.50
quantity
price
amount
1.00 .04
1.00 .04 $ 8.53
CMT
.73
First Cost Duty Freight
32% .60
Duty Freight
1
.04
CMT
Retail price: $ 34.00
.04 8.28
Amount
9.99 / yd.
1.51 9.72
Hang Tag TOTAL
Price
.5
Trimming
First Cost
1
310 BASIC APPAREL .SAMPLE COST SHEET
Allowance: 1/8" Colors: Grey and garnet
Date: 11/9/17
Style#: 7001
Description: Highwaisted Gym Shorts
Season: SS
Size range: 2-12
Selling price: $25.00
.73 9.26
Front/back
Material Cotton Jersey Trimming
Yards
.75
quantity
Price
7.00 / yd. price
Amount
5.25
amount
Gray Thread
1
1.00
1.00
Hang Tag
1
0.04
0.04
Drawstring
CMT
First Cost
1
.97
1.08
Duty Freight
25.9% .27
GLC (Landing Cost): $ 12.00
GLC (Landing Cost): $ 10.00
Retail price: $30.00
Retail price: $25.00
Mark up: 60%
Allowance: 1/8" Colors: Mauve
Selling price: $30.00
Grey Knit Spandex
1
Mark up: 60%
Mark up: 60%
5.99
Allowance: 1/8"
Grey Thread Hang Tag TOTAL
Knit Ribbing
GLC (Landing Cost): $ 13.60 GLC (Landing Cost): $ 20.00
Amount
310 BASIC APPAREL .SAMPLE COST SHEET
Mark up: 60%
.97
1.08 $ 8.34 14.9% .35
Front/back
PACKAGING AND HANGTAG
COS ATHLEISURE LAUNCH COS Athleisure will be available for purchase February of 2018. The launch party for the collection will take place in Stockholm, Sweden where their parent company H&M’s headquarters are located. The collection will be supported by all social media accounts including Instagram, Facebook, and Pinterest. The initial launch party will be invitation only to local bloggers, influencers, and socialites. The estimated launch party cost around $3,500, which will cover invitations, photographers, and drinks.
LANDING PAGE
SOCIAL MEDIA AND ADVERTISING Considering the size, scope and marketing techniques of COS, we decided that advertising the athleisure collection on Instagram would best benefit the company. COS’s aesthetic is extremely minimal and clean, which is transferred into the artistic direction of the advertising.
STORE FRONT
T H AN K YO U S avan nah Ne wman , Emil y C ole Sp e c ial Than k s to A sh l e y Romasko f or he lping wi th th e p rodu c tion o f the spor t s b ra .