Emily Culbert S EL ECTED WO R KS
S AVANNAH CO L L EGE O F A RT AN D D ESIGN ( S CA D ) EXPECTED GRAD UATION, M AY 2019
My name is Emily Culbert and I am a fourth-year student pursuing a B.F.A. in Interior Design at the Savannah College of Art and Design (SCAD). I am originally from Toronto Canada, a city often described as a melting pot of different cultures. Growing up, I have been fascinated by how people of different walks of life interact in everyday spaces and how these spaces can directly affect the interrelation between those that inhabit them. This curiosity is what makes me want to design the interiors where people work, live, and socialize. Through study abroad opportunities, I have traveled to countries like Hong Kong and France. Learning and designing in these international locations has given me a broader perspective on how design is influenced by cultures. It was these adventures that allowed me to realize how much the world is connected by design. I am driven by the belief that good design is transcendent, and one should not limit themselves to one discipline, but rather be driven as a designer by creativity in all passions. In my career, I aim to promote a seamless integration between high-quality design and a client’s needs, through designing not only a space but an experience for my clients and their users. Through my academically rigorous studios, opportunities for collaboration, and group projects at SCAD, I have learned the groundwork needed to become a successful designer. But as we all know, education is more than the acquisition of knowledge in a classroom setting. I am ready to learn and grow as a designer outside of the classroom and apply myself in a professional setting after my graduation in May.
Interior Design
eculbe20@student.scad.edu
emilyculbertdesign.com
US. 912 412 8184
Education
Project Experience
Savannah College of Art and Design (SCAD)
Hospitality: Café and Fragrance Bar for Chanel
B.F.A Interior Design
Savannah GA, Hong Kong, Lacoste France Estimated Graduation May 2019
Hospitality: Restaurant Onboard Celebrity Cruises’ Reflection Exercised design with attention to specific regulations and codes for cruise design. Utilized digital software, Revit, for space planning, development and digital renderings.
Skills Software
Design
Revit
Sketching
Autodesk 3ds Max
Contextual Research
Photoshop
Attention to Detail
Illustrator
Construction Documents
InDesign
Model Making
Microsoft Suites
Time Management + Scheduling
Digital
FF+E Sourcing
Photography
Collaborated with Luxury and Fashion Management Graduate Student. Designed a Café + Retail space for the celebration of the 100th year of Chanel N°5. Developed project management + scheduling of deliverables to ensure all project deadlines were met.
Retail Design: Off-White Collaborated with Interior Design Student at SCAD Hong Kong campus. Redesigned the interior architecture with a strong emphasis on conceptual design that furthered brand development for luxury retail client Off-White. Practiced conceptual application in three dimensional spaces.
Achievements + Organizations ASID Student Portfolio Competition
~ Semi-finalist, January 2019
Squarespace Design Social Media
ASID Student Member
SCAD Deans List ~ 2015 to Present
International Student Scholarship Achievement Scholarship Academic Honors Scholarship
CONTENTS
K ARE R ETR EAT
B ou tiq u e Hosp ita lity R etrea t , Wux i China
OF F-WHI TE ST R EET STUDIO R e ta il a n d Ga ller y Spa ce, Ta ip ei, Taiwan
CAF E N ° 5 Cafe + R eta il Exp erien ce, New York City, N Y
ATEL I ER B RANCUS I R e sta u ra nt for Celeb rity Cru ises’ Re fle c tio n
K ARE R ETR EAT HO SPITAL ITY RE TRE AT FO R EXPER I EN T I AL B RAND ACTIVATIO N Client: Kering Location: Wu xi, China Sq. Ft. Of Space: 15,000 Programs Used: Revit, 3DS Max, Photoshop, InDesign
KARE
R E T R E AT
CARE. COLLABORATE. CREATE.
Kare is a retreat for key opinion leaders and brand partners of Kering. Located in the secluded countryside of Wuxi, China, the goal of the retreat is to create a curated experience that shows Kering’s initiatives in sustainability. Through interactive experiences, KOL’s will create social media content to promote the idea of conscious consumption to the Chinese millennial, the largest emerging market in the luxury industry. By hosting these KOL’s, Kering will be able to promote this idea of responsible luxury to millions of potential consumers.
CLIENT: KERING Kering is a global luxury group that manages the development of a series of renowned houses in fashion. The brands that fall under their ownership include Gucci, Saint Laurent, and Balenciaga. Kering’s mission is to set new limits in creative expression while crafting tomorrow’s luxury in a sustainable and responsible way.
THE ‘INFLUENCER’ EFFECT Social Media has become the most effective tool to advertise to the millennial generation. This promotion is often achieved through partnerships between influencers and brands. For companies, the idea behind this new promotion method is that partnering with a handful of influencers who will promote the brand to their immense networks will create a quick and effective approach to reaching a wide audience.
REDEFINING COUTURE In a world of click and collect and two-day shipping, couture must honor tradition while being reinterpreted to meet the needs of a modern industry. In the new age of couture, the importance of construction and craftsmanship still remain while a new factor is added, conscious consumption, which encompasses being aware of the ethical and environmental impact of the garment. Kare hotel will embrace this new age of couture by honoring the three ideas that revolve around Care, Collaboration, and Creation.
Care
Collaborate
about the luxury purchases you are making through conscious buying
RUFFLE
to personalize and tailor individual luxury experiences
GATHER
FOLD
Create
an environment that promotes conscious buying in luxury
TUCK
LEVEL 1
Gallery Personalization Lab Personal Shopping Room
Mixology Chefs Table
Gallery
The Gallery is a curated collection from designers under the Kering u as Gucci, Saint Laurent and Alexan The interior features per-releases a lines designed specifically for Kare Information on the process of fabri and construction will be integrated to help brand partners promote kn awareness of conscious consumpti followers on social media platform
The Per personalize luxur during their stay. of a kind piec expression of styl sections on eithe glass walls allow at work and get a
of luxury items umbrella, such nder McQueen. and exclusive e Retreat. ication, sourcing d into displays nowledge and ion to their ms.
Personalization Lab
rsonalization Lab allows guests to ry items that they have purchased . It aims to create unique and one ces that showcase the individuals’ le and identity. The Lab sits in two er side of the central corridor. The w guests to view the seamstresses an informed and transparent view of the process.
Personal Shopping
A true day of luxury, personal sho provides a tailored private shopp for guests. Guests have the oppor pieces they have interacted with d stay as well as have pieces careful associates based on their prefere This experience allows guests to o the care taken through the craftsm
Social Prom
One of the ma the exclusive featured elem and visually ca displays are the creation and
opping rooms ping experience rtunity to try during their lly picked by ences and style. observe up close manship.
motion Opportunity
any design features that highlight e product lines at the retreat, each ment is designed to be immersive aptivating. These feature walls and e perfect opportunities for content immersion of the brand partner’s followers in the experience.
Mixology Bar
Mixology is a cocktail bar that specializes unique craft cocktails created in collabor between the guest and mixologist. Taste profiles will be considered to match the d of guests. This space incorporates vignet luxury items integrated through design e The experience is one that is very person each guest.
The Ch guests. It fe highlights will inter eleme plated an seeing wh it b
s in ration and Scent desires ttes of elements. nalized for
Chef’s Table
hef’s Table is an intimate experience for eatures a multi-course tasting menu that regional cuisine and ingredients. Guest ract with chefs through an open kitchen ent, where they can see each dish being nd garnished. This idea of transparency, here food is sourced from and watching be prepared helps stimulates the idea of conscious consumption.
O FF-WHI T E ST R EET STUDIO R E TAIL + GAL L E RY SPAC E Client: Off-White Location: Xinyi Distric t , Ta ip ei, Ta iwan Sq. Ft. Of Space: 12,000 Programs Used: Rhino, Revit, Photoshop, InDesign
OFF-WHITE
OFF-WHITE
“STREET STUDIO” Connects a generation new ways of thinking to a brand who shares those same views.
Off-White is a Luxury Streetwear brand that celebrates being individual, and pushes boundaries in fashion and in society. Defining the grey area between black and white as the color Off-White. Their mission statement represents the idea that everything is subjective, and it is impossible to define right or wrong.
OFF-WHITE In Asia Why design an off White Store in Taiwan?
Off-White first gained popularity as an exclusively online platform. The brand’s first brick and mortar location was opened in Hong Kong. Social platforms in Asia greatly contributed to an increase in exposure and popularity in Asia, thus creating a lucrative market in that region. The Rap of China is a television show that greatly contributed to the rise of street culture in Asia. Many performers and judges on the show wear Off-White while performing, effectively promoting the brand to viewers, as well as people associated with Rap, Hip Hop, and the street community.
Imperfect
C O N C E PT STAT EMEN T Off-White’s Street Studio celebrates artists and creatives whose Talents have not previously had place in the mainstream media. This design will create a physical space for this community to showcase their works and talents. Off White and street culture both celebrate being unique, unexpected and unconventional. This space aims to bring together the people who celebrate this way of thinking, many of whom already wear the brand.
Unexpected
Brand Images
Unique
Parti Diagram
Event Space Bar Outdoor Lounge Space FOURTH FLOOR
THIRD FLOOR
Retail Off White Lab: Screen Printing, Graphic Customization
Side View of Facade
Retail Runway Performance Space SECOND FLOOR
FIRST FLOOR
Front View of Facade
Retail and Performance Space Flexible Furniture Fitting Rooms
CAF E N °5
CAFE + RE TAIL EXPE RIE NC E Client: Chanel Location: Mea tpa ckin g Distric t , NYC Sq. Ft. Of Space: 8,000 Programs Used: Revit, 3DS Max, Photoshop, InDesign
LOCATION The core of this initiative consists of a branded popup space located in New York City’s Meatpacking District. The location will convey different experiences that will aim to immerse the visitor into the fragrance’s unique universe.
CONC E PT
Modern
If Chanel N°5 was in its way revolutionary - both in it’s chemistry and in the modern design of the bottle, and its logo and label that needed no translation into different languages - then it has also come to represent constancy, an unbroken connection with the woman who made it her own. N°5, like all the best scents, seems in once sense to be entirely abstract - a complete thing in itself, rather than a conceptual philosophy - but it is also a catalyst to the imagination; a clue to unravel the mystery of Coco Chanel, as immaterial yet unyielding as the designer herself.
CA F E N ° 5 The Café section is a collaboration with Groupe Bertrand’s Maison Angelina, Coco Chanel’s favorite in the 1920s. The menu evokes the brand and fragrance, and the house special is the famous Chocolat L’Africain, a decadent hot chocolate that used to be Coco’s everyday choice. A wide selection of brand inspired French confectionery is available to complement the drink variety. The customer receives a special edition N°5 vial as a gift after visiting the café.
FRAGRA NC E BA R At the Fragrance Bar, visitors will be involved in a multisensorial journey by having the opportunity to smell the different key notes of Chanel N°5. Through a parallel virtual reality story, guests will understand why the perfume is one its kind and a stable for every woman. Touch screens are available to customize and purchase on site the limited 100th anniversary edition of the iconic fragrance.
AT EL I ER B RANCUSI RE STAURANT O N B OARD C E L E B RITY C RUISE S’ RE FL ECT I ON Client: Celebrity Cruise Location: R ef lec tion Ship Sq. Ft. Of Space: 4,000 Programs Used: Revit, Photoshop, InDesign
Atelier Brancusi is a dining experience which immerses its guests in the world of Constantine Brancusi. The spaces emulates the style and spirit of Brancusi’s work through the use of materiality, color, and form. Atelier Brancusi serves a Romanian/French fusion of cuisine in a setting inspired by Brancusi’s most powerful works.
Brancusi was a Romanian Sculptor who worked in Paris in the early to mid-1900s. His studio in the 15th Arrondissement was where he produced the main body of his work. In 1956, a year before his death, he entrusted his studio and its entire contents to the French state. His conditions were that the Musee National d’Art Moderne committed to reconstruct it exactly as it stood on the day of his death.
East Section
PRIVATE DINING ROOM
INTIMATE DINING 3 INTIMATE DINING
Oak Flotex FR
White Terrazzo Flotex FR
Blue Velvet Fabric
Brushed Bronze
Planter Arm Chair Vendor: Knoll Spring 2018
Veer Square Top Table Vendor: Davis Furniture
Fog Steel Pendant Lamp Vendor: Zero
Custom Brancusi Sculptural Reproduction
Emily Culbert
Pg.39
Celebrity Cruises
Atelier Brancusi
MAIN DINING ROOM
e c ul be20@st uden t . sc a d.edu (912 ) 412 - 8184