Emily Frink Process Journal + Reflection University of Louisville Hite Art Insitute Communication Art + Design The Book Form Fall 2016 Professor Meena Khalili
“The Best is Yet to Come...”
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TABLE OF CONTENTS Design Matters
$5 Toy
99% Invisible
Dutch Folio
Chris Ware # Massino Vignelli # Jessica Hische # Maria Popova # Marian Bantjes # Stefan Sagmeister # Tina Roth Eisenberg # Hold Out # Structural Integrity # The Broadcast Clock # Revolving Doors # Guerrilla Public Service # Awareness # Ten Thousand Years #
The Voo Doo Yoo Doll Constructing # Packaging # Designing # The Final #
Petra Vonk
Exploring # Researching # Creating # The Final #
Layout Essentials
1-19 # 9- 18 # 19- 27 # 28 - 36 # 37- 45 # 47- 54 # 55 - 64 #
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65 - 73 # 74 - 82 # 83 - 100 #
99% Invisible
AWARENESS “I think it was just, it was also a symbol that we created that, that somebody could wear, and somebody might go up to them and say, ‘What is that? Why are you wearing that red ribbon?‘ And hopefully that person would say, “Here’s why’.”
T
his weeks podcast was titled “Awareness” and was about the AIDS crisis of the 90’s which continues today. I found it remarkable that a small group of people made such a big change. There people, who not only understood or even aware of what was happening in the United States at that time but they genuinely cared enough to make others aware. And not even that… they were tough enough and bold enough to speak out about something that was a sore subject and not widely known because it was not discussed enough. It is incredible how fast it caught on, how bold it was and how thoughtful it was. The ribbons were cheap yet
effective. It was smart thinking and smart design. In the past few weeks I am learning that what I consider design to be is much more than I thought. I have had too narrow an idea of design. I was first enlightened by the trip to Stewart and Associates with my packaging class. There the owner spoke about a problem he solved at Keeneland where daily doubles (early and late) were not being sold. He did not solve this issue with a new ad campaign but with a logical and real world design that wasn’t printable and mailed out. He studied why these weren’t being sold and it happened that folks were getting there late because of traffic coming into Keeneland and were
leaving early to beat traffic on the way home. Therefore, as a designer tasked to sell more daily double tickets, he built a road on the backside of Keeneland to help with traffic so that folk were getting there leisurely and leaving when it was over instead of leaving early. Boom. Daily double ticket sales increased. Now, before I thought design was just an ad campaign but I am excited to explore more realms of design that graphic design might overlay with. The red ribbons for AIDS awareness were a well thought out idea that made a huge change and communicated an idea and graphic design, design in general, can have the same effect.
An Original Ribbon Bee Photo: Visual AIDS
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http://99percentinvisible.org/episode/awareness/
99% Invisible
TEN THOUSAND YEARS “The panel began by thinking about language. But language, like radioactive materials, has a half life.”
A
fter this weeks podcast I was taken back. First of all why was the idea that humans (if they’re even human like in 10,000 years) wouldn’t be like immune to radiation or have superpowers to heal themselves or even be intelligent enough to know the history of what happened and what’s under the ground in the desert? What I have not thought about and appreciated, was the discussion over the unusual communication issue of making something that will be denotative and clear in 10,000 years. They’re right… I mean language changes over years let alone 10,000 years! For heck’s sake, language has changed in my 20 years of living with all the slang and new meaning to sayings and phrases. I have never thought about symbols being confusing or pictorial images being read backwards to have a new meaning, but both those communication tools can be easily misconstrued. So how would they tackle this problem
because, I agree the giant needles in the desert isn’t the right plan and the ray cats, although ridiculous, is my favorite idea I heard, but won’t work either. It completely blew my mind that really, in 10,000 years, communication will (probably, hopefully) be different. What connotatively and more importantly denotatively, which we believe to be pretty standard and consistent over time, will not be the same in years to come. I loved the bit about “language/communication has a halflife like radioactive material has”. I thought it interesting that instructions and warning were left in 6 different languages including Navajo since it is the native language of the land where the WIPP site is. That’s a given, right? They would leave the warning and directions in Navajo because if future humans and or aliens who know anything about the history of where the WIPP site is, would know it was the original American’s homestead.
As always, the Layout Essentials chapters were helpful and reminded me of all the little and thoughtful things that go into design. The chapter about expecting interruptions and going with your gut were dead on for the project we are doing now. I have already violated my grid for the sake of what feels right for my design and designer. But what does it matter anyways because the meaning of the message I am conveying in my designs today won’t mean anything right in 10,000 years.
http://99percentinvisible.org/episode/awareness/
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The WIPP Marker panel Photo: Jon Lomberg
99% Invisible
REVOLVING DOORS “There’s just one problem: people don’t use them.”
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rom the 99% Invisible pod cast I got the message that clearly denoative signs (and in general, graphic design work) can psychologically effect people. Well, is that not what it’s supposed to do in the first place? It’s supposed to make us want to buy something, do something or feel something. The signs for the revolving doors helped increase the use of the doors themselves. The purpose of the signs was for the completely. And altering the signs color and shape helped their case because it affected the
people looking at them more. Changing the color of the signs to match the school’s branding made them more legitimate looking. And who wouldn’t trust a sign or suggestion their University was making? And the shape helped better communicate with the views ( to be users) the idea to use the door. The arrow assisted with the idea to use THIS door not THAT door. Apit vellest atemolorpor re sumque nus. Ga. Et omnimin tionseque plam, iliqui dolore ipsant. Re, voluptat et minvent venis et
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Rector’s / Times Square 1899 1st Revolving Door