Transmedia Marketing Campaign
Unique Promotional Item
Guerilla Marketing Tactic
2 What is our item How it works 4 Quotes & Offers Event Layout 5 How it works
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Radio Spot
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TV Spot
Purpose Purpose Radio Script Ad Preview Ad Link
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Unique P romotional Item
INSPIRATION Coffee and inspiration can go a long way, especially when paired together. Developing a unique promotional item to intertwine these factors can put a smile on our guests face and enable them to live a productive, enjoyable day.
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What is our item? Inspirational To-Do List
A spiral binding To-Do List with a page for every day of the year. Different quotes regarding inspiration, motivation, and coffee will be at the bottom of each page to continue to inspire our guests about life and of course, Laundpad's delicious coffee. By including one of our own tasks to enable to vist our cafes, an exclusive offer for that day will be redeemable at any of our locations. Guests will be able to track their daily progress by checking off completed tasks. The spiral binding and pre-dated pages will allow guests to look back at prior completed or uncompleted tasks as well as planning ahead for for the future.
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August 17, 2016
August 17, 2016
Go to to Launchpad Launchpad and and receive receive .... Go .... Coupon Item Item here here Valid On 8/17/16 Coupon
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August 17, 2016
August 17, 2016
Go to to Launchpad Launchpad and and receive receive .... Go .... Coupon Item Item here here Coupon Valid On 12/29/16
Quotes and Offers
Includes but are not limited too..
Offers
Quotes
Free Pastry with the purchase of any beverage. Free Sandwich with the purchase of any beverage Buy one coffee get one free. 20% off your order 50% off your order $3 off your entire order
"Coffee, It's the life blood that fuels the dreams of champions!" "Life is too short for bad coffee" "Once you wake up and smell the coffee, it's hard to go back to sleep" "To me, the smell of fresh-made coffee is one of the greatest inventions" "Coffee, because bad mornings deserve a second change" "If you can't say anything nice.. You obviously haven't had your coffee yet" "Quitters makes excuses. Winners make coffee" "Everything gets better with coffee" "On the eighth day, God created coffee" "I followed my heart and it led me to coffee" "Coffee is a hug in a mug" "Today is life coffee, it's as good as you make it." "Life is short. Do that that matters, like drinking coffee" "Coffee will fix everything."
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How it works You may be wondering how it is that we plan on pushing or giving out this UPI in a manner that isn't simple passing them over the counter to anyone who wants one... In order to receive an InspirePad, guests must write down a moment, memory, quote or saying that has inspired them to do better in life and strive for their desires one of our Launchstickies and post it onto the Wall of Inspiriation. Once a guest has received their pad, they will then be able to start tracking their daily tasks and keep track of their daily goals.
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Guerilla Marketing Tactic
RELAXATION With such busy schedules and stressful days, it is extremely understandable that mind and body's need for relaxation goes unnoticed. By providing an event for anyone to attend that promotes and enthuses relaxation will enable others to take a moment to live stress free.
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How it works There are a few different sections in which guests can choose to relax at during our campaign.
First
Every vistor will receive a beverage of their choice. Although varties are limited in comparison to what is offered in stores, however guests will still have the option to customize their few favorite available flavors.
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Second
We know that people today do not have much time to take a break, this is why we are are offering a small getaway during anyones average day. Visitors will have the option to sit down and enjoy their delicious cup of coffee on one of our comfortable, relaxing chair hammocks. Visitors can choose to sit and enjoy the outdoors breeze or even ask the Launchpad representative for a book to read.
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Third
Yoga one of the most effective and less demanding forms of releaving stress. We know yoga offers relaxation, mindfulness and tranquility. Whether someones spends 10 minutes or if they spend an hour doing yoga, the effects are outstanding. By offering free yoga classes to our visitors, we are not only promoting our relaxation, we are giving our guests an effective escape from stress.
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Radio Spot
CUSTOMIZATION To capture our audience's attention through the radio, we want to enable our guests to stop in quickly and grab a refresehing beverage to spike their taste buds. A major factor from the front end of Launchpad is the variety of flavors used to perfect each cup, just how the guest prefers it.
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Radio Spot Script
With only 20 seconds on the clock, time is limited.
Male: I'm about to customize my order on the Launchpad's mobile app since were running late. Do you want anything? Female: Count me in! I'd like an iced mocha hazelnut cappuccino with extra foam, 3 sugars, and stirred twice ready when we arrive! Male: Awesome let's go! Stop into Launchpad where coffee is brewed and serve perfect for you. Background Music
There is an relaxing acoustic instrumental duo with an upbeat and friendly piano melody.
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Television Spot
TECHNOLOGY One of the stronger values that Launchpad has built themselves upon is the use of technology and the convenience and simplicity that comes along with it. By promoting Launchpad's mobile application, we are providing a snap shot of the Point of Sale system the company utilizes.
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Televison Spot Script
Here is a quick preview of our commerical
Coffee and Technology go hand in hand
With Launchpad's mobile app, you can set personalized themes
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and let us know when your going to stop by laundpah to pick up an order thats perfect for you.
Customize your order to your favorite taste
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To view the full commerical please visit https://www.vimeo.com/157028496
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By participating in our transmedia campaign, our lifestyle and our company will continue to grow and inspire
This book is to be used for educational and design purposes only Written and designed by Emily Gagne