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FEATURE 1 BRIAGH GARDNER
PHOTO SPREAD LES CHEVEAUX NOIR
COVER STORY STREET STYLE FRAMEWORK
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FASHION NECKPIECE
FEATURE 2
FASHION CAN YOU VAN
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hey’re paid to sit in the front row wearing free designer clothes in return for tweets. Meet the new breed of style stars ruling Fashion Week. Fashion bloggers are quickly becoming the new ‘it’ girls. Piles of designer goodies are sent their way in exchange
I HAVE ALWAYS LOVED FASHION. IT TRULY IS AN ADDICTION.
for a kind write up that will be seen by thousand of their followers. Designers are now using bloggers as advertisements. Having your designs worn and raved about by girls sitting in front of their computers is a much cheaper alternative, and is now the new way to get something out there. I met up with Briagh Gardner, 19, a fashion blogger from Glasgow who is studying fashion management in Aberdeen. She has been blogging for just over 6 months and has already gained thousands of followers and pageviews on her blog, Viral Vintage. She has also been retweeted by many a famous designer after she blogged a sparkling review of their latest designs.
with him which made it even better! I also have had comments from some smaller clothing lines which is great too. I’ve still not reached the stage of being sent anything for free, but i'll get there someday
DO YOU PLAN ON CONTINUING YOUR BLOG FOR THE FORSEEABLE FUTURE? I dont plan on stopping unless I run out of time for some reason. I literally love it. I love clothes and what better way to share it than with all my followers who will always listen to me without complaints.
WHY DID YOU BEGIN BLOGGING? Well I have always loved fashion and I needed to get my opinion out there somehow. I always have something to say and I like to let people know. It took me a while to get into it at first as I wasn't used to the blogging world or blogging lingo. Im addicted now and can write thousands of words on just one dress, it truly is an addiction. WHAT IS YOUR TOP TIP FOR GETTING YOUR BLOG NOTICED? I always share my blog to twitter, facebook and instagram. It’s important to let everyone know that your blog is there. Alot of my friends and family share my blog on facebook so that it is seen by a wider audience. I also tweet the designer I am writing about with a link to my post and if im lucky they will retweet it! WHO IS THE MOST FAMOUS PERSON TO RETWEET YOU? Dougie, one of the boys from McFly retweeted me once after I wrote a piece featuring Saint Kidd which is his clothing line. I was starstruck and I am in love
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couple of gold and silver necklaces and you are sorted for three or four events. Noone will ever know you are wearing a repeat outfit as the accessories will do all the talking. For a cheaper option Primark has plenty of styles in at the moment, some are just as nice as those in Topshop. Or, if you have extra cash to splurge this Christmas, try out Nocturne at Harvey Nichols. They have a huge selection of gorgeous embellished necklaces with bracelets to match if you feel you need that extra accessory. Silver accessories are also making a huge comeback. Accessorize have just released their statement necklace (right) for the season which is covered in studs and jewels and priced at just £12 you cannot go wrong.
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Necklaces have come back into fashion with a bang. No outfit is complete without a statement bit of bling. Tucked under a collar or worn alone, necklaces are your new best friend. Luckily, the high street has caught onto this trend and you are spoilt for choice. Topshop and Accssorize top the league tables with a whole array of styles. From colourful jewelled ethnic style pieces to delicate pendants, there really is something for everyone. With the Christmas months coming up it’s hard to have a new outfit for every event. Buy a plain black peter pan collar dress and a
ACCESSORIZE £12
MISS SELFRIDGE £8
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TOP ZARA £12, JUMPER H&M £20, JEANS H&M £30, BOOTS PRIMARK £18, BAG H&M £12
Les Cheveaux Noir
Styling BRIAGH GARDNER Photography EMILY GILL Model TORI GILL
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GILET ZARA £40, TROUSERS RIVER ISLAND £40, BOOTS AS BEFORE, JEWELLERY MODELS OWN
HAT CARHARTT £20, JACKET VINTAGE, NECKLACE MISS SELFRIDGE £8
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OUTFIT AS BEFORE
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FRAMEWORK STREETSTYLE
LANA, 21 IBIZA
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ASH AND LAURIE, BOTH 19 EDINBURGH
BETH, 24 LONDON
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CAN YOU VAN? AUTHENTIC VAN. ONCE A SKATE SHOE. NOW YOU CANNOT WALK DOWN THE STREET WITHOUT SEEING A FLASH OF THE BRIGHT RED LOGO. THEY ARE WORN BY ALL GENERATIONS. SO WHAT MAKES THEM SO SPECIAL?
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“They are just so easy to wear with everything. They’re comfortable, practical and nice to look at. What more could you want with a shoe? I have literally worn all mine to death but I grudge buying a new pair, I think they look good worn. The scruffier the better infact. Gone are the days of having perfectly clean shoes. Dirt is in.” ZOE, 19, STUDENT INVERNESS
“I used to laugh at them beacuse they were skate shoes and that is completetly opposite to me, but to be honest they have grown on me. I went on holiday to Spain recently and everyone had them on and thats when I decided I needed a pair. Then another. I even bought a pair for my little boy, they look so cute!”
“THE SCRUFFIER THE BETTER.”
FRANCES, 26, OFFICE WORKER NEWCASTLE “You cannot go wrong with a pair of vans. They are timeless, classic and cool. Guys and girls can wear them, too. I’d definitely go as far to say they are the new converse in my eyes. For guys they can be worn casually or even with a suit or something to make it look quirky. Then the same applies for girls - they can wear them with a dress and that can be quite a cool look. Definite must have in everyone’s wardrobe whether you’re old or young.” LEWIS, 21, DELI OWNER GLASGOW
“THEY ARE CLASSIC.”
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