Reference List

AlphaOmega London (2021) ‘Influencer Collaboration Presentation’ [PowerPoint presentation] Amed, I., Balchandani, A., Beltrami, M., Berg, A., Hedrich, S. and Rölkens, F. (2019). The Influence of “Woke” Consumers on Fashion. [online] McKinsey & Company. Available at: https://www. mckinsey.com/industries/retail/our-insights/the-influence-of-woke-consumers-on-fashion [Accessed 27 May 2021]. Calma, J. (2021). The Climate Controversy Swirling Around NFTs. [online] The Verge. Available at: https://www.theverge.com/2021/3/15/22328203/nft-cryptoart-ethereum-blockchain-climate-change [Accessed 20 May 2021]. Douglas, N. (2021a). AO London Bag Launch Video - Summary/Components/AO London MTO Program. [Email]. Douglas, N. (2021b). AO London Financial Summary. [Email]. Douglas, N. (2021c). History and Background of AO London. [Phone]. EDITED Retail (2021a). How Digital Showrooms Are Helping Retailers Adapt. [online] EDITED. Available at: https://app.edited.com/#retail/article/retail-digital-social-digital-showrooms-250321 [Accessed 24 May 2021]. EDITED Retail (2021b). Post-COVID Recovery - Experiential Retail. [online] EDITED. Available at: https://app.edited.com/#retail/article/retail-pp-industry-experiential-retail-190521 [Accessed 24 May 2021]. EDITED Retail (2021c). Why Facebook Is Important For The Mid & Mature Market. [online] EDITED. Available at: https://app.edited.com/#retail/article/retail-digital-social-facebook-190321 [Accessed 24 May 2021]. Environmental Audit Committee (2019). Fixing fashion: clothing consumption and sustainability. [online] UK Parliament. Available at: https://publications.parliament.uk/pa/cm201719/cmselect/cmenvaud/1952/report-summary.html [Accessed 17 May 2021]. HM Government (2021). Coronavirus Job Retention Scheme (CJRS)- a Step by Step Guide for Employers. [online] UK Government, pp.1–5. Available at: https://assets.publishing.service. gov.uk/government/uploads/system/uploads/attachment_data/file/969112/Coronavirus_Job_Retention_Scheme_step_by_step_guide_for_employers.pdf [Accessed 20 May 2021]. Mintel (2021a). Marketing to Generation Z - US - May 2021. [online] Mintel Academic. Available at: https://reports-mintel-com.arts.idm.oclc.org/display/1081263/ [Accessed 20 May 2021]. Mintel (2021b). The Impact of COVID-19 on Household Finances - UK. [online] Mintel Academic. Available at: https://reports-mintel-com.arts.idm.oclc.org/display/1079045/?fromSearch=%3Ffilters.covid%3D1%26last_filter%3Dcovid [Accessed 18 May 2021]. Rogers, D. (2021a). The Pioneering Trailblazers Ready to Shake Fashion Week’s Foundations. [online] Dazed. Available at: https://www.dazeddigital.com/fashion/article/51988/1/institute-of-digital-fashion-leanne-elliott-young-catty-taylor-london-machine-a [Accessed 30 May 2021]. Rume, T. and Islam, S.M.D.-U. (2020). Environmental Effects of COVID-19 Pandemic and Potential Strategies of Sustainability. Heliyon, [online] 6(9), p. Available at: https://www.ncbi.nlm.nih. gov/pmc/articles/PMC7498239/ [Accessed 20 May 2021]. Turner, R. (2021). The Effect of Brexit on UK Consumer Protection Law. [online] Bird & Bird. Available at: https://www.twobirds.com/en/news/articles/2021/uk/the-effect-of-brexit-on-ukconsumer-protection-law [Accessed 20 May 2021].

Figure 2.1:

Carlson, D. (2021a). devonleecarlson. [online] Instagram. Available at: https://www.instagram.com/p/CM2MMlDHIrC/ [Accessed 27 May 2021]. Carlson, D. (2021b). devonleecarlson. [online] Instagram. Available at: https://www.instagram.com/p/CNFoFHCnQzM/ [Accessed 27 May 2021]. Kiet, T.K. (2020). tukie.stylie. [online] Instagram. Available at: https://www.instagram.com/p/CGT2VdXs80q/ [Accessed 27 May 2021]. Park, M. (2021a). Gen Z Influencer Style: Young Women’s Apparel – North America. [online] WGSN. Available at: https://www-wgsn-com.arts.idm.oclc.org/fashion/article/90848 [Accessed 27 May 2021]. Park, M. (2021b). Gen-Z Influencer Style: Young Men’s Apparel – APAC. [online] . WGSN. Available at: https://www-wgsn-com.arts.idm.oclc.org/fashion/article/91030 [Accessed 27 May 2021]. Raja, Y. (2021a). yungraja. [online] Instagram. Available at: https://www.instagram.com/p/CO7vFSFB1SG/ [Accessed 27 May 2021]. Raja, Y. (2021b). yungraja. [online] Instagram. Available at: https://www.instagram.com/p/CPXR2GDhMn_/ [Accessed 27 May 2021]. Rogers, J. (2021b). thatcurlytop. [online] Instagram. Available at: https://www.instagram.com/p/CMVQ-uKDvmc/ [Accessed 27 May 2021].

Figure 2.2:

AlphaOmega London (2021) ‘Influencer Collaboration Presentation’, p.11 [PowerPoint presentation]

Figure 2.3:

AlphaOmega London. (n.d.). Products – Alpha Omega London. [online] Available at: https://www.alphaomegalondon.com/shop/ [Accessed 15 May 2021]. Amina Muaddi. (n.d.). Amina Muaddi. [online] Available at: https://www.aminamuaddi.com/ [Accessed 16 May 2021]. Aquazzura (n.d.). About. [online] Aquazzura. Available at: https://www.aquazzura.com/gb_en/aquazzura-world/about.html [Accessed 16 May 2021]. Net-A-Porter (n.d.). Amina Muaddi | Discover Luxury Shoes. [online] NET-A-PORTER. Available at: https://www.net-a-porter.com/en-gb/shop/designer/amina-muaddi?cm_sp=topnav-_-designers-_-aminamuaddi&orderBy=8&pageNumber=1 [Accessed 15 May 2021]. Nicholas Kirkwood (n.d.). NicholasKirkwood UK Official Site - Luxury Designer Shoes. [online] Nicholas Kirkwood. Available at: https://www.nicholaskirkwood.com/gb/ [Accessed 16 May 2021]. Sophia Webster. (n.d.). Sophia Webster | Women’s Luxury Footwear. [online] Available at: https://www.sophiawebster.com/ [Accessed 16 May 2021]. SSENSE. (n.d.). Amina Muaddi for Women SS21 Collection | SSENSE. [online] Available at: https://www.ssense.com/en-us/women/designers/amina-muaddi [Accessed 15 May 2021]. Yull. (n.d.). Women’s Designer Shoes | Order Online from Yull. [online] Available at: https://www.yull.co.uk/ [Accessed 16 May 2021].

Figure 2.5:

Douglas, N. (2021d). Just Landed - Exclusive New AO London Bags. [E-Mail].

Figure 3.1:

AlphaOmega London (2021) ‘Influencer Collaboration Presentation’, p.17 [PowerPoint presentation]