Logo Work
Converse Health Initiative Advertising, Web Design, Interactive Design, User Experi ence
Objective
Solution
The campaign is an initiative by Converse Inc. to
Lace Up will take the generation of social media
get youth outside, active, and healthy. The objective
outside and cultivate relationships that extend from
of Converse’s digital campaign is to show tweens
online to the great outdoors. Video games are cool,
that staying healthy can be enjoyable and cool. It is
but Lace Chase is cooler! Lace Chase is an outdoor
within their power and their choice to stay active,
game that is supported by the Lace Chase app. The
no matter the activity.
game fosters active and social time with peers while
User Profile The target audience of the Converse campaign is a ‘tween’ from age 10 to 14. This specific target market is at an age where they no longer feel like kids, but are not yet teenagers. It is an influential and difficult time in their lives where they are truly finding themselves.
strengthening the community. It cultivates curiosity and adventure in age of social media. Inspired by Scout Finch and The Little Rascals.
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#laceup
PlaY
Check out Lace Up!’s outdoor adventure game, Lace Chase.
Join the party with an endof-summer Block Party.
Be part of the solution. Get
educated on staying healthy and share the knowledge.
Lace Up! is an initiative by Converse to get youth outside, active, and healthy. Video
games are cool, but Lace Chase! is cooler.
#laceup
PlaY
Ready, set, game on.
Check out Lace Up!’s outdoor adventure game, Lace Chase.
Converse is going to take your average summer to a whole new level Join the party with an end-
with Lace Up. “I’m Bored” will no longer be in your vocabulary with the
of-summer Block Party.
new neighborhood game of Lace Chase. Gather your friends and your Be part of the solution. Get
neighbors and lace up your sneakers, it’s time for adventure.
educated on staying healthy and share the knowledge.
Lace Up! is an initiative by Converse to get youth outside, active, and healthy. Video
games are cool, but Lace Chase! is cooler.
#laceup
AboUT
Ready. Set. Game On
The IsSuE
National Block Party Sign up your neighborhood team online
City
Join the game by
Communities across the country
the Lace Chase app. The one hour game
State
the left. Or find a team
will gather at their neighborhood
will begin at 4PM central time across the
parks and be greeted by Converse
country and be followed by live music and
representatives for the party of the
barbecuing. Ready, set, game on.
Get ready for the world’s largest game
ComMUniTy
of Lace Chase on August 1st, 2016.
summer, the Lace Up Block Party.
and find other teams in your area on
Team Name Team Captain
JoIn The GAme
starting your team on near you on the Lace Chase! app. Ready. Set. Game on!
PlaY
#laceup
PlaY
Point System AboUT
The Outdoor Adventure Game 2
1 Gather a minimum of 12 players. Separate into two teams (6 per team).
3 Set a designated playing area. Each team decide on a team base.
5 points for every opponent keychain Place your keychains at base to start the game.
The IsSuE
4 ComMUniTy
5 Head back towards the other team’s base to catch your opponents. But first, you must find where they are. Tag any opposing team members and take their bandana. Record it on the app.
30 points are awarded to each untagged player
6 Retrieve your stolen life by taking it back without getting tagged. If your one standing life is taken, you will be dead. To become a live player once again, your teammate can lend you one of his existing or stolen bandanas.
The game is over after the designated time (sound the bell). The winning team has the most total points kept track on the app.
For full game play instructions register your team or download the app!
10 points for every opponent keychain the team holds at the end of the game -30 points are taken for each death of a player
The Lace Chase App Connect with others near you to create a neighborhood game of Lace Chase. Join and challenge teams, record points, and keep track of your teammates with the Lace Chase app.
Brand Identity Branding, Web Design, Print Design
Background
Challenge
The Lightner Museum is housed in the former
The challenge is to blend the two very different
Hotel Alcazar, built in 1887 in St. Augustine,
styles that the Lightner Museum resembles. The
Florida. The building was purchased by Chicago
building itself is Spanish Renaissance while the
publisher, Otto C. Lightner in 1946 to house his
museum is filled with Gilded Victorian luxuries.
extensive collection of Victoriana. The museum is now owned by the City of St. Augustine.
Solution A color palette that combines the exterior Spanish
Target Audience
and the interior Victorian style was used to marry
The audience consists mainly of tourists
the competing personalties of the museum.
temporarily staying in St. Augustine. Primarily
Delicate yet organic shapes combine the elegance
Caucasian, the visitors of the Lightner Museum
with the age of the beautiful Lightner Museum.
are typically married (72%) and traveling with their family (67%). The content of the museum attracts many elderly and educated visitors.
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Open Daily 9-5 Exhibits
History
Facilities
Shops
Restaurant
Donate
Visit
Open Daily 9-5 Exhibits
Splendors of the Gilded Age
Open Daily 9-5
Wander the ornate halls that once walked the riches of the grand Alcazar Hotel. Now filled with the extensive Victorian collection of Otis Lightner, the Lightner Musuem is a vision of the beautiful and ornate past. The building was purchased by Chicago publisher, Otto C. Lightner, in 1946 to house his extensive collection of Victoriana. In 1968 Mr. Lightner donated the museum to the city of St. Augustine. The builidng is now listed on the National Register of Historic Places.
Splendors of the Gilded Age Wander the ornate halls that once walked the riches of the grand Alcazar Hotel. Now filled with the extensive Victorian collection of Otis Lightner, the Lightner Musuem is a vision of the beautiful and ornate past. The building was purchased by Chicago publisher, Otto C. Lightner, in 1946 to house his extensive collection of Victoriana. In 1968 Mr. Lightner donated the museum to the city of St. Augustine. The builidng is now listed on the National Register of Historic Places.
Splendors of the Gilded Age
Wander the ornate halls that once walked the riches of the grand Alcazar Hotel. Now filled with the extensive Victorian collection of Otis Lightner.
History
Facilities
Shops
Restaurant
Donate
Visit
Digital Marketplace Case Study Strategic Planning, User Experi ence, Interaction Design
Challenge
Essentially, 3D Marketplace is a way to make 3D
3D Systems, a major producer of 3D Printers,
Printing easy and understandable. Many people
is stuck in the middle between their low-cost
are timid of the future that 3D printing could bring.
competition and the high quality manufacturer.
By giving established brands a place and way to
Solution 3D Market is a strategic plan to bring 3D System’s economic growth and brand recognition out of ‘the middle’ of its competition. 3D Marketplace is THE location to buy and download designs. Buy the blueprints from your favorite brands and up and coming designers. Find the best software programs, and easily buy the materials that are required to print from home.
grow within household 3D printing, the concept of buying a 3D printer suddenly becomes a whole lot more achievable. With one simple touch a consumer can download designs from their favorite brands and print them right in their own home.
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TOP PICKS
CATEGORIES
BRANDS
DESIGNERS
SOFTWARE
ACCOUNT
THE FUTURE OF CONSUMERISM
NEW BRANDS
THE FUTURE OF CONSUMERISM THE FUTURE OF CONSUMERISM
TOP DESIGNS
NEW BRANDS NEW BRANDS
In 1984, 3D Systems produced the first 3D printer. Today, we’re bringing the ease and freedom of 3D printing into your home. Join 3D Systems as we revolutionize the 3D printing marketplace.
Categories
FASHION
THE FUTURE OF CONSUMERISM
HOUSEHOLD
In 1984, 3D Systems produced the first 3D printer. Today, we’re bringing the ease and freedom of 3D printing into your home. Join 3D Systems as we revolutionize the 3D printing marketplace.
CHILDREN
JEWELRY NEW BRANDS ATHLETICS
Household
Threshold™ Coffee Mug
CATEGORIES > HOUSEHOLD > TARGET
7.0 Oz: 2.75 H x 4 W Copyright allows for up to 6 prints
$1.20
DECOR
KITCHEN
TOOLS
DESCRIPTION
REVIEWS
Modern wide-opening coffee mug. Round
• Best mug design! Absolute perfection.
with squared handle. Two color finish.
• The simpliest way to purchase a mug!
Microwave and dishwasher-safe.
ITEM NUMBER
• Everything you could want in a mug.
RECOMMENDED SUPPLIES • PLA Natural • PLA Brown • ABS Natural • ABS Brown
16342886
PETS CUSTOMIZATION Choose your material, color, and add personal
BATH
designs with suggested software.
+ Items
AIGA Flagler Branding Branding and Advertising
Challenge
Objective
The challenge is to create a brand that is cohesive
The brand will attract and sustain new members
to AIGA National while sticking to their loose brand
while giving elected officers a direction and
guidelines. Graphic design students don’t seem to
organized plan to maintain a successful AIGA
understand the importance of being involved in
Flagler chapter each year.
extracurricular activities, let alone networking. The challenge will be to not only interest these students but to have them join in every aspect of the club until they graduate.
Target Audience Flagler College graphic design students, mainly juniors and seniors.
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facebook.com//agler.aiga
Brand System Each major event component of AIGA Flagler has been assigned a corresponding color. The color will be used in the logo, social media, and posters that go with the event type.
facebook.com//agler.aiga
Mid-Semester Poster Campaign It is a true challenge to convince college students that extracurricular activities are important, let alone worth their time. It was found that graphic design students require authoritative yet friendly guidance to attend a meeting. The posters reflect the attitude and allknowing figure that the students were studied to respond to.
We’re like the fort. You’ve never actually visited, but you probably should before you graduate.
We’re like flossing. You always forget to do it, even though it’s highly recommended.
We’re like grandma. You don’t keep in touch with us, even though you probably should.
For the next level designer. Make time for AIGA, we’ll be here.
For the next level designer. Make time for AIGA, we’ll be here.
For the next level designer. Make time for AIGA, we’ll be here.
Cultural Viewmaster Line Packaging Design
Introduction
Solution
Viewmasters have been around since 1939.
A new line of educational viewfinders will be
Originally Viewmasters were used to view
created to draw parents to the nostalgic toy and
photographs, then as a memorizing technique by
refresh the beloved toy. The first of a variety of
the U.S. Military, and finally as a revolutionary
educational Viewmasters is Edu.Culture. Edu.
postcard. Today and for the last 60 years,
Culture will bring cultures from around the world
Viewmasters are used by children to see their
together. Three new Viewmasters will be available
favorite characters in 3D. With smart phones,
as well as reels corresponding to the continents
tablets, and computers revolutionizing children’s
that the country belongs to.
toys and learning habits, it is refreshing to see a child enjoy the simple magic of the Viewmaster.
Target Market The package was designed to attract young parents who used Viewmasters when they were younger.
The Viewmaster was flipped around to expose the viewfinder and draw the audience to the package hanging in the toy department. Primary colors were used to instill nostalgia and attract young parents.
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Packaging Viewmaster packaging in the past consisted of a cardboard back with a plastic cover over the toy. Two big ideas were established to draw the audience to the viewer from across the isle. First, the Viewmaster was flipped around to expose the viewers and tempt curious eyes to peek in the toy. The second action was to design the packaging around the viewers as eyes to, again, draw the audience to the toy.
Tervis Tumbler Digital Campaign Advertising, Interactive Design, User Experi ence
Challenge
Big Idea
The challenge is to bring the interactive and creative
Create an interactive quiz that encourages
experience that is currently offered in-store,
customization and creativity of the audience while
online for a buying experience worthy of the highly
including the users pride and joy: family.
customizable tumbler. Keeping in mind that there are SO many different styles and designs, it is currently difficult to choose which one is best for you or your loved ones. The online aspect will broaden knowledge about Tervis and expand the audience base while focusing on the creative upper-middle-class mom.
Solution The campaign will feed off the excitement of customizing and designing a cup that is purely the audience’s making. The audience will see their son, daughter, or husband in the design possibilities of a cup. They will spend 20 minutes (based on current
User Profile
time spent shopping in-store) choosing a tumbler
Women ages 28 to 45. Favorite magazines range
that is perfect for them and the ones they love.
from People Stylewatch, HGTV, Coastal Living to Women’s Health.
tervisfamily
tervisfamily
allen’s customize your
family
Let’s get started. Choose a family member to begin.
create your own tervis
family
Find the Tervis Family Pack right for your bunch with the choice of two 24oz or 16oz tumblers and one wavy tumbler for $35.00. Add up to three additional wavy tumblers for $6.00 each.
start
lisa
sam
becky
Microsite Quiz The quiz harnesses the creativity of the audience and the love of their family. The campaign offers a special price for the Tervis Family Pack as an incentive to buy a tumbler for each member of the family. The quiz will take the user through a fun quiz to pick the perfect tumbler for each person.
tervisfamily
tervisfamily
sam what makes him
sam
shine?
the
Choose up to three categories that best fit your hubby.
f nalists
time to
Fishing
Hunting
Football
5 O’clock
Sun & Surf
Wildlife
American Pride
go
customize
Perfect! Now it’s time to choose the size and lid.
It’s decision time! Is there a winner? Choose one tumbler.
Golf
sam
go
all done!
Interactive Banner Advertisement The interactive banner ad will drive users to the campaign microsite to design cups for each member of their family and order the Tervis Family Pack.
Tervis Family Package The pop-out cardboard package will encourage creativity and will be seen as a simple and wonderful touch by moms while being a low cost effort from Tervis Tumbler.
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Campaign Touchpoints The digital campaign will reach across multiple platforms to create a meaningful and complete experience for the user.
1
Social Media
Quiz
Tervis Site
Package
Social Media
2
Tervis Site
Quiz
Social Media
Package
Social Media
3
Banner Ad
Quiz
Tervis Site
Package
Social Media
Annual Report Mailer and Website Advertising, Print Design, Interactive Design, User Experi ence
Challenge
Objective
The challenge is to build a meaningful relationship
The goal is to show that West Marine is strong,
between current investors and West Marine.
trustworthy, and a smart company to invest in. The
Investors will be impressed and pleased when
mailer will remind investors why they hold stock
they receive the annual report or when they visit
in West Marine: they strive for the same goals,
West Marine’s stockholder website. They will see
have the same passion, and are growing across
the company as thriving, well built, and most of
the country. The ultimate goal will be to have the
all, profitable. The stockholder will see that West
investor continue holding shares in West Marine or
Marine strives to give their stockholders a return on
even better, invest more.
their investment.
User Profile Men 40 to 60 living the boating lifestyle with current stock in West Marine.
#
40,000 customer posts
#westmarine
Voted in Forbes’ Top 100 Most Trustworthy Companies 32
2,189,689.00
25 20
24
2015
2014
Greenhouse Gas Emissions 2013
West Marine has saved over 2 million dollars in resource cost avoidance due to our sustainability efforts begun in 2009.
2012
$
32
Metric Tons of Carbon Dioxide (in Thousands)
Small stores were closed and replaced with larger and more environmentaly friendly stores.
3 NEW Mega Stores
8 NEW Large Stores
Management
Randy Repass Chairman of the Board
Matt Hyde President and Chief Executive Officer
Tom Morgan Chief Financial Officer Executive Vice President Finance & Secretary
Virginia Wright Chief Information Officer Senior Vice President Information Technology
westmarine.com/investors
Interactive Pediatric Storybook Interactive Design, Web Design, User Experi ence
Background
User Profile
Proton U is an interactive storybook created for
The app is designed for pediatric patients preparing
the University of Florida Health Proton Therapy
to undergo proton therapy treatment. The patients
Institute to prepare pediatric patients for their
are primarily visiting Jacksonville from surrounding
upcoming treatment experience. The project began
states, South America, and Norway,
in Interactive class with 17 students. Five of us created an Interactive II class to take the screens that were previously designed and complete a revamp, adding consistency, a strong user experience, and additional materials to create a complete system for the user.
Experience The project was a wonderful experience. We wrote the script, found and recorded voice actors, designed every screen, animated every moving object, completed user research and prototypes, and so much more. My main focus for the project was visual consistency across all aspects of the project, user experience, and the microsite.
User Blueprint What began as an app ended up as an entire interactive system for pediatric patients. The path below shows the patient’s experience with Proton U and the UF Health Proton Therapy Institute.
At home before treatment
Arrive at Facility
Treatment Time
Patient
Jefferson St. Begin Story Resume Story
Notes
Activities About
UF Health Website Microsite
Storybook App Printed Storybook
Jefferson Cutout
Jefferson Plush Toy
Contact Parents Educate on Proton U
Mail Storybook
Explain treatment to patient
By patient’s side
Proton U
Childlife Specialist
Begin Story Resume Story
Notes
Activities About
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THE FUTURE OF CONSUMERISM In 1984, 3D Systems produced the first 3D printer. Today, we’re bringing the ease and freedom of 3D printing into your home. Join 3D Systems as we revolutionize the 3D printing marketplace.
NEW BRANDS
Hi! I’m Je 0
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> First you’ll meet your radiation therapist. They’re behind the orange door!
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Drag the items to their place in the room!
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Printed Storybook Printed storybooks were created to allow access to families without a tablet at home. The script and screens from the storybook were altered to create a more comprehensible bedtime styled story.
Consistency Check The project began with 17 students working on one app. When the group was narrowed down to 5 designers, one of the numerous roles I lead was to add consistency across all screens. The revamp focused on a continuous stroke weight and realistic color palette across all platforms.