|MIRAGE| EST. 2015 | ENGLAND
|PROMOTIONAL PACKAGE|
|EMILY JANE BELL| FSHN 1100 |CONTOUR FASHION|
|MIRAGE| COMPANY PROFILE MIRAGE IS A LINGERIE, LOUNGEWEAR AND NIGHTWEAR COMPANY THAT SPECIALISE IN OSTOMY WEAR FOR WOMEN WHO HAVE HAD SURGERY. WE STRIVE TO DESIGN GARMENTS THAT INSPIRE AND BOOST AN OSTOMY WEARER’S CONFIDENCE.
THE BASIC BRIEF Est. 2015
Mirage England
|MIRAGE| DESIGN PHILOSOPHY MIRAGE CATERS TO YOUTHFUL, FASHION FORWARD GARMENTS AS DEMAND FOR THESE PRODUCTS ARE EXTREMELY HIGH. OUR GARMENTS WILL BE AVAILABLE TO PURCHASE ONLINE TO START, THIS WILL LET US ESTABLISH AND GROW MIRAGE AS A LEADING BRAND. MIRAGE IS SEEN AS A MID TO HIGH-END BRAND, SIMILAR TO COMPANIES SUCH AS ABERCROMBIE & FITCH AND HOLLISTER. BY THE USE OF COLOUR, PATTERN AND FABRIC TECHNOLOGY WITH HEAVY FAHSION INFLUENCE, WE HOPE TO REDUCE SEGREGATION THAT EXISTS BETWEEN HIGH STREET AND SPECIALIST PRODUCTS. A MICROFIBRE POUCH SITUATED INSIDE ALL OF THE GARMENTS IN OUR RANGE, WILL HOLD THE OSTOMY BAG. OUR AIM FOR THE POUCH INSIDE THE GARMENTS IS TO GIVE THE ILLUSTION THEY ARE NOT WEARING AN OSTOMY BAG. THE POUCH SUPPORTS AND SMOOTHS THE SURFACE OF THE BRIEF AND IS SUITABLE FOR DIFFERENT SIZES AND POSITITONS ON THE BODY.
THE BASIC BRIEF Est. 2015
Mirage England
Est. 2015
Mirage England
Est. 2015
Mirage England
|MIRAGE| MARKET RESEARCH AFTER DOING EXTENSIVE RESEARCH INTO LOOKING AT WHAT UNDERWEAR, LOUNGEWEAR AND NIGHTWEAR THERE IS AVAILABLE, THAT SPECIALISE IN STOMA BAGS, WE FOUND THERE WAS A LACK OF STYLISH, SLEEK AND YOUTHFUL DESIGNS. “VANILLA BLUSH” IS THE MAIN LEADER OF OSTOMY WEAR IN THE UK, BUT LOOKING FURTHER INTO THIS, THERE WAS NO MORE COMPANIES IN THE UK THAT CATER FOR OSTOMY WEARERS. WE FOUND THAT THE ONLY GARMENTS AVAILABLE WERE BASIC BRIEFS, THEREFOR MIRAGE WILL BE THE FIRST AND ONLY COMPANY PROVIDING UNDERWEAR, NIGHTWEAR AND LOUNGEWEAR THAT ACCOUNTS FOR A STOMA BAG. OUR TREND RESEARCH SHOWS THAT PANTONE HAVE SELECTED “MARSALA” AS THE COLOUR OF THE YEAR, AND A GROUP WE AGREED THAT GREY COMPLIMENTS THIS FOR THE BASE COLOURS OF OUR COLLECTION. WE CHOSE THE OUR TARGET AUDIENCE FROM HEARING MORE AND MORE YOUNG TEENS PROMOTING THE CHALLENGES THEY FACE DAILY WITH THE STOMA BAG. FOR EXAMPLE HATTIE GLADWELL (19) AND BETHANY TOWNSEND (23) HATTIE GLADWELL CREATED A BLOG AFTER SHE HAD SURGERY EARLIER THIS YEAR. IN THE BLOG HATTIE SPEAKS OPENLY ABOUT REALITIES OF HAVING A STOMA, SUCH AS, HEALTH, LIFESTYLE, SEX AND RELATIONSHIPS. READING THE STRUGGLES AND CHALLENGES OSTOMY WEARERS FACE WAS OUR MAIN GOAL TO CREATE A COLLECTION OF GARMENTS AND BRIEFS TO OVERCOME THE OBSTICLES AND TO RE-GAIN CONFIDENCE.
BETHANY TOWNSEND Est. 2015
Mirage England
VANILLA BLUSH WEBSITE (WWW.VBLUSH.COM)
HATTIE GLADWELL
|MIRAGE| CUSTOMER PROFILE OUR GARMENTS ARE AIMED FOR YOUNG TO MIDDLE AGED WOMEN SUFFERING FROM OSTOMY SURGERY. THE WEARER OF MIRAGE WILL HAVE FULL SUPPORT AND COMFORT WITH A FASHION FORWARD LOOK, WITH ALL THE CONFIDENCE THAT THE OSTOMY BAG IS HIDDEN AND SECURE. OUR RESEARCH SHOWS THAT OSTOMY WEARERS LOST THE ABILITY TO FEEL SEXY AND CONFIDENT. MIRAGE’S GARMENTS ARE ALL CREATED TO MAKE A WOMEN FEEL SEXY AGAIN, WITH THE FASHION FORWARD DESIGNS. THE CUSTOMER WILL HAVE GARMENTS THAT WILL BE COMFORTABLE, YOUTHFUL AND SUPPORTIVE. MIRAGE HAS DESIGNED THE PERFECT RANGE FOR THE GAP IN THE MARKET.
Est. 2015
Mirage England
|MIRAGE| THE COLLECTION CAMI TOP AND SHORT (OSTOMY POUCH IN SHORT)
Est. 2015
Mirage England
SLIP DRESS WITH OSTOMY POUCH
|MIRAGE| THE COLLECTION
BASIC T-SHIRT WITH LEGGING (OSTOMY POUCH IN LEGGING) Est. 2015
Mirage England
DRESSING GOWN
|MIRAGE| PACKAGING AND PROMOTION 5
01 2 . ST
E
IRAGE
M
MIRAGE
GIFT CARDS
A ND R I LA
MENG
15 EST.20
GE
EST.2015
LONDON
GIFT CARD
FROM ME TO YOU.....
D GLAN
EN
CLOTHING LABEL
/L M / S *.** £*
DELIVERY BOXES
CARRIER BAG
015
EST.2
GE A R I M AND ENGL
CLOTHING HANGER
Est. 2015
Mirage England
|MIRAGE| SOCIAL MEDIA
Est. 2015
Mirage England