Power from the Sun Photovoltaic energy BPVA regular coms Industry, all stakeholders
Raising Awareness Political Communication Decision makers
PV benefits campaign PV sector, citizens
Power from the Sun Photovoltaic energy
Mission “Power from the Sun” to raise the profile of solar PV at consumer level
Objectives • To educate and encourage home owners to install PV. • Promoting new members to the BPVA. • Provide regular up to date accurate materials • Provide the BPVA with a unique USP
Power from the Sun Photovoltaic energy
Educational Bodies
Homeowners
Target Market Businesses
Designers
Students
Power from the Sun Photovoltaic energy
Necessary part of the Market
Encourage current and future generations to maximise the potential of this clean, carbon free energy source. By promoting the benefits of PV and educating those who are unfamiliar through this resource.
Power from the Sun Photovoltaic energy
Media Channels
Website
Social Media
Printed Booklet
Advertising
Power from the Sun Photovoltaic energy
powerfromthesun.bpva.org.uk
Power from the Sun Photovoltaic energy Suggested site map Home Why Power from the Sun? Benefits Common Myths Installa:on Kids Zone Resources Jargon Bus:ng News Links
Types of PV How are they made Es:mate your output Loca:on map Products available Gallery (panels are preNy) Planning permission Targets and totaliser
Main parts of the PV system Find an installer
Environmental Financial Money saving calculator How do I get my money Loans Risks
Games Experiments Boredom buster Lesson plans Field trips Careers in PV Further educa:on in PV Send us your lesson plans Get solar for your school Forum
Power from the Sun Photovoltaic energy Social Media
Power from the Sun Photovoltaic energy Printed Booklet Circulation of 1,000,000 copies in 2011 (public events, schools, printed media insertion, MCS installers, London showroom)
Power from the Sun Photovoltaic energy Video Blog • Interviews with influential people within the industry • Case studies of home owners who have had PV installed • Interviews with the general public • Informational video • Instructional videos • Cartoon imagery encouraging a younger and alternative audience
Power from the Sun Photovoltaic energy App Development • Free to download • Interactive • Find an installer • Games/Quizs • Money Saving Calculator • Location Map
Power from the Sun Photovoltaic energy Wide Distribution • Each installer has 500 – 10,000 copies • Public events • Ecobuild • Home building and renovation show • Sustainability Live
Power from the Sun Photovoltaic energy Wide Distribution • Newspaper insertion • Sunday Times • The Sun • Daily Mail • Sunday Telegraph
Power from the Sun Photovoltaic energy Wide Distribution • Magazine insertion • Grand Designs • Ideal Home • Country Living • Home Beautiful • Self Build
Power from the Sun Photovoltaic energy Advertising TV Advertising Broadsheet advertising
Power from the Sun Photovoltaic energy Power from the Sun Photovoltaic energy
powerfromthesun,.bpva.org.uk Â
Power from the Sun Photovoltaic energy Existing Websites