EMILY JACOB AGENCY

HI, I’M EMILY

SEASONED STORYTELLER | BRANDING GURU

BESTSELLING AUTHOR | PHILANTHROPIST

JANSEN EMILY

Across countries, sectors and verticals, I have spent 15 years growing as a seasoned marketing communications professional who brings brands to life through human-centric storytelling.

Beyond marketing, I broker relationships, coach people through career changes, clarify their stories and brand, and connect networks to help catalyze career opportunities.

In 2022, I brought this to life by establishing my own agency. The journey of launching my book has also opened doors for me to coach, support and guide other aspiring authors.

More than anything, I help brands crystallize their purpose and superpowers for good.

Come dream with me.

ABOUT ME

Emily is a marketing, branding, and communications leader with 15+ years’ experience across non-profit, private, corporate, and consulting sectors.

Representing Fortune50 brands, Emily has built corporate narratives and national brand campaigns across marketing, public affairs, and communications functions.

In 2022, Emily Jacob Agency formed. In less than two years, Emily achieved $250K in gross revenue, closed 15 clients across small business, non-profit, for-profit, and consulting work, and spoke at (5) events in support of her book.

Emily received her M.S. in Marketing from Johns Hopkins University (2018) and her B.A. in Communications from University of Maryland (2008). She holds her Real Estate license in the state of Texas under the OMS Strategic Advisors brokerage.

Emily lived in Kenya and Korea on volunteer and professional assignments.

She is a student of classical piano for 20+ years, and half-Ironman finisher. Emily serves on the board of She Saves a Nation, a non-profit for women in Kenya.

In 2022, she became the bestselling author of A Wilder Eden: How to Keep Dreaming in a World of Disappointments, with more than 1000 copies sold.

PROUD CAREER MOMENTS

Cultivated my own marketing agency from June 2022 to today, resulting in over $250,000 in gross revenue, 15+ clients across start-up, small business, and non-profit, and delivering thought leadership coverage for clients across major entities such as SxSW, Non-Profit Times, Deloitte, U.S. Chamber of Commerce, and more.

Built Deloitte’s Purpose Brand, overseeing $1M worth of paid engagements and asset development, while executing paid coverage with HBR (7,000 views, 15K ad impressions, resulting in new business with a major Pharma company) and an earned spot in Axios’s “What’s Next” Newsletter (5,000+ LI views).

Helped build the “Samsung in America” brand between 2015-2019 across D.C., Texas, California, New York, and New Jersey, leading $2M worth of 15+ D.C.-based major events, receptions, and tech activations to generate brand awareness, PR. stakeholder engagement, B2B relationships, and sales, including creative branding and strategic engagement with 100-350+ guests at a time.

Led a strategic Global Public Affairs messaging project across five subsidiaries in China, India, Europe, America and Korea for Samsung HQ, resulting in a 50-page playbook for everyone to use across integrated business and policy issues.

Built the Meridian Corporate Council from scratch, securing partnerships and paid memberships with 30 companies, the majority of whom were Fortune 50 brands.

Developed an urban renewal commercial real estate brand - Rooted Communities - that ended up in the hands of Goldman Sach’s Impact Investing group for funding.

Reached bestseller on Amazon Kindle in less than three hours for my book launch.

A WILDER EDEN

In 2022, Emily became the bestselling author of A Wilder Eden: How to Keep Dreaming in a World of Disappointments, with more than 500 copies sold.

Emily s “Keep Dreaming” podcast on Spotify offers a chapter-by-chapter audiobook of A Wilder Eden for listeners to enjoy.

A Wilder Eden has been featured through events and editorial with: Soho House, Women of Austin podcast, UBS, Sing your Song podcast, Purpose Woman Magazine, Grit & Virtue blog, Propel Women, BookPeople, Johns Hopkins University and more.

Emily frequently speaks around themes of the book to women in professional and spiritual arenas.

PURPOSE

Your purpose should leverage core competencies in authentic and thoughtful ways.

APPROACH

I’m a dreamer. I ask “Why” and “What If…” I encourage my clients to think outside the box, too. I’m obsessed with consumer psychology and distilling what makes people loyal to brands, and the driving “Why” behind their decisions.

I manage projects with this three-pronged approach: Purpose, Profit, and People. Together, your marketing and communications efforts will be more impactful and complementary as you shape purposeful work for real people. Everything I do comes from this balanced framework and is intended to create a virtuous cycle in business and community. Consumers and customers should not only recognize your brand, but also trust it implicitly and feel pride around it.

In all things, my goal is curiosity and creativity. Life is short. Let’s dream.

PROFIT

Your marketing, advertising and comms should strengthen your sales, profit margins and brand equity.

PEOPLE

People are the greatest brand ambassadors and should be storytellers for your brand.

Consumers and customers should feel a sense of ownership in shaping it.

WHATEVER

YOU DO, DO IT ON PURPOSE.

MY SERVICES

Whether developing your personal or professional brand, I will help clarify your brand purpose, establish your voice, visual identity, and storytelling strategy, and execute the campaigns, assets and narratives needed to advance your product or service.

While many focus on marketing for selling specific products, I holistically brand businesses and provide marketing services for business development and strategy for in-house operations that enhance the user/customer journey.

MARKETING & BRANDING COMMS & WRITING

PURPOSE

BRAND DISCOVERY & PURPOSE

VALUE PROPOSITION

PERSONIFICATION

BRAND MESSAGING & NARRATIVES

BRAND

MESSAGING PILLARS

GUIDELINES / PLAYBOOKS

Clarify the Prob em statement

Identify Purpose statement and shared vision

Vision, Mission, Values

Brand Prom ses (Corporate, Employer, Product)

Group Name

Pain Points

Value Prop/Differentiat on

Proof Points

Reach

Target Audiences

Brand Messaging Pillars

Essence

Archetypes/Brand Personality

Voice

Tone

Macro-level narrative

Corporate, Product, Employer Brand tracks

Web-copy, addressing user journey, CTA’s, and lead magnets

Internal and External talk-tracks

Taglines

Brand Playbook

Design Guidelines

Messaging guidelines

User Journey / Customer Onboarding Strategy

PITCH DECK

VIDEOS

MARKETING

MARKETING ASSETS & CAMPAIGN STRATEGY

GO-TO-MARKET STRATEGY

INTEGRATED EDITORIAL

CAMPAIGNS

ONE-PAGERS

For clients, VC fundraising, services-based companies

Corporate brand storytelling How-To Product based

SWOT/audience mapping integrated marketing communications planning around campaigns and aunches and re-brands

Owned, earned, paid and shared channel strategies for brand awareness and executive thought leadership

Problem Statement/Pain Points (Voice of Customer)

Customized Solut ons/Service

Quick Use Cases (maybe a side box)

Outcomes/KPI's

CTA (Cal to Action) - Contact

COPYWRITING

EXECUTIVE THOUGHT LEADERSHIP

GHOST-WRITING, SPEECHES, & TALK TRACKS

RESUME/LINKEDIN UPDATES

CONTENT AND COPY DEVELOPMENT

QUALITY CONTROL ED TING

FORMATTING RECOMMENDAT ONS

WEBS TE COPY & SITE MAP

SCR PTS

AD COPY

PROPOSALS AND GRANTS

DIGITAL CONTENT

THOUGHT LEADERSHIP ARTICLES

COMMS & WRITING

PUBLIC RELATIONS

ANNOUNCEMENTS PR campaigns, announcements, donation, expansion, investment, etc.

EARNED COVERAGE Placement in targeted outlets through digital content, podcasts, panels

EVENTS/SPEECHES Develop narratives or speeches; ghost-writing and talking points

AWARDS APPLICATIONS

ARCHITECTURE & SITE MAP

WEBCOPY

CALLS TO ACTION

Identify targeted award applications and develop submissions

Identify structure of a site and develop framework and key tabs for sites

Write brand and product marketing copy

Work with SEO experts for lead and demand generation

MARKET NG &

COMMS & WR TING

AUTHOR VOICE EXPLORATION

MESSAGE

VOICE

AUDIENCE MAPPING

BOOK STRUCTURE

COPY/CONTENT EDITING

HYBRID-PUBLISHING

AUTHOR COACHING

PUBLISHING

PITCH DECK

Understand your core purpose, message, and problem you are solving

Explore your tone and voice and clarify approach readers

Map out target audiences and channel strategy

Table of contents, modules

Outlines, table of contents, structure, flow, editing

Build your own plan through self/hybrid-publishing; build a sub-contractor base and book and design team; approaching literary agencies/publishers

Build a pitch deck for publishing houses and literary agencies

LAUNCH STRATEGY

DISTRIBUTION

MARKETING LAUNCH

NEWSLETTER & SOCIAL MEDIA

Establish plan, timeline, and approach for launching your book

Platform and channel strategy, bestseller strategy, e-mail distribution

Establish social media handle, platform, cross-links, newsletter list, and integration into your other handles such as LinkedIn and Facebook

PR

Build comprehensive earned coverage, influencer/affiliate marketing, article placement, podcast features and more

Whatever

DISCOVERY PHASE STRATEGY PHASE WRITING PHASE

PITCH PHASE

PUBLISHING PHASE MARKETING

Own the Past Problem, Pain or Disappointment (Death of Dreams)

Crystallize your personal Voice, Narrative and Offering

Explore your Present Identity & What Makes your Soul Sing

AUTHOR JOURNEY

Clarify & Map Your Dream, Vision or Goal into Future Flourishing

Develop your Brand (identity, personality, style guide, VI, tone)

Organize book structure/modules, table of contents, chapter set-up, book title/subtitle, genre/category

Build elements of your pitch:

B ography

SWOT Ana ysis

Writing features list Endorsements

Genre mapp ng Samp e Chapters

Aud ence Felt Needs

RFP your concept and get quotes

Select publisher/hybridpublishing

Establish expectations for timeline, royalties, marketing support, and QC review

Top of Funnel

Pre-launch strategy –Channels (Earned, Owned, Paid, Shared)  Digital marketing/SEO

Set up primary communication channels (website/social/newsl etter/LI)

Draft your book Track word count, citations/permissions , and north star storytelling focus

Build target list of literary agents and publishers:

Establish your own Fol owing or how you will achieve sa es through affiliate/ nf uencer marketing

Record a p tch video & elevator speech

Read your book out loud

Choose Kindle, Paperback, Audio approach for Amazon bestseller

Acknowledgments

Interior endorsements

Citations/Permissions

Mid-Funnel  Kindle Launch Week  Paperback Launch Week

Content & Copyediting phase with a professional editor and/or test market (trusted advisors/friends who can gut check your target audience)

Establish budget and target pub date

/ Source subcontractors:

Content Editor

Cover & Interior des gner

Style Guide developer

Webs te developer

Videographer & Photographer

Social Med a coordinator

Graphic designer / freelancer

Distribution Channels

Conversion Purchasing Beyond the Book

MY CLIENTS

DeloitteFoundation

JESSE STEIN

Author

JENNA PHILLIPS BALLARD

2024 PROJECTS

JENNA PHILLIPS BALLARD

EVENTS PLANNING MARKETING

PR EMCEE

BUILT A BRAND LAUNCH EVENT IN LESS THAN 6 WEEKS AT UNDER 10K FOR A LEADING CLIENT IN AUSTIN, TX, INCLUDING OVERSIGHT OF ALL EVENT DETAILS, PROGRAM, RUN OF SHOW, BRAND INTEGRATION & TEAM OVERSIGHT

JESSE STEIN

AUTHOR BOOK LAUNCH AND STRATEGY

SUPPORTING CHICAGO-BASED AUTHOR IN THE PROMOTION AND PR FOR HIS DEBUTE BOOK LAUNCH, INCLUDING PR, EDITORIAL, AWARDS SUBMISSIONS, AND NATIONAL EVENTS SUCH AS THE TEXAS BOOK FESTIVAL.

WWW.JESSESTEINBOOKS.COM

CBRE & OMS BROKERAGE

MARKETING ASSETS

(CASE STUDY PROJECT)

EVENTS EXECUTION

PROJECT MANAGEMENT

LED COMPILATION, STORYTELLING AND MARKETING ASSET DEVELOPMENT FOR THIS 10-YEAR CASE STUDY BOOKLET OF DALLAS COUNTY PROJECTS LED BY CBRE AND OMS STRATEGIC ADVISORS, SHOWCASED AT A 1000 PERSON P3C CONFERENCE IN DALLAS WITH PUBLIC & PRIVATE SECTOR LEADERS. CLIENTS LED THE KEYNOTE PRESENTATION WITH ADJACENT VIDEO.

2023 PROJECTS

ROOTED COMMUNITIES

BRAND CREATION

WEBSITE & COPY

BRAND & MESSAGING GUIDELINES

A NEW ENTRY

RE-BRAND

WEBSITE & COPY

ICONOGRAPHY

REBECCA BALL SORY

GLOBAL NEIGHBORHOOD - REDF

MARKETING STRATEGY

BUILT A STRATEGIC MARKETING STRATEGY FOR THIS NON-PROFIT IN SPOKANE, WASHINGTON.

INCLUDED:

MARKET RESEARCH

CAMPAIGN ACTIVATION

MESSAGING SUPPORT

LOCAL PAID MEDIA STRATEGY

EXECUTIVE THOUGHT LEADERSHIP

ANIMA EXECUTIVE COACHING

BRAND MESSAGING

BUILT SERVICE OFFERING

NEWPORT GLOBAL SUMMIT

EVENT WEBSITE

EVENT EXECUTION

LED THE DEVELOPMENT OF MARKETING CONTENT FOR THIS MINI "DAVOS" SESSION IN NEWPORT (NOW IN ITS 10TH YEAR) FOR HIGH-LEVEL EXECUTIVES AND INVESTORS OVER THE COURSE OF A TWO-DAY SUMMIT

2022 PROJECTS

HFD

REBRAND THEIR VISUAL IDENTITY & LOGO

BUILT BRAND & MESSAGING GUIDELINES ACROSS CORPORATE, PRODUCT & COMMUNITY BRAND

BEFORE & AFTER

INORSA

BUILT BRAND/WEBSITE COPY

SERVICE OFFERING FOR DIFFERENT AUDIEN

BENEFITS OF MEMBERSHIP

CUSTOMER ONBOARDING PLAN

BEFORE & AFTER

INTERIOR COORDINATES ING

MINDS MATTER BAY AREA

2 YEAR BRAND STRATEGY

BRAND ARCHETYPING

PR & EDITORIAL THOUGHT LEADERSHIP

AUSTIN CENTER - FAITH K

DEVRYBV SUSTAINABLE STRATEGIES

RE-BRAND

WEBSITE & COPY

BUSINESS DEVELOPMENT

SPEECH WRITING

THOUGHT LEADERSHIP

2020-2022 PROJECTS

DELOITTE - PURPOSE BRAND

BRAND CREATION

WEBSITE & COPY

BRAND & MESSAGING GUIDELINES

OVERSAW THE LAUNCH OF DELOITTE'S PURPOSE BRAND ACROSS FIVE KEY INVESTMENT AREAS AND BUILT EXTERNAL MARKETING STRATEGY

TOTALING CLOSE TO $1M IN CONTENT AND PARTNERSHIPS.

EMILY'S PIECE IN HBR LED TO A PROMINENT PHARMA COMPANY

SIGNING WITH DELOITTE.

2015-2019 PROJECTS

SAMSUNG IN AMERIC

SAMSUNG IN NEW

SAMSUNG TEXA

JUST SALTY, LLC (CALIFORNIA)

THE LEMON AD STAND (CHICAGO)

CAPTIVA (WASHINGTON, D.C.)

REDF (WASHINGTON, D.C.)

PIER PARTNERS, LLC (MINNESOTA)

OWDT (HOUSTON)

AGENCY PARTNERSHIPS

MKDM DIGITAL MARKETING AGENCY (AUSTIN)

SAY IT GRACEFULLY AGENCY (MIAMI)

PRM CREATIVE (NEW YORK CITY)

HIGHWIRE STUDIO (VIRGINIA)

WRITTEN CONTENT

AXIOS - DELOITTE + PURPOSE (SUMMER 2021)

3 WAYS COMPANIES CAN EMBED PURPOSE INTO THEIR ORGANIZATIONS (APRIL 2021)

HBR VIDEO QUICK-TAKE (SUMMER 2021)

CMO PODCAST INTERVIEW WITH JIM STENGEL (FALL 2021)

DELOITTE PURPOSE MANIFESTO VIDEO (WINTER 2022)

SAMSUNG IN AMERICA BROCHURE (2018)

SAMSUNG PUBLIC AFFAIRS PAGE, U.S. NEWSROOM (WEB COPY + STATE ONE-PAGERS) (SPRING 2019)

"WELL CONNECTED" – RESPONSIBLE USE OF TECHNOLOGY PAPER (2018)

WHITE PAPER ON STATE REGULATION FOR AUTONOMOUS VEHICLES (JOHNS HOPKINS, BUSINESS LAW, 2018)

SAMSUNG GLOBAL PUBLIC AFFAIRS MESSAGING PLAYBOOK: 50-PAGE GLOBAL GUIDE FOR U.S., KOREA, CHINA, INDIA, EUROPE SUBS (2018)

SAMSUNG & LVL HYDRATION TECHNOLOGY INNOVATION STORY (NOVEMBER 2017)

AFFILIATE MARKETING

HBR

SXSW

WORLD ECONOMIC FORUM

NON-PROFIT QUARTERLY

AXIOS

SOHO HOUSE

AUSTIN WOMEN MAGAZINE

WOMEN OF AUSTIN PODCAST

TESTIMONIALS & REFERENCES

AVAILABLE UPON REQUEST