Brand Development - Brand Book

Kon'nichiwa for Shibui

'Shibui' - A distinct sense of beauty, understated and well crafted, exquisite but not overly sweet, the opposite of showiness or gaudiness. The word conveys sense of elegance and refinement, sophisticated simplicity, tranquillity, natural imperfection, and modesty.

sustainability

Here at Shibui, we believe we all have a responsibility to help stop deforestation and the drastic effects it leaves in surrounding areas and our planet. We use only reclaimed wood sourced from a range of suppliers across the UK, eliminating the need for more trees to be cut down. Not only does this help the environment but gives our products a unique story behind them, bringing a sense of character to your home.

communication plan

AIMS

awareness

raise awareness to be known as a tableware brand of Japanese culture and rustic aesthetic in the mind of consumers

understanding

make consumers aware of environmental values and use of reclaimed wood

participation

consumers partake in the practice of mindfulness including considerations to recycle materials

KEY ARES FOR COMMUNICATION

Rustic aesthetic

Conveiance of our value of the natural characteristics of wood, the rustic aesthetic this can create and how to use in at your table.

Environmental

“Ecoalf symbolizes what the fabrics and products of the new generations should be, creating clothing and accessories made entirely from recycled materials with the same quality, design and technical properties as the best non-recycled products. That way we show that there is no need to use our world´s natural resources in a careless way” - Javier Goyeneche, President of Ecoalf

Joining forces to educate the market on recycling materials. Funding the operation through a collaborative range; clothing crafted from ocean waste and printed with our signature wodd design.

Mindfulness

Drawing back to basics through the use of wood and stripped back, minimalistic approach to design. As well as running a stand, our products will feature in the live cooking theatre at Balance festival.

mindful painting events

learn the art of mindfulness

enhance the natural characteristics of wood through painting wood grain

family friendly eventcreate an art piece for your home

Japanese

Conveying our association to Japanese culture and design, we will appear at London’s Japan Matsuri, the celebration of all things Japanese.

sayounara