Emily Laufer Process Book Fall 2014

Page 1

A Work in Progress...

By: Emily Laufer Art 130



table of contents dot

/ line ........... 1 - 4

expressive text

.................... 5 - 6

object iterations

........ 7 - 8

editorial tutorial

........... 9 - 12

children’s book

................. 13 - 16


dot

/ line

Rejection

Objectives:

• To build strong abstract compostitions with minimal elements (dots/lines). • To build a foundation of using abundant iterations to arrive a succesful solutions. • To demonstrate an appropriate grasp of value, scale, line, and visual hierarchy. • To practive excellent cragt (that is making things well) in your final solutions.

1


Stability

What is your understanding of gestalt?

Gestalt to me means you cannot understand the whole picture unless you break it apart into pieces. I like to imagine the whole picture but I need to work on seeing it in sections and using art vocabulary to expand my knowledge horizons.

How else might you use this exercise or the ideas of gestalt and abstraction?

I think that I can use abstraction and gestalt in logo making or print making for t-shirts or posters.

2


Exhaustion

How difficult is it for you to make a “well-crafted object�?

Would you rather make things quickly and a little less perfectly or spend extra time to get small details right? If I make and take my time to get the project done it will be well crafted. Depending on whatever it is, I probably could put a piece together.

3


Abundance

How did this project change or affect your idea of abstraction? Was it difficult to represent ideas without illustrating them? Why or why not?

I learned that abstraction is difficult for me to do. I like my pieces of work to symbolize something. After this assignment I’ve decided that I’m not a fan of abstraction. I really had to step out of my boundaries and stay away from angular pieces. I think that I did that for the most part. Something that struck me during critique was that none of my pieces received feedback from the class. That sort of brought down my confidence and I thought that maybe I didn’t represent my word that I chose correctly.

4


expresive text Objectives:

• To experiment with a varitey of hand lettering. • To think about how the form of letters impacts the meaning of the word. • To build a foundation of using abundant iterations to arrive at successful solutions. • To practice excellent craft in your final solutions.

5 t MELT melt MELT melt MELT melt MELT melt MELT melt MELT melt MELT melt MELT melt MELT melt MELT melt

MELT melt MELT melt MELT melt MELT melt MELT melt MELT melt MELT melt MELT melt MELT melt MELT melt MELT melt MELT melt MELT melt

MELT melt MELT melt MELT melt MELT melt MELT melt MELT melt MELT melt MELT melt MELT melt MELT melt ME


What did you learn about your hand lettering?

I learned that hand lettering is not easy to do. I would start with one idea and then stick with that but I wouldn’t be satisfied with my work. But when I started to created different styles, hand lettering became a little bit easier.

How does hand lettering communicate differently than digital letters?

Hand lettering has a better sense of flow and roughness. With hand lettering, YOU are in control.

How big do you think you could hand letter well? Where would you do it?

I think that I could hand letter on a regular sized printer paper (8.5”x11”). I would like to letter for an entrance of a sports arena, like how they can transfer the lettering onto the walls with heat.

6

melt MELT melt MELT melt MELT melt MELT melt MELT melt MELT melt MELT melt MELT melt MELT melt MELT melt MELT melt MELT melt MELT

ELT melt MELT melt MELT melt MELT melt MELT melt MELT melt MELT melt MELT melt MELT melt MELT melt MELT

melt MELT melt MELT melt MELT melt MELT melt MELT melt MELT melt MELT melt MELT melt MELT melt MELT me


object iterations Objectives:

• To experiment with a variety of media and modes of making. • To show range, creativity and curiosity in experimentation. • To create unexpected yet recognizable depictions with integrity to subject. • To embrace the making process as a means of discovery and understanding. • To challange yourself to create in new ways. • To acknowledge and work both with and past cliche.

7


What did you learn about your object through this process?

I learned that Macaws are beautiful birds. It is the largest bird in the parrot family. What makes a Macaw stand out is its beak. If I could only draw a head of Macaw and not a body I would have been okay with that.

Which media was the most challenging for you? Which the most enjoyable?

Paper and sharpie was my go to medium, but it was also challenging. I was scared to use ink because I wasn’t sure I would have enough time to get enough iterations done and overall I just did not want to use it.

What did you learn about Photoshop that you think you’ll use going forward?

I learned that photo clean up and clean edges are very important. I also learned to make layers for everything! I got caught up a lot with only using three or four layers but have multiple strokes or erased parts of my project on those layers which caused me to start over multiple times.

If you had to continue with this object for a year, what else might you do to represent it in new ways? I would try to use a real person to wear feathers like a Macaw (because they are very colorful). I would also try to just use squares of different colors to make an abstract Macaw.

8


editorial tutorial Objectives:

• To learn to and practice the skills you’ll need for your children’s book: composition, typesetting and illustration. • To combine type and images in a way that strengthens and elevates both.

Which aspects of this project were most challenging? Least challenging?

Finding the right layout was the biggest challenge for me. I spent countless hours putting things in different places, then moving them back because they did not look right to me. The least challenging aspect was digitally coloring the images. That part of the process went pretty quickly for me.

9


What did you learn through this process?

I learned that this project was not a one and done deal. I had to make many adjustments with my layout. I also had to do quite a bit of editing with my remote. On the next page is the start up illustration on the left and the finished product on the right.

record with at & t u - v e r s e 1. Turn on your television using the blue power button. 2. Click the guide button. 3. Search for the channel that your show is on. 4. When the show is found, click ok on your remote. 5. Click record series in the top left corner. 6. Right arrow over to click the option to record the firstrun only. 7. Arrow down to select the option to record at any time of any day.

8. Arrow up to the top left corner and click What was your source of inspiration? record series .

My source of inspiration was my mom’s love for television. At home we have At&t U-verse and we are very happy with their services. And I thought everyone should know how to record a television show because lets be honest who doesn’t love skipping the commercials??

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First draft

RECORD

With AT&T U-verse

1. Turn on your television using the blue power button. 2. Click the guide button. 3. Search for the channel that your show is on. 4. When the show is found, click ok on your remote. 5. Click record series in the top left corner. 6. Right arrow over to click the option to record the first-run only. 7. Arrow down to select the option to record at any time of any day.

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8. Arrow up to the top left corner and click record series.


Final product

record with at & t u - v e r s e 1. Turn on your television using the blue power button. 2. Click the guide button. 3. Search for the channel that your show is on. 4. When the show is found, click ok on your remote. 5. Click record series in the top left corner. 6. Right arrow over to click the option to record the firstrun only. 7. Arrow down to select the option to record at any time of any day. 8. Arrow up to the top left corner and click record series.

12


children’s book

Dustbunny Written by: Geni Tosatto Illustrated by: Emily Laufer

13


What surprised you about working with your partner?

I think that we worked well together. I think we met too many times before the project started and not enough during the creation of the project. Towards the end of finishing my book we would only exchange emails with each other because the times we proposed to meet did not work. It would have been nice to have chosen her other book because it was less complex and did’t involve all the stress I encountered through this whole project.

What strengths did your partner bring to the project?

She has a cute story but it is a bit confusing and difficult to understand at times. I had to read the text three times in order to understand it. She also had some good ideas for the illustrations.

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How did you respond to the critical feedback from your partner?

She really didn’t give me any critical feedback but she did make changes to a part of her text.

Which aspects of this project were the most challenging?

The most challenging aspect about this project was creating illustrations for the book and putting a lot of time in. It took me about a week just to get the right bunny and make Dustbunny and Grumpybunny distinguishable. I also struggled finding the right color scheme that would fit the book. I thought the peach and the purple worked well together as the fore and

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Dustbunny lives under the couch with Tin the tin soldier, Jack the jack, and Grumpybunny. Dustbunny, Tin, Jack, and Grumpybunnywlike to watch what goes on beyond the couch.

What would you do differently if you were to start this project again?

If I could start this project again, I would start my illustrations earlier and create more iterations of one character. I would also make more time to pick out a cohesive color scheme. I would also analyze the story more thoroughly to really catch the essence of the story and create appropriate illustrations.

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