Rrmc did book rough2 by Emily Lewis

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ROLLS-ROYCE MOTOR CARS

DESIGN INTENT DOCUMENT

January 2016

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TABLE OF CONTENTS

INTRODUCTION

C. Brand Wall & Reception Desk

DRAWINGS

Letter from Rolls – Royce

C2 - Brand Wall General Details

Site Plan

Pilosophy & Vision

C3 - Reception Desk

Site Location Plan (SLP)

C4 - Desk Placement

Exterior Elevation

Exterior Lighting

Contacts

Intent of Document

Facility Planning Guide

D. Customer Lounge

Internal Plan

D2 - Customer Lounge Overview

Service Layout

D3 - Customer Lounge Size ‘0’

Featured Lighting

Light Overview

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C5 - Reception Desk

Engage Architect of Record

D4 - Customer Lounge Size ‘1’

Submission of Drawings

D5 - Customer Lounge Size ‘2’

Floor & Envelope Wall Option 1

Long Lead Items

D6 - Customer Lounge Size ‘3’

Floor & Envelope Wall Option 2

D7 - Customer Lounge Furniture

Tile Details

E. Office

Floor Junction Details

E1. Office Furniture

General Lighting Scheme Details

Lighting Detail

Timeline REQUIREMENTS A. Signage

F. Graphic Communications

A1 - Site Specific Fasica

A2 Fascia Configuration

G. Nature Element

EXTRAS/OPTIONS

A3 - Exterior Signage

Signage Extras

A4 - Combination Dealership Signage

H. Merchandise

Wall Badge Dimensions

Spire Dimensions

F1 - Wall Communication G2 - Regional Solution

B. Showroom

B1 - Vehicle Envelope

Quotes

B2 - Vehicle Presentation

Hospitality Area

B3 - Vehicle Illumination at Night

Outdoor Entertainment Area

B4 - Vehicle Placement

Stone Monocith

B5 - Vehicle Presentation

Local Stone Regional Solutions

Exterior Signage

Wheel Rim Display

Merchandise Stand

Merchandise Units

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REQUIREMENTS

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a letter from

ROLLS-ROYCE

PHILOSOPHY & VISION

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The vision behind the design of our

Natural elements such as stone sculptures and plants

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showrooms is simple. We aim to create an

emphasize the serenity. Elegant finishes and furnishings,

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environment that reflects the spirit of Rolls-

sophisticated lighting and an eye for the finest of details all

Royce Motor Cars. A showcase that reflects

add to the sophistication.

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the superlative qualities of the vehicles. In

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short, a setting for perfection.

Spacious. Simple. Pure. A Rolls-Royce Motor Cars showroom provides a sublime viewing experience.

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The showroom is one of the main points of

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interaction with customers. An underlying

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rationale provides the strategic experiential

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framework upon which we can map out

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engagement touchpoints across a holistic

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visitor journey. As such, the showroom is refined, open and inviting. An oasis of calm. Needless to say, our vehicles take pride of place. The showroom offers plenty of space in which to view the cars in the best of lights, with no visible and physical distractions.

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CONTACT NAME

contact info

CONTACT NAME

contact info

CONTACT NAME

contact info

CONTACT NAME

contact info

CONTACT NAME

contact info

INTRODUCTION

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REQUIREMENTS

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INTENT OF DOCUMENT

HOW TO USE THIS DOCUMENT

The document consists of the following:

The purpose of this book is to convey the design intent

PHILOSOPHY

and finish material specifications only. This book is not to

An introduction to Rolls-Royce Motor Cars

be used to obtain building permits or for construction of

its objectives and the dealership vision based

a project. Construction documents are to be prepared by

upon a customer experience rationale.

licensed professionals who are willing to accept responsibility for proper application.

PRINCIPLES This section explores the rationale behind

DOCUMENT OBJECTIVES

the Corporate Identity principles.

This document has been created to outline the vision and

APPLICATION

principles of the Rolls-Royce Motor Cars dealership brand

Using the Rolls-Royce Motor Cars London

appearance. It will enable local and regional teams to readily

dealership to demonstrate the principles.

implement (or assist in applying) the Rolls-Royce Motor Cars Corporate Identity.

COMPONENTS A breakdown of the elements of the Rolls-Royce Motor Cars dealership brand appearance. SPECIFICATION A detailed breakdown of the components.

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ENGAGE ARCHITECT & VENDOR

SUBMISSION OF DRAWINGS

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quam qui consequam ex ent.

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LONG LEAD ITEMS

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Main fascia signage

Dealer sign with opening times

TITLE HERE Illuminated fascia signage

A. SIGNAGE

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Illuminated fascia signage

Feature lighting

Rolls-Royce Motor Cars London

A1 – SITE SPECIFIC FASCIA

Wordmark + Location

min x

Rolls-Royce Motor Cars London

Wordmark + Location

min x

Rolls-Royce Motor Cars HR Owen Authorised Rolls-Royce Motor Cars Dealer 15 Berkeley Square London W1J 6EG Phone 020 7079 1977 Opening Hours Mon-Fri 9:00am - 6:30pm

Rolls-Royce Motor Cars HR Owen

Authorised Rolls-Royce Motor Cars Dealer

15 Berkeley Square London W1J 6EG Phone 020 7079 1977

Opening Hours Mon-Fri 9:00am - 6:30pm

2880 mm

960 mm

Wordmark + Location

960 mm

Rolls-Royce Motor Cars London 2880 mm

960 mm

Wordmark + Location

EXTERIOR ELEMENTS 1 Dealer sign with opening times. Vinyl on glazing. 960 mm

2 Oversized brand façade with Rolls-Royce Motor Cars London.

*In this scenario the whole sign has been centered on the dealership entrance

Rolls-Royce Motor Cars London A. SIGNAGE

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A2 – FASCIA CONFIGURATION

Side view

The use of fascia signage is mandatory for any dealership. It consists of the brand

Trading Trading name name

identity badge in combination with the trading name. If possible, the fascia should be mounted onto the façade as a single piece combining all fascia terms. Combined fascia with trading name

All fascia elements are available in two different heights: 400 mm and 700 mm. The width can be adapted to site specifics. 1

Sample: Trading name contains wordmark and location name.

Don’t: The fascia must not combine the wordmark and the dealer name.

P&A P&A Wood Wood EXAMPLES:

Rolls-Royce Rolls-Royce Motor Motor Cars Cars London London 1 Combined fascia with trading name containing the wordmark and location name

Rolls-Royce Rolls-Royce Motor Motor Cars Cars Dealer Dealer Name Name 2 Don’t: combined wordmark and dealer name

A3 – EXTERIOR SIGNAGE

The dealership must incorporate three key considerations when applying brand components to the exterior:

Wall sign badge

Fascia sign

Spire

• VISIBILITY FROM A DISTANCE:

100 m wall sign / spire

• DIRECTIONAL SIGNAGE:

50 m fascia sign

• NAVIGATION TO ENTRANCE:

Dealer sign / directional pylon

Optional

NOTE: Not all components are used simultaneously. Application may vary by site. A dedicated RRMC parking bay sign is also available.

A. SIGNAGE

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A2 â&#x20AC;&#x201C; COMBINED DEALERSHIP SIGNAGE

Shared BMW and Rolls-Royce Motor Cars dealerships use either a Rolls-Royce Motor Cars brand identity fascia or a Rolls-Royce Motor Cars wall sign badge.

At shared dealerships, a second entrance exclusively dedicated to Rolls-Royce

Motor Cars should be positioned a significant distance from the BMW entrance, and feature a Rolls-Royce Motor Cars brand identity fascia. Rolls-Royce Motor Cars Trading Name Authorised Rolls-Royce Motor Cars Dealer Sample street Sampletown phone 0123 - 45678910

In the case of a single shared entrance for both BMW and Rolls-Royce Motor Cars, a Rolls-Royce Motor Cars wall sign badge should be positioned at a significant distance from the BMW signage. 1

BRAND IDENTIFICATION 1

Spire. (Optional)

Brand identity fascia.

Wall sign badge. (optional)

Significant distance of several meters.

Dealer sign.

Rolls-Royce Motor Cars Trading Name Authorised Rolls-Royce Motor Cars Dealer Sample street Sampletown phone 0123 - 45678910

opening hours

Mon-Fri

9.00 am - 6.30 pm

B1 – SHOWROOM

Nature Element

Staff/admin offices

Wall Communication Manager’s office

Sales executive’s office

Reception/work desk

Facility entrance

Ideal linear vehicle set-out

Brand wall

Customer lounge

B. SHOWROOM

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B2 – THE VEHICLE ENVELOPE

Painted wall finish

The tiling direction on the wall (envelope) is perpendicular to the ﬂoor tiling

RRS 630 tile under cars

Vehicle surround RRS 630 (600mm x 400mm)

(600mm x 400mm)

RRS 630 tile under cars (600mm x 400mm)

OPTION 1

OPTION 2

Tile under the car and on the envelope wall.

Tile under the car and a painted wall finish on the envelope wall.

B3 – VEHICLE PRESENTATION

Vehicles are ideally set out perpendicular to both the fascia and the customer lounge

The vehicles are the main focus of the showroom presentation. As exhibits, they represent the very highest level of craftsmanship and quality. They should therefore be arranged in such a way as to achieve the most impressive effect possible on the customer, both on the inside and outside areas of the showroom. An orthogonal (grid) arrangement of the vehicles is recommended.

90°

B. SHOWROOM

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B4 â&#x20AC;&#x201C; VEHICLE ILLUMINATION AT NIGHT

All other lights in the showroom to be switched off during closed hours An additional option can be to illuminate the brand wall using recessed gimbal spotA directional light above

A single recessed spotlight with a narrow beam creates a dramatic sense of theatre at night when the showroom is closed.

lights with a wide beam

B5 – VEHICLE PLACEMENT

min 2 m / 6.5 ft

min 0.80 m 2.6

Vehicle setting out in relation to other vehicles

To create the optimum effect, a display space of 60 square meters (640.4 square feet) per vehicle is recommended with a basic space of 6 x 10 m (19.7 x 32.8 ft). There is a clear space of 2 m (6.6 ft) around the display car. Allowing car doors, bonnet and boot to be opened without obstruction.

min 6 m / 19.7 ft

One floor tank with power and data supply is placed under each vehicle. Visible

min 0.80 m 2.6

cables must be avoided.

min 2 m 6.5 ft

min 60 m2 / 640.4 sq ft

min 10 m / 32.8 ft

B. SHOWROOM

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B6 â&#x20AC;&#x201C; VEHICLE PRESENTATION

4 1

The vehicles on display are always aligned orthogonally to one another and to all other elements in the showroom. In exceptional cases vehicles do not have to face in the same direction or be aligned.

Optimum visibility of the display from the customer lounge.

Optimum visibility of the display through the main faĂ§ade from outside.

Vehicles aligned parallel to each other as far as possible and in a single line.

At least one display vehicle should be seen sideways and one from the front from the customer lounge.

At least one display vehicle should be visible sideways from outside.

At least one display vehicle should be visible to the customers in frontal view when they enter the showroom.

4 1

2 5 4

1 7 3

TITLE HERE Brand wall

Vehicle presentation Tile ямВooring

C. BRAND WALL & RECEPTION DESK

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C1 â&#x20AC;&#x201C; BRAND WALL AND RECEPTION DESK

The brand wall is a key visual element of the brand identity. Its proximity to the reception desk should be a consideration providing a visible reception for customers as they enter the showroom.

White amaryllis in square shaped vase. Vase = e.g. 800 x 100 mm (31.5 x 3.9 in) â&#x20AC;&#x201C; options of different locations.

Rolls-Royce Motor Cars badge

Diagram showing complimentary colors.

Flowers are to be placed on either the short return or the main return of the wall, subject to localised positioning of the reception desk.

Rolls-Royce Motor Cars Verona red

Brushed stainless steel

Reception desk

1 White amaryllis

Complimentary colors

C2 – BRAND WALL GENERAL DETAILS

4360 mm 4

Top view

The construction has to be adapted to the local situation.

2400 mm

Brushed stainless steel finish

Rolls-Royce Motor Cars Verona Red

Rolls-Royce Motor Cars Badge

Brand wall of customer lounge

Single sided brand wall

Double sided brand wall

10 mm

ADDITIONAL INFORMATION: • The brand wall generally is an integral part of the customer lounge

4 4

Front view

Side view

4360 mm

• A freestanding one sided version is available • As is a freestanding double sided version

C. BRAND WALL & RECEPTION DESK

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C3 â&#x20AC;&#x201C; RECEPTION DESK

Reception desk Vitra Original Eames Soft Pad chair high back with tilt mechanism polished aluminum arms and base. Black leather upholstery (Code: 412 382 22)

Depending upon the size of the dealership and its workforce, the work/reception desk can be used as a workplace for a receptionist to receive customers or by a sales person as a permanent workplace. In this case, the sales person should not be placed directly in the entrance area, so as to avoid being mistaken for a Stone face

receptionist. The work desk is generally unsuitable for customer talks, which should take place in the customer lounge whenever possible.

The reception/work desk consists of an L-shaped stone finished in either the primary or secondary tile with a desk and a drawer unit. The stone forms a counter which is the contact point for the customer, at the same time providing a visual shield for the receptionist/sales person.

The desk provides sufficient space for a flatscreen monitor and/or laptop. Under the desk area there is space for a drawer unit. The appropriate data and power supply is provided via a floor socket which can be hidden inside the L-shaped screen. Alternatively it can be supplied from a standard f loor box under the desk. This may be used when the desk screen needs to be mobile, to allow for events to take place within the showroom.

Work desk Vitra MedaPro task chair high back with Synchro Mechanism polished aluminum base, with lumbar support and adjustable arms, black upholstery with black mesh (Code: 417 914 22)

C4 – RECEPTION DESK PLACEMENT

min 1.5 m

4.9 ft

min 1.5 m

min 3.5 m 11.5 ft

A space of at least 1.50 m (4.9 ft) should separate the reception desk from the customer lounge if customers are expected here.

A s an option the reception desk can be positioned in front of the brand wall where the brand wall is a separate element from the customer lounge.

The reception desk is to be placed at a distance of at least 1.20 m (3.9 ft) from other elements in the showroom.

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C5 – RECEPTION DESK

The positioning of the reception desk as a constantly manned reception is subject to the following rules: 1

Proximity to entrance – The receptionist can respond to the customer immediately.

Proximity to back-office areas – Day-to-day work between receptionist and sales

managers is as effective as possible. 3

Provides receptionist or sales person with an optimal view of the showroom.

Proximity to brand wall element – The entrance element, work/reception desk

and brand wall element form a single unit as customers enter the showroom. 5

The furniture element should back onto a closed off wall and aligned along it

to block the customer’s view of the workplace.

If the workplace is used as a permanent office, free placement in the showroom is possible providing priorities 2, 3 and 5 are taken into account. This is not

recommended due to the adverse effective on space, however.

C6 – RECEPTION DESK

The construction may need to be adapted to site situation.

2100 mm 1800 mm

300 mm

1100 mm

1000 mm

Side view, left

Stone Slab

Substructure.

Power either by a floor box or built into wall partition.

Table element: CPU unit.

Drawer unit – optional.

Cable management for data, phone, power supply.

11 300 mm

1 1

810 mm

720 mm

Side view, right

ADDITIONAL INFORMATION:

• The reception desk should be finished with the same tile as the floor.

Top view

Allow for mitred corners to tiles • Please note, it is recommended that all power is provided via a suitable

2100 mm

1100 mm 300 mm

300 mm

1800 mm

floor box

1000 mm

• A left handed version and a right handed version are viable options. 2

810 mm

100 mm 810 mm

68 6

Ideally the return of the screen should face the customer when the customer

28 5

720 mm

21 44

approaches the reception desk

Front view

Sectional view

Back view

Left hand version

Right hand version

2,10 1,80

4 1,00

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Audio/visual brand content

Color and trim samples

Gifts Informal lounge

Catering module

Brand experience

D1 â&#x20AC;&#x201C; CUSTOMER LOUNGE

The placement of the customer lounge in the showroom is subject to the following guidelines: min 1.0 m 3.3 ft

3 1

Customers must be able to see the Nature Element at all times. The line of sight between customer lounge, display vehicle and Nature Element form a

triangle that maximises their effect on the customer.

3 2

The closed front end of the customer lounge should be aligned towards the

entrance where the brand wall element will normally be installed, which the 1 2

customer should approach when entering the showroom.

min 1.2 m 3.9 ft

The customer lounge should shield the doors leading to functional areas (e.g. back-offices, rest rooms, kitchen etc.).

4 4

Where there is no requirement for a corridor the customer lounge can be placed along a wall.

D. CUSTOMER LOUNGE

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D2 – CUSTOMER LOUNGE OVERVIEW

The customer lounge is the central customer contact point. It provides an ideal setting for consultation talks or as a place for customers to relax. Here, all color and trim samples are presented, and these can be individually arranged by the

Customer lounge ‘Size 0’

Customer lounge ‘Size 1’ (with roof )

customer on a sliding wall panel or on the catering/storage module. The unit

Specification area with catering module with fridge (option

Specification area with gift/hospitality shelving, LCD

also serves as a display table for the articles of the Gift Collection, presented in

to have this as storage only) gift/hospitality shelving, LCD

screen and a lounge seating area with carpet

the showcase on the customer lounge unit.

screen, small lounge seating area with carpet

A 65” monitor supports the configuration process, as well as conveying the brand experience in the showroom by means of atmospheric films and images. The customer lounge lighting has two functions.To assist the client in specifying

Customer lounge ‘Size 2’ (with roof ) Specification area with gift/hospitality shelving, LCD screen,

the different materials for their vehicle, and to create a suitable lounge ambiance.

freestanding catering module housing a fridge, and a lounge

This is achieved by having two lighting settings. Refer to specifcation pages for info.

seating area with carpet

The customer lounge is modular in structure and consists of four sizes: Size 0, Size 1, Size 2 and Size 3.Each lounge is designed to offer lounge seating, hospitality, color and trim specifications. Sizes 1 – 3 are available with and without a ceiling and plinth as well as glass screen doors. Customer lounge ‘Size 3’ (with roof ) Specification area with gift/hospitality shelving, LCD screen, freestanding catering module housing a fridge, and a lounge seating area with additional break-out lounge area with carpet and brand graphic

D3 – CUSTOMER LOUNGE ‘SIZE 0’

Color and trim display wall

LCD screen

Catering module As a cost reduction this can become a storage unit

This module contains all elements required for the new car configuration process carried out during specification discussions between customer and sales person. Here, all color and trim samples are presented, and these can be individually arranged by the customer on a sliding wall panel or on the specification table. A 65” monitor supports the configuration process, as well as conveying the

Gifts and accessories

brand by means of atmospheric films and images.

Optional hospitality element Nespresso style coffee machine

In addition, this module has a catering unit so as to be able to provide optimum reception and catering facilities for the customer within the customer lounge. A multifunctional mid-floor unit features a fridge and various storage compartments. The unit also serves as a specification counter.

Carpet to lounge area

Customer lounge ‘Size 0’ is available as: A right-hand version without platform (as shown) Customer lounge coffee table & seating

A left-hand version without platform

D. CUSTOMER LOUNGE

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D4 – CUSTOMER LOUNGE ‘SIZE 0’

TECHNICAL SPECIFICATIONS

3800 mm / 12.5 ft

2400 mm / 7.9 ft

6972 mm / 22.9 ft

Placement of AC/Data supply floor.

Front view

Location to be confirmed prior to construction.

Side view

It is important to ensure that the lighting allows for both an ambient lounge

ADDITIONAL INFORMATION: Please note, specification wall material samples are ordered separately NOTE: An addtional ‘size 0’ option is available with dimensions of: Width

3800 mm / 12.5 ft

setting as well as a setting for specifying materials.

6475mm/21.2 ft x Depth 426mm/1.4 ft x Height 2100mm/6.9 ft Top view

Lounge chairs

2339 mm / 7.7 ft

AC/Data supply

1461 mm / 4.8 ft

AC supply

1741 mm / 5.7 ft

3377 mm / 11.1 ft

6972 mm / 22.9 ft

1854 mm /6.1 ft

3800 mm / 10.5 ft

AC/Data supply

1461 mm 4.8 ft

2129 mm / 7 ft

210 mm / 0.67 ft

Specification chairs

D5 – CUSTOMER LOUNGE ‘SIZE 1’

This module contains all elements required for the new car configuration process carried out during specification discussions between customer and sales person. Brand display shelves

Color and trim display wall

Brand wall to the side of the customer lounge (out of view) LCD screen Optional sliding glass screen

Optional hospitality element Nespresso style coffee machine

Here, all color and trim samples are presented, and these can be individually arranged by the customer on a sliding wall panel or on the specification table. A 65” monitor supports the configuration process, as well as conveying the brand by means of atmospheric films and images. A fully automatic ventilation and aeration system is available for this lounge to ensure the customer lounge maintains a comfortable air temperature (to be used in conjunction with glazed doors). Customer lounge ‘Size 1’ is available as:

Gifts and accessories Carpet to lounge area

•

A right-hand version without platform

•

A left-hand version without platform

Customer lounge coffee table & seating

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D6 – CUSTOMER LOUNGE ‘SIZE 1’

TECHNICAL SPECIFICATIONS

4360 mm / 14.3 ft

2570 mm / 8.4 ft

5090 mm / 16.7 ft

Placement of AC/Data supply floor. Front view, without roof

Location to be confirmed prior to construction.

Side view, without roof

2,58 m / 8.5 ft AC/Data supply 1,78 m / 5.8 ft

• Please note, specification wall material samples are ordered separately

4360 mm / 14.3 ft

ADDITIONAL INFORMATION:

4360 mm / 14.3 ft

setting as well as a setting for specifying materials.

Top view, without roof

1,45 m / 4.7 ft

5090 mm / 16.7 ft

Lounge chairs

Specification chairs

4360 mm / 14.3 ft

AC supply

It is important to ensure that the lighting allows for both an ambient lounge

D7 – CUSTOMER LOUNGE ‘SIZE 2’

Brand wall to the side of the customer lounge (out of view) Color and trim display wall

In addition to the ‘Size 1’ solution, this module includes the addition of a catering module so as to be able to provide optimum reception and catering

Brand display shelves

facilities for the customer within the customer lounge. A multifunctional midfloor unit features a fridge and various storage compartments. The unit also Optional sliding glass screen

serves as a display counter.

Gifts and accessories LCD screen

A fully automatic ventilation and aeration system is available for this lounge to ensure the customer lounge maintains a comfortable air temperature (to be used

Optional hospitality element Nespresso style coffee machine

in conjunction with glazed doors). Customer lounge ‘Size 2’ is available as:

Catering module

Carpet to lounge area Additional display shelving

•

A right-hand version without platform

•

A left-hand version without platform

Customer lounge coffee table & seating

D. CUSTOMER LOUNGE

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D8 – CUSTOMER LOUNGE ‘SIZE 2’

TECHNICAL SPECIFICATIONS

4360 mm / 14.3 ft

2870 mm / 9.4 ft

7200 mm / 23.6 ft

Placement of AC/Data supply floor. Location to be confirmed prior to construction.

Front view

Side view

It is important to ensure that the lighting allows for both an ambient lounge

2580 mm / 8.5 ft AC/Data supply 1780 mm / 5.8 ft

• Please note, specification wall material samples are ordered separately

4360 mm / 14.3 ft

ADDITIONAL INFORMATION:

4360 mm / 14.3 ft

setting as well as a setting for specifying materials.

7200 mm / 23.6 ft

Top view

Lounge chairs

Specification chairs

1450 mm / 4.75 ft

4360 mm / 14.3 ft

AC supply

D9 – CUSTOMER LOUNGE ‘SIZE 3’

Large graphic

Optional sliding glass screen Gifts and accessories

Color and trim display wall

As an extension of the ‘Size 2’ solution, an additional lounge area is added to Brand display shelves

provide customers an area away from the specification function. A lounge suite

LCD screen

consisting of four individual armchairs can be arranged around a coffee table so

Brand wall to the side of the customer lounge (out of view) Customer lounge coffee table & seating

as to enable customers to move within the area as effortlessly as possible. A large

Specification furniture Carpet to lounge area

Catering module

graphic panel is installed on the wall of this space to showcase brand imagery. A fully automatic ventilation and aeration system is available for this lounge to ensure the customer lounge maintains a comfortable air temperature (to be used in conjunction with glazed doors).

Additional display shelving

Customer lounge ‘Size 3’ is available as: Optional hospitality element Nespresso style coffee machine

•

A right-hand version without platform

•

A left-hand version without platform

D. CUSTOMER LOUNGE

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D10 – CUSTOMER LOUNGE ‘SIZE 3’

4.36 m / 14.3 ft

2.87 m / 9.4 ft

12.29 m / 40.3 ft

Front view

Side view

Placement of AC/Data supply floor Location to be confirmed prior to construction ADDITIONAL INFORMATION:

4.36 m / 14.3 ft

TECHNICAL SPECIFICATIONS

• Please note, specification wall material samples are ordered separately

Top view Lounge chairs 2.58 m / 8.5 ft 1.78 m / 5.8 ft

4.36 m / 14.3 ft

AC supply

1.45 m / 4.75 ft

12.29 m / 40.3 ft

Specification chairs

D11 – CUSTOMER LOUNGE FURNITURE

Specification chair

Specification table

Lounge chair option 1

Merchandise Unit Coffee Table

D. CUSTOMER LOUNGE

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OFFICE PAGE

E1 â&#x20AC;&#x201C; OFFICE FURNITURE

Picture is only for reference. Actual approved furniture may be slightly different. 1A 1

Office Desk

Mobile pedestal

Mobile storage unit

Storage (tall). Also available in smaller size

Vitra Medaslim Customer chair

Vitra MedaPro Task chair

Vitra Original Eames Soft Pad chair

4 1

Desk shown with walnut finish as standard finish

ADDITIONAL ITEMS AVAILABLE: 7

Modesty panels Printer storage CPU Trolley Larger storage units per request

E. OFFICE

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Wall Communication

F1 â&#x20AC;&#x201C; WALL COMMUNICATION

Wall Communications are based on horizontal proportions and mounted a short distance from the wall. They consist of a printed textile clamped into a profile frame, the latter being bolted to the wall panelling. The textile can be replaced simply and without the use of tools. 2

This communication system is handled centrally by the RollsRoyce Motor Cars Corporate Identity manager.

The Wall Communication should always be viewed in connection with the vehicles on display.

The Wall Communication should not be fully concealed by a display vehicle but seen to the side.

W herever possible, it should be placed on the longest walls.

0.9 m

3 ft

F. GRAPHIC COMMUNICATION

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G1 – NATURE ELEMENT

The line of sight between the Nature Element and the customer lounge should not be blocked by any other element, including the vehicles on display. 1

The lines of sight between the Nature Element, customer lounge and vehicles on display form a triangle that maximises their effect on the customer. 2

min 0.7 m 2.3 ft

The Nature Element stands freely as a self-contained element. 2

The Nature Element has a direct spatial connection with the vehicles on display but does not compete with them. 4

The space between the display area of the Nature Element and the customer lounge should measure 1.0 m (3.3 ft). The display area of the Nature Element should be a minimum of 0.7 m (2.3 ft) from all other elements to emphasize its distinctiveness. The width of its display area is based on the clearance width of the customer lounge and should therefore always be 3.6 m.

min 1.0 m 3.3 ft

G2 – NATURE ELEMENT

The ‘bed’ of the real tree should be flush with the showroom floor so it appears to be growing out o f the ground. The display area consists of a green surface. A plant tub is countersunk into the floor and contains floor-covering plants, which only grow a few centimeters high. Where countersinking the plant tub into the floor is not an option, a simple rectangular planter should be used. These should be finished to match either the For low lighting conditions the Japanese lily is recommended.

Beaucarnea

main tile or 50YY83057. The size will be subject to location and plant type.

Ficus micro bonsai

G. NATURE ELEMENT

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G3 – REGIONAL SOLUTION – NATIVE TREES

Europe Box, Elm, Hawthorn, Oak, Pine

The Nature Element should reflect the dealership location. There is also an opportunity – where applicable – for the Nature Element to be extended to the exterior landscaping, forming part of any exterior brand execution.

North America Maple, Acacia, Fir, Buck Eye (Horse Chestnut)

Dealer locations by region: 1 North America 2 South America 3 Europe 4 Africa 5 Middle East 6 Russia 7 Asia 8 Australia

Asia Maple, Boxwood, Birch

UAE Ghaf (The Tree of the Dunes or Umbrella Tree) South America Chile Pine (Monkey Puzzle), Floss Silk Tree, Rubber Tree, Logwood

Russia Birch,Willow, Poplar, Alder

Africa Accacia, Boscia, Camwood Australia Eucalyptus, Banksia, Acacia

H1 â&#x20AC;&#x201C; MERCHANDISE UNITS

Two tiered display on glass shelves for optimum visibility. For larger items it is possible to remove the shelf

1 2

Lockable storage to side of unit Tall tower version. Suitable for Aftersales accessories as well as Gift Collection

Modular display solution with lockable storage to side of unit

Window display unit. This is ideally used in the main fascia window of a facility in an array of 3 units to add visual impact. This units comes with internal display plinths

Tall merchandise unit

Large merchandise unit

Medium merchandise unit

Small merchandise unit

Window merchandise unit

Coffee table merchandise unit

Coffee table doubles as a merchandise display table. This units comes with internal display plinths

H. MERCHANDISE UNITS

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TITLE HERE

FULL SPREAD BREAKPAGE LABEL

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SITE PLAN

A1 – SITE LOCATION PLAN (SLP)

A. SITE PLAN

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B1 – EXTERIOR ELEVATION

EXTERIOR LIGHTING

LABEL

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INTERIOR PLAN

SERVICE LAYOUT

Customer lounge carpet Forbo Flooring UK Ltd Ref: Westbond N9623 Myrtle

Doors for toilets and staff only areas to be frosted Perimeter walls: Vinyl silk emulsion. Dulux Trade 50YY83057

Nature Element: subject to site variation

The Manager’s office All vinyl silk emulsion. Pure White RAL 9010

Perimeter walls: Vinyl silk emulsion Dulux Trade 50YY83057

Sales executive’s office All vinyl silk emulsion. Pure White RAL 9010

Ceilings: Signal White RAL 9003 – vinyl silk emulsion. Seamless plasterboard, concealed grid suspended ceiling or aluminum ceiling panels

Glazing and doors transparent or frosted

Flooring tile: Solus Ceramics RRS 630

The Rolls-Royce Motor Cars tile: Solus Ceramics RRS630 is always used under vehicles (600mm x 400mm). Floor tiles should align with their longest side parallel to the fascia. The direction of the floor tiles should be consistent.

LABEL

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FEATURE LIGHTING

OPTION 1

OPTION 2

Alternative solution offering a cost reduction Recessed downlights

OPTION 1B Ceiling height restrictions may prevent a Barrisol system from being used above every vehicle. Lighting a single vehicle instead can also add a dynamic element to the showroom. Where this option is used the Barrisol should ideally be a minimum of 3â&#x20AC;&#x2020;m x 7â&#x20AC;&#x2020;m and centered above the vehicle. OPTION 2 A coffered ceiling with fluorescent perimeter lighting and recessed downlight offers a third alternative. Site conditions will determine the coffer details.

LIGHTING OVERVIEW

THE NATURE ELEMENT: The Nature Element has accent lighting placed above and to the side to create a sense of theatre within the showroom

THE VEHICLES: In principle, the vehicle lighting should be as even as possible to maintain a consistent level of illumination. This can be achieved by either using a Barrisol ceiling or as an alternative a coffered ceiling (in some cases both)

THE CUSTOMER LOUNGE: The customer lounge lighting has two functions. To assist the client in specifying the different materials for their vehicle,

and to create a suitable lounge ambiance. This is achieved by having two lighting settings

2 D E

OFFICES AND BACK OF HOUSE: The back of house is task driven and therefore requires a suitable working lighting level

BRAND WALL: Spot lit. The brand wall uses accent lighting to emphasize the materials from which it is made

C F

RECEPTION DESK: In some cases the reception desk can double up as a staff workstation and therefore requires a suitable working lighting level

Showroom lighting consists of four main zones:

the vehicles on display, 2 the

customer lounge, 3 the Nature Element and the 4 the reception desk/customer entrance. Each of these areas has a recommended lighting solution and a switched control panel to enable two/three distinctive lighting settings â&#x20AC;&#x201C; either ambient or task. There will also be an out of hours setting to create a sense of theatre at the showroom window.

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FLOOR & ENVELOPE WALL OPTION 1

The tiles of the floor covering and the trim of the closed walls have a consistent format of 400 x 600 mm / 15.7 x 23.6 in. The tiles are laid in half bonded tile

FLOOR AND WALL TILE RRS630 Solus Ceramics

pattern with minimal joints in the stone color. The tiles of the wall trim sections are always mounted horizontally.

THE WALL/FLOOR STRIP The expansion joint between the wall and ﬂoor is filled in the same color as all other stone joints.To this end, special joint-filler material is required which may vary according to the climate at the place of installation to meet technical requirements

THE JOINTING The joints should be filled in stone color and as small as possible to give the impression of being identical to the stone surface

FLOOR & ENVELOPE WALL OPTION 2

THE WALLS The walls are painted with an emulsion, Ref. Dulux Trade 50YY83057 one mist and two final coats should be applied to ensure a consistent and even coverage

The tiles of the floor covering and the trim of the closed walls have a consistent format of 400 x 600 mm / 15.7 x 23.6 in. The tiles are laid in half bonded tile pattern with minimal joints in the stone color. The tiles of the wall trim sections are always mounted horizontally. FLOOR TILE RRS630 Solus Ceramics

THE JOINTING The grout joints should be 2-3mm to give the visual impression of being identical to the stone surface.The grout should be as the tile color.

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TILE DETAILS – RRS630

TILE SPECIFICATION

GENERIC FIXING RECOMMENDATIONS:

COLOR:

PRODUCT: RRS630

Adhesive Mapei Granirapid, high performance, fast setting

To match the color of the natural stone,

MATERIAL: Porcelain stoneware

and hydration two-component cementitious adhesive for stone

joints shall be executed in material color

SURFACE: Natural matt surface R9

material, belonging to class “C2F S1” according to EN 12004.

No. 130 Jasmine.

RESISTANCE TO DEEP ABRASION: >150 mm3 ISO 10545-6

IMPORTANT: In order to ensure a complete lack of voids on the

COLOR: Light Stone

backside of stone tiles, the adhesive must be applied with the back

TEMPERATURE:

TREATMENT: Fully vitrified through-bodied porcelain

buttering-floating system. The laying has to be carried out on a

To obtain optimal results, during laying

MATERIAL THICKNESS: 10 mm/0.39 in tile

clean, dry and cured substrate. Suitable substrate will need to be

and jointing the temperature of room

TILE DIMENSIONS: 600 x 400 mm / 31.5 x 23.62 in modular format

laid prior to ensure level meeting of primary and secondary tiles.

and ﬂoor should not exceed + 25° C.

PATTERN: Half bond

Please check fixing method for individual sites – this is a generic recommendation only.

REMARK: The above mentioned Mapei materials

GENERAL INFORMATION Tiles in fine porcelain stoneware, classified in group BIa UGL according to UNI

GROUT JOINTS (2–3 MM):

are eventually adjusted to local

EN 14411 standards and conforming to the requirements of UNI EN 14411-G

Mapei Ultracolor Plus, high performance, fast setting and drying,

requirements according to climate

standards, consisting of a single mass, homogeneous and compact, obtained by dry-

polymer modified, anti-efflorescence, water-repellent grout for

variations. Please contact your local

pressing of atomized body composed of mixtures of kaolinite, feldspathic and inert

joints from 2–20 mm, with “DropEffect” (highly water repellent)

Mapei agent for special information, and

minerals of very low iron content.

and “BioBlock” (anti-mold), belonging to Class “CG2” according

refer to the relevant technical data sheets,

to EN 13888. Needed quantity ca. 0.75 kg/m2 for joints of

available on website: www.mapei.com

ADDITIONAL INFORMATION

2–3 mm width. CARE:

WATER ABSORBENT: <0.1% ISO 10545-3 Resistance to chemicals and stains Compliant ISO 10545-13-14

MOVEMENT/EXPANSION JOINTS:

Builders clean to be carried after

Frost resistance Resistant ISO 10545-12

Mapei Mapesil LM. The laying has to be carried out leaving joints

installation using Solus Initial Cleaner.

Thermal shock resistance Resistant ISO 10545-9

proportionally sized to the dimension of the slabs. If the substrate

Daily Cleaning to be done daily with

Color stability on exposure to light and UV rays Compliant DIN51094

does not have expansion joints, it is necessary to provide for the

Solus Everyday Ph Neutral cleaner, using

Resistance to deep abrasion >150 mm3 ISO 10545-6

realisation of new joints on the level of the slabs, every 16–20 m2.

a microfiber cloth or a soft bristle mop.

Skid resistance: Natural matt surface R9 A DIN 51097

These expansion joints are obtained by sealing the joints with

Periodic Deep Cleaning to be carried out

Non ﬂammable.

a neutral silicon sealant. Important: this silicon sealant must be

using Solus Initial Cleaner.

approved and tested for use with natural stones. The width of the expansion joints depends on the expected temperature range of the floor and on the maximum elongation in service of the sealant. Usually is 5–6 mm. Needed quantity ca. 1.2 g/cm3 volume of expanding joints.

FLOOR JUNCTION DETAILS

NATURE ELEMENT Connection plant tank stainless steel/ﬂoor covering showroom

Ophiopogon japonicus (“snakebeard”) CUSTOMER LOUNGE Connection ﬂoor covering showroom/carpet customer lounge Alternative 1: equal level 4

1 2

Not to scale

The construction has to be adapted to the local situation.

Stainless steel plant tank. 2 Vegetation granulate.

Carpet bonded. 2 Angle bracket stainless steel.

Fleece. 4 Solus Ceramics RRS630.

Floor pavement. 4 Solus Ceramics RRS630.

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GENERAL LIGHTING SCHEME DETAILS

NOTHING recessed 172 system adjustable

optic units tilt 40. 2 SEAMLESS

T5 Built-in electronic ballast. Instant on starting, quiet and ﬂicker-

free allows easy connection, saves installation time protection from lamp end

of life (EOL), no overloading. Rigid aluminum extruded body and snap-in mourning brackets. 3 M137800

NOTHING 86 DOWNLIGHT White. Fixed downlight using 12v

dichroic halogen lamps and 230 – 240v LED. Trimless body made from steel, particularly suited to 13 mm thick false ceilings. Lampholding ring from aluminum fitted by one-quarter turn rotation. Control gear to be ordered separately. Complies with standard EN60598-1 and other specific standards.

E4425 3W LED Mode Maintained/Non-Maintained

Charging Time: 24 Hours Input Voltage: 220v – 240v 50/60Hz Battery Type: 3.6v 1.6Ah Ni-Cad Battery Diameter: 32 mm Length: 137 mm Inverter Diameter: 32 mm Length: 164 mm Luminaire Diameter: 45 mm Depth: 33 mm Cut Out Diameter: 32 mm

LIGHTING DETAILS

Perimeter lighting soffit details

Plywood reinforcement Fluorescent lamp

BARRISOL Thermal stretches PVC translucent sheet Ref: Nereide Barrisol detail BARRISOL Thermal stretches PVC translucent sheet Ref:Venus Blanc

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SIGNAGE EXTRAS

WALL SIGN BADGE DIMENSIONS

1237 mm 1076 mm

40 mm 952 mm 828 mm

35 mm

FINISH Polished chrome Rolls-Royce Motor Cars badge panel.

740 mm

ILLUMINATION

1883 mm

2044 mm

1572 mm

1448 mm

1126 mm

1223 mm

644 mm

Rolls-Royce Motor Cars badge internally illuminated. The Rolls-Royce Motor Cars wall sign badge is used for long distance brand identification. It is available in three sizes to meet the requirements of different dealership faรงades. It is not to be used as an alternative to the main fascia signage.

Size P6 1223 x 740 x 20 mm 48.15 x 29.13 x 0.78 in (h x w x d)

INTRODUCTION

Size P8 2044 x 1237 x 30 mm 80.47 x 48.7 x 1.18 in (h x w x d)

Size P7 1572 x 952 x 30 mm 61.89 x 37.48 x 1.18 in (h x w x d)

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40 48

48,3

644

26 13

515

48,3

1496,6

48 48

1496,6

514,9

1197,2

901

400

7000

322

257

930

7000

4402,8

5600

400

4350

200

Either the spire or shield must be used, in addition to the brand identity fascia.

4402,8

400

240

514,9

240

400

309

400

3420

4350

4402,8

4350

3420

regulations.

5503,4

5600

The shield is an option if the spire cannot be applied due to local building

5503,4

400

930

700

200

514,9

5600

400

7000

Rolls-Royce Motor Cars badge internally illuminated.

5503,4

257

700

643,7

514,9

643,7

930

400

515

1197,2

901

700

1126

322

257

Polished chrome Rolls-Royce Motor Cars badge panel. 200

644

38,6

ILLUMINATION

26 13

515

FINISH High-gloss lacquered finish in Verona Red (double sided).

1126

1197,2

901

38,6

400

48,3

25 30

322

644

643,7

38,6

1496,6

1126

SPIRE DIMENSIONS

643,7

Size P4 4350 x 460 x 240 mm (h x w x d)

NOTE: All dimensions in mm, unless otherwise stated

Size P5 5600 x 515 x 309 mm (h x w x d)

386,2

643,7

Size P6 7000 x 644 x 386 mm (h x w x d)

386,2

QUOTES

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HOSPITALITY AREA

OUTDOOR ENTERTAINMENT AREA

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535 mm

STONE MONOLITH

Step 2

Step 1

1000 mm 1000 mm

2 3 3

Polish and position. From rough cut stone to finished, polished monolith sculpture

2270 m / 7.4 ft

Cutting details: Once cut, choose the Select stone and cut into pieces appropriate size pieces and shape to create monolith further, adjustments to height for variation required

Step 3

1630 m / 5.3 ft

535 mm

2000 m / 6.6 ft

535 mm

985 m / 3.2 ft

985 m / 3.2 ft Plan view 3

The construction will need to be adapted to site situation.

1000 mm

Rubber matting between monolith and ceramic floor.

Steel plate

Monolith.

1000 mm

1 2

Front view

Exploded view

NATURE ELEMENT. LOCAL STONE

The Nature Element could reflect the region in which the dealer is located. This is not only cost-effective but also distinctive and easy to manage.

Europe Slate, granite, bluestone North America Deer brown granite Stanstead gray granite

6 1

South America Amazon brown marble ButterďŹ&#x201A;y green granite Ceara white granite

INTRODUCTION

Asia Beiyue black granite China georgia gray granite

UAE Golden beige marble White travertine marble

Russia Russian white natural stone

Africa African sandstone, quartz, slate

Australia Australian sandstone

Dealer locations by region 1 North America 2 South America 3 Europe 4 Africa 5 Middle East 6 Russia 7 Asia 8 Australia

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EXTERIOR SIGNAGE

Trading Name The fascia (Flexible solution)

Wall badge (Three sizes)

The spire (Three sizes)

Trading Name

Rolls-Royce Motor Cars

WHEEL RIM DISPLAY

The display has the capacity to hold x4 rims at any one time. These can be 20" or 21"

The wheel rim display stand is designed to accommodate the current rim solutions for both Phantom, Ghost and Wraith models, and for a possible future

Brushed stainless steel finish

22" wheel if developed. Currently the heaviest wheel and tire is from Phantom and weights 44kg. The largest wheel and tire combination is also for Phantom and is a 21" diameter wheel with 285/54R21 tire. Within the base is a single drawer for brand literature.

Fixing method allows for ease of changing rims, whilst securely fastening rims to unit

American black walnut to base

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MERCHANDISE STAND

MERCHANDISE UNITS

Two tiered display on glass shelves for optimum visibility. For larger items it is possible to remove the shelf

1 2

Lockable storage to side of unit Tall tower version. Suitable for Aftersales accessories as well as Gift Collection

3 4

Modular display solution with lockable storage to side of unit

5 Window display unit. This is ideally used in the main fascia window of a facility in an array of 3 units to add visual impact. This units comes with internal display plinths

Tall merchandise unit

Large merchandise unit

Medium merchandise unit

Small merchandise unit

Window merchandise unit

Coffee table merchandise unit

INTRODUCTION

Coffee table doubles as a merchandise display table. This units comes with internal display plinths

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EXTRAS