MEN’S
INTENSIVE TRAINING
THE
TEAM
JEN ADLER
STACEY KATLAIN
HELEN TORNEY
SIYANG LIU
Creative Direction & Design
Production & Copy
Art Direction & Design
Account Planning & Design
MEET
DREW
5’9 174 LBS 1.8% BODY FAT 24 YEARS OLD UO GRADUATE FIREFIGHTER PARAMEDIC STUDENT CROSSFIT COMPETITOR
MISSION
VALUES ACTION
FUN
CONCENTRATION
HONESTY
DIFFERENT BETTER
MY SELF
COMMUNITY
STRENGTH
CHANCE
SUCCESS
COMMITMENT
DREAM
CAN DO
ENDURE
LOVE
CREATE
INSPRIATION
WORLD CHAMPS SEXUAL APPEAL
OVERCOME
FITNESS
ADVENTURE
KNOWLEDGE INTERESTING OPPORTUNITIES PRIDE
ENERGY
TOWARDS
HEALTH CHALLENGE RECORD DRIVE PASSION DEGREE ROCK ʻN ROLL HOPE SELF CONTROL HARD WORK BELIEVE ENJOYMENT PROFESSIONAL PROGRESS
Nike
DOMESTIC
INSIGHTS
Don’t Care
Reebok
Shirtless
Under Armour
Compression
Cotton
BR
6 + hours
S L A
R
2-4 hours
NE U T
4-6 hours
2 or less hours
BLACK
DriFit
I
TS H G
Adidas
GLOBAL
Nike
INSIGHTS
Reebok
Under Armour Cotton
S
T NEU
Outside
BLACK Home
I
HT
Gym
R
BR
G
DriFit & Compression
S L A
40%
of men preferred working out at home
50% preferred gym workouts and 10% outside
THE BOX little
Compression Shorts: Targeted ventilation and sweat wicking fabric for non-stop performance.
The Shoe:
Crossfit Lifter.
$149.99
$40.00
Nike DriFIT: Targeted ventilation and sweat wicking fabric for non-stop performance.
$70.00
Atlas Power Wraps: Machine washable wraps replace athletic tape with reusable cotton. They give all the support of athletic tape without the mess.
$29.99
Cotton Crew Socks: The athElite Box will act as our “starter kit� for high intensity athletes. Giving them all the gear they need to get started with their at-home workouts.
Keep feet dry and comfortable throughout competition.
$22.00/6pack
This lifting shoe weighs only 13.4 ounces (380gms) and has injected TPU in the heel wedge for the lightest weight stability platform. Reebok’s U-form technology gives a custom fit.
THE
SHOE
GLOBAL
OUTREACH
In order to reach a global market, we wanted to take a simplistic approach through social media, which is the perferred tool of communication among the athletes we spoke with. The social media platforms we chose are Twitter and Instagram, which will introduce the world to Nike’s #dailysweat campaign.
#DAILYSWEAT Nike athELITE @Nike_athELITE #dailysweat
Nike_athELITE @Nike_athELITE Mar 2 ALWAYS let them see you sweat #dailysweat www.dailysweat.com
#DAILYSWEAT
NIKE
MEDIA BUDGET Shoes
$150
Atlas Power Wraps
$30
Dri-FIT Shirt
$70
Crew Socks
$22
Compression Shorts
$40
Box
$135
Social Media
$0
$447
I AM NOT AN ATHLETE. THERE IS NO OFF SEASON. THERE IS NO BIG GAME. I FACE MY COMPETITION EVERY DAY IN THE MIRROR. WAKE UP. KICK ASS. REPEAT. I PUSH MYSELF TO BE THE BEST AND THEN I PUSH SOME MORE. SUCCESS IS NOT DEFINED BY ACHIEVEMENTS ALONE. IT IS DEFINED BY A COMMITMENT TO SUFFERING AND SWEAT. I AM NOT AN ATHLETE. I AM AN athELITE.
ELITE
I AM AN athG A M E S
THANK YOU