Our PRODUCTS Product Philosophy
Exclusive Ribs Zimmerli’s unique style is achieved through exquisite ribs. These make Zimmerli incomparable to other brands on Neiman Marcus selling floor. Each rib structure has a unique look and feel. Exclusive ribs are knitted on rare machines, that only Zimmerli owns.
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Unique Brand Position At Neiman Marcus Distinctive style, quality, and creativity fills a unique niche in Neiman Marcus assortment. Meets the taste level of highly discerning customers who travel the world and expect the most refined European products found at Harrods, Zermoli, Globus, to be present at Neiman Marcus. Narrow distribution of Zimmerli in the US distinguishes NM assortments from other more widely distributed brands on your floor. “Made in Switzerland” is a proud and vital core value of the Zimmerli brand—the only underwear company still producing in Switzerland—a true commitment to creating handmade luxury products. Zimmerli offers excellent price-to-value with investment pieces of multi-function. Products can be layered, worn as underwear, sensual sleepwear, or great RTW items. All with exquisite comfort against skin for well being. Zimmerli is “The Couture Underpinning”, uncompromised quality and style-to-be-seen. A perfect paring with the finest RTW brands. Zimmerli’s unique style is achieved through exquisite ribs. These make Zimmerli incomparable. Each rib structure has a unique look and feel, knitted on rare machines that Zimmerli owns. Reorderable fashion basics are unique to Zimmerli. Offer your customers very special, highly detailed and unusual NOS products, a profitable business with minimal markdowns Zimmerli is “handmade”, uncommon, the best-of-the-best, a distinctive luxury
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New Basic Collection !!! Ava - 2x2 Rib
100% long staple Egyptian Mako cotton 2x2 Rib Opulent French Stretch Calais Lace Trim. Lacey, sensual, extreme comfort Colors: White Black Sizes:S-XL Styles: Spaghetti 211-2750 Cap Sleeve 211-2752 Hipster 211-2754
Spring 2014
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Spring 14 Assortment
New Basic Collection !!! Madison - 6X6 Rib 100% long staple Egyptian Mako cotton, fine twisted yawn, mercerised 6X6 Rib Rich Modern Graphic Stretch Lace Edge from Switzerland Colors: White Black Sizes: S-L Styles: Spaghetti-282-2410 Long Sleeve-2822413 Bikini-282-2414
Spring 2014
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Spring 14 Assortment
Maude Prive - Ajoure Fantasy Rib 100% long staple Egyptian Mako cotton, hierloom quality French Stretch Calais Lace Trim Styles: Spaghetti 260-2186 No Sleeve 260-2187 Hipster 260-2190 Sizes: S-XL Basic Colors: Blush Ecru Black Fashion: Dove
Spring 2014
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Spring 14 Assortment
Fleur Magique – 2x2 rib 100% long staple Egyptian Mako cotton Exclusive Italian directional embroidered medallion Colors: White Black Styles: Spaghetti 211-2725 No Sleeve Top 211-2726 Hipster 211-2729
Spring 2014
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Spring 14 Assortment
Driving Growth in Spring 14 •
Distinctive Assortment
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Contest for All Sales Associates
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Zimmerli Reference / Brand Book for each door Department / Store Support Gratis for Department SA’s & Personal Shoppers
(new doors)
Training Seminars in-stores or on-line in all 12 doors Customized Training handouts per NM Assortment On-going Sales Support Beautiful Features and Selling points Emails to SA’s Smart Phone & Social Content for use with Customers Facebook / Social coordination to Promote Store Events
Spring 2014
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