Portfolio september 2017

Page 1

EMILY NOVAK DIGITAL MARKETING & PRODUCTION PORTFOLIO FASHION & LIFESTYLE


CONTACT INFO E-mail: emilynoves@gmail.com Phone: 508.439.3985 Website: www.emandeverything.com Online Portfolio: emilynoves.weebly.com Linkedin: https://www.linkedin.com/in/emilynovak1/ Address: 355 Lefferts Ave. Brooklyn, NY 11225


ABOUT Welcome to my portfolio! My background begins with fashion, studying fashion communications at the London College of Fashion and earning a Bachelor’s Degree in Fashion Communications at Lasell College. As a student, I worked several retail jobs, while ultimately turning my internship for LF Stores into a full time job as Stylist. Since then, I have focused my professional work on digital marketing, blogging, and editorial production. I launched my blog, “Em & Everything” in the Spring of 2015. I solely run “Em & Everything” using Wordpress and am responsible for all the content. I was made Digital Marketing Manager for Armeno Coffee Roasters, launching a new website, a re-brand and managing all social media accounts. My time at Armeno has been my greatest professional accomplishment thus far. Currently, I live in Brooklyn, NY and still consult with Armeno Coffee Roasters while working on Em & Everything.

Emily Novak


MY WORK

As a Blogger and Content Creator, my work background is comprised of managing social media accounts, digital marketing and copy writing. Besides my blog, I have also run the social media accounts for Armeno Coffee Roasters and LF Stores at their Wellesley location. The following is a look inside the work I have curated for these brands.


Em & Everything emandeverything.com

Armeno Coffee Roasters @armenocoffeeroasters

LF Stores @lfwellesley


EM & EVERYTHING Em & Everything is a fashion and lifestyle blog. There’s a major focus on photography. I’m responsible for conceptualizing every shoot. If I’m not in front of the camera I’m behind it. I’m responsible for all web design and editing. I use Photoshop and InDesign as my main tools for editing and Wordpress as my platform.

Mobile View of Em & Everything


Web view of Em & Everything


ARMENO COFFEE ROASTERS

Myself, along with a graphic designer worked on making the site efficient, accessible and modern with captivating descriptions. We used Shopify as our platform. Here are screen shots from www.armeno.com as you would see the site today.


These screenshots are representative of the e-commerce on the site.

The Instagram account for Armeno Coffee Roasters. I’m responsible for all the content.


LF STORES At the LF Stores Wellesley, MA location I was a contributor to the store’s Instagram account. I was responsible for styling shoots, attaining models, and taking the photographs while adhering to the brand image. Here are brief examples of my work:



PHOTOGRAPHY Here you will find some of my recent work. The photographs were selected to show my range of style.










STYLING

SELF DIRECTED & STYLED, GUEST PHOTOGRAPHERS

The lifestyle and fashion blog, “Em & Everything” was launched in 2015. The blog focused on college life and evolved as I ransitioned from student to adult. Styling has played a large role and therefore required guest photographers. The shoots were directed and styled by myself. All outfits were hand selected as well as the locations and themes.

What I wore...












MOCK UPS

Here you will find mock up Instagram accounts I have curated over the last several months to express my talent. The Accounts span from fashion/lifestyle, wellness, and hospitality brands. They’re for example purposes only. Layout, color story, and editing all me - the photography is from an outside source.

WELLNESS


FASHION/LIFESTYLE BRAND

HOSPITALITY


@emilydianenovak


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