THE MANUAL
the table of contents THE MARK.....................................................................................................................................................................................1 THE LOGO DON’TS...............................................................................................................................................................2 THE TYPE.......................................................................................................................................................................................3 THE COLOR.................................................................................................................................................................................4 THE BUSINESS PACKAGE.....................................................................................................................................................6 THE PACKAGING......................................................................................................................................................................9 THE BROCHURE.......................................................................................................................................................................11 THE SIGN.......................................................................................................................................................................................15 THE VEHICLES ...........................................................................................................................................................................17 THE ADS........................................................................................................................................................................................19 THE WEBSITE..............................................................................................................................................................................21 THE NEWSLETTER..................................................................................................................................................................24 THE UNIFORM...........................................................................................................................................................................26 THE PROMOTIONAL COUPON.....................................................................................................................................27
the mark PRIMARY:
{color}
SECONDARY:
{horzonally compressed logo}
{black & white}
TERTIARY:
{logo without circle, only used on security badges} 1
the type LOGO TYPE:
{packaging print is a handwritten typeface, created exclusively for Paper Crane Packaging} {paper crane script is a handwrtten typeface, created exclusivesly for Paper Crane Packaging}
PRIMARY TYPE: GILL SANS LIGHT {primary used in all caps}
gill sans light {occassionally used in lowercase for paragraph type}
2
the logo/logotype don’ts THE DON’TS:
{don’t strecth, shear, or warp logo}
{logo type must remain in set color with circle color restricted to one of the three main colors}
{when using primary logo crane circle must remain centered between the words paper and crane} 3
the color PRIMARY:
PANTONE: 344 C CMYK: 27, 0, 28, 0 RGB: 186, 231, 199
4
the color SECONDARY:
PANTONE: 1355 C CMYK: 0, 24, 62, 0 RGB: 255, 199, 117
TERTIARY:
PANTONE: 5315 C CMYK: 14, 13, 8, 0 RGB: 215, 212, 219
TYPE COLOR:
PANTONE: BLACK 7 C CMYK: 69, 63, 62, 56 RGB: 57, 57, 57
5
business package
{company envelope with secondary logo}
{company letterhead} 6
the business package
{security badge with tertiary logo} {business cards} 7
the business package
{mailing label with secondary logo}
{folder} 8
the packaging MAILING:
{large mailing box}
{mailing tube and large flat mailers}
9
the packaging SPECIALITY PACKAGING:
{small boxes and flat mailer}
{shopping bag}
10
the brochure
{front}
{back}
11
the brochure
{intro page}
{front spread with table of contents and letter from the president}
12
the brochure
{gift wrap interior spread}
{washi tape interior spread}
13
the brochure
{holiday interior spread}
{back spread with map}
14
the signage DRAWINGS:* 3" 1.5"
2.5"
1"
.75" 5" 3"
{side view}
4"
5"
2.5"
{isometric drawing}
.75" 3" {front view}
{top view}
*all drawings are on a .25"=1' scale
15
the signage SCALE MODEL:
{model on a .25”=1’ scale} 16
the vehicles THE VAN:
THE TRUCK:
17
the vehicles THE SEMI-TRUCK:
18
the ads COLOR:
BLACK & WHITE:
19
the ads BILLBOARD:
20
the website COMPUTER:
{homepage, clean, simple and centered with color logo circle used for roll over features}
21
the website COMPUTER:
{general interior product page, click through for product categories}
{interior catagory page with rollover click through for specific product}
22
the website DEVICES:
{phone homepage} {general tablet interior}
{general phone interior}
23
the newsletter
{front}
{back}
24
the newsletter
{interior spread}
25
the uniform
{uniform for warehouse employees and truck drivers}
26
the promotional coupon
{front}
{back}
27
IF FOUND PLEASE RETURN TO: PAPER CRANE PACKAGING 444 E. EXTRAVAGANT DRIVE TUCSON, AZ 85740-0001 TELEPHONE (520) 444-4000