MESILLA VALLEY TRANSPORTATION
N O V E M B E R - D E C E M B E R
V O L U M E
1 5 . I S S U E
2016
The BEST is yet to come...
www.m-v-t.com
1 5 .
Employee News
N O V E M B E R - D E C E M B E R .
V O L U M E
1 5 .
I S S U E 5 . 1 5
A great member of our MVT TEAM
Roseanne Crawford
INSIDE THIS ISSUE: Insider Letter
1
Years of Service
3
2016 MPG Winners
18
Now Hiring
19
Brownie Recipe
20
Branding
21
Red Hawk
25
Donations
27
MVT Christmas
29
Border Brew
31
MVT Store
33
Hello everyone! My name is Roseanne Crawford and I am the Director of Pricing & Rating. Pricing quotes and contract lanes for new & current customers. Rating maintains those awarded rates in our system. I have a great team of 3 hardworking ladies (Becca Hess, Caroline White & Veronica Flores) that enable me to accomplish my goals. Without them, I would just be another crazy person! I was born and raised in Las Cruces. I am the second oldest of 5 children. I am the favorite child, don’t let my siblings tell you any different! My dad worked at WSMR for 35 yrs. and my mother stayed home to raise us kids. She was the cook, housekeeper, bus driver, and referee all in one. I have a very large extended family as well and joke that I am related to half of Las Cruces! My introduction to the trucking world was at the ripe old age of 17 as a high school senior working at the Pilot Truck stop in Las Cruces. You would think that would have scared me off but it didn’t, I liked the challenge. In July 1996, I started working at MVT. We say 1996 was a good year, there are still several of us 96’ers that still work for MVT today. I started out auditing logs, moved over to the reception desk during the days of the round table, planning whiteboard and a manual switchboard that would scare most people off! I did a stint in Payroll for a while and then finally found my calling in Pricing & Rating about 15 years ago, and have been doing that ever since. My wonderful husband Danny and I just celebrated our 20th anniversary. God blessed us with 3 boys, Danny Jr. (Freshman at NMSU), Nathan (9th grade) and Aaron (7th Grade). I live in a house full of comedians, they are constantly playing practical jokes…mostly on me because I’m outnumbered. Don’t worry, I hold my own.
We love to spend time together camping, ATV riding, and target shooting. All 3 of my boys compete in Shooting Sports (Rifle, Shotgun, Pistol, Muzzleloader, and Archery) with my husband as their coach. They’ve traveled across the state and even the country to compete. Warning: Here is where the bragging starts but I can’t help it, they make their momma proud. This past summer my eldest Danny Jr. qualified to compete at the National level for 4H in Nebraska. He went on to win, becoming the National 4-H Muzzleloader Champion (think Davy Crocket style). Nathan is the State Pistol Champion, but he was only 13 yrs. old at the time and could not compete nationally. He is looking forward to competing next year and hopefully qualifying for Nationals. Aaron is a competitive gymnast and placed 3rd in the State overall and 1st in Rings. He qualified to compete at Regionals in Colorado Springs at the Olympic Training Center this last April. He even saw some of the USA Men’s Olympic team hanging around the gym. His goal is to one day compete in the Olympics. They all keep me very busy, I am so blessed to be their mom and I love my little men. Working at MVT has been a crazy roller coaster with many highs, lows, slowdowns, and fast forwards. Few people can say they started their career with a small hometown company and watch it grow into a large nationally known company that is a leader in energy efficient technology. It has been an amazing journey and I am grateful to be a part of it.
Sincerely, Roseanne Crawford
“Life is like a box of chocolates you never know what you’re gonna get.” Forest Gump PAGE 2
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Driver’s Years of Service Congratulations to our MVT Drivers! Being a Driver is a challenging job, and it takes a special kind of person to do it! We’d like to give a shout out to all our hard working, loyal, and dedicated MVT Drivers!
If you see a Driver around, remember to thank them! They keep this company and the economy moving!
2016 Drivers’ Years of Service Breakdown 1,597 Total Drivers 1,297 Company Drivers 300 Owner-Operator Drivers There are 429 Company and Owner-Operator Drivers combined that have 5 or more years of service with Mesilla Valley Transportation! Each year we thank our drivers by giving them a gift for their miles driven and years of service:
5 years of service receive a flashlight
11-12 years receive a $125 gift card
5 & 15 years of service receive a jacket
13-14 years receive a $125 gift card
6 years receive a $50 gift card
16-17 years receive $200 gift card
7 years receive a $75 gift card
18-19 years receive $250 gift card
8-9 years receive a $100 gift card
20 years receive a $300 gift card
10 years receive a watch
21 years receive a $400 gift card
22 years receive a $500 gift card
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DRIVERS Here is the list of our drivers that have five or more years of service! Diver’s Name Years Driver Type Roberto Acosta Delbert Aguilar Maria Armendariz Javier Azani Andre Barrett Thomas Caluneo Xoxhitl Cano David Cruz Andy Fonseca Tarrel Fullton Fernando Garcia Charles Gray Steven Hanson Jose Hernandez Harold Holiday Priscilla Holiday Tyrone Hutchinson Lorenzo Jauregui Richard Larez Victor Maldonado Armando Martinez Juan Mendez Hugo Molina Ricky Moore Luis Mota Gilbert Munoz Cesar Navarro Armando Pena Armando Resendez Joseph Rochefort Jose Ivan Sanchez Ray Shult
5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5
Company Company Company Company Company Company Owner Company Owner Owner Local Company Company Company Company Company Company Company Company Company Company Company Company Company Company Company Owner Owner Owner Company Company Owner
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Driver’s Years of Service Diver’s Name
Christopher Silvas Richard Smith Jesus Soltero Jr. Enrique Soto Jr. Gregory Thomas Alfonso Velasco Jeremy Williams Virginia Williams David Rojas Michael Climo Carlos Acosta Jose Acosta Roberto Acosta Cesar Acuna Gabriel Aguirre Jesus Aguilar Jesus Aguirre Jose Alcala Hector Alvarado Manuel Alvarado Arturo Arellano Jesus Arellano Juan Arreola Luis Arvilla Pablo Avina Alfredo Balcorta William Abraham Rosendo Barron Juan Bautista Adolfo Benitez Luis Aceves
Years 5 5 5 5 5 5 5 5 5 5 9 6 6 6 8 9 6 9 8 8 9 9 6 7 9 7 7 6 9 8 7
Driver Type Company Owner Company Company Company Local Local Local Company Owner Owner Owner Owner Owner Owner Local Owner Company Local Company Company Company Company Company Company Company Company Company Owner Company Company
Any job very well done that has been carried out by a person who PAGE 4
DRIVERS Diver’s Name
Joseph Black Jr. James Bloom Alexander Bordonada Jr. Luis Borrayo Enrique Camara Jose Cancino Rhys Candelaria Cesar Cardoza Louis Carney Carlos Castorena Domingo Castillo Jose Castillo Miguel Casale Rafael Castillo Ricardo Cespedes Armando Chavez Billy Chastain Kevin Chaisson Samuel Chavez Mario Cisneros Christopher Coleman Michael Collins Everardo Contrer Miguel Contreras Heriberto Corella Michael Cordova Pedro Cruz Reyes Cruz Alberto Desantiago Jesus Diaz
Years 7 8 7 8 7 9 6 7 6 7 8 8 8 9 9 7 7 8 9 9 7 7 9 6 6 7 8 6 7 7
Driver Type Owner Company Company Owner Owner Company Company Company Local Company Owner Owner Company Company Owner Company Company Company Company Company Local Company Company Company Owner Company Company Owner Company Company
is fully dedicated is always a source of inspiration. Carlos Ghosn
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Driver’s Years of Service Diver’s Name
Victor Dominguez Paul Durham George Dutchman Terry Eichhorst Omar Escalante Alma Esparza David Espinoza Jesus Esparza Cesar Fierro Ronnie Fields Carlos Flores Maria Flores Miguel Fraire Carlos Gallegos Jaime Galindo Miguel Galindez Phillip Gale Andres Garcia Eleanor Garcia Juan Garcia Jose Garcia Jose R. Garcia Jose A. Garcia James Garfield Luis Garcia Manuel Garcia Ramon Garcia Edgar Gomez Juan Gomez Leroy Gosseck Abraham Grijalva
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Years 7 6 6 9 6 9 7 9 9 7 8 8 7 6 6 9 8 9 8 8 9 7 6 7 8 8 6 9 7 7 7
Driver Type Company Local Company Owner Owner Company Owner Company Company Company Company Local Company Company Company Owner Owner Owner Company Company Company Company Company Company Company Company Owner Owner Company Owner Company
DRIVERS Diver’s Name
Francisco Gutierrez Ronald Hanson Gilberto Haro Mcshell Hatcher Robert Haven Audias Hernandez Cecilio Hernandez Laura Hernandez Miguel Hernandez Ramiro Hernandez Richard Holguin Hector Ibarra Linda Iglecias Francisco Jimenez Kenneth Johnson Gerardo Jurado Klaus Kihara Jose Leoncano Angel Licona Jaime Licon Rey Lino Leonard Lock Aristeo Lopez Juan Lopez Roberto Lopez Victor Lopez Francisco Magdaleno Josue Martinez Claudio Martinez Jose Martinez Javier Martinez
Years 7 6 7 9 8 9 8 7 7 9 9 7 7 9 7 9 9 7 9 7 7 8 8 8 7 6 8 8 9 7 7
Driver Type Company Company Company Company Company Company Company Company Company Owner Company Company Owner Company Local Company Company Company Company Company Company Company Company Company Owner Company Company Owner Owner Local Company
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Driver’s Years of Service Diver’s Name
Joel Martinez Miguel Martinez Darrell McCreary Jesse McCullough Steve McDaugale Harry McFall Gregg McNiff Jose Medina Damien Melendez Enrique Menchaca Manuel Mendoza Jose Meraz Jesus R. Morales Jesus T. Morales Javier Napoles Genaro Ochoa Marvin Oertell Michael Olinger Ruben Ontiveros Juan Ordaz Enrique Ortiz Francisco Ortiz Oscar Ortiz Roberto Ortiz Sergio Ortiz Larry Owen Manuel Pacheco Rogelio Pedroza Pedro Perez Roberto Perez Edward Pinkins III
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Years 7 7 8 7 6 8 7 6 6 7 8 6 9 7 7 7 9 9 8 8 8 6 6 7 9 7 7 6 8 9 8
Driver Type Company Company Company Company Company Company Company Owner Company Company Owner Company Company Owner Company Company Company Company Company Local Local Company Company Company Company Local Company Owner Company Owner Company
If you really want to do something you’ll find a
DRIVERS Diver’s Name
Jesus Pinales Amanda Price Gilbert Prieto Randy Price William Price Ivan Quiroga Amira Ramirez Carlos Ramirez Cecilio Ramos Edgar Ramirez Higinio Ramos Jorge Ramirez Miguel Ramirez Reynaldo Ramirez Adrian Rios Carlos Rivera Emerito Rivera Jr. Gabriel Rivas Sergio Rivas Dimas Rodriguez Francisco Rodriguez Jose Rodriguez Roman Rodriguez Jose Romero Jose Rosales Brenda Salas Ernesto Sanchez Juan Santos Sergio Sanchez Jose Serrato Victor Sierra
Years 8 9 8 9 7 9 7 8 6 8 6 8 7 9 7 8 7 6 7 7 8 6 8 9 8 9 6 7 6 8 8
Driver Type Company Company Company Owner Company Company Company Company Company Owner Company Company Company Local Company Company Company Company Owner Company Owner Company Company Owner Company Company Owner Company Company Company Company
a way. If you don’t you’ll find an excuse.” Jim Rohn
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Driver’s Years of Service Diver’s Name
Jaime Silva Jose Solano Guillermo Solis Jr. Raul Solis Arturo Talamantes Juan Tapia Jose Tarin Mario Tinoco John Blankenship Arturo Torres Luis Torres Luis Triana Susan Trujillo David Valdivia Genaro Valdez Alfredo Vasquez Jr. Hugo Villalobos Jose Villa James E. Vollmar James Vollmer Arnold Washburn Eric Welborn Maurice Wimbley Manuel Zamarripa Adolfo Chavez Andres Luna Jr. Bartolo Gonzalez Bennie Salazar Elias Sanchez Fernando Parga Geronimo Rivera
PAGE 4
Years 6 9 6 7 8 9 8 7 6 6 6 7 7 6 8 8 8 8 8 6 6 7 9 8 10 10 10 10 10 10 10
Driver Type Owner Company Company Company Company Owner Company Company Company Company Company Company Company Owner Company Company Company Company Company Company Company Company Owner Company Company Company Owner Company Owner Owner Company
DRIVERS Diver’s Name
Graham Keep Gregorio Ogaz Guadalupe Casillas Jaime Duenes James Prickett Jesus Bravo Jimmy Cummings Jorge Madrid Jorge Ortiz Jose Aguilera Juan Delira Juan Chaparro Larry Smith Martin Lozoya Michael Bullard Miguel Munoz Miguel Torres Osvaldo Hinojosa Ramon Moreno Salvador Alvarez Samuel Monrreal Santos Sonora Susan Barnes Alfredo Zubia Ammon Wong Anthony Cates Armando Vargas Barrygene Betancourt Brett Haney Brian Miller Carlos Quezada Armando Gastelum
Years 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 13 11 13 11 12 11 14 11 11
Driver Type Company Company Company Owner Owner Company Company Company Company Owner Owner Owner Local Owner Company Company Owner Company Company Company Company Company Company Company Owner Company Local Company Company Owner Local Company
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Driver’s Years of Service Diver’s Name
Claudia Orduno David Castillo David Kramer Deanna Betancourt Dolores Lozano Elijio De Leon Erik Grijalva Faustino Villanueva Felix Hernandez Fernando Lopez Floyd Huffman Factuoso Trejo Francisco Blea Gerardo Baca Guadalupe Gonzalez Hector Garcia Hector Medina Isaias Almaraz Jack Gottlieb Jaime Carrasco Javier Erives Javier Hernandez Javier Rodriguez Jesus Aguirre Jesus Lopez Joe Coronado John McClain Jorge Garcia Jose Garcia Jose Coronel Jose Delgado
Years 11 12 11 11 16 11 11 12 13 14 12 14 13 12 13 13 12 13 11 12 13 11 12 11 12 11 12 14 11 13 13
Driver Type Company Company Company Owner Owner Owner Company Owner Company Company Company Owner Local Company Company Company Owner Local Company Company Company Local Company Company Owner Owner Company Owner Company Company Local
When you’re surrounded by people who share a passionate comm PAGE 4
DRIVERS Diver’s Name
Jose Bravo Jose Orduno Jose Lerma Jose Perea Jose Mercado Jose Navarro Jose Amador Josie Alvarez Juan De Los Santos Juan Olvera Juan Mendoza Juan Nunez Lazaro Alvarez Leon Reyes Luis Cardenas Manuel Medina Manuel Tapia Manuel Hernandez Marco Pinedo Maria Valiente Mario Enriquez Miguel Gutierrez Oliver Benfield Omar Solis Oscar Najar Oscar Vidal Paul Kalinowski Pedro Garcia Pedro Garcia Pedro Carrasco Phillip Vidal Francisco Barragan Jr.
11 12 14 12 12 14 13 11 13 13 11 14 11 13 14 11 12 13 13 13 14 11 11 11 12 12 11 11 13 12 11 12
Years
Driver Type
Company Company Company Owner Company Owner Company Company Owner Company Company Company Company Local Company Local Owner Company Owner Owner Owner Company Company Owner Company Company Company Owner Company Company Company Company
mitment around common purpose, anything is possible.
Howard Schultz
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Driver’s Years of Service Diver’s Name
Rafael Holguin Ramon Gomez Randall Gutierrez Rene Martinez Reyes Alvarez Reymundo Gonzalez Rigoberto Chavez Rodolfo Rios Rodolfo Gonzalez Jr. Rogelio Duran Rolando Montelongo Rosie Olvera Ruben Avila Rudy Villasana Russell Painter Salvador Carrera Salvador Morales Samuel Robertson Sergio Castanon Silverio Valenzuela Thomas Ervin Victoria Miller Walter Herrit Arturo Portillo Carlos Loera Cesar Esparza David Molinar Eduardo Gomez Eduardo Tovar Frank Grado Gerardo Barrientos
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Years 14 11 11 13 14 14 12 14 12 14 13 13 14 13 11 11 13 11 11 11 14 14 11 15 15 15 15 15 15 15 15
Driver Type Company Company Company Company Company Company Company Owner Company Owner Company Company Company Local Company Company Local Owner Company Owner Company Owner Company Owner Company Owner Owner Owner Local Company Owner
DRIVERS Diver’s Name
Isidro Ramirez Israel Herrera Javier Cardiel Jose Garza Jose Blanco Jose Quiroz Lazaro Lira Jr. Leon Martinez Maria Vargas Miguel Hernandez Oscar Cruz Teodulo Gonzalez Valentin Zubia Victor Alba Gerardo Lozano Alfonso Castaneda Armando Gonzalez Carl Storey Cecilio Portillo Cesar Rodriguez Charlie Jones Edgar Corral Francisco Barragan George Babb Guadalupe Fierro Gustavo Luna Hector Mendoza Isidra Granados Israel Villalva Jaime Diaz Sr. Jaime J. Diaz Aldo Ontiveros
Years 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 22 17 20 18 16 19 17 21 19 16 18 17 16 18 18 17 17
Driver Type Company Company Owner Local Local Owner Company Owner Company Company Owner Owner Owner Company Company Owner Owner Owner Owner Company Owner Owner Owner Company Owner Owner Company Owner Company Owner Owner Company
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Driver’s Years of Service D Diver’s Name
Jose Trigueros Jose Diaz Jose Gutierrez Leo Venegas Luther Binford Jose Diaz Mario Valiente Martin Barragan Oscar Peters Oscar Villela Patrick Lundmark Pedro Lopez Roberto Sandoval Robert Sullivan Roberto Renteria Severo Valles Terry Hollingsworth Victor Mayer
Years 16 19 16 19 18 17 18 18 19 18 21 20 16 16 19 19 16 16
Driver Type Owner Owner Owner Owner Owner Owner Owner Owner Owner Owner Owner Local Company Owner Owner Owner Owner Company
There is no substitute for hard work. Thomas Edison
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DRIVER APPRECIATION DAY
2016 Winners
Mesilla Valley Transportation's quarterly Driver Appreciation Day gives us an opportunity to bring our staff and drivers together to celebrate how hard our drivers work! On November 23rd, we held our final Driver Appreciation Day of the year and had a great turnout!
This time of year is especially exciting because not only does MVT give away another new car they also award one Driver with the best overall MPG for the year with a whopping $25,000! MVT truly values our Drivers and appreciates all they hours they put in.
Hector Mendoza was recognized as our MPG Driver of the Year, and took home a $25,000 bonus from MVT. He surpassed his peers with an impressive overall MPG of 12.01 this year! Hector has worked for MVT since 1998, making him a veteran of 18 years with the company.
Jose Botello, who has been with MVT since 2013, is now a proud owner of a brand new 2016 Nissan Versa. He was the winner of our 4th quarter car giveaway with an average MPG of 10.63! Since he was not able to be in attendance at Driver Appreciation Day, he received a special phone call from our CEO Royal Jones congratulating him on his win.
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The year has quickly come and gone and 2017 is soon approaching. Human Resources would like to thank each and every employee for your cooperation and patience during our Benefit Open Enrollment. If you have not signed a waiver for health insurance, we ask that you come by the HR Department to fill out a form for your file. Your assistance is appreciated. Let’s keep MVT Enterprises compliant in 2017! With the new year around the corner, important documents will start to be mailed out to all MVT Enterprises employees. To prevent any delays, please take the time to make sure all out your personal information is up to date in our system. This will help avoid delays on your important tax documents. December is truly the best time of the year with lots of holiday cheer, why not take the time and visit your friendly Human Resources Department! We wish you a Merry Christmas and a Happy New Year! -Rebecca Serros
Tractor Mechanic - Nashville, TN 3750 Stewarts Ln. Mesilla Valley transportation is seeking an energetic, self-motivated candidate to join our Nashville, TN team for the position of Tractor Mechanic. Basic Qualification: One or more years’ experience in Automotive, Heavy Truck, or Heavy Equipment Mechanic .
Refer Now! Refer a qualified Tractor Mechanic and get a $250 referral bonus if the individual is hired and remains an MVT employee for 90 days.
Email resumes to Human.Resources@m-v-t.com or call (615) 627-5117 ext. 2423 PAGE 6
Step 1: Preheat oven to 350 degrees F. Step 2: Prepare brownie batter according to package directions. Step 3: Dip Oreo cookies into the batter and place in a well-greased cupcake tin.
Recipe
1 Brownie mix
1 packaged Holiday Oreos,
White chocolate, melted for drizzle
White nonpareils Sprinkles
Step 4: Bake for 12-15 minutes until the brownie is cooked through. Step 5: Remove from oven and run a knife along the edges of each cookie to prevent sticking. Step 6: After cooling for 5 minutes, remove cookies and drizzle with melted white chocolate or Wilton white icing pen. Step 7: Sprinkle with nonpareils and enjoy!
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Written By:
Frank Blea
The feeding frenzy was on! No sooner had the email from Jackie popped up on my monitor, when cubicle city suddenly became a ghost town as its residents converged upon Jackie’s office. Jackie’s email had notified us that the MVT store was in her office and open for business, and it was on! Lizeth had arrived, bringing with her an assortment of MVT branded shirts and jackets. This shopping spree was one to rival Black Friday! I meandered on in behind everyone in hopes of picking up another couple of MVT shirts, or maybe a ball cap to add to my collection of ball caps. Although Jackie’s email had arrived scant seconds ago, I was too late. I was outnumbered 100 to 1… or so it surely seemed, and I stood by anxiously waiting for a chance to get a look at the latest offerings. On this particular day I was out of luck. Nothing for me, but it was all good because a few days before, I had ordered some shirts from Lizeth, which she had sent with the courier. I had scored the coolest MVT shirt ever in that bundle. If MVT had a football team, this shirt would be our team jersey. Rabid fans across the land would be rocking the team colors! As I stood there that day, waiting my turn to check out the merchandise, it occurred to me once more what an awesome idea this was. Making MVT branded clothing available for employees to purchase. I had also been informed by Lizeth a few days before, that the MVT store web site was currently under construction, and should be up and running very soon. I have been buying products from the MVT store for several years now. Mostly ball caps, I have a tendency toward hoarding caps, but I have purchased several other items as well. I’ve often wondered why the MVT store did not have an on line presence. So there you have it, great minds think alike! I personally cannot wait for a “Body By MVT Grill” t-shirt with a photo of Jaime’s delicious menudo on the front! Which brings me to the reason for this article, the branding of MVT. The definition of branding is as follows; Branding is the process of creating distinctive and durable perceptions in the minds of consumers. A brand is a persistent, unique business identity intertwined with associations of personality, quality, origin, liking and more.
Long before the onset of the internet, and this world turned into the tuned in, turned on, clicking, tapping, swiping, ultra-modern world in which we now live in. Businesses and advertisers had already discovered that human beings are highly visual animals, and that the packaging most often sold the product. Not only did it sell the product, but as packaging got more sophisticated and eye catching, it created brand recognition and loyalty. If you walk into any grocery store, you will see that even the generic brands now tend to package their products to resemble their name brand counterpart. At MVT our collective mission is to foster, promote, and maintain brand loyalty. We must start from within, and believe in this thing that we do, and then project it outward to our respective communities. You can go online, or pick up and read any of the trucking industry periodicals and if you read enough statistics, you might begin to wonder how any of us still have a job. The numbers are staggering, and the amount of annual trucking company failures pretty much outnumbers most any other industry. You can break down the many varied reasons as to why trucking companies fail, but the common denominator comes down to the cost of doing business. There are many contributing factors, but this is the biggie, and when you and I think about this, we generally tend to think in terms of equipment, fuel, maintenance, and keeping truck drivers paid and rolling, and paying the bills to keep the lights on. Keeping a trucking company going is one thing. Making it truly successful requires constant innovation, forward thinking, and diversification. All of which our MVT leadership has totally got it going on. The rest of us need to do our part. There is so much more to the cost of doing business than this, but the one factor we as staff personnel tend to omit from the equation is ourselves. We are a large part of the cost of doing business, but we possess the ability to assist in offsetting this cost. We do this first of all by giving our all while we are on the clock, and secondly by going beyond the confines of our cubicles and branding MVT. As we go about our daily lives out in the community, we run across people from various walks of life. Many of them on their way to or from work and we notice them in their various work uniforms; there’s a Wal-Mart person, a city worker, plumbers, Pep Boys, Home Depot, McDonald’s, the list goes on. We see shirts, tops, smocks, hats, caps, helmets and all types of vehicles and equipment emblazoned with the logos, emblems, and decals of their particular company/professional affiliation. We notice these and take them in stride, but we immediately recognize who they work for by their branding and we subconsciously acknowledge them.
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I wear my MVT ball caps and t-shirts occasionally on weekends (and really need to do so more often), and when I do, I am often approached and asked about MVT. Some out of curiosity, some out of familiarity because they recognize the brand and gives them something to talk about with a total stranger, and then of course those seeking more information about who we are. This is branding! We should all be thinking about this with regard to our employer. Brand recognition is big. It attracts the consumer to the product, and sells the product. Out there on the open road, truck drivers know MVT, just as they know Swift, Schneider, et, al. Truck drivers are constantly in search of the next best trucking company, and the MVT branding on our trucks and trailers causes non-MVT drivers to think about giving us a look. Branding MVT out on the highway is a no brainer, our trucks, trailers, and drivers do that for us. We need to expand it by doing our part to brand MVT in our daily lives. My wife Carrie and I are big time road trippers, and being that our children are grown and on their own, we hit the road whenever the urge hits. We don’t need to be on vacation, any Saturday and Sunday will do just fine. We jump in the car and hit the highway bound for nowhere in particular. I drive and make guy noises as I rock out to anything from Led Zeppelin to George Jones, and everything in between via the magic of satellite radio, while she reads her romance novels with the hunky guys on the cover.
When I started out in this industry I was with another trucking company prior to joining MVT, and I knew of MVT because I had worked with someone who had come from MVT. Whenever Carrie and I were out road tripping we saw MVT trucks were few and far between. I have now been in trucking all told going on 20 years, and these days it does not matter which direction our travels take us, MVT is everywhere! Our vagabond daughter, with two college degrees, who decided to traverse the country in her RV, would constantly tell of MVT trucks she ran across in her travels. She is now on the verge of settling down and getting married (remains to be seen) in Oregon, and she has a trucker neighbor who drives for MVT! I tell her it is because (paraphrasing ZZ Topp), “we’re bad, we’re nationwide!”
A quick personal anecdote now, which resulted from rocking my MVT gear; a while back I was wearing my ELOGS expert shirt from back in the day when we took the ELOGS classes. So I’m in the grocery store when this fellow approaches me and says, “so tell me how.” If you will recall, and also for those new to MVT, the ELOGS shirt depicts the words “ELOGS Expert, Ask Me How.” Well I was sweating bullets right about then, but I was not about to back down, I had to represent! So I gave him a run-down of who we (MVT) are, and he replied, “yes I know MVT, go on.” So to quote the great Charlie Daniels from his Uneasy Rider song, “I laid it on thicker and heavier as I went.” When I was done, he thanked me and shook my hand, and he told me that he worked in operations for a trucking company (I forget which one at the moment), and then he said the coolest thing before he walked away. “I guess we need to watch out for MVT.” A few seconds later I was like the quintessential teenage boy who thinks of all the cool things he should have said after the girl has done walked away, but at that moment in time, my suddenly turned Neanderthal brain could only muster up, “yeah mofo, ya got that right, watch out for MVT!” I kept this to myself of course, and like I said, afterward I thought of more appropriately eloquent things I might have come back with to his parting remark. I was inspired to write this article as mentioned earlier, while shopping for MVT branded clothing in Jackie’s office, but it goes far beyond just that. It is a grass roots sentiment I wanted to share with everyone. MVT is ours. She is home grown, and nationwide, and that in itself is something to be proud of. We must protect and nurture her. It would be truly wonderful if in 20, 30, 40 years and beyond, our grandchildren and great grandchildren are working for MVT and a legacy of generations of “MVT’ers” existed as in the oldest industries of America, where folks from multiple generations sit around the dinner table discussing the latest goings-on at “the old place!”
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2016 Club of the Year Red Hawk Golf Club was recently recognized as the “2016 Club of the Year” by the Sun Country Amateur Golf Association. The award was based on many factors including course playing conditions, customer service, tournament participation, and incentives for growth of the game. With over 100 golf courses in New Mexico and West Texas eligible to receive the award, Red Hawk Golf Club is proud to receive this exclusive honor. Ryan Flamm, Red Hawk’s Director of Golf, states, “With as many great golf courses as there are in the section, it is wonderful news to know that we were voted the top club this year.”
PA
In addition to this latest honor, Red Hawk has been listed among Golf Digest’s Best in State courses for 2013-2016, has been voted by readers of the Las Cruces Sun-News as the Best Course in Las Cruces for the past four years, and has been the site of U.S. Open Local Qualifying play in 2013, 2014, and 2016. Designed by well-known architect Ken Dye to celebrate the true spirit of golf, Red Hawk is open to the public for daily play, with full and weekday golf memberships also available. Red Hawk is a popular venue for group outings, tournaments, private parties, and weddings. More information can be found at GolfLasCruces.com or by calling 575-373-8100. PAGE 9 PAGE
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SMALL ACTS,
when multiplied by millions of people,
CAN TRANSFORM THE WORLD. Howard Zinn
Here are some of our
small acts...
Annual Blood Drive
Donations to El Paso Food Bank & The Rescue Mission of El Paso
Annual Support to March of Dimes
Annual Support to The Baton Death March
$10,000 Donation to Star Scholarship Fund
$8,000 Donation to The Anheuser Busch Fund
Food Donations to The Kelly Memorial Food Pantry
Food Donations to Casa De Peregrinos
Toy and Clothing Donations to La Casa
Toy and Clothing Donations to The Juvenile Justice Center
Toy Donations to Memorial Medical Center
Toy Donations to Mountain View Medical Center
Toy Donations to Big Brothers Big Sisters
Thank you to our employees who helped us be able to make these donations possible!
Toy & Clothing Drives
Border International Las Cruces
Donations went to:
Las Cruces Hospitals
MVT El Paso Donations went to:
Juvenile Justice Center PAGE
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MVT El Paso
Merry Christmas MVT Nashville
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NEWS 2701 W Amador Ave. #2, Las Cruces, NM 88005
Book of the Month Being human gives us the excuse to be afraid of our own dreams. To doubt your own instincts and pull your hair out deciding whether to follow your heart or thinking with your brain. It allows us to have cushion in the process of finding our meaning in life.
The
Corner There’s something cool brewing in Las Cruces. Border Brew Coffee House is quickly becoming a true ‘Las Cruces Hidden Gem.’ If you’ve paid us a visit, you know that we not only have the best coffee in town, but we also have a great ‘Build Your Own’ sandwich menu to make sure that you always get exactly what you want. We’ve got one of a kind drinks and the only place in Southern New Mexico with *cue the ironic Hipster Music* Nitro Brew. “a COFFEE a day keeps the GRUMPY away”
#CoffeeGoals
Joann Ortiz
The Alchemist is a well written story about a young shepherd boy facing obstacles readers could expect along his journey in finding his “Personal Legend”, as Coelho calls it. Coelho pinpoints four main obstacles that we as people face in our lives. The first is love, and how you must not give up on your own “Personal Legend” in the mist of loving someone else. Second, difficulty accepting the simple fact of being selfish and you must be okay with putting yourself first when trying to reach personal or life goals. Third, discouragement and being afraid. I like to describe this obstacle as mind over matter. Sometimes the thought of failure is scarier than actual failure.
And finally we reach the last obstacle, guilt. Coelho writes it very well, “when you have achieved your goal we tend to deny or hide our success because we become embarrassed once we look around and notice that not everyone around us has achieved as much as we have.” Personally, this book has helped me through a lot of periods in my life. Quote me when I say, you will be a better person after reading this. The author did an amazing job in turning life lessons into such an easy read. Enjoy!
Reviewed by Alexandra Valenzuela
NEWS 2701 W Amador Ave. #2, Las Cruces, NM 88005
Border Brew at PET-O-BERFEST Written by
FACEBOOK REVIEWS
Cassidy Lee
Once the baristas arrived they swiftly set up their tables, unloaded their freshly brewed coffee, and they were in business! They brought a selection of their hot coffees, every flavor of Italian soda you could think of, and their famous Nitro Brew.
Pictured: Joann Ortiz, Border Brew Manager
PET-O-BERFEST It was a crisp October morning before the temperature climbed into the high 80s. Vendors were tripping over dog leashes and booths were being set up. Only one thing was missing, the warm smell of coffee in the air. But don’t worry Border Brew was on its way. BORDER BREW
NEWS
The Baristas of Border Brew had a blast meeting new people, telling them all about how awesome their coffee shop is, and of course loving on all their furry four-legged customer!
PET FRIENDLY Did you know Border Brew is pet friendly? Customers are more than welcome to bring their furry babies into the coffee shop! The Baristas will even prepare them a Bow-ista Bowl treat.
“Great BBQ sandwich, I have also tried their roast beef sandwich and it was also great, nice atmosphere & friendly service. I will definitely be back.” -Wesley Wolf “I really like the changes that have been made recently. The art is a welcomed touch.” -Hannah Sanders
COME VISIT! Monday 7AM-5PM Tuesday 7AM-5PM Wednesday 7AM-5PM Thursday 7AM-5PM Friday 7AM-5PM Saturday 7AM-3:30PM Sunday CLOSED PAGE
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Store 9525 Escobar Drive El Paso, TX
Monday-Friday 9:00am-3:00pm 915.791.4000 EXT. 2295
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2017 MVT Calendars GET YOUR COPY: MVT Las Cruces: Please see Cindy Olivares MVT El Paso: Please see Lorena Novelo
9525 Escobar Drive El Paso, TX
3590 W. Picacho Avenue Las Cruces, NM
915-791-4000
915-974-3018
Letter from the Editor We are officially in my favorite time of the year, and we are having a busy few months in the Marketing Department! We are working on food drives, clothing drives, toy drives, Thanksgiving luncheons, and of course the famous MVT Christmas Parties! I hope to run into you at one of these events, and if I don’t I’ll see you in 2017! I can’t believe that this year is already coming to an end. I know we say it a lot but ‘where does the time ago?’ It’s amazing to me how no matter what we are doing the clock continues to tick and the time continues to pass and before we know it a year is over! I hope everyone had a great 2016 and is ready for an even better new year! I am looking forward making and hopefully keeping my New Year’s Resolutions, and to starting the next chapter of my life after I graduate this December from New Mexico State University.
Happy Holidays! UPDATE: Emily Roof welcomed her beautiful baby girl, Mackenzie, on November 5th! I was lucky enough to meet Mackenzie the day after she was born and she was a solid 7 pounds 9.5 ounces of absolute cuteness! Enjoy the holidays. Enjoy your family time. Enjoy the little things.
“BE A VOICE NOT AN ECHO.”
Cassidy Lee Marketing Department
“One life is all we have and we live it as we believe in living it.”
Making the Difference Everyday
The MVT Way