Tips to Raise ROI Through Online Marketing Strategies
Eminenture.com
Online marketing strategies are proving impactful tool for appreciating ROI. Leads get easily converted. But for this, identification of personalized data, competitor’s insight, psychography, demography, behavior, interest factors and means of marketing communication are needed.
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Pivotal Points
Identify Personalized Data Identify Data Depicting Competitors’ Insight Identify Data Depicting Psychology Identify Data Depicting Behavior Identifying Online Marketing Communication
Eminenture.com
Identify Personalized Data What it Identifies? The Name, Address, Contact Details, Gender and DOB
What it requires? Authenticity of Data or Information
How to Utilize it? *
• Tracking geo-location
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• Offering discounts
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• Making their day ‘big one’ by gifts Eminenture.com
Identify Data Depicting Competitors’ Insight What it Identifies? Description of demography or firm
What it requires? Type of the firm and in which domain it deals
How to Utilize it? *
• Determining the business competition
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• Determining business rivals
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• Tracking their business strategies Eminenture.com
Identify Data Depicting Psychology What it Identifies? Comprehend interest, opinion and activities of the customers
What it requires? Details of users’ psychology, interest and lifestyle
How to Utilize it? * * *
• Making assumptions of customers’ psychology • Offering discounts on the basis of their interest • Inviting to be a part of loyalty programs Eminenture.com
Identify Data Depicting Behavior What it Identifies? Understand customers’ intentions and preferences
What it requires? Purchasing history, channel preference, reviews and likes
How to Utilize it? * *
• Tracking purchasing history helps in offering what they like • Tailoring more personalized in product or services Eminenture.com
Identifying Online Marketing Communication What it Identifies? Means of communication to be chosen for audience
What it requires? Impactful emails and newsletters to inform the updates
How to Utilize it? * *
• Sending email for email marketing • Sending newsletter time to time for updates Eminenture.com
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