Enhanced Hospital Listings Program
“America’s Best Hospitals” is the most authoritative and influential listing of hospitals, reaching a nationwide audience through USNews.com, the leading online research and ranking resource for consumers.
What the media is saying about “America’s Best Hospitals”: “The most authoritative
reference of its kind…”
— THE NEW ENGLAND JOURNAL OF MEDICINE
“Simply the best
guide on national health care there is.”
— THE WALL STREET JOURNAL
“Considered America’s annual — THE BOSTON GLOBE
in partnership with
report card on hospital care.”
Online Healthcare Consumers Look to USNews.com for*:
Click with Credibility
• 76% Want most up-to-date health information • 72% Look for breadth of information and wide variety of topics • 70% Expect expert insight and viewpoints • 68% Come for Best Hospitals rankings
Why Health-Conscious Consumers Log On • 91% Are looking for needed medical-related information • 85% Research products or services • 80% Plan to visit again in the future • 79% Would recommend the website to a friend/colleague
*Source: 2007 Yankelovich Study. USNews.com/health
How Does Your Hospital Appear in Search? One of the key drivers of traffic to the online health information category is health-related search Many consumers searching for hospital information will end up on USNews.com. Whether searching the “Best Hospitals,” or searching by zip/region, specialty or hospital name, USNews.com consistently ranks at the top of the results pages. Source: 2007 comScore study on consumer usage of online health information resources
in partnership with
New for 2010! Include a photo of your hospital.
Program Details
Four updates per year now included.
U.S. News is offering a new opportunity for hospitals to market themselves directly to healthcare consumers. Our new Web design provides each listed hospital with its own tabbed directory page, including an optional “In Their Own Words” tab for which hospitals can submit an enhanced listing. This enhanced listing provides hospitals the chance to tell their own story.
Enhanced Listing tab allows you to add information about: Who We Are
Up to 5,000 text characters (paragraph format suggested)
Services and Special Capabilities
List up to 10 with up to 250 text characters per service
Awards and Recognitions
List up to 10 with up to 250 text characters per service
Hospital Links
Up to 5 links back to your hospital’s website(s)
USNews.com is the most authoritative and influential health resource on the Web. Your hospital’s Enhanced Listing can: • Increase your reach to direct healthcare • Allow your hospital consumers and medical professionals including to tell its own story. additional traffic to your hospital’s website.
• Improve your hospital’s reputation among healthcare consumers and medical professionals.
For more information contact: Dawn Davis at 800-999-1950 after hours, v-mail extension 201 • dgdavis@eminetwork.com in partnership with