alexander wang
background
Wang started his line in 2004, taking cashmere to new levels by modernizing the classics and bringing a level of hip rarely mixed before in the company of cashmere. The latest collection not only introduces novel fabrics and silhouettes, but also provides Wang a platform for the first time to express his full vision and complete the story of the women and men he’s dressing. THE ALEXANDER WANG SPRING 2013 COLLECTION DEPICTS A LINEAR QUALITY THAT IS CLEAN AND MINIMAL WITH FLOATING LINES CREATED BY TRANSLUCENT FISH WIRE, EMBROIDERY AND EXAGGERATED EYELETS. THE JUXTAPOSITION OF TENSION AND SUSPENSION ARE CAPTURED BETWEEN STRUCTURE AND FLUIDITY WHILE DISSECTED PIECES BUILD ON A NEW SILHOUETTE, WHICH EMBODIES LIGHTNESS AND DELICACY. SPORTSWEAR IS INFLUENTIAL IN A NUANCED WAY THROUGH SUSPENDED PATCHES FUSED WITH LUCENT FISH WIRE ON SHIRTS AND DRESSES, STYLED WITH LACQUERED BASEBALL HELMETS. EXOTICISM AND ANIMALISTIC ELEMENTS WHICH ARE DOMINANT FEATURES REALIZED THROUGH PYTHON, KARUNG AND EMBROIDERED TECHNIQUES, SUCH AS CROC, ZEBRA AND GIRAFFE PATTERNING, ARE INTERPRETED THROUGH A BLOWN UP EYELET TECHNIQUE. TRANSFORMING SIMPLE PIECES THROUGH FABRIC TREATMENTS AND MANIPULATION, THESE GRAPHIC QUALITIES EXPLOIT SKELETAL SYSTEMS AND BODY MAPPING. HANDBAGS FURTHER REFLECT THE PLAY ON SUSPENSION AND VERSATILITY WHERE A BEACH BAG IS COMBINED WITH AN EVENING CLUTCH. FOOTWEAR CONTINUES TO BUILD A NEW SHAPE REVEALING AN INVERTED SKELETAL OUTLINE OF A BOOT; IN ADDITION, WHEN SHORTS ARE PAIRED WITH THE FLOATING PANELS, AN ILLUSION OF A PANT EMERGES.
profile Alexander Wang was born and raised in San Francisco, CA and later moved to New York City to attend Parsons School of Design. In 2005, after two years, he left school to pursue launching his own label. The collection began predominately in knitwear, but by Spring 2007, it evolved into a full Women’s ready-to-wear line. In 2008, Alex received top honors as the recipient of the Vogue/CFDA Fashion Fund; in 2009, he was recognized by his peers when announced the winner of the Swarovski Womenswear Designer of the Year; and in October 2009, he was the recipient of the Swiss Textiles Award. In 2009, Women’s T by Alexander Wang and Footwear launched, while Men’s T by Alexander Wang launched a year later. Men’s ready-to-wear launched in 2011 and Alexander Wang was acknowledged by GQ as Best Menswear Designer of the Year and by the CFDA for Best Accessory Designer that same year. Alexander Wang opened its first flagship store, February 2011, in SOHO, NYC. Following the NYC flagship store opening, Alexander Wang opened its second flagship store in April 2012 in Beijing, China. Today, Alexander Wang has over 15 stores worldwide with Men’s and Women’s categories offering readyto-wear, T by Alexander Wang, Accessories, such as handbags, footwear and small leather goods, and the OBJECTS collection. At its core, the brand’s sensibility is reflected in the undone. There is a curiosity behind the contradiction that lies between refinement and the imperfect
visual profile
the current profile used is in contemporary style with basic lines. Colours are coherent with the designer’s vision and can be seen in his collection. The website uses a clear layout with a mix of moving media and images from the look book. The visual layout matches the brand as it is almost exclusively in black and white.
creative concept
editorial uk mist
the visual proposal is inspired by the English coastline and its subtle grey colours. The cold environment will match the featured collection and complement the colours and lines of the clothes. The feeling will be cold and strict, yet permit a contemporary and clean look.
location
white cliffs of dover
The White Cliffs of Dover are cliffs which form part of the English coastline facing France. The cliffs owes its striking façade to its composition of chalk accentuated by streaks of black flint. The cold, typical English environment with white chalk suroundings will create a silent and “windy” feeling. The soft colors and steril environment will complement the collection without steeling the attention.
collection
inspiration
photographer tomas falner The style of the photographer matches the basic concept. Prior work matches the style with grey images and strong focus on the model.
models
nastya kusakina
isabella melo
makeup
hair
stylist marcus soder
pfw09
lookbook
A new fresh way to display the lookbook with models in relaxed poses, yet keeping a cool and casual vibe.
mini site the website is designed in the same minimalistic style that flows throughout the whole visual concept. The straight lines are kept together with plenty of white space to match the collections mix of grey shades, black & white. The sites different sections are: About, collection and model’s area where the models from the editorial are being featured.
Emelina nyqvist computer tools 2 Representation Techniques 2 cwk4