emma bishop Graphic Design Portfolio
Contents
of
Table
Currant Wine
1
Noon Moon
2
Poy Soy Milk
3
Filtered Lens
4
Universal Type Book
5
Brand Identity / Package Design
Brand Identity / Package Design
Brand Identity / Package Design
Brand Identity / Package Design
Typography / Layout Design
Zion Canyon
6
I Value Food
7
Sing Out Loud
8
Brand Identity / Environmental Design
Advertising Design / Ad Campaign
Promotional Design
currant wine Brand Identity / Package Design
Design Challenge The design challenge of this project was to create a unique and innovative package design for a new label of wine. The goal is to create a cabernet, a chardonnay, and a rose. Its modern design will target ages 21-35. The differentiation with this wine will be its focus on lower prices without endangering the quality. Also that fact that it will come in a smaller amount so the audience can mix and match what wine they want to walk out of the store with.
Design Solution The name connects to the endless flow of a current, as well as current meaning the present. While “currant” is a word that describes berries that grow from vines, i.e. grapes. The graphic of the sphere connects to the grape itself as well as the flow of the currents on earth.
Amboqia Boriango Regular 38/46 Gilroy Thin 17/21 Gilroy Semibold 10/12
Futura Condensed Medium 10/12
Mix & Match A new way to wine
With Currant wines, the bottles are smallerand only hold about two glasses of wine in each. This way, the customers can choose to maix and match different wines to purchase in a carrier of four. The cardboard carriers would ideally be hanging beside the shelves that the wine bottles are placed on.
noon moon
Brand Identity / Package Design
Design Challenge The design challenge is to create a cafe serving coffee and pastries in the morning and afternoon, and alcoholic drinks in the evening. The feeling of this business should be comfy and eclectic, yet modern and young. The general audience of this cafe is centered around 18-30 year olds. .
Design Solution The goal for Noon Moon was to create an ecleptic, yet modern logo that would attract a younger audience. The mood of the cafe is meant to be familiar as to make the customers feel comfortable enough to feel inspired. This cafe is different from competitors because it switches over to a bar at night. The logo helps emphasize the fact that it is open longer than usual cafes. The bright colors and duality of the sun and moon also illustrate this.
Morning containers
Night containers
poy soy milk Brand Identity / Package Design
Design Challenge The design challenge of this project is to create a unique package design for a new brand of soy milk. The target audience of this brand is ages 1- 10, targeting toddlers and younger childeren. But inadvertently as chileren are the intended aundience so are their parents. The differentiation with this brand is that it is toddler safe with fortied vitamins and calcium carbonates. It contains the right amount of protiens and nutrients needed for growing kids.
Design Solution The word “Poy” is the supporting stick used with tightrope walkers to help them balance. This word connects with the milk in that it supports childrens growth and is a part of a balanced meal. It also sounds like “soy,” which is the type of plant based milk that it is. The design solution was to make the packaging fun, depicting animals on the tightrope and a circus tent.
Roc Grotesk Bold 18/22 Roc Grotesk Regular 10/12
Poy is Kid Friendly! With 5 grams of fat and 8 grams of protein per serving, this alternative milk is perfect for any growing kid. Poy is also fortified with calcium carbohidrates and had vitamin D so it is the perfect alternative to cows milk.
This brand would also have individual sized milks so kids may take them to school or on the go. On the back of the individual bottles there is a joke or fact where the answer can be found on the inside of the lid.
filtered lens
Brand Identity / Package Design
Design Challenge This board game addresses the filter of social media. It focuses on the idea that everything children see on instagram, snapchat, etc. is not completely true. This activity has flash cards that kids have to guess what is depicted on each card. The catch is players have to look through a telidescope when guessing, so seeing what is actually on the card will be difficult. The target audience for this activity would be childeren who are just beginning to accumulate social media accounts; around 8-12 years old. Parents are encouraged to participate in this activity to start a conversation with their child about their social media usage.
Design Solution This project’s identity is focused mainly around the fact that a telidescope is a key part in this game. The different circles in the logo represent the different refelctions in the telidescope.
Bakso Sapi 36/43
Futura Medium 10/14
Try your best to guess what is really on the cards! A fun way for kids to learn about the faults of social media through a board game! Includes 2 teleidoscope!
The rules of the game are as follows: Each player will choose a different colored lens to act as their avatar for the game. The players take their turn rolling the die. The number rolled is how many spaces they move. If they land on any red space with an icon on it, then the person to the players right draws a card from the question pile and quizzes the player. The cards have questions about photoshop, cyberbullying, models, etc., that the children should know about if they have social media accounts. If the player is correct, they advance one space. If the player is wrong, they go back two spaces. If a player lands on any blue or green space they must pull a card from the Lens deck. Using the teleidescope, the player must guess what is depicted on the card. If they guess correct then they advance one space, if they are wrong the player goes back two spaces. The first player who makes it to the end wins.
univers type book Typography / Layout Design
Design Challenge The design challenge of this project was to create a type specimen book for the font Univers. While showcasing the font, the book must have a uniform theme throughout the spreads.
Design Solution The typeface Univers was created in the 1950s when the space race between the USA and Russia was occuring. The design solution was to use the theme of space throughout the book. Vector and photographic components are paired to connect space and the universe to the font Univers.
zion canyon
Brand Identity / Environmental Design
Design Challenge The design challenge is to create a brand identity and way finding system for Zion Canyon National Park. The visuals should be serene and connect with the landscape of the park. The target audience are people who enjoy the outdoors. The designs must be family friendly and appropriate as this is apart of the National Park Service.
Design Solution This project was inspired by the Works Progress Administration that started the iconic images of the national parks in the 1940s. The idea was to utilize the scenic imagery of the park in the logo. Because the main inspiration was from the 1940s, retro font pairings were chosen as well. The text had to be visually interesting yet easily understandable since the target audience is so large and includes tourists possibly from other countries. The colors are bright and easily recognizable as signs on the trails and campgrounds.
Alkaline Demi 47/56
Lemon Milk Regular 17/20 Avenir Light 12/15
Serene Scene What Awaits You
Zion National Park encompasses some of the most scenic canyon country in the United States. Within its 232 square miles are high plateaus, a maze of narrow , deep, sandstone canyons, and the Virgin River and its tributaries. Zion also has 2,000-foot Navajo Sandstone cliffs, pine- and juniper-clad slopes, and seeps, springs, and waterfalls supporting lush and colorful hanging gardens.
Materials: carved wood, paint, and steel for the extension.
Materials: carved wood and paint, while the base would be made of stone.
trail signs Signs would be around the different trails to aid the visitors in knowing where they are. Because the trails in Zion Canyon vary in difficulty, different colored signs will indicate how hard the upcoming trial will be. The light yellow will signal a leisurely trail, an orange sign will signal a moderate trail and a red orange sign will signal a strenuous hike.
Pa’rus and Watchman trail materials: carved wood for the sign, wood for the base and steel bolts.
Hidden Canyon trail materials: carved wood and steel to be bolted to the canyon wall
interactive sign This sign will have a textured stone bottom part that feels like stone. Embedded in the stone will be items like arrowheads and pots. There will also be prehistorical images ‘painted’ onto it to give the visitors an idea of what awaits them on the archeological trail. Visitors are encouraged to touch and feel the texture of the stone, to feel what was felt way back when the items were first created.
I Value Food
Advertising Design / Ad Campaign
Design Challenge The challenge was to create an ad campaign for I Value food, a food waste organization. The target audience is American households, mostly middle class families. These families love to cook big meals and entertain. The purpose is to get the audience to be more conscious of the amount of food they buy and cook— and essentially how much food they throw away. This awareness should encourage them to produce less food waste. The main message is that food waste is bad for the environment. The mandatories are brand logo and website.
Design Solution The design solution was to take food that one would normally throw away too soon and change the expiration dates stamped on the container and change the sticker on the fruit. The information usually on the food is changed to tell the viewer that it usually stays good well past it’s expiration date. The text used in the ads explain how long these foods are good for and also explain the environmental damages that throwing away food can cause.
This printed advertisment would be shown in mainly food or cooking magazines with the occasional women’s magazine.
The Spotify ad would say:
“Did you know, more food is wasted than plastic, paper, and metal. Stop and think about what you throw away. You most likely throw away food that is still good even past its use by or best by date. When you throw away a single egg, you waste about 55 gallons of water. Eggs are actually safe to eat 3 to 5 weeks beyond the date on the carton. All the food we waste puts methane into our atmosphere. Not only does the food go to waste, but and all the energy put into the growing, shipping and packaging of the food goes to waste as well. Take the pledge now. Waste less and enjoy more. for more information visit www.ivaluefood.com Sponsored by I Value Food and Sustainable America.”
This infograph would be posted up in the entrance of grocery stores or pasted to their doors so customers can see it when they are on their way to purchase more food. This will give them a chance to second guess how much they may buy at a time.
sing out loud festival Promotional Design
Design Challenge The design challenge for Sing Out Loud Festival was to create a poster and backstage passes that are cohesive in their branding and image; as well as items that the festival hosts can display in their establishments. The design goals for this festival is a fun and cool looking poster that will attract people from all around North Florida and people who enjoy live music— specifically kinds of rock— to St. Augustine.
Design Solution The idea behind this project was centered around the location of the festival— Northeast Florida. This is evident through the animals illustrated through the campaign. The sandhill crane, alligator, manatee and red corn snake all are native to Northeast Florida. The colors were chosen to be bright and eye catching. An illustration style was chosen to connect with the community of St. Augustine.
Backstage Passes
Coasters and brochures were chosen as items to be displayed and handed out by the establishments who are hosting Sing Out Loud. Most of the hosts are restaurants or bars so the coasters could be used endlessly. The brochures are helpful in that they promote the Sing Out Loud events as well as promote other establishments. This creates a unified community around this festival.
Coasters
Schedule Brochures